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society <strong>for</strong> public health education62 nd annual meetingoctober 27–29, 2011 | arlington, va2010-2011 SOPHE BOARD OF TRUSTEESPresident: Dan Perales, DrPH, MPHPresident-Elect: Robert S. Gold, PhD, DrPH, FAAHBSecretary: Suzanne Miro, MPH, CHESTreasurer: Mary Cheryl Nacionales, MPH, MBAImmediate Past President: Diane Allensworth, PhDTrustee/ 2012 Midyear Meeting: Karen SpillerTrustee/ 2012 Annual Meeting: Kelly Bishop, MA, CHES, FASHATrustee/ 2011 Midyear Meeting: Sharon Davis, PhD, CHESTrustee/ 2011 Annual Meeting: Eva Doyle, PhD, MSEd, MCHESTrustee/ Advocacy & Resolutions: Robert Strack, PhD, MBATrustee/Professional Preparation: Carol Azar, MPHTrustee/ Ethics & Research: Andrea Gielen, SCDTrustee/ Membership & Leadership: Sarah Olson, MPH, CHESTrustee/ <strong>Public</strong>ations & Communications:Jesus Ramirez-Valles, PhDTrustee/Professional Development & Continuing<strong>Education</strong>: Cam Escoffery, PhD, MPH, CHESStudent Trustee: Rachael Dombrowski, MPH, CHESTrustee/ House of Delegates: Melanie Stopponi, MPA, CHESTrustee/House of Delegates: Crystal Owensby, MS, CHESTrustee/ House of Delegates: Heather Alberda, BATrustee/House of Delegates: Rhonda Payne, MPHCongratulations to the 2011-12 BoardPresident: Robert S. Gold, PhD, DrPH, FASHAPresident-Elect: Kelli R. McCormack Brown, PhD, CHES,FASHA, FAAHESecretary: Linda Forys, EdM, MCHESTreasurer: Mary Cheryl Nacionales, MPH, MBAImmediate Past President: Dan Perales, DrPH, MPHTrustee/ 2013 Annual Meeting: Rebecca H. Reeve, PhD, CHESTrustee/ 2012 Annual Meeting: Kelly Bishop, MA, CHES, FASHATrustee/ 2012 Midyear Meeting: Karen SpillerTrustee/ Advocacy & Resolutions: Carl L. Hanson, PhD, MS,CHESTrustee/ Professional Preparation: Charles Kozel, PhD, MPH,MCHESTrustee/ Communications: Stacy Robison, MPH, CHESTrustee/ Research & Ethics: Louise Villejo, MPH, CHESTrustee/ Membership & Leadership Development: Darigg C.Brown, PhD, MPHTrustee/Professional Development & Continuing<strong>Education</strong>: Cam Escoffery, PhD, MPH, CHESTrustee/<strong>Public</strong>ations: Jesus Ramirez-Valles, PhDStudent Trustee: Rachael Dombrowski, MPH, CHESTrustee/ House of Delegates: David Brown, EdD, CHESTrustee/ House of Delegates: Nicole Sisen, MS, CHESTrustee/ House of Delegates: Rhonda Payne, MPHTrustee/ House of Delegates: Heather Alberda, BASOPHE StaffChief Executive Officer: M. Elaine Auld, MPH, MCHESAssistant Chief Executive Officer: TBASenior Project Director: Rosemarie Matulionis, MSPHDirector, Professional Development: Allison McElvaine, PhDDirector, Membership and Marketing: Celena NuQuay, MA, CAEDirector, <strong>Health</strong> Equity: Nicolette Warren, MS, MCHESDirector, <strong>Public</strong> <strong>Health</strong> Policy: Jerrica Mathis, MSEdDirector, <strong>Health</strong>y Communities: Tiffany Pertillar, MSW, MPH, CHESProject Director: Laura Boyle, MIPP, MPH, CHESManager, Environmental <strong>Health</strong>/Emergency Preparedness: TBA<strong>Health</strong> Policy Associate: Sarah Leonard, BS, CHESEditorial Manager/Project Coordinator: Amanda Schnitzer, MS, CHESEditorial Manager/Project Coordinator: Laura Mariani, BAProject Coordinator: Amy Kozicki, BSProject Coordinator: Julia Gin, BSAdministrative Assistant: Saundra Flegler


2011 SOPHE Award WinnersJoin us in congratulating these outstanding individuals and programs throughout the conferenceand during SOPHE’s Gala Awards Celebration on Saturday evening, October 29.DISTINGUISHED FELLOW AWARDThis award is the highest recognition given by the <strong>Society</strong>and honors members who have made significant and lastingcontributions to SOPHE and the health education field.2011 Distinguished FellowLeonard Jack, Jr., PhD, MSc, CHESDr. Leonard Jack, Jr., serves as Director, Center<strong>for</strong> Minority <strong>Health</strong>, <strong>Health</strong> Disparities, Researchand <strong>Education</strong>; Endowed Chair of Minority<strong>Health</strong> Disparities; Professor in the Division ofClinical and Administrative Services, College of Pharmacy;and Chair and Professor of <strong>Public</strong> <strong>Health</strong> Sciences at XavierUniversity of Louisiana. Prior to this appointment, Dr. Jackheld the Jim Finks Endowed Chair of <strong>Health</strong> Promotion andwas Professor of Behavioral and Community <strong>Health</strong> Sciencesat the Louisiana State University <strong>Health</strong> Sciences Center’sSchool of <strong>Public</strong> <strong>Health</strong>. Dr. Jack also served as AssociateDean (the Dean) of the School of <strong>Health</strong> Sciences andInterim Chair, Department of Behavioral and EnvironmentalSciences at Jackson State University. He worked <strong>for</strong> 14 yearsat the Centers <strong>for</strong> Disease Control and Prevention, wherehe served as Team Leader of Applied Behavioral Research,Epidemiology, and Evaluation; and Chief of CommunityIntervention in the Division of Diabetes Translation. His areasof research and public health practice include: psychosocialaspects of disease management, health disparities,men’s health, family, and community-based research.Dr. Jack has several years of teaching experience and has heldnumerous research/professional positions. He has deliveredover 95 professional presentations and published over 80peer-reviewed publications and or book chapters. He serveson several editorial boards of peer-reviewed journals andis Editor-in-Chief of the <strong>Health</strong> Promotion Practice Journal.Dr. Jack is Editor and contributing author of his recentlypublished book, “Diabetes in Black America: <strong>Public</strong> <strong>Health</strong>and Clinical Solutions to a National Crisis”. He also servedas Editor of the National Commission <strong>for</strong> <strong>Health</strong> <strong>Education</strong>Credentialing study guide, The <strong>Health</strong> <strong>Education</strong> Specialists:A Companion Guide <strong>for</strong> Professional Excellence, 6th Edition.HONORARY FELLOW AWARDThe SOPHE Honorary Fellow Award is SOPHE’s highestrecognition to a non-member who has made significant andlasting contributions to health education and public health.2011 HONORARY FELLOWsFirst Lady Michelle ObamaSince 2010, Mrs. Obama has led the national “Let’sMove” campaign to improve the health and fitnessof America’s children. The campaign has galvanizedhealth, human service, transportation, civic,business, media and other sectors both within and outside ofgovernment to tackle the problem of childhood obesity throughimproved nutrition and physical activity opportunities. TheFirst Lady’s leadership highlights the critical social, educational,environmental and other determinants that affect the healthof our nation’s youngest citizens and future work<strong>for</strong>ce.James O. Prochaska, PhDDr. James Prochaska, Director of the Universityof Rhode Island Cancer Research Center, isrecognized as SOPHE’s 2011 Honorary Fellow <strong>for</strong>his lifetime of achievements in improving thetheoretical base of the health education field. Dr. Prochaskapioneered the Transtheoretical Model, which outlines stagesof readiness <strong>for</strong> health behavior change. Now more thanthree decades old, the model is arguably one of the mostwidely applied in health education research and practice.HEALTH EDUCATION MENTOR AWARDThe award recognizes an individual in an academic or practicesetting that has made a significant contribution to thepreparation and/or per<strong>for</strong>mance of health educators and hassuccessfully <strong>for</strong>ged the link between research and practice.Collins O. Airhihenbuwa, PhD, MPHDr. Airhihenbuwa, Professor at the PennsylvaniaState University, Department of Biobehavioral<strong>Health</strong>, is a well-respected professional whohas solidified his reputation, nationally andinternationally, as a top scholar in his field <strong>for</strong> more than 25years. Often going above and beyond to exceed expectations,he has made his mark in some of the most pressing andcomplex areas of public health concern facing today’s societies.Few have the unique combination of skills and experience orare as adept at building the networks necessary to do globalhealth work. As an international leader, Dr. Airhihenbuwahas focused his work on HIV/AIDS in Africa through research,teaching, capacity building, and direct service. His work withthe World <strong>Health</strong> Organization, U.S. Agency <strong>for</strong> InternationalDevelopment, and other international bodies has beenhighly recognized <strong>for</strong> its innovativeness and has helpedlead ongoing support to reduce HIV/AIDS on the continent.Dr. Airhihenbuwa’s commitment to excellence makes himsomeone others would like to follow. His students characterizehim as a knowledgeable, supportive, and challenging rolemodel. Students and professionals speak of his ability to bereachable, attentive, current, optimistic, patient, encouraging,competent, fair and sensitive. To date, he has served as chairof ten masters theses and fifteen doctoral dissertations.Dr. Airhihenbuwa has received numerous, well-deservedhonors and awards throughout his career, including 1998Scholar of the American Association of <strong>Health</strong> <strong>Education</strong>,the 2001 Symbol of HOPE Award of the American Journal of<strong>Health</strong> Promotion, the 2006 W. LaMarr Kopp InternationalAchievement Award from Penn State, the 2006 David SatcherAward <strong>for</strong> Leadership in Reducing <strong>Health</strong> Disparities andImproving <strong>Health</strong> Promotion and <strong>Education</strong> Programsand the 2007 SOPHE Distinguished Fellow Award. Onenominator writes of Dr. Airhihenbuwa, “Professionally he isvery strong, and as a human-being he has helped to shapemany at the institutional, community, and individual level.”SOPHE 62nd Annual Meeting3


