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8 Changing health markets“Especially a company likeHARTMANN is in a position todevelop highly effective solutionswith minimal use of resources.”I see another problem in staff shortages: a growing number ofpeople with impairment need to be cared for by a decreasingnumber of caregivers – whether in institutions or at home.Yet a nursing career is not experienced as being very attractive.The additional shortage caused by these developmentswill further increase nursing service costs. Therefore, anursing career and, for example, the profession of a countrydoctor should again be made more attractive and flexible.As a physician, you yourself are affected by the changes inthe health system. As a politician, you can perhaps best seewhere this is heading. What fundamental changes do youexpect, and how can companies like HARTMANN preparefor them?Cost pressure will lead to continued standardization ofprocesses. This trend is also driven by systems such as diagnosis-relatedgroups, that is, flat fees. As a result, systemsolutions with customizable treatment modules will becomemore relevant. Medical progress could go in this direction.The necessary expertise already exists. However, the technologiesand competencies need to be combined. Doctors andhospitals will continue focusing on specialization, and therange of outpatient care services and the demand for themwill further increase. Basic care with hygiene and nursingproducts or health products taken for granted will becomean issue. Reimbursement of specific services must bereconsidered, and the patient’s responsibility and servicesfrom families will become increasingly significant. In addition,companies should further explore new options and, forexample, develop new markets in fast-growing emergingcountries. For companies like HARTMANN I see greatopportunities here.As a doctor living and working in the countryside, I find it amatter of vital importance to ensure high-quality, reliable,and comprehensive health care for patients particularly inrural and in structurally weak areas. It requires great effort.This begins with recruiting young doctors and includeseffective support for medical practices in such regions andinterdisciplinary demand planning.Can financing of health care for all insured also be securedin the future?Financing health care will be one of the most urgent tasks inthe future. Restructuring health insurances and the emphasison patients’ personal responsibility could be helpful. Weshould all abandon the idea of taking our health care forgranted and, at the same time, make the inevitable spendingcuts in a socially acceptable manner. The existing health andwelfare system must be revamped – but without relinquishingtheir social intentions. We politicians are the ones who haveto clearly communicate this.
HARTMANN GROUP 9Personal detailsDr. Thomas Ulmer is a member of the European People‘sParty (EVP) and a member of the European Parliament,and serves on various parliamentary committees.For example, he is a deputy member of the Committee onEnvironmental Issues, Public Health and Food Safety(ENVI). A practicing physician with his own office since1986, he has been focusing on general, sports andoccupational medicine, radiation protection, transportmedicine, and medical opinions.So, everyone involved should develop effective products andtherapies. I am very optimistic that together we will achievethese objectives. Germany has always been a model forresearch and development and has one of the best healthsystems in Europe. And many things are looking positivehere.Especially a company like HARTMANN is in a position todevelop highly effective solutions with minimal use ofresources.As a physician, what do you think of the concept of theHARTMANN GROUP to supplement sales of high-qualityproducts with solutions that improve processes? Does thisformula work in practice?There is great potential for streamlining health careprocesses. Quality has its price but also has significant benefitsthat can be increased even more by efficient delivery, use,and disposal. My experience with custom procedure traysand system solutions is very positive. I believe, however, thereare more opportunities in this field that should be used moreeffectively.Administrative and organizational tasks are increasing. As adoctor, I see this in my practice every day, and this is alsoconfirmed by my colleagues both in inpatient and outpatientcare. Together with cost pressures we physicians see a steadyincrease in documentation and accounting procedures whichwe definitely need solutions for – because not every doctor isalso a good accountant. If these solutions are providedtogether with integrated care concepts and products customizedto our needs, this is beneficial in every case. Highquality,customized products can effectively help reduce theburden of administrative duties in daily routine care. Thiswould give us more time for the actual work, that is,providing care to patients.
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PAUL HARTMANN AGPaul-Hartmann-Stra
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