YOU KNOW WHAT YOU NEED TO KNOW ABOUT BOATS...LET IMI ® TEACH YOU THE REST.<strong>Marina</strong> businesses have evolved into sophisticated,capital-intensive, highly regulated enterprises thatrequire top pr<strong>of</strong>essional management.Get on the inside track by becoming aCertified <strong>Marina</strong> Manager.∙ Personnel management∙ Regulatory obligations∙ Customer service and marketing∙ Risk and liabilities∙ Marine law∙ Fire and emergency response∙ Health and safety compliance∙ Environmental management∙ Industry networking∙ Quality controlCertified <strong>Marina</strong> Managers (CMM) earn higher wages, advance farther within the industry, and gain international respect.2011 Training Schedule<strong>2010</strong>Intermediate <strong>Marina</strong> Management Course Boca Raton, FL November 14–18, <strong>2010</strong>Advanced <strong>Marina</strong> Management Course Fort Lauderdale, FL December 5–10, <strong>2010</strong>2011International <strong>Marina</strong> & Boatyard Conference Fort Lauderdale, FL January 26–28, 2011Intermediate <strong>Marina</strong> Management Course Charleston, SC February 27–March 3, 2011Advanced <strong>Marina</strong> Management Course Charleston, SC March 20–25, 2011<strong>Marina</strong> Operator Course Fort Lauderdale, FL September 25–29, 2011IMI’s Fall Conference Fort Lauderdale, FL October 23–25, 20115 th Annual Southeast Florida <strong>Marina</strong> Study Tour Fort Lauderdale, FL October 26–27, 2011Intermediate <strong>Marina</strong> Management Course Tampa, FL November 6–10, 2011Advanced <strong>Marina</strong> Management Course Tampa, FL December 11–16, 2011Endorsed by: International Council Of Marine Industry <strong>Association</strong>s- was formedin 1967 to bring together in one global organisation all the national boatingfederations and other bodies involved in the recreational marine industry, and torepresent them at an international level.International <strong>Marina</strong> Institute® ∙ 50 Water Street Warren, RI ∙ 401-247-0314 ∙ www.marinaassociation.org
Training & CertificationBy Kayce Cashill FlorioThe International <strong>Marina</strong> Institute (IMI) continues to bebusy with its fall programming. In November, IMI hostedan Intermediate <strong>Marina</strong> Management (IMM) course inBoca Raton, FL, training eighteen marina pr<strong>of</strong>essionals.Many <strong>of</strong> these pr<strong>of</strong>essionals are making their way throughthe training curriculum to achieve the coveted Certified<strong>Marina</strong> Manager (CMM) or Certified <strong>Marina</strong> Operator(CMO) certificates, others are looking to gain continuededucation through the industry-leading faculty and peernetworking.IMM attendees came from all over the United Statesincluding, Connecticut, Rhode Island, Texas, NorthCarolina, South Carolina, Wisconsin, Maryland andFlorida. International representation was strong, as well,with attendees from UAE, the Caribbean and Singapore.The course kicked <strong>of</strong>f with Pam Lendzion, <strong>Marina</strong>sInternational, helping the students through the challengesthey face in personal development and staying on coursefor achieving personal and pr<strong>of</strong>essional goals. She providedhelpful strategies for dealing with these challenges.“What floats your boat?” Ms. Lendzion asked <strong>of</strong> thestudents. “What drives you in your personal life more <strong>of</strong>tenthan not drives you in your pr<strong>of</strong>essional life, as well. Whenyou identify what that is, it is easier to find that balance inyour life. Balancing a personal life with the demands <strong>of</strong> thepr<strong>of</strong>essional life has truly become the greatest test <strong>of</strong> timemanagement skills. Personnel levels are being trimmedback to keep costs low, this has really put a significantstrain on the remaining staff,” says Ms. Lendzion. Thefirst day closed with Kirby Scheimann, CMM, <strong>Marina</strong>sInternational, presenting on the importance <strong>of</strong> developingthe right marketing plan, which incorporates all aspects<strong>of</strong> outreach, and he emphasized the importance <strong>of</strong> havinga website in today’s market. In addition, Mr. Scheimannhoned in on the importance <strong>of</strong> customer service. Hehighlighted to the class that “it’s not ok to be good atcustomer service in today’s market, you have to be great.”The next day opened with a session on EnvironmentalCompliance and Health and Safety with industry expertKelli Thornell-Crete, Ink, Inc. It was an eye-openingsession for many who attended, so much so that many<strong>of</strong> the participants tasked themselves with updating theirFront Row (left to right): Tom Pritchard, Guillaume Chaillot,Aabad Melwani, Al BlackBack Row (left to right): Mitra Bikraj, Matt Callouro,Stephanie Bruce, Downing Nightingale, Rob Brown, SteveLinton, Matt Oxidine, Elvis Ferguson, Oscar Mellado, JohnMoren, Steve Endress, Will Richards, Abbie Corderre, Jeff Stukel,Instructor: Jim Schumanenvironmental plans and health and safety documentsupon returning back to their facilities, to ensure theyreduce exposure for their marinas. The attendees alwayssee great value in the field trip for the IMM as it is a means<strong>of</strong> comparison for the participants. The IMM class madeits first stop at The Boca Raton Resort <strong>Marina</strong> with atour given by the resort’s marina manager Toni Merlino.Next stop was Aqua Marine Hidden Harbour <strong>Marina</strong> inPompano Beach, with a final stop at Harbour Town <strong>Marina</strong>in Dania Beach to see its impressive new Drystack storagefacility. “Harbour Town embodies the ultimate marina,”says one student, “their facilities are top-notch and they<strong>of</strong>fer a multitude <strong>of</strong> amenities right on-site. This trip <strong>of</strong>fereda very eclectic look at marinas in the Fort Lauderdale area,it was a great experience.”Another area <strong>of</strong> significant interest to the participants was<strong>Marina</strong> Law, which was covered on the third day <strong>of</strong> thecourse. Pr<strong>of</strong>essor Dennis Nixon, marina and admiraltylaw specialist and long-time University <strong>of</strong> Rhode IslandAssistant Dean and faculty member, shared his vastexperiences in contract law and consulted with classparticipants on their own unique legal challenges. These19Training & Certification Continued on Page 17