2011 SOPHE Award WinnersPROGRAM EXCELLENCE AWARDThe award recognizes outstanding health educationprograms in existence <strong>for</strong> at least three years.The Best Me ProgramThe Best Me Program is a program of the <strong>Education</strong>alTheatre Programs of Kaiser Permanente that helpselementary school students and their families understandthe benefits of making healthier life choices. The programcenters around a 45-minute live per<strong>for</strong>mance whichuses audience participation, comedy, drama, music, anddance to promote healthy eating and active living.<strong>Health</strong>MPowersThe <strong>Health</strong>MPowers program promotes healthy behaviorsand environments by empowering students, school staff,and families to improve health and academic achievement.<strong>Health</strong>MPowers serves as a catalyst <strong>for</strong> change by workingwith schools not only to provide sound nutrition andphysical activity instruction, but also to improve andalign policies and programming within the school.Graduate Student Research Paper AwardThis award is designed to foster quality graduate studentresearch and provide a mechanism by which to recognizeoutstanding graduate students <strong>for</strong> creative and innovativeresearch. The recipient of this award is also encouraged tosubmit his/her paper <strong>for</strong> review to SOPHE’s journals.Devin Madden, MPH, Southern ConnecticutState UniversityPhotovoice and Body Image: An Explorationinto Body Image Messaging across Culturesthrough the Lenses of Adolescent FemalesCHApTER AWARD FOR EXCELLENCENational SOPHE recognizes & publicizes creative, effectiveand replicable methods implemented by SOPHE chaptersto deliver one or more core member services.Ohio SOPHEOhio SOPHE chapter’s program, “Innovation,”was designed to build distance learning capacityand increase the reach <strong>for</strong> the <strong>Health</strong> Educators’Institute. Ohio SOPHE partnered with the Ohio<strong>Public</strong> <strong>Health</strong> Association, American Cancer <strong>Society</strong> andthe State Office of Rural <strong>Health</strong> at the Ohio Departmentof <strong>Health</strong>. The distance learning partnerships successfullyaddressed a barrier <strong>for</strong> learning <strong>for</strong> at least 11% of Ohio SOPHE’smembers. These ef<strong>for</strong>ts have increased awareness of OhioSOPHE as a respected source <strong>for</strong> professional development.2011 SARAH MAZELIS BEST PAPER OF THE YEARThis paper recognizes author(s) whose peer-reviewed articlehas been published in SOPHE’s journal <strong>Health</strong> PromotionPractice in the last year and has significant contributionsto advancing the practice of health education and healthpromotion programs, policy, or professional preparation.Creating REAL MEN: Description of an Intervention toReduce Drug Use, HIV Risk, and Rearrest Among YoungMen Returning to Urban Communities From JailJessie Daniels, PhD, Martha Crum, MA, MeghaRamaswamy, Nicholas Freudenberg, DrPH; <strong>Health</strong>Promotion Practice, January 2011, 12(1): 44-542011 LAWRENCE W. GREEN BEST PAPER OF THE YEARThis paper recognizes author(s) whose peer-reviewed articlehas been published in SOPHE’s journal <strong>Health</strong> <strong>Education</strong> &Behavior in the last year and has made significant contributionsto understanding health education, health status, andstrategies to improve social and behavioral health.Direct and Mediated Effects of Two Theoretically BasedInterventions to Increase Consumption of Fruits andVegetables in the <strong>Health</strong>y Body <strong>Health</strong>y Spirit TrialAbdul Shaikh, Amiram Vinokur, Amy Yaroch, Geoffrey Williams,and Ken Resnicow; <strong>Health</strong> <strong>Education</strong> & Behavior, October 2011,38(5): 492-501.2010-11 SOPHE/CDC FELLOWS2010-11 SOPHE/CDC CHILD, ADOLESCENTAND SCHOOL STUDENT FELLOWSHIPThis fellowship recognizes, assists, and trains graduate studentsworking on projects in child and adolescent health from theperspective of health education or the behavioral sciences. Therecognition represents the culmination of their year-long work.Sarah Davis Redman, PhD (c), is a third year PhDstudent in the Community <strong>Health</strong> SciencesDepartment at the University of Illinois, Chicago(UIC) School of <strong>Public</strong> <strong>Health</strong>. Ms. Redman’sproject focuses on exploring the networkdynamics of one community in northwest Illinois attempting toimprove health education in its K-12 school district.Mary Casagrande, MPH, is a graduate of San JoseState University’s MPH Distance program. Herinternship project allowed her to expand anexisting program, Teen <strong>Health</strong> Spa, which focusedon providing nutrition education and behaviorchange tools to adolescent girls, to create a full curriculum,which can be shared.4SOPHE 62nd Annual Meeting


2011 SOPHE Award Winners2010-11 SOPHE/CDC INJURY PREVENTIONSTUDENT FELLOWSHIPThis fellowship program recognizes, assists, and trains graduatestudents working on injury prevention projects from theperspective of health education or behavioral sciences. Therecognition represents the culmination of their year-long work.Oluwatoni (Toni) Aluko, BS, MPH(c), is a Master of<strong>Public</strong> <strong>Health</strong> student in the Community <strong>Health</strong><strong>Education</strong> program in the School of <strong>Public</strong> <strong>Health</strong>at the University of Maryland, College Park(UMCP). The purpose of her project is to assessmedical students’ levels of IPV training, and their beliefsregarding screening <strong>for</strong> interpersonal violence.Ashley Brooks Russell, BA, MPH, PhD(c), is adoctoral student in the Department of <strong>Health</strong>Behavior and <strong>Health</strong> <strong>Education</strong> at UNC, ChapelHill. Her dissertation, supported by the SOPHEstudent fellowship, investigates the relationshipsbetween the pubertal timing of boys and girls anddevelopmental trajectories of teen dating abuse.2010-11 SOPHE/ATSDR ENVIRONMENTALHEALTH FELLOWSHIPThis fellowship recognizes, assists, and trains graduate studentsworking on projects in environmental health education,environmental justice, or emergency preparedness from theperspective of health education or the behavioral sciences. Therecognition represents the culmination of their year-long work.Stephane Zephir McKissick, MPH, recentlyreceived her Master of <strong>Public</strong> <strong>Health</strong> degree fromMorehouse School of Medicine, with aconcentration in <strong>Health</strong> <strong>Education</strong> and <strong>Health</strong>Promotion. The focus of her project is tocontribute to improving the health and quality of life ofAfrican-American children who have asthma by utilizing theability of youth to relate and teach one another throughinteractive teaching.Elizabeth Kaster, MS, PhD(c) is a doctoralstudent in <strong>Health</strong> <strong>Education</strong> at Texas A&MUniversity. Her research interests include the roleof health education in emergency preparednesswith the goal of fostering healthy behaviorsbe<strong>for</strong>e, during, and after emergencies. Currently, she isworking on her dissertation, entitled “EmergencyPreparedness <strong>for</strong> Pandemic Influenza in Texas,” <strong>for</strong> which shewas awarded the 2011 SOPHE Fellowship in Environmental<strong>Health</strong> and Emergency Preparedness.2010-11 SOPHE/CDC HEALTH RELATEDQUALITY OF LIFE FELLOWSHIPThis fellowship is designed to recognize, assist and trainstudents working on projects that address populationhealth-related quality of life, defined as a person or group’sperceived physical and mental health over time, using thelens of health education or the behavioral sciences.Brad<strong>for</strong>d Jackson is a graduate student in theDepartment of Biostatistics at the University ofNorth Texas <strong>Health</strong> Science Center - School of<strong>Public</strong> <strong>Health</strong>, where he has been assisting in datamanagement and quality control <strong>for</strong> arandomized controlled clinical trial on Chronic ObstructivePulmonary Disease (COPD) <strong>for</strong> the past 2 years. For his 2011fellowship he explored the impact of COPD on <strong>Health</strong> RelatedQuality of Life using the 2009 Texas Behavioral Risk FactorSurveillance System data.Chandylen Nightingale, MPH is currently a <strong>Public</strong><strong>Health</strong> doctoral student in the Social andBehavioral Sciences at the University of Florida.Her project interests pertain to quality of lifeoutcomes <strong>for</strong> cancer survivors both in and offtreatment and their caregivers.VIVIAN DRENCKHAHN STUDENT SCHOLARSHIP AWARDThis student scholarship provides support to both undergraduate& graduate level full time students in their pursuit of educational& professional development in health education.2011 Vivian Drenckhahn Scholarship WinnersPatricia Boston, MPH, CHES, DrPH(c)Patricia Boston is a doctorate of public healthcandidate at the Institute of <strong>Public</strong> <strong>Health</strong>, FloridaA&M University. Her dissertation is entitled,“Ability of Women to Overcome Household FoodInsecurity: Social Support, Social Support and Culture.”Candice White, BS, MPH(c)Candice White is a Master of <strong>Public</strong> <strong>Health</strong>candidate at East Stroudsburg UniversityDepartment of <strong>Health</strong> Studies. During hertime at East Stroudsburg University, Ms.White served as President of the Community <strong>Health</strong>Organization and has received a graduate assistantship <strong>for</strong>a system-wide initiative in substance abuse education.SOPHE 62nd Annual Meeting5


Annual Meeting HighlightsOpening Social & Poster Session with AuthorsJoin networking at its peak during SOPHE’s 62nd AnnualMeeting Opening Gala Autumn Social, Friday, October 28,6:00–8:00 pm. Chat with colleagues old and new, dialogwith poster presenters, and learn about latest resourcesfrom exhibitors. Games, food, prizes, networking andfun! Don’t miss the chance to purchase special books(including SOPHE’s <strong>Health</strong> Promotion Programs and Diabetesin Black America) and have them signed by the authors.SOPHE Awards Gala at Mount VernonJoin your SOPHE colleagues in honoring SOPHE’s 2011award winners on Saturday, October 29, 6:00-10:00pmat the National Historic Landmark, Mount Vernon. As theplantation home of George Washington, the Mount VernonEstate is located in Alexandria on the scenic banks ofthe Potomac River. Attendees will feast on gourmet horsd’hoevres and dessert and mingle with awardees bothbe<strong>for</strong>e and after the sit-down awards ceremony. Reserveyour ticket <strong>for</strong> both the awards ceremony at the SOPHEregistration desk. Bus transportation included in ticket fee.CHES/MCHES Continuing <strong>Education</strong>An application has been submitted to award approximately18 Continuing <strong>Education</strong> Contact Hours (CECHs) <strong>for</strong>certified health education specialists (CHES) and 15CECHs <strong>for</strong> MCHES. SOPHE, including it chapters, is adesignated multiple-provider of CECHs by the NationalCommission <strong>for</strong> <strong>Health</strong> <strong>Education</strong> Credentialing, Inc.MCHES sessions are indicated in the program with a .Administrative fees <strong>for</strong> continuing education areincluded in the conference registration fees.New Online Evaluation/CHES SystemIn ef<strong>for</strong>ts to “go green” SOPHE is piloting an all onlineevaluation & CE system <strong>for</strong> this meeting. There areinternet kiosks in the conference registration area, and allparticipants staying in the hotel have FREE internetaccess in their rooms! Please complete an evaluation <strong>for</strong>m<strong>for</strong> each session you attend as well as the overall conferenceevaluation. CHES/MCHES applying <strong>for</strong> continuingeducation contact hours MUST sign in at the CHESDesk and will receive special instructions on accessingtheir unique online evaluation <strong>for</strong>ms. See the folderon your conference flash drive <strong>for</strong> further in<strong>for</strong>mation.CHES Lounge and Clinic Back by popular demand!Would you like to know more about the CHES credentialand if you are eligible? Do you have questions aboutyour current CHES credential? Are you thinking aboutbecoming MCHES? Are you an employer that seeks to hirea CHES/MCHES? NCHEC staff and board members will beavailable to answer your questions on Friday, October 28,10:00 am–6:00 pm. All welcome. Located in Studio A.SOPHE Communities of Practice RoundtablesSOPHE Communities of Practice (CoP) will enjoy the opportunityto connect with individuals with similar interests. Topics tobe included are the following: Children/Adolescent <strong>Health</strong>;Medical Care/Patient <strong>Education</strong>; <strong>Health</strong> Communications/Social Marketing; <strong>Health</strong> Disparities; <strong>Health</strong>y Aging; EmergencyPreparedness; Environmental <strong>Health</strong>; Worksite <strong>Health</strong>;Anthropology; and International <strong>Health</strong>. Check out CoPbreakfast/lunch meeting times on the program schedule.SOPHE Gallery & Poster PromenadeView over 30 posters on display during the conference andinteract with authors at the Gala Opening Social on Fridayevening, 6:00–8:00pm. On Saturday morning, enjoy yourcontinental breakfast and participate in our Poster Promenade,consisting of guided poster tours and discussion on selectedtopcs. See also winners of the Student Poster Contest!‘Ask Me About My Chapter’ ChallengeRepresentatives from SOPHE’s chapters will be wearing “AskMe About My Chapter” stickers. Chat with them to learnmore about their respective chapters. Be sure to have therepresentative initial your Chapter Challenge card found inyour conference bag, then stop by the Chapter resource tableduring conference breaks to select one of several fabulousprizes! You are also invited to stop by the Chapter PosterSession held during Friday evening’s Gala Opening Social.Exhibits and <strong>Public</strong>ations MartPeruse in<strong>for</strong>mation, publications, tools, and the latesttechnological innovations from an array of organizationsand companies on Friday and Saturday. Locatedin the pre-function area outside of Salon 1–3.SOPHE Snapshot/Meeting Mentor ProgramFirst-time meeting attendees are invited to the SOPHESnapshot, Friday, October 28, 7:15–8:15 am in StudioB. Enjoy a continental breakfast while learning aboutSOPHE’s programs and how you can be involved. Thiswill also kick off SOPHE’s Meeting Mentoring Program,joining mentors and protégés over the conference.Twitter Alert!This conference will feature opportunities to tweet,enhancing your professional exchange with otherattendees. Bring your cell phones, tablets, and laptops,and get geared up to participate in this exciting andgenerative social media. Follow @SOPHEtweets and use#SOPHE2011 to join the conversation! (Note- participantsare responsible <strong>for</strong> any individual fees that may apply.)Career Resource CenterThe SOPHE Career Resource Center is a valuable connection <strong>for</strong>tools, resources, internships, and employment opportunitiesin health education, health promotion and prevention. Besure to check out the latest job postings and resumes <strong>for</strong>candidates throughout the conference, at the SOPHE booth.Wellness ChallengeThe conference sponsors are committed to providinghealthy foods and encouraging healthy behaviorsaddressing the mind, body and spirit connections. Joinother conferees in running and walking groups of varyingabilities. In addition, take advantage of the hotel’scomplimentary fitness center and indoor pool. Engagein 30 minutes or more of exercise daily to be eligible <strong>for</strong>a raffle with prizes. Turn in your Wellness Challenge cardto the SOPHE booth by Saturday 10:00 am <strong>for</strong> prizes.SOPHE 62nd Annual Meeting7


