ITS – towards Integrated Transport Solutions!? How to foster ...

ITS – towards Integrated Transport Solutions!?How to foster harmonised deployment across borders?Martin Russ, Managing Director AustriaTech, General Secretary ITS AustriaWien | Österreich © AustriaTech

Agenda• A motivation!• Global Policy viewpoint – ITS 2012• Towards a regional perspective• What’s next?o common framework, common strategy andcommon tasks!Vienna | Austria © AustriaTech

Cross- Border-Cooperation – general Motivation• ITS services need to be harmonized across boundaries to be mosteffective• Making services and technologies “useable” across national bordersbrings added value for both transport system users and companiesseeking to develop new markets for their products.• AustriaTech leads and participates in several transnational ITS projectson behalf of the Ministry of Transport. The focus is on coordinatingnational interests (via ITS Austria) and obtaining expertise for deployingharmonised ITS systems.• Background:ooAustria is a key player in transnational activities = “Crossing Europe!”Experience in developing and implementing ITS services and technologiesVienna | Austria © AustriaTech

Highlights ITS World Conference Vienna 2012Best practicesmulti-modal journey planners• ... Interoperability turned out to be essential• In the future … information content will be extended, they will becomebarrier-free and they will work across national borders.• The integration of real-time traffic information into route and tourplanning systems …• ... Besides for traffic management systems satellite navigation systemsoffer big opportunities for the future.Vienna | Austria © AustriaTech

Highlights ITS World Conference Vienna 2012Best practices (2)Traffic and traveller information services• cooperation between transport operators, private sector informationservice providers, industry that develop applications, and the ministry …are necessary.• ... further effort is needed to promote the public acceptance of services.In this context many European countries mentioned EasyWay as animportant European project for the further implementation of travelinformation services.• Conclosio: ITS implementation projects succeeded, because politicalstrategies were developed which provided a political framework andhelped projects to focus on a big picture instead of focussing onimplementing a technology.Vienna | Austria © AustriaTech

Highlights ITS World Conference Vienna 2012Challenges• more cooperation on national level among ministries.joint developments of policies and strategies, the creation of international legal frameworks andthe harmonisation of standards as well as financial support• urban ITS developmentgovernments should enter a dialogue with municipalities• integrating ITS in transport policyneeds an innovative transport policy by new ways of political thinking and acting. This policyshould also include a common approach to educating people to intelligently use transport.• opening up public data resourcesConsequence: integrated ticketing solutions and a common framework forinteroperable cross border traffic information and management services are stillmissing. Overcoming those challenges will help to make ITS user-friendlier andmore accepted, because the benefits for the end-users will multiply.Vienna | Austria © AustriaTech

From a national to a regional perspectiveVienna Bratislava – 30 minutes Budapest – 2 hours Prague – 3 hours Ljubljana – 3 hours Zagreb – 3 hoursusing all modes of transport!Vienna | Austria © AustriaTech

Towards regional CommitmentVienna | Austria © AustriaTech

Actual Projects - Examples• EDITS - Harmonised Data for Travel Information ServicesInteroperable and multimodal travel information services. Create an open interface fordata and information exchange that encourages the development of multimodal „retailservices“ linking infrastructure and mobility service providers.• SEE ITS - Harmonisation of Roadside ITSStimulate the development and inclusion of cooperative cross border ITS measures innational ITS Plans. AustriaTech provides expertise gained in developing Austria’s ITSAction Plan and sharing its understanding of transport needs in Danube region MemberStates.• RITS Net - Harmonisation of ITS Action Plans in RegionsBringing regional ITS plans in line with national and international policies. The projectprovides a forum for partners to exchange information on regional mobility policy and onthe benefits of ITS applications.• RAIL4SEE - Harmonisation of last mile concepts for rail hubsMaking intermodal transport in South East Europe more efficient. Focuses on identifyingstrategies for optimizing railway transport hubs from a “Service Perspective” (PSO, Info,booking)Vienna | Austria © AustriaTechwww.edits-project.euwww.seeits.euwww.rits-net.euwww.rail4see.eu

Harmonising national solutions for regionalservice deploymentVienna | Austria © AustriaTech

Actual Projects –Added Value• Real implementation – not only concepts• Build up sustainable structures based onbilateral/multilateral agreements• Understand projects as “initial elements” forcooperationVienna | Austria © AustriaTech

TEN vs. / and ITS!? Need for regional strategies!Vienna | Austria © AustriaTech

Infrastructure Capacity 2025!ROADRAILVienna | Austria © AustriaTechCENTROPE region:Cross-Border Traveller Infoas „key measure“!!Info ManagementCommitment of Regionestablished!

What to focus on? Cross-Border andTransnational Cooperation• new programmes and changedgoalso New danube region programme,(CEE + Alpine Space remain)o SEE with changed regional focuso Urban Focus on Cross-Border ETCo CIP within Interreg IVc• focus areas in line with ITS &mobility services!?o transport and research (highprio.)o no special focus on ICTVienna | Austria © AustriaTech

Talents: Example ICT JobsICT Share oftotalemployment,2011 ITS measures/projects must integrate „Future Talents“Vienna | Austria © AustriaTech

What to do next? Time to Act! national level: integrate transnational coop. in nationalmobility plans, lobbying at planning authorities (in AT:regional planning conference and federal countries) Regional level: creation of an ITS Danube Regionnetwork, be visible as regional network (like inScandinavia) for regional Policy EU level: correlation of white paper goals, CEF, TEN, ....with regional strategies - cohesion in transport andmobility is not only about building infrastructureanymore! Overall: ITS = necessary Infrastructure, DevelopCommon visionVienna | Austria © AustriaTech

Parts of a possible vision …Current PracticeBuilding additional infrastructurecapacity (focus on supply)Vehicle-orientedFocus on reacting to CongestionEmphasis on “knowing andseeing”Spending on physicalInfrastructureFuture TrendMaximising efficiency, resilience,sweating of assets andunderstanding demandPeople-oriented, customer-centricFocus on positive business andoperational outcomesEmphasis on “predicting andanticipating in order to avoid”Spending on data fusion, predictiveanalytics, integration, decisionsupport systems and adaptive toolsVienna | Austria © AustriaTech

What to do next? Some common strategies!?• Strategy 1: pure ITS projects will not be the best way! They willbe an exception. integrative thinking and action is mandatory. ITS: integrative transport solutions• Strategy 2: Develop and build up supporting framework thatis neccessary to guarantee harmonised deployment of servicesand solutions in regions? ITS Danube Region (as regional platform with specific tasks)• Strategy 3: use ERDF to build thematic initiatives within regionsthat can support eu/int. objectives and national needs!• Strategy 4: Urban Focus: ETC - bilateral coop. programmes – upto 20% of AT funds for cities (esp. in context Smart CitiesVienna | Austria © AustriaTech

At the End … Still poor knowledge about what ITS is good for!Know ITS? (Users)NO!YESSource: 2012, FBA, 480 stakeholderVienna | Austria © AustriaTech

… an extra motivation …• one European platformwon't be the game changer!• build up national and regional capacities andtell regional storieso E.g. NO traveller info in Hungary and neighboring countriesdue to snow storm chaos in March 2013! At all modes NOInfo across borders, NO Info to Users!!• Use what you already have e.g. mobilotse.atVienna | Austria © AustriaTech

AustriaTech – Federal Agency forTechnological Measures Ltd.Martin RussVienna | Austria © AustriaTechDonau-City-Straße 11220 Vienna, Austriawww.austriatech.atmartin.russ@austriatech.at21