Detailed ScheduleThursday, October 277:30 am – 6:00 pmRegistration / Hospitality / CHES OpenRoom: Central Registration8:00 am – 11:00 amSOPHE House of Delegates MeetingRoom: Studio D11:00 am – 6:00 pmSOPHE Board of Trustees MeetingRoom: Studio B1:00 pm – 5:00 pmpre-conference workshop iModerator: Sandra Bulmer, PhD, SouthernConnecticut State UniversityRoom: Studio DPolicy & Environmental Strategies For LimitingAlcohol Consumption Problems In The CommunityPresenter: David Jernigan, PhD, Johns Hopkins’Center on Alcohol Marketing and Youth1:00 pm – 5:00 pmpre-conference workshop iiModerator: Rob Simmons, DrPH, MPH,CHES, Thomas Jefferson UniversityRoom: Studio EEvaluation Of <strong>Health</strong> Promotion & DiseasePrevention And Management ProgramsPresenters: Richard Windsor, MS, PhD, MPH, The GeorgeWashington University School of <strong>Public</strong> <strong>Health</strong> and <strong>Health</strong> Services2:00 pm – 6:00 pmExhibits Set-Up & Posters Set-UpRoom: Salon 1–3 , Pre-Function Foyer4:00 pm – 6:00 pmpre-conference workshop IIIModerator: Ellen Capwell, PhD, CHES, Co-Chair,SABPAC and Professor, Otterbein CollegeRoom: Studio ASABPAC: Quality Assurance <strong>for</strong> UndergraduateCommunity <strong>Health</strong> <strong>Education</strong> ProgramsPresenters: Ellen Capwell, PhD, CHES, Co-Chair, SABPACand Professor, Otterbein College; Carolyn Cox, PhD, CHES,Co-Chair SABPAC and Professor, Truman State University6:00 pm – 9:00 pmpre-conference workshop IvModerator: Kimberly Ayers, Centers <strong>for</strong>Disease Control and PreventionRoom: Studio D<strong>Health</strong> Impact Assessments: Improving<strong>Health</strong> Decision-MakingPresenters: Jennifer Lucky, MPH, Human Impact Partners6:00 pm – 9:00 pmpre-conference workshop vModerator: Jennifer Conner, MPH, CHES,Marion County <strong>Health</strong> DepartmentRoom: Studio EWriting <strong>for</strong> Behavior ChangePresenters: Stacy Robison, MPH, MCHES, Communicate<strong>Health</strong>;Xanthi Scrimgeour, MHEd, MCHES, Communicate<strong>Health</strong>6:00 pm – 9:00 pmpre-conference workshop vi & MixerModerator: Sherry GroverRoom: Studio FEmpowering Future <strong>Health</strong> <strong>Education</strong> ProfessionalsPresenters: Sherry Stephens-Gibson, MPH, MCHES; Collins O.Airhihenbuwa, PhD, Penn State University; Darigg Brown, PhD,MPH, RTI International; Rachael Dombrowski, MPH, Universityof Illinois-Chicago; Garry Lindsay, MPH, MCHES, HHS FederalOccupational <strong>Health</strong>; Jerrica Mathis, MSEd, <strong>Society</strong> <strong>for</strong> <strong>Public</strong><strong>Health</strong> <strong>Education</strong>; With the support of Kaplan University6:30 pm – 8:00 pmNational SOPHE Leadership OrientationRoom: Studio CFriday, October 287:00 am – 6:00 pmRegistration / Hospitality / CHES OpenRoom: Central Registration7:00 am – 7:45 amWellness ChallengeRoom: Studio E7:15 am – 8:15 amSOPHE Snapshot Orientation & Meeting Mentoring Program(Session includes continental breakfast)Room: Studio B7:00 am – 8:15 amSOPHE Committee Meetings2012 Annual Meeting Planning CommitteeRoom: Studio DContinuing <strong>Education</strong> MeetingRoom: Studio C8:30 am – 8:00 pmExhibits and Posters OpenRoom: Salon 1-3, Prefunction Foyer8:30 am – 8:45 amOpening Remarks & WelcomePresenters: Eva Doyle, PhD, MCHES, 2011 AnnualMeeting Planning Committee Chair; M. Elaine Auld,MPH, MCHES, Chief Executive Officer, SOPHERoom: Salon 4–78:45 am – 9:15 amSOPHE 2011 PRESIDENTIAL ADDRESSModerator: Eva Doyle, PhD, MCHES, 2011 AnnualMeeting Planning Committee ChairRoom: Salon 4–7Steps <strong>for</strong> Strengthening the <strong>Health</strong><strong>Education</strong> ProfessionPresenter: Daniel Perales, DrPH, MPH, San Jose State University8SOPHE 62nd Annual Meeting


Conference AbstractsThe Department of Family and Community Medicine incollaboration with the Master of <strong>Public</strong> <strong>Health</strong> (MPH) programin the Jefferson School of Population <strong>Health</strong> received five yearfunding from the <strong>Health</strong> Resources & Services Administration(HRSA) to develop a new scholarly concentration within themedical school entitled, “Population <strong>Health</strong> College Withinthe College” (PH CwiC). First year medical students elect toparticipate in this concentration throughout their four yearsof medical education. Population health topic areas includethe ecological model of health, social determinants of health,<strong>Health</strong>y People 2020, primary and secondary prevention andhealth promotion, inequities and cultural competency, healthliteracy, public health policy and advocacy, global health,and public health ethics. CwiC students receive ongoingmentoring from multi-disciplinary faculty across the universityand complete a scholarly capstone project in the last year ofthe concentration. Those students choosing to earn an MD/MPH degree receive transfer credits from the CwiC programtoward the MPH degree which is conferred simultaneouslywith their MD at the end of five years of school. Twenty-eightstudents, (11% of the class) self-selected into the 2011 PHCwiC, the first year of the program. Baseline demographicdata, and knowledge and attitudes towards populationhealth will be presented along with end of year assessmentof the learning objectives and program satisfaction. Asummary of the four year curriculum including didactics,experiential learning activities, community service, andresearch requirements will be provided. Strategies and lessonslearned from our first year’s experience with integratingpopulation health principles, and infusing health educationand promotion in medical education will be discussed.Developing a Theory-Based Lay <strong>Health</strong> WorkerTraining Program to Promote Colorectal CancerScreening Among Chinese AmericansLei-Chun Fung, MPH, MSW, CHES, Chinatown <strong>Public</strong> <strong>Health</strong> Center,San Francisco Department of <strong>Public</strong> <strong>Health</strong>; Gem Le, PhD, MHS,Division of General Internal Medicine, University of Cali<strong>for</strong>niaSan Francisco; Janice Tsoh, PhD, Department of Psychiatry,University of Cali<strong>for</strong>nia San Francisco; Tung Nguyen, MD, Divisionof General Internal Medicine University of Cali<strong>for</strong>nia San FranciscoBackground: Although colorectal cancer (CRC) is thesecond most common cancer among Chinese Americans,screening rates remain low in this population compared tonon-Hispanic whites. As part of a randomized controlledtrial, a community-academic research team aimed to recruitand train 26 lay health workers (LHWs) to promote CRCscreening among 312 Chinese Americans aged 50-75 in SanFrancisco, CA. The training team developed a lay healthworker orientation manual, a CRC training manual, a bilingualCRC flip chart and a CRC brochure, which were used in thetraining program. Theoretical Framework: This LHW trainingprogram incorporated the stages of change concept from theTranstheoretical Model (TTM), which provides a conceptualframework in understanding how people change behaviors.Using this framework, LHWs were trained to assess theirparticipants’ stages of change and to tailor their support toeach participant according to where the participant is in thestages of change in adopting CRC screening. Methods: Duringthe first of four waves of training, the research team trained sixLHWs and conducted a 2.5 days training program in Chinese.The training program covered research methods, recruitmentMCHES Sessionstechniques, knowledge of CRC and its prevention, how toconduct small group educational sessions, and telephonefollow ups. Each LHW recruited 12-15 participants from theirsocial network, conducted two small group sessions, twofollow-up telephone calls, and completed activity logs todocument recruitment and intervention activities. Evaluationincludes pre- and post-training surveys of LHWs, ethnographicobservations of LHW training sessions and LHW-led smallgroup sessions, and a post-intervention focus group with theLHWs. Results/Conclusions: Findings from Wave 1 training,pre- and post-surveys and focus groups show that the trainingprogram is effective in teaching LHWs about CRC preventionand how to conduct outreach to promote CRC screening.LHWs understood the research considerations, improvedtheir knowledge about CRC and its prevention, and graspedthe stage-based approach. Implications <strong>for</strong> practice: CRCLay <strong>Health</strong> Worker intervention is feasible in delivering CRCscreening in<strong>for</strong>mation to Chinese Americans using a stagebasedapproach. The bilingual educational materials beingdeveloped <strong>for</strong> colorectal cancer prevention will be useful toChinese American communities and those who serve them.Train the Trainer: A <strong>Health</strong> <strong>Education</strong>al Modelto Promote Evidence-Based Decision MakingAmy Ramsay, BA, Association of State and Territorial <strong>Health</strong>Officials; Albert Terrillion, DrPH, MPH, MPS, MEd CPH, CHES,Association of State and Territorial <strong>Health</strong> OfficialsBackground: In an era of health re<strong>for</strong>m and in light of thegrowing complexity of public health problems, an increasedfocus has been cast on the integration of evidence-basedapproaches to program and policy development. TheCommunity Guide is a resource developed by the CDC tohelp users identify evidence-based program and policyinterventions that are proven to be effective. Evidence-basedprograms require a unique set of skills; however less than halfof public health practitioners have received <strong>for</strong>mal educationin a public health discipline.[i] Theoretical Framework andMethodology: Training models in evidence-based publichealth (EBPH) have the greatest impact and reach whentraining is delivered in a train-the-trainer (TTT) <strong>for</strong>mat byexperts in the field.[ii] The Association of State and Territorial<strong>Health</strong> Officials (ASTHO) adopted a TTT educational model tobuild capacity and leadership of national non-profit staff tosupport the integration of EBPH into health policy and programdevelopment. The model combined a comprehensive seriesof didactic and interactive sessions led by an expert faculty ofEBPH practitioners, academicians, and researchers to educateparticipants on EBPH competencies and The CommunityGuide. Pre and post tests measured improvements in staffknowledge from the training, and time-series evaluationsassessed improved capacity and use of in<strong>for</strong>mation learnedover time. Hypothesis: Utilizing a TTT model to educate publichealth professionals will increase capacity and leadershipto promote evidence-based decision making (EBDM) at thestate and local level. Results: Participant responses on everysurvey indicator yielded an improvement in knowledge andskills from pre-test to post-test data. The workshop increasedparticipant awareness of the rationale and necessity <strong>for</strong> EBPHby 12% and increased participant confidence in their skills topromote the use of The Community Guide among constituentsby 46%. Implications <strong>for</strong> Practice: Training the trainer inevidence-based practice is critical <strong>for</strong> equipping healthSOPHE 62nd Annual Meeting17


Conference Abstracts18leadership with the tools they need <strong>for</strong> EBDM. As a result ofthe TTT workshop, ASTHO held a state strategy workshopto translate competencies and skills in EBDM to state healthofficials and their colleagues, with the intent of increasingutilization of The Community Guide and the evidence-basein policy development. Conclusion: Training the publichealth work<strong>for</strong>ce in EBPH competencies results in increasedleadership capacity to promote evidence-based decisionsamong state and local health leadership. [i] Brownson RC,Baker EA, Leet TL, et al. Evidence-Based <strong>Public</strong> <strong>Health</strong>. 2nd ed.Ox<strong>for</strong>d, New York: Ox<strong>for</strong>d University Press, Inc. 2011. [ii] Ibid.Snapshot of Advanced-Level Research and Practicein <strong>Health</strong> <strong>Education</strong>: Results from the MasterCertified <strong>Health</strong> <strong>Education</strong> Specialist (MCHES)Experience Documentation Opportunity (DO)Stephen Gambescia, PhD, MEd, MBA, MHum, MCHES, DrexelUniversity; Blossom Paravattil, MPH, National Commission <strong>for</strong><strong>Health</strong> <strong>Education</strong> Credentialing; Linda Lysoby, MS, MCHES,CAE, National Commission <strong>for</strong> <strong>Health</strong> <strong>Education</strong> Credentialing;Elizabeth Chaney, PhD, MCHES, University of FloridaBackground: The <strong>Society</strong> <strong>for</strong> <strong>Public</strong> <strong>Health</strong> <strong>Education</strong>(SOPHE), the American Association <strong>for</strong> <strong>Health</strong> <strong>Education</strong>(AAHE), and the National Commission <strong>for</strong> <strong>Health</strong> <strong>Education</strong>Credentialing, Inc (NCHEC) sponsored the most recent jobanalysis project, the <strong>Health</strong> <strong>Education</strong> Job Analysis (HEJA),to validate the contemporary practice of entry-level andadvanced-level health education specialists. The HEJAresearch findings verified an entry- and advanced-levelof practice in the field, and these results in<strong>for</strong>med thedevelopment of the new, advanced-level credential, MCHES.For a 6 month period (October 2010 – April 2011), eligibleCertified <strong>Health</strong> <strong>Education</strong> Specialists (CHES) were invitedto submit documentation of advanced-level practice <strong>for</strong>the Experience Documentation Opportunity (EDO). Thedocumentation went through an extensive review, and thoseapproved, became the inaugural cohort of MCHES. Purpose:The presentation offers unique insight into how well CHEScan interpret and apply advanced sub-competencies. Wewill describe the extensive EDO process, highlight profilesof advanced-level research and practice activities submitted<strong>for</strong> the EDO process, and provide an analysis of whichadvanced-level sub-competencies were most documentedduring the process. Conclusions: At the end of the session,participants will be able to explain how the HEJA researchstudy in<strong>for</strong>med development of the MCHES credential toverify advanced-level practice in the field of health education,the MCHES EDO process, how professionals interpret andunderstand the advanced sub-competencies in researchand practice, and which advanced-level sub-competencieswere the most prevalent during the EDO process.SOPHE 62nd Annual MeetingConcurrent Session A3Innovation in Promoting <strong>Health</strong>y Living:Conversations with HHS 2011 Award WinnersRoom: Salon 4–7Innovation in Promoting <strong>Health</strong>y LivingMayor Joseph Ceratone, City of Somerville, Massachusetts; BlairKing, Oak Ridge Schools; Maureen Pike, <strong>Health</strong>y Howard, Inc.;Michael Roizen, MD, Cleveland Clinic; Donald Gault, St. Paul-Ramsey County <strong>Public</strong> <strong>Health</strong>; Helen Dunlap, S2AY; Anne Thornhill,North Carolina Prevention Partners; Jonathan Lever, YMCA of USAThe <strong>Health</strong>y Living Innovation Awards is an initiativedeveloped by the U.S. Department of <strong>Health</strong> and HumanService to identify and acknowledge innovative healthpromotion projects within the last three years thathave demonstrated a significant impact on the healthstatus of a community in the areas of healthy weight,physical activity and nutrition. The initiative seeks to• Celebrate and share innovative health promotion practicesacross organizations, professions, and communities;• Increase public awareness of creative approaches that canbe used to develop and expand health promotion programs,and to replicate successful strategies in various settings;• Increase the number and diversity of individuals,organizations, and groups addressingcommunity health promotion; and• Encourage people to incorporate healthyliving activities into their daily lives.Awards are given in the categories: faith and community basedinitiatives; health care delivery; healthy workplace; non-profit;public sector; schools, and Let’s Move! Cities and Towns.During this session the 2011 <strong>Health</strong>y Living Innovation Awardwinners will discuss the impact of their innovations and sharebest practices <strong>for</strong> applying their innovations in diverse settings.Concurrent Session A4Community Interventions <strong>for</strong>Decreasing High Risk BehaviorsRoom: Studio EThe Impact of the NIDA Community Based OutreachModel on HIV and Substance Use in ArkansasAngela Smith, PhD, CHES, Jefferson Comprehensive Care System,Inc.; Sybil Ward, BS, Jefferson Comprehensive Care System, Inc.Background: As a Community <strong>Health</strong> Center (CHC), JeffersonComprehensive Care System, Inc. implemented the NIDACommunity Based Outreach Model through a multidisciplinaryapproach to reduce risky HIV and substance abuse behaviors.Theoretical Framework: The NIDA Community-BasedOutreach Model (the NIDA Outreach Model) is based onmore than 15 years of NIDA-funded research. The modelhas been implemented and tested in 52 communities withmore than 60,000 injection drug users (IDUs) and manyof their sex partners. It has also been adapted and testedwith nearly 14,000 crack users and tailored to the needs ofspecific at-risk subgroups, including women who inject drugs,men who use drugs and have sex with men, and drug andsexual risk networks. Overall, community-based outreach<strong>for</strong> HIV risk reduction has been found to be effective withmultiracial, multi-ethnic, male and female, HIV seropositive,


Conference Abstractsand seronegative drug-using populations residing in areaswith low, medium, and high HIV prevalence. Hypothesis:Participants who go through the NIDA Community BasedOutreach Program will show significant improvement onthe National Outcome Measures: Ÿ Abstinence: did not usealcohol or illegal drugs Ÿ Crime and Criminal Justice: hadno past 30 day arrests Ÿ Employment/<strong>Education</strong>: werecurrently employed or attending school Ÿ <strong>Health</strong>/Behavior/Social Consequences: experienced no alcohol or illegal drugrelated health, behavioral, social consequences Ÿ SocialConnectedness: were socially connected Ÿ Stability inHousing: had a permanent place to live in the communityMethods: The program was conducted between 2008 to 2011.Data was collected at baseline and 6 month follow-up via streetoutreach, substance abuse treatment centers and a communityhealth clinic. Results: Data reveals an increase in abstinenceof alcohol and/or illegal drugs (23.4% to 82.9%); had no past30 day arrest (78.4% to 96.4%); shows individuals who areemployed or attending school (16.2% to 29.7%); experiencedno related health, behavior, or social consequences (44.1% to88.3%); social connectedness (91.9% to 95.5%); and stabilityin housing (had a permanent place to live in the community)from 44.1% to 13.5%. Conclusion: Study findings indicate thatthe outreach-based interventions were effective in reachingat-risk individuals and enabling them to reduce risk behaviorsand, consequently, their risk of acquiring HIV/AIDS. Communitybased outreach was found to be an effective approach <strong>for</strong>reaching out-of-drug users, providing materials to support HIVrisk reduction, facilitating drug treatment entry and retention.Implications <strong>for</strong> Practice: Multidisciplinary approachesis an effective strategy <strong>for</strong> reducing risky behaviors.Tailoring Social Marketing Messages toEmpower African-American College Women toKnow their HIV StatusKimberly Coleman, MPH, PhD, MCHES, Department of <strong>Public</strong><strong>Health</strong> <strong>Education</strong>, North Carolina Central University; DeborahFortune, PhD, MCHES, FAAHE, Department of <strong>Public</strong> <strong>Health</strong><strong>Education</strong>, North Carolina Central University; Nickie Jackon,BS, Gillings School of Global <strong>Public</strong> <strong>Health</strong>, University ofNorth Carolina; Seronda Robinson, PhD, Department of<strong>Public</strong> <strong>Health</strong> <strong>Education</strong>, North Carolina Central UniversitySocial marketing campaigns have been developed <strong>for</strong>college students to address health issues such as safe sexpractices (primarily condom use), smoking cessation, alcoholuse, healthy eating, and physical activity. The focus of thispresentation is the social marketing component of a multicomponentproject, entitled Status Matters. The StatusMatters project was designed to prevent and/or reducerisky behaviors that lead to HIV infection among African-American female college students 18-24 years of age througheducation, empowerment, and HIV testing. The objectiveof the social marketing campaign <strong>for</strong> Status Matters is toempower African-American female college students to gobeyond encouraging HIV testing. Thus, empowering themto know their HIV status and take the necessary protectivesteps to either remain negative or <strong>for</strong> positive participantsto get treatment. There<strong>for</strong>e, it is a critical component <strong>for</strong> theeffectiveness and sustainability of this multi-component HIVintervention. There are four phases to the development of theStatus Matters social marketing campaign, driven by studentfeedback: planning and strategy development, developing andMCHES Sessionspretesting materials/messages, implementing the program,and evaluating effectiveness. Using a non-probability,criterion sampling technique, an initial focus group session wasconducted using a semi-structured protocol consisting of tenopen-ended questions. The purpose of this focus group withAfrican-American female students was to determine the keymessages, strategies, and best channels <strong>for</strong> the Status Matterscampaign. Assessment questions were in<strong>for</strong>med by constructsof the Theory of Reasoned Action, the TranstheoreticalModel, and the <strong>Health</strong> Belief Model. The session was digitallyrecorded and transcribed <strong>for</strong> data analysis. Data were analyzedby three researchers to determine the common themes <strong>for</strong> keymessages, strategies, and best channels <strong>for</strong> this populationand HBCU environment. The results of this initial stage ofsocial marketing campaign development will in<strong>for</strong>m thedevelopment of tailored messages and the channels that aremost likely to reach and empower this unique population.From Protocol to Practice: Successes and Challengesof Post Exposure Response Community Workgroup’sEf<strong>for</strong>ts to Implement a Citywide Non-occupationalPost Exposure Prophylaxis (nPEP) HIV PreventionZupenda Davis, MPH, MCHES, DrPH (c), PA/MidAtlantic AIDS <strong>Education</strong> and Training Center,Drexel University School of <strong>Public</strong> <strong>Health</strong>Background: In 2005, the Centers <strong>for</strong> Disease Controland Prevention (CDC) issued guidelines <strong>for</strong> antiretroviralpostexposure prophylaxis following sexual, injection-druguse, and other non-occupational exposure to HIV (nPEP).These guidelines, although widely accepted, have not beenincorporated in most Philadelphia clinical practices andemergency departments. As a result, patients seeking nPEPoften have a hard time finding this valuable resource whenneeded. A needs assessment distributed to local HIV serviceproviders indicated limited availability of nPEP. Currently, theincidence rate of HIV infection in Philadelphia is five timesthat of the national HIV incidence rate. Theoretical Basis:The conceptual framework <strong>for</strong> this intervention is the CDC’srecommendations <strong>for</strong> nPEP which are based on the benefitsof taking antiretroviral medication after a possible nonoccupationalexposure to HIV. Objectives: By the end of thispresentation, attendees will be able to: 1. Identify essentialcomponents of an integrated approach to HIV preventionthrough proposed nPEP guidelines; 2. List three factors thatcan foster implementation of a citywide nPEP HIV preventionstrategy; 3. Assess role AIDS <strong>Education</strong> and Training Center(AETC) plays in addressing HIV primary prevention needsof an urban city. Interventions: A local AETC convened aPost Exposure Response Community Workgroup to assessthe availability of nPEP in Philadelphia and develop localguidelines to improve accessibility. The Workgroup consistsof representatives from the local health department, Title XRegional grantee and several area hospitals. The Workgroupalso identified various HIV providers to assist with patientfollow-up care. Evaluation Measures: The evaluationmeasures <strong>for</strong> this intervention are community planning<strong>for</strong> comprehensive health education and biomedical HIVprevention activities; policy development; and capacitybuilding activities. Results: Needs assessments were crucialin assessing capacity and resources. Collaborative ef<strong>for</strong>tswith various health care and social service agencies werevery instrumental to developing local guidelines and logisticSOPHE 62nd Annual Meeting19


Conference Abstracts20procedures. Thorough cooperation from local healthdepartment administration is necessary <strong>for</strong> meaningful policydevelopment and implementation. Recommendations:Components of the local nPEP strategy that should be factoredin prior to implementation include: consideration of fundingsources <strong>for</strong> all associated costs; availability and capacity <strong>for</strong>nPEP provision and patient follow-up; local AETC that can serveas a neutral convener of diverse provider and public healthstakeholders; and training <strong>for</strong> provider and public healthstakeholders. These components are crucial <strong>for</strong> the successof local nPEP policy development and implementation andreduction in new HIV infections in adolescents and adults.Community Collaborations to Promote the FC2 (FemaleCondom) Among Men Who Have Sex With Men andTranspersons in San Francisco: Get Turned On To ItHanna Hjord, MPH, San Francisco Department of <strong>Public</strong> <strong>Health</strong>- STD Prevention & Control; Frank Strona, MPH, San FranciscoDepartment of <strong>Public</strong> <strong>Health</strong> - STD Prevention & Control;Jacqueline McCright, MPH, San Francisco Department of <strong>Public</strong><strong>Health</strong> - STD Prevention & Control; Susan S. Philip, MD, MPH, SanFrancisco Department of <strong>Public</strong> <strong>Health</strong> - STD Prevention & ControlBackground: Barrier methods can help prevent pregnancyand STDs/HIV. In order to provide more options <strong>for</strong> improvingsexual health, the San Francisco Department of <strong>Public</strong> <strong>Health</strong>(SFDPH)-STD Prevention & Control Section has been pilotingexpanded access to the new female condom (FC2) amongmen who have sex with men (MSM) and transpersons. Weevaluated changes in knowledge of and attitudes about theFC2 following trainings of community partners requesting FC2s<strong>for</strong> distribution. Theoretical Framework: The SF FC2 “GetTurned On To It” Campaign utilizes the <strong>Health</strong> Belief Model(HBM) to focus on people’s attitudes and beliefs. Hypothesis:We hypothesized peer-lead training <strong>for</strong> agency staff on howto use and promote the FC2 will result increased knowledgeand com<strong>for</strong>t using in the FC2. Methods: The FC2 is currentlybeing distributed free of charge by SFDPH. The campaignis designed <strong>for</strong> young women, MSM and the transgendercommunities, reflecting local morbidity. Although only FDAapproved <strong>for</strong> vaginal sex, SFDPH promotes and supportsthe FC2 as a harm reduction tool <strong>for</strong> anal sex. In-servicetrainings equip service providers with the necessary skills,language, and materials to effectively promote the FC2.Knowledge and com<strong>for</strong>t surveys were conducted with allparticipants be<strong>for</strong>e and following the trainings. T-tests wereused to compare pre and post training responses. Results:The campaign launched on Valentine’s Day, 2011; between2/14/11 and 6/17/11 over 7,000 FC2s have been distributed. 120persons completed the FC2 training. Following the training,knowledge regarding the FC2 (p


Conference Abstractspublic health ef<strong>for</strong>ts to promote health among young women,unhealthy behaviors still prevail. This session will present tworesearch projects that utilized Photovoice methods to explorethe social and environmental factors that lead to poor bodyimage and relationship power, known to be precursors toHIV /STI risk. Methods: The first study explored messagesthat men and women receive that encourages men’s powerin heterosexual relationships. The purpose of this researchwas to uncover and explore the messages young women andmen receive about gender roles with the goal of targeting andchanging those messages to be more empowering to women.The second study explored messages girls receive about theirbodies and what it means to be pretty and sexy. The researchsought to understand how these answers were affected byculture/ethnicity while exploring how body image messagingcan affect interpersonal relationships. Participants in bothstudies were recruited by word of mouth, signed consentsto participate, and represented diverse racial backgrounds.Photovoice assignments focused on messages from mediaand family about gender roles, and ways young peopleget messages about relationships, sources of body image,cultural stereotypes, and personal relationships with bodyimage. Photovoice groups in both studies met periodically todiscuss the photos. Results: Across both projects, messagesfrom the media, family, and peers came through as strongindicators of young women’s sense of self. In turn, this senseof self translated into how they felt about their bodies, eitherpositively or negatively, which dictated how they wouldprotect themselves against eating disorders and HIV/STIrisk. Participants recognized the power of these messages,however, they expressed that things are changing with theirgeneration and they need to be the catalyst <strong>for</strong> change.Conclusions: Photovoice methods gives public healthpractitioners an intimate look into the social mechanismsat-play behind certain health phenomena. Gaining access tothese young girls’ stories provided the researcher with theopportunity to understand how multiple <strong>for</strong>ces interact, whichcan better in<strong>for</strong>m interventions. Photovoice may also serveas a tool of empowerment. The participants noted feelingencouraged after sharing their stories within a safe group.Photovoice and Body Image: An Explorationinto Body Image Messaging Across Culturesthrough the Lenses of Adolescent MalesDevin Madden, MPH, BA, Morris Heights <strong>Health</strong> Center,2011 SOPHE Graduate Student Research Paper WinnerBackground: Body image has long been a concern ofpublic health practitioners working with adolescent females.Evidence shows that young girls still suffer with negativebody image at alarming rates and that repercussions (i.e. poorself-esteem, anorexia nervosa, bulimia nervosa, and riskysexual behaviors) remain on the rise. Recently, researchershave articulated the importance of understanding how bodyimage messaging affects young women of color. The purposeof this research was to investigate body image concerns andsources of such concern <strong>for</strong> adolescent females of diverseethnic backgrounds. The research sought to understandhow these answers were affected by culture/ethnicity whileexploring how body image messaging can affect interpersonalrelationships. The participants explored solutions that they feltcould effectively foster positive body image, the ultimate goalof this research. Research questions: R1). Why do girls feelMCHES Sessionsthe way they do about their bodies? R2). Where do girls receivetheir messages about body image? R3). Do these answersdiffer across cultures/ethnicities? R4). How do these messagesand feelings impact their relationships? Methods: This studyutilized Photovoice methodology with nine adolescent females(14-17), residing in New York City. The participants representeda broad range of ethnicities. Participants were recruitedthrough non-probability convenience sampling methods.Photography assignments pertained to sources of bodyimage, cultural stereotypes, and personal relationships withbody image. Participants reflected on the research questionsin journals and discussion. The group met four times overfour months. Data was analyzed based on content analysis.Results: All of the girls identified a similar mainstreambody-ideal, and indicated that this ideal often conflicts withideals set <strong>for</strong>th within ethnic groups and certain cultures.Participants felt that body image sources often told them tobe anyone but who they were naturally. All of the participantsnoted that media, peers, boys (heterosexually), and familyinfluenced body image. There was agreement that poor bodyimage could lead to risky sexual encounters. The participantsproposed that workshops, such as these, could foster positivebody image. Conclusions: Photovoice gives public healthpractitioners an intimate look at the social mechanisms atplaybehind certain health phenomena. Gaining access tothese young girls’ stories provided the researcher with theopportunity to understand how multiple <strong>for</strong>ces interact, whichcan better in<strong>for</strong>m interventions. Photovoice may also serveas a tool of empowerment. The participants noted feelingencouraged after sharing their stories within a safe group.Friday, October 28, 2011 | 1:15 pm – 2:30 pmConcurrent Session BConcurrent Session B1Improving Child and Adolescent<strong>Health</strong> through Systems ChangeRoom: Studio DCommunity-Wide <strong>Health</strong> Program Planning<strong>for</strong> Adolescent Sexual <strong>Health</strong> <strong>Education</strong>and <strong>Health</strong> Care Access: A Successful Model<strong>for</strong> School Board Policy ChangeVivian Barnett, Illinois Caucus <strong>for</strong> Adolescent <strong>Health</strong>; JoyMessinger, MSW, MPH, CHES, Illinois Caucus <strong>for</strong> Adolescent <strong>Health</strong>The Illinois Caucus <strong>for</strong> Adolescent <strong>Health</strong> (ICAH) supportspositive adolescent health outcomes and promotes ageappropriate,medically accurate, evidence-based sexualhealth education and health care services. Since 2007, ICAHhas documented advocacy approaches <strong>for</strong> multi-level changewithin all elements of the socio-ecological framework, withcareful attention to youth development, educator training,community engagement, coalition building, and school boardpolicy change using intergenerational approaches towardsustainability of health education in school systems. Thispresentation will share ICAH’s approach to successful schoolboard policy change, which assesses local communities andplaces them within a phased-in, action-oriented model atthe following stages: Ready <strong>for</strong> <strong>Health</strong> Program Planning;Ready <strong>for</strong> Policy Change; and Ready <strong>for</strong> Implementation,Monitoring, and Evaluation. ICAH will share resources fromSOPHE 62nd Annual Meeting21


Conference Abstractsa developed toolkit and demonstrate how the organizationleveraged relationships to change school board policy relatedto sexual health education in various school districts. Finally,ICAH will share lessons learned through a developmentalevaluation that allowed flexibility around environmentaland organization changes, while focusing on complex issuesin diverse communities. Collaborating with an evaluationteam that has strong developmental evaluation skillsand offers guidance toward innovative growth ultimatelyallows the organization conducting programmatic workto highly impact school systems in a macro-level.Community Driven Implementation of Evidence BasedInterventions: Findings and Lessons Learned fromSarasota Mobilizes Alcohol Reduction in Teens (SMART)Moya Alfonso, PhD, MSPH, Jiann-Ping Hsu College of <strong>Public</strong><strong>Health</strong>, Georgia Southern University; Sherri Reynolds,MA, School Board of Sarasota County; Curt Lavarello,BA, Sarasota Coalition on Substance Abuse; HillaryWoodcum, Sarasota Coalition on Substance AbuseBackground: Over half of middle and high school studentshave used alcohol in the past 30 days according to YouthRisk Behavior Survey data in Sarasota, Florida. SarasotaMobilizes Alcohol Reduction <strong>for</strong> Teens (SMART) highlights anew approach to the reduction of alcohol abuse among teensby employing a research-based, collaborative ef<strong>for</strong>t amongcooperating public and private schools, law en<strong>for</strong>cementagencies, community social service providers, and employersthat spans the county to create system level change conduciveto the prevention of underage alcohol use. TheoreticalFramework: Community Coalition Action Theory (Butterfoss& Kegler, 2002) was used to guide the creation of a networkof agents to advocate <strong>for</strong> change in underage alcohol use inSarasota, Florida. Hypotheses: Four goal driven hypotheseswere tested: 1)SMART would reduce the percentage oftargeted students who participate in “binge drinking”,2) SMART would significantly increase the percentage oftargeted students who indicate a belief that alcohol abuse isharmful to their health, 3) SMART would significantly increasethe percentage of targeted students who disapprove ofalcohol, and 4) SMART would enhance community awarenessand participation in youth alcohol prevention strategies.Methods: A mixed methods evaluation design was used totest the hypotheses discussed previously. Monthly agent-levelinterviews, document review, and secondary data analyses ofmultiple sources of individual and system level change wereconducted. A total of 11 middle and high schools participatedin the program. Results: The percentage of youth whoreported binge drinking in Sarasota County dropped from ahigh of 18% in 2008 to 10% in 2011. The percentage of youthwho reported alcohol was harmful to their health increasedfrom 42% (2008) to 70% (2011). Over 60% of youth reporteddisapproval of alcohol use by the end of the three yearprogram. Overall, SMART resulted in the development andimplementation of a sustaiinable model of school, parent,and community collaboration and involvement in providinghigh quality programs of demonstrated effectiveness thatpromote safe, disciplined and drug free schools within thetargeted secondary schools. Conclusions and Implications<strong>for</strong> Practice: Community coalitions are capable of creatingsystem level changes necessary <strong>for</strong> supporting individualbehavior change. Evidence based interventions may needto be adapted to meet local needs. University-communitypartnerships are an effective approach to translatingresearch to practice and creating system level change.Delaware Child Care Policy and EnvironmentalChange: Increasing Child Care ProviderKnowledge and Implementation aroundObesity Prevention-related State PoliciesGregory Benjamin, MPH, Nemours <strong>Health</strong> & PreventionServices; Stefanie Van Stan, MS, CHES, Nemours<strong>Health</strong> & Prevention Services; Laura Lessard, PhD,MPH, Nemours <strong>Health</strong> & Prevention ServicesFor more than a decade childhood obesity has beenrecognized as a national problem, with over 33% of childrenages 2–19 overweight or obese. In Delaware, 40% ofchildren ages 2–17 were overweight or obese in 2008. Thistrend affects even very young children, many of whomspend a significant amount of time in child care settings.Recognizing the need <strong>for</strong> targeted early obesity prevention,Nemours <strong>Health</strong> & Prevention Services (NHPS) has beencollaborating with child care providers and policy-makersto affect statewide policy and practice changes relatedto healthy eating and physical activity (HEPA) in the childcare setting. Working closely with Delaware’s Departmentof <strong>Education</strong> (DOE) and the Office of Child Care Licensing,NHPS played an active role in creating stricter statewideHEPA regulations in all licensed child care facilities.NHPS employed the Social Ecological Model to supportproviders’ understanding of these revised regulations, buildcapacity around implementation and center-level policychange, and engage parents as partners to improve healthoutcomes <strong>for</strong> children. Funded by a USDA Team Nutritiontraining grant contracted to NHPS by the DOE, a multi-systemsinitiative was developed which included: 1) an implementationtoolkit <strong>for</strong> providers; 2) training <strong>for</strong> nearly 1,200 providers whoparticipate in the Child and Adult Care Food Program (CACFP);3) a technical assistance helpline; 4) an in<strong>for</strong>med strategyguide to help child care providers better engage parentsas partners; 5) a revised Delaware-specific Crediting FoodsGuide; and 6) a train-the-trainer manual to increase additionaltraining opportunities beyond the scope of the grant.In order to determine the impact, a mixed-methods evaluationwas employed. This included pre-, post-, and 60-day followupsurveys of providers who attended the training Surveysassessed participant satisfaction with the training; changesin knowledge and attitudes; provider self-efficacy aroundimplementation; compliance with the regulations posttraining;and barriers to compliance. Overall, participantswere highly satisfied with the training, and demonstratedsignificant increases in knowledge of the regulations.Preliminary results from the 60-day follow-up surveys revealedthat two-thirds of providers reported being in compliancewith HEPA regulations. These results suggest that a large scaletraining can improve knowledge of a novel environmentalchange intervention and may support compliance. Other22SOPHE 62nd Annual Meeting


Conference Abstractsstates, jurisdictions and facilities intending to implementenvironmental change interventions in child care settingsmay want to include explicit training on the policies andtheir implementation in order to maximize compliance.Systems Change from the Perspective ofStudent <strong>Health</strong> Educators: Lessons LearnedFrom our Community CoalitionSandra Bejarano, BS, The University of Texas at El Paso, Hispanic<strong>Health</strong> Disparities Research Center; Sujehy Arredondo, BS,The University of Texas at El Paso, Hispanic <strong>Health</strong> DisparitiesResearch Center; Holly Mata, MS, PhD(c), CHES, The Universityof Texas at El Paso, Hispanic <strong>Health</strong> Disparities ResearchCenter; Sharon Davis, MPH, PhD, MCHES, The University ofTexas at El Paso, Department of <strong>Public</strong> <strong>Health</strong> SciencesIn previous work, we have highlighted the importance ofcommunity/academic collaboration to enhance healtheducation ef<strong>for</strong>ts in our region as a public health imperative.Along with our community partners, we have leveragedour ongoing partnerships to increase the reach and impactof community coalitions involved in HIV and STI outreach,prevention, and intervention programs. As student healtheducators interning with a NIH health disparities researchcenter, we believe that our practicum experience enhancesboth our individual competence in the NCHEC Areas ofResponsibility <strong>for</strong> <strong>Health</strong> Educators and our communitycapacity <strong>for</strong> addressing health disparities in the U.S. – Mexicoborder region. The real world experience acquired throughpartnerships and coalitions not only strengthens ourprofession and our perceived competence as health educators,it also helps to create sustainable collaborative initiativeswith community based organizations, other academicinstitutions, health care providers, and most importantlywith the community itself. The purpose of the coalition is toprovide basic in<strong>for</strong>mation about HIV/AIDS to the community,change the stigma that currently exists towards people whoare living with HIV/AIDS, and promote testing <strong>for</strong> everyonerather than only among what have traditionally been thoughtof as high-risk specific groups. The purpose of our healtheducation ef<strong>for</strong>ts through the coalition are to highlight ethnicand gender disparities in HIV prevalence and to provideaccurate and culturally situated in<strong>for</strong>mation that will reducerisk behaviors and promote testing in our community. Duringthe first coalition-sponsored free HIV testing and educationevent, we provided in<strong>for</strong>mation about disparities in HIVprevalence and testing rates among Latinas, and bilingualand bicultural quality health education materials that wereresponsive to community-level data. We also developed anevaluation tool to help the coalition assess the educationalimpact of the event and shared results of the evaluationwith the coalition members, and will be sharing with thecommunity. We share our “lessons learned” regarding how ourskills have benefited the community, and how these types ofevents bring more confidence to us as health educators andadvocates. We also discuss how we model systems changein health education through our coalition which includesphysicians, community health workers, researchers, healtheducation specialists, patient advocates, and social workers.Concurrent Session B2Strengthening Connectionsand Collaborations (C2) <strong>for</strong>Improved <strong>Health</strong> OutcomesRoom: Studio B<strong>Health</strong>y Campus 2020:Connect, Collaborate, and CreateCynthia Burwell, Ed.D., MCHES, RKT, Department of<strong>Health</strong>, Physical <strong>Education</strong>, and Exercise Science/NorfolkState University; Jim Grizzell, MBA, MA, MCHES, ACSM-HFS, Cali<strong>for</strong>nia State Polytechnic University Pomona<strong>Health</strong>y Campus 2020 is a comprehensive set of healthobjectives <strong>for</strong> health promotion and disease prevention <strong>for</strong>the college and university community. The objectives arepatterned after the <strong>Health</strong>y People 2020 initiative. The focus ofthe objectives are college students and <strong>for</strong> the first time facultyand staff. The American College <strong>Health</strong> Association’s National<strong>Health</strong> Objectives Coalition (NHO) collaborated with otherhigher education organizations utilizing the interorganizationalrelations theory to finalize the objectives <strong>for</strong> this decade. Thissession will provide a history of the healthy campus process,steps taken to choose and eliminate objectives and thesteps to prioritize the population/concentration areas. Thesession will review the progress of the <strong>Health</strong>y Campus 2010objectives using the ACHA-NCHA database. This session willoffer a discussion of the 3-4-50 principle to address chronicdisease issues <strong>for</strong> faculty and staff. The session will providea discussion about the online tools that can be used toidentify, plan, and implement the health promotion agenda.Network Development <strong>for</strong> Data Development:The Community <strong>Health</strong> In<strong>for</strong>matics ProjectElaine Hicks, MSLIS, MPH, MCHES, Rudolph MatasLibrary of the <strong>Health</strong> Sciences, Tulane UniversityLocal public health departments will soon participate in thenational <strong>Health</strong> In<strong>for</strong>mation Exchange. The Community <strong>Health</strong>In<strong>for</strong>matics Project, a partnership between University ofIllinois Champaign-Urbana (UIUC) and the Champaign-Urbana<strong>Public</strong> <strong>Health</strong> District (CUPHD), is step toward communityaccess to data. The project trans<strong>for</strong>med a collection of dataand statistics into an easily-accessible web portal and anin<strong>for</strong>mal service became a sustainable partnership amongthe UIUC Illinois In<strong>for</strong>matics Initiative, faculty in two schools,and a health department. The vision is that each year, a newgroup of students will work on a new problem or project.Background: In 2005, faculty at UIUC and staff at the CUPHDcreated the <strong>Public</strong> <strong>Health</strong> Online Database which becameobsolete because the project design lacked sustainability.In 2009, a UIUC <strong>Public</strong> Engagement grant to the CommunityIn<strong>for</strong>matics Initiative of the Graduate School <strong>for</strong> Library andIn<strong>for</strong>mation Science was awarded a grant from the UIUC ViceChancellor which <strong>for</strong>malized the relationship and created amethod to sustaining the database. Theoretical Framework:This project applies Stage Theory, a three-stage continuumof network development from in<strong>for</strong>mal to <strong>for</strong>mal, explainedby Interorganizational Relations Theory which describes thesocial ecology of multiple organizations to achieve change.Methods: Three graduate students student interns fromMCHES SessionsSOPHE 62nd Annual Meeting23


Conference Abstracts24public health, geography, and library and in<strong>for</strong>mation scienceidentified missing data, collected new data, and redesignedthe interface, both <strong>for</strong> data entry and management, and <strong>for</strong>public access: http://c-uphd.org/stats/basic.php. They alsoassisted with the Champaign County IPLAN (Illinois Project<strong>for</strong> Local Assessment of Needs). They participated in thedevelopment of a proposal to create an online database ofminority health data, and developed procedures and on-linetools to sustain ongoing data entry and management toolsthat to minimize the time required <strong>for</strong> data validation andreview. They documented procedures so that future datawork could be coordinated as a component of UIUC courses,research and engagement projects. Results: Students learnedabout local data; how communities perceive and prioritizehealth issues, interpret data, and value data; and options<strong>for</strong> using new technologies to gather additional data on alocal level. Conclusion/Implication: The national <strong>Health</strong>In<strong>for</strong>mation Exchange assures that communities have accessto public health data. This model project demonstrates how toimproved improve surveillance methods, identify and developnew technologies <strong>for</strong> health promotion, improve work<strong>for</strong>cedevelopment <strong>for</strong> in<strong>for</strong>mation technologies, promotecommunity-based participatory research and conductmathematical modeling of knowledge and social networks.Resilience and Resiliency-Based Interdisciplinary andMulti-Organizational Community <strong>Health</strong> PromotionGlenn Richardson, BS, MS, PhD, Department of <strong>Health</strong>Promotion and <strong>Education</strong>, University of UtahThe Metatheory of Resilience and Resiliency, as described inthe Journal of Clinical Psychology in 2002, provides an optimalprocess and intervention theory to ecologically integratea community health promotion program. This programwill be presented by the author of that paper. Resiliency isthe process of coping with stressors, adversity, change oropportunity in a manner that results in the identification,<strong>for</strong>tification, and enrichment of positive assets and qualities.A three year pilot project in Magna, Utah demonstrates howan entire community can experience the resilience processand create a new community identity of being happier, moreintegrated, and healthier. The organization and planningof the project was an interdisciplinary ef<strong>for</strong>t with partnersfrom the state and county health departments, town andcounty governments, the university, and multiple providers ofhealth services. This presentation will describe how resiliencytheory was used with local organizations including the towncouncil, recreation centers, churches, voluntary organizations(i.e. Lion’s Club), schools, and medical clinics to promote acommunity- wide resiliency based health promotion program.Positive traditional and resilience based needs assessments,pretesting, and interventions were used throughout thecommunity. The empowered community leadership chosethe name of “Magnify Your Life’ and subsequent resiliencemessages were delivered via the town webpage, newspapers,and numerous instructional programs from undergraduateand graduate students from the University of Utah. Resiliencemessages, based on the metatheory, saw resilience as a <strong>for</strong>cewithin everyone that drives them to fulfill their potentials,seek wisdom, become self actualized, be altruistic, and to bein harmony with her/his universal source of strength. Magnifyyour life messages focused on yearnings and motivational<strong>for</strong>ces such as essential, childlike, noble, character, ecological,SOPHE 62nd Annual Meetingsynergistic, and universal resilience. The program will describeboth resiliency and resilience and how these processesand <strong>for</strong>ces were delivered to the Magna Township. Thispresentation will be an overview of the pilot project butresources will be provided to the participants to get details.Concurrent Session B3Expanding SOPHE Inclusivenessof LGBT CommunitiesRoom: Studio E2011 SOPHE LGBT Initiative: Recommendations toSOPHE <strong>for</strong> Increasing Inclusiveness of LGBT CommunityDaniel Perales, DrPH, MPH, San Jose State University;Frank Strona, MPH, San Jose State University;Robert Rinck, MPH, San Jose State UniversityThis multi-presenter session will describe the ef<strong>for</strong>ts of ayear-long SOPHE initiative to promote inclusiveness of theLesbian Gay Bisexual and Transgender (LGBT) community intothe SOPHE family. Presenters will describe results of a pilotand follow-up survey conducted in spring and summer 2011of members’ opinions and attitudes of SOPHE’s inclusivenessof LGBT members and their straight allies. The findings ofthis membership survey will address questions such as 1)observed inclusion of LGBT members in SOPHE Chapters, 2)observed situations that did not appear respectful or inclusiveof LGBT members in a Chapter, and 3) whether the chapterincludes LGBT inclusion language in mission or membershipstatement, among other questions. Based on the findings,recommendations will be presented that are grounded inthe stages of organizational change. Recommendations mayinclude: 1) the establishment and operationalization of anLGBT Work Group/Committee to advise national SOPHE andits chapters regarding LGBT inclusiveness; 2) recommendedmission statement language <strong>for</strong> National SOPHE and itschapters that is more inclusive of the LGBT community; and 3)recommendations <strong>for</strong> a multidisciplinary approach to increasethe national visibility of SOPHE as a leader in addressingprimary health disparities within the LGBT community.Concurrent Session B4Trans<strong>for</strong>ming <strong>Health</strong>y Communities:Winning the Battle To Prevent Chronic DiseaseRoom: Salon 4–7An Overview of CDC’s Winnable BattlesKathleen Ethier, PhD, Deputy Associate Director <strong>for</strong>Program, Centers <strong>for</strong> Disease Control and PreventionThe U.S. Centers <strong>for</strong> Disease Control and Prevention (CDC)is the nation’s premier health promotion, prevention, andpreparedness agency and a global leader in public health.In an ef<strong>for</strong>t to address emerging public health challengesand the leading causes of death and disability, CDC initiatedan ef<strong>for</strong>t to achieve measurable impact quickly in a fewtargeted areas. CDC’s Winnable Battles are public healthpriorities with large-scale impact on health and with known,effective strategies to address them. This presentation willprovide a general overview of each area and indentify prioritytargets <strong>for</strong> what public health partners can do to makesignificant progress in reducing health disparities and theoverall health burden from these diseases and conditions.


Conference AbstractsLeveraging the Power to Build <strong>Health</strong>y Communities:Policy, Systems, and Environmental Approachesto Preventing Chronic Disease –Part IKara V. Grace, MPA, Arlington County, Departmentof Parks, Recreation and Cultural ResourcesACHIEVE (Action Communities <strong>for</strong> <strong>Health</strong>, Innovation, andEnvironmental Change) is a CDC <strong>Health</strong>y Communities Initiativeaimed at leveraging community resources to promote policy,systems, and environmental change. The speaker will discussher experience as an ACHIEVE coach and how her communityhas managed to leverage power, resources, and support withinthe community to bring about sustainable systems change.Leveraging the Power to Build <strong>Health</strong>y Communities:Policy, Systems, and Environmental Approachesto Preventing Chronic Disease – Part IICori Strathmeyer, YMCA of York CountyACHIEVE (Action Communities <strong>for</strong> <strong>Health</strong>, Innovation, andEnvironmental Change) is a CDC <strong>Health</strong>y Communities Initiativeaimed at leveraging community resources to promote policy,systems, and environmental change. The speaker will discussher experience as an ACHIEVE coach and how her communityhas managed to leverage power, resources, and support withinthe community to bring about sustainable systems change.Concurrent Session B5New Frontiers in Behavioral and SocialSciences Research: Pushing the EnvelopeRoom: Studio FApplied Social and Behavioral Science toAddress Complex <strong>Health</strong> ProblemsWilliam C. Livingood, PhD, Duval County <strong>Health</strong> DepartmentInstitute <strong>for</strong> <strong>Public</strong> <strong>Health</strong> In<strong>for</strong>matics and Research; John P.Allegrante, PhD, Teachers College and the Joseph L. MailmanSchool of <strong>Public</strong> <strong>Health</strong>, Columbia University, New York; CollinsO. Airhihenbuwa, PhD, MPH, Department of Biobehavioral<strong>Health</strong>, The Pennsylvania State University, University Park,PA; Noreen M. Clark, PhD, University of Michigan Center <strong>for</strong>Managing Chronic Disease, Ann Arbor; Richard C. Windsor, PhD,MPH, The George Washington University School of <strong>Public</strong> <strong>Health</strong>and <strong>Health</strong> Services, Washington, DC; Marc A. Zimmerman,PhD, University of Michigan School of <strong>Public</strong> <strong>Health</strong>, Ann Arbor;Lawrence W. Green, DrPH, University of Cali<strong>for</strong>nia, San FranciscoComplex and dynamic societal factors continue to challengethe capacity of the social and behavioral sciences inpreventive medicine and public health to overcome someof the most intractable health problems. We propose afundamental shift from the prevailing approaches favoringresearch that presumes from highly controlled trials toidentify universally applicable interventions, which are thenexpected to be implemented “with fidelity” by practitioners,to an applied social and behavioral science approach similarto that of engineering. This proposed shift would buildupon and complement the recent recommendations ofthe NIH Office of Behavioral and Social Science Researchand require a re<strong>for</strong>mulation of the dichotomy of researchand practice. It would also require that the disciplinesnow engaged in preventive medicine and public healthpractice develop a better understanding of systemsthinking and the science of application that is sensitiveMCHES Sessionsto the complexity, interactivity, and unique elements ofcommunity and practice settings, as well as a modificationof our health-related professional preparation programs toensure that the pipeline of those entering the disciplinesdevelop instincts and capacities as applied scientists.NIH Best Practices <strong>for</strong> Mixed MethodsResearch in the <strong>Health</strong> SciencesPatricia L. Mabry, PhD, Senior Advisor, Office of Behavioraland Social Sciences Research, Office of the Director, NIHThe Office of Behavioral and Social Sciences Research (OBSSR)at the National Institutes of <strong>Health</strong> recently commissioneda report on mixed methods research in health science.This report was released in September 2011 and containsrecommendations <strong>for</strong> best practices <strong>for</strong> scientists conductingmixed methods health research. Mixed methods researchrefers to combining both quantitative and qualitative dataand analytic approaches. Despite the increased interest inmixed methods research in health fields and at NIH, priorto this report, there was limited guidance to help scientistsdeveloping applications <strong>for</strong> NIH funding that featured mixedmethods designs, nor was there guidance <strong>for</strong> the reviewers atNIH who assess the quality of these applications. The talk willbegin with a brief review of what “mixed methods research”is and a rationale <strong>for</strong> their use in health related research.The growing interest in mixed methods by extramuralresearchers funded by NIH and across the Departmentof <strong>Health</strong> and Human Services will be described. Therecommendations put <strong>for</strong>ward in the report will be presented.Friday, October 28, 2011 | 2:45 pm – 4:00 pmConcurrent Session CConcurrent Session C1Trans<strong>for</strong>ming Communities: Makingthe <strong>Health</strong>y Choice the Easy ChoiceRoom: Studio DThe Role of Systems Thinking and CommunityCollaboration in Addressing Childhood ObesityCarol Weiss-Kennedy, BS, IU <strong>Health</strong> Bloomington/Ball State University; Hannah Laughlin, MPH, IU <strong>Health</strong>Bloomington; Catherine Sherwood-Laughlin, HSD,MPH, Indiana University Bloomington; Lindsay Buuck,BS, City of Bloomington Parks and RecreationIntroduction: Addressing the issue of childhood obesityis an important issue in public health. Pediatric weightmanagements programs are often clinical; however thereis a need to involve concepts of systems thinking withcollaboration between community organizations <strong>for</strong> a morecomprehensive approach. By involving community-basedpartners, G.O.A.L. is utilizing a socio-ecological model topromote health education through collaboration to notonly the G.O.A.L. families but also the community partners.In<strong>for</strong>mation about the planning, implementation andassessment of the program will be presented. Methods:The G.O.A.L. (Get Onboard Active Living) program began inAugust 2010 and is a free, family-focused community approachto decreasing childhood obesity and encouraging healthylifestyles <strong>for</strong> children and their families. G.O.A.L. is a 24-weekcooperative and comprehensive ef<strong>for</strong>t that includes eightSOPHE 62nd Annual Meeting25


Conference Abstracts26community partners providing medical, behavioral, nutrition,exercise and community education and support. Childrenand their families were evaluated throughout to documentchanges in awareness, knowledge, attitudes, and skills relatedto healthy behaviors. Results: At the end of the program,66.7% of children had a decreased BMI. Sixty-nine percent ofchildren reported eating at least two fruits and two vegetableseach day. Over three-fourths of children reported that theywere sure they could exercise after school instead of watchingtelevision and 91.6% reported feeling better about theirbody . Conclusion: The dynamic relationship between thecommunity-based partners, including a local hospital, YMCA,public schools, and a state university, may be an innovativesystems model to increase the success of the families towardsthe goal of leading a healthier life and reducing obesity.We THRIVE! One Community at a Time: A Model Process<strong>for</strong> Developing Policy, Systems and EnvironmentalChange Strategies <strong>for</strong> Chronic Disease PreventionJaime Love, MEd, CHES, Hamilton County <strong>Public</strong> <strong>Health</strong>There are over 23 million obese children in the United States.Hamilton County, Ohio has a high rate <strong>for</strong> some chronicdiseases and several communities that are disproportionatelyaffected. In Hamilton County, half of adults are overweightor obese and only 1 in 3 engages in moderate activities <strong>for</strong>at least 10 minutes 3 to 5 times per week. Only 8.7 percent ofadults consume at least 5 fruits and vegetables per day <strong>for</strong> 6or more days per week. One out of every three third gradersis overweight or obese. The adult smoking rate in HamiltonCounty is 30 percent, well above the 20 percent state average.As a result Hamilton County <strong>Public</strong> <strong>Health</strong> (HCPH) targetedthree high-risk/high-need communities to initiate a grassrootsef<strong>for</strong>t - Lincoln Heights, Lockland and Woodlawn (combinedpopulation of 10,600). In these three communities the diabetesand cardiovascular disease rates are seven times higher thanthe state average. In 2008 HCPH received a Strategic Alliance<strong>for</strong> <strong>Health</strong> grant from the Centers <strong>for</strong> Disease Control andPrevention to address obesity and chronic disease in thecounty through the implementation of policy, systems andenvironmental change (PSE) strategies. Using a combinationof the Theory of Reasoned Action and Social Cognitive TheoryHCPH developed the WeTHRIVE! campaign. WeTHRIVE! hasmobilized over 135 residents and 15 schools in the targetcommunities <strong>for</strong> PSE strategies to increase physical activity,healthy eating and decrease tobacco use and exposure.As a result of the WeTHRIVE! project some of the successesinclude:- Comprehensive Tobacco-free policies in schools andpolitical jurisdictions, including indoor and outdoor areas-Competitive food policies passed in school districts with over90% compliance- Infrastructure changes including walkingpaths, par course equipment and pocket parks- Wellnessresolutions in day care centers- Physical activity integrated intothe classroom and be<strong>for</strong>e/after-school activities- Safe routesto school programs- Community and school gardens and ahealthy corner store initiative <strong>for</strong> access to fresh produce-Comprehensive branding and marketing planComprehensivepolicy change is an effective way <strong>for</strong> communities and schoolsto prevent chronic disease and <strong>for</strong> public health/non-profitagencies to maximize the use of grant dollars to impact thelargest amount of people with systematic change. HCPHhad success implementing the WeTHRIVE! initiative in targetcommunities and could provide guidance <strong>for</strong> institutingSOPHE 62nd Annual Meetingpolicy change. HCPH has since received additional funding toimplement WeTHRIVE county-wide (population 800,000+).Initiative <strong>for</strong> Diabetes <strong>Education</strong> and Support (ProjectIDEAS): A Diabetes Self Management ProgramDiana Hassan, MS, CHES, Michigan State University Extension,Western Michigan University; Amy Curtis, MPH, PhD, WesternMichigan University, College of <strong>Health</strong> and Human ServicesDiabetes is an epidemic that has adverse effects on the U.S.population. Michigan’s diabetes prevalence has increased15% in the past 5 years and ranks 15th in the nation. Theneed <strong>for</strong> diabetes self-management programs is high, butun<strong>for</strong>tunately these programs are not always accessibleand/or tailored to those with lower education and income.This study is evaluating a free culturally-sensitive 4-hourprogram tailored to this population. This program involvesa collaboration of health care professionals with membersfrom the community. The educational component of theprogram is based on the American Diabetes Associationrecommendations and is offered at the patient’s medicalhome. A physician and pharmacist from the facility teamteachthe program with a student health educator, usingdata from earlier focus groups and patient medical recordsto tailor the materials and delivery style. Participants arealso encouraged to attend monthly support groups led bycommunity health workers who were carefully selected andtrained by the health educator to deliver culturally-sensitiveworkshops. Methods: Three educational workshops havebeen conducted thus far. A pre-post test is included thatmeasures participant diabetes-related knowledge. In<strong>for</strong>mationfrom medical records is being collected as well as biometricsand goal-setting in<strong>for</strong>mation at support groups. Preliminaryworkshop results (n=18) indicate that participants haveimproved knowledge, particularly related to: LDL cholesterollevels and nutrition knowledge. Next Steps: Diabeteseducation workshops are continuing with monthly supportgroup meeting held at the medical home. A church-basedversion of the program is at its initial stages of implementation.The Contextual Framework and Implicationsof a Culturally Relevant Evidence-Based BreastCancer <strong>Education</strong> Model <strong>for</strong> Young WomenMichele Doughty, DHed, A.T. Still University Post Doctoral StudentThe 2000-2006 Surveillance Epidemiology and EndResults Program (SEER) reported African American womenexperienced a higher incidence of early onset invasive breastcancer and in situ breast cancer in comparison to otherracial/ethnic groups at earlier ages (NCI, 2009). The onset ofaggressive breast cancer subtypes is higher under age <strong>for</strong>tywithin this subgroup. The research hypothesis focused onwhether or not an evidence based breast cancer interventioncould increase conceptualization of breast cancer in thisethnicity ages 20-39 in high risk regions in the Delaware Valleyregion. The <strong>Health</strong> Belief Model (HMB) was used to tailorand target the educational intervention <strong>for</strong> this subgroup.The researcher over a course of 10 months designed,implemented, and evaluated a 4-part evidence based breastcancer prevention educational model. The intervention wasimplement in-class and through an asynchronous learningenvironments to increase conceptualization of breast cancerand to influence the utilization of preventive services inthis subgroup. The intervention was implemented in 2 yr


Conference Abstractsand 4 yr post secondary schools and community basedorganizations to determine changes. The interventiontargeted biological distinctions, risk reduction strategies, earlydiagnostic methods, and preventive services. A quantitativeand qualitative methodology was employed through theadministration of pre-survey intervention, post surveyinterventionand course evaluation design. The quantitativemethodology was structured in five thematic areas:conceptualization of breast cancer, ethnic/age distinctions,access to preventive services, internalization of risk reductionstrategies and perceptual values. The qualitative methodologythrough a participant self-assessment gathered analytical datarelated to intervention efficacy, relevancy and implications<strong>for</strong> future steps. The results showed the intervention wasstatistical significant improving conceptualization of breastcancer in African American women in a classroom environmentp


Conference Abstractsa diverse group of stakeholders. Stakeholders include: theMerck Childhood Asthma Network, health care professionalsand leadership at three federally qualified health centers, andthe Centers <strong>for</strong> Minority <strong>Health</strong> and <strong>Health</strong> Disparities Researchand <strong>Education</strong> at Xavier University (behavioral scientists,asthma educators, clinical pharmacist, epidemiologist, andcommunity health workers). A multi-component healthsystems intervention addressing provider training, theintegration of asthma educators into clinic workflow, and theuse of clinical guidelines to influence changes in electronicmedical records will be discussed. Results: This presentationwill discuss the process used to select implementation(process) and clinical measures used to evaluate (bothqualitatively and quantitatively) the effectiveness HEAL,Phase II. The importance of implementation evaluationwhich examines the role of organizational history andcapacity; building trust between collaborators, and leadershipendowment and participation will be discussed. Thepresenter will also provide preliminary data on the followingmeasures: symptom days, school days missed, emergencyroom use, medication adherence, asthma goal setting, andproper use of asthma device technique. Conclusion andImplications <strong>for</strong> Practice: The presenter will concludethis presentation with suggestions and recommendationson how data collected around these implementation andclinical measures can in<strong>for</strong>m improvements in the use ofhealth systems interventions targeting pediatric asthma.Increasing Community Impact throughPolicy and Environmental Change inSuburban Cook County (SCC), IllinoisRachael Dombrowski, MPH, PHIMC/Suburban Cook CountyCommunities Putting Prevention to Work; Christina Welter, MPH,DrPH, Cook County Department of <strong>Public</strong> <strong>Health</strong>; Gina MassudaBarnett, MPH, Cook County Department of <strong>Public</strong> <strong>Health</strong>The Cook County Department of <strong>Public</strong> <strong>Health</strong> (CCDPH) whichserves a geopolitically complex jurisdiction, comprised ofnearly 2.3 million people residing in 125 communities, hastraditionally addressed increasing rates of chronic diseasethrough service oriented work. A demographic shift fromurban centers to suburban communities among impoverishedand minority populations coupled with decreased resourcesinitiated an agency shift from traditional public healthtowards policy and environmental change strategies in orderto ensure greatest impact. In March 2010, a CommunitiesPutting Prevention to Work (CPPW) grant administered bythe Centers <strong>for</strong> Disease Control and Prevention was awardedto CCDPH and the <strong>Public</strong> <strong>Health</strong> Institute of MetropolitanChicago. This expansive obesity prevention initiativeprovided CCDPH the fiscal and human resources required toexpand a policy and environmental change agenda. Giventhe complexities of working within a large, multi-facetedjurisdiction – with no centralized government entities -strategic organization of coalition partners, regionalizedoutreach and community engagement was needed toensure success of the CPPW initiative. CPPW enabled CCDPHto undertake an organization of the structures and systemsnecessary so that policy and environmental change canbecome a reality in SCC. This session will provide a snapshotof the organization of these systems and strategies from<strong>for</strong>ming our leadership team, regionalizing staff and usingincident command to implement our work. In addition,this session will describe how federal initiatives like CPPWcan enable local health department capacity buildingand assist financially strapped public health agencies indelivering strategies that display the greatest impact.Community Capacity Determinants <strong>for</strong>Climate Change Adaptation: An AlaskanCase Study and Implications <strong>for</strong> PracticeTenaya Sunbury, PhD, Institute <strong>for</strong> Circumpolar <strong>Health</strong> Studies,University of Alaska, Anchorage; David Driscoll, PhD, MPH, Institute<strong>for</strong> Circumpolar <strong>Health</strong> Studies, University of Alaska, AnchorageBackground: Communities must be prepared to assess, andadapt to, the health risks associated with climate change.Although identifying community vulnerabilities (or deficits)is important <strong>for</strong> risk assessment, identifying communitycapacities (or assets) will be critical <strong>for</strong> successful andsustainable adaptation and mitigation strategies. We arguethat focusing on community-level impacts and adaptivecapabilities is the most efficient strategy to promoteindividual-level adaptations to climate variability. ConceptualModel: We present a conceptual model that integrates thedimensions of community capacity (<strong>for</strong> example, resources,leadership, and skills) (Goodman, et al., 1998) and socialdeterminants of health (<strong>for</strong> example, structural economicand political systems, cultural/ideologies) to examinerelevant and modifiable community characteristics <strong>for</strong>climate change adaptation. Community capacity has beendescribed as both characteristics of a community and asa process by which capacity is created and maintained(Goodman, et al., 1998). The conceptual model describes therelationships among determinants of community capacityand argues how adapting to the health risks associated withclimate change requires knowledge of the social factorsthat influence community capacity. Implications <strong>for</strong>Practice: Our findings are consistent with similar studies innorthern Canadian communities that found impacts fromclimate change were a function of fundamental culturaland socio-economic changes. Strategies that public healthprofessionals can use to improve community capacity involve1) working with communities to identify health outcomesthat are community priorities, 2) integrating local/traditionalenvironmental knowledge with environmental public health,3) promoting awareness of climate change impacts onhuman health and advocating <strong>for</strong> community involvementin policies around resource management and infrastructure,4) identifying and assisting in funding opportunities tofacilitate adaptation <strong>for</strong> communities with limited economicresources, 5) increasing research ef<strong>for</strong>ts to identify shortand long term risk factors and adaptive response options.28SOPHE 62nd Annual Meeting


Conference AbstractsConcurrent Session C3Quality Assurance in <strong>Health</strong> <strong>Education</strong>:Addressing the Multiple Determinants ofProfessional Preparation & PracticeRoom: Studio BQuality Assurance in <strong>Health</strong><strong>Education</strong>: Levers <strong>for</strong> ChangeDavid Birch, PhD, CHES, Department of <strong>Health</strong>Science, University of AlabamaOver the past decade, three sequential national task <strong>for</strong>ceshave collaborated with the <strong>Society</strong> <strong>for</strong> <strong>Public</strong> <strong>Health</strong> <strong>Education</strong>(SOPHE), the American Association <strong>for</strong> <strong>Health</strong> <strong>Education</strong>(AAHE), the Council <strong>for</strong> <strong>Education</strong> <strong>for</strong> <strong>Public</strong> <strong>Health</strong> (CEPH) andthe National Commission <strong>for</strong> <strong>Health</strong> <strong>Education</strong> Credentialing,Inc. (NCHEC) to provide leadership in improving qualityassurance in professional preparation in health education.The collaborative work of the three task <strong>for</strong>ces has played animportant role in initiating changes in both the accreditationof health education professional preparation programs andthe certification of health education specialists. These changesinclude CEPH accreditation of baccalaureate communityhealth education programs outside of schools of publichealth that are co-located in a unit with a master’s program inpublic/community health education, revisions in the SOPHE/AAHE Baccalaureate Program Approval Committee (SABPAC),and the initiation of the Master Certified <strong>Health</strong> <strong>Education</strong>Specialist (MCHES) credential in 2011. While much progress hasbeen made, several important quality assurance tasks must beaddressed by the current task <strong>for</strong>ce. These tasks include theexpansion of accreditation to “free-standing” baccalaureatepublic/community health education programs, the initiationof an accreditation process <strong>for</strong> master’s-level school healtheducation professional preparation programs, and the linkagebetween eligibility <strong>for</strong> the Certified <strong>Health</strong> <strong>Education</strong> Specialist(CHES) exam and graduation from an accredited program. Thepurpose of this session is to present a brief overview of recentaccomplishments related to quality assurance, describe currentand future directions <strong>for</strong> engaging and in<strong>for</strong>ming stakeholders,identify research priorities related to quality assurance, andpresent progress on ongoing quality assurance initiatives.Obtaining CEPH Undergraduate Accreditationin Community <strong>Health</strong>: Observations on thePreparation, Process and BenefitsR. Daniel Duquette, EdD, CHES, University of Wisconsin - LaCrosseIn 2005 the Council <strong>for</strong> <strong>Education</strong> <strong>for</strong> <strong>Public</strong> <strong>Health</strong> (CEPH)revised its criteria <strong>for</strong> accreditation at the undergraduatelevel. For the first time, CEPH criteria <strong>for</strong> accreditationenabled undergraduate public/community health educationprograms outside of schools of public health to be reviewed<strong>for</strong> accreditation as long as they are co-located with amaster’s program in public/community health education.The University of Wisconsin-La Crosse, Department of<strong>Health</strong> <strong>Education</strong> and Promotion, has maintained CEPHaccreditation of its Master of <strong>Public</strong> <strong>Health</strong> in Community<strong>Health</strong> <strong>Education</strong> program since 1992. Recently thedepartment became one of the first undergraduatecommunity health education programs outside of a schoolof public health to be accredited by CEPH. The purposeof this session is to present the rationale <strong>for</strong> seeking CEPHMCHES Sessionsaccreditation <strong>for</strong> the undergraduate program, the departmentplanning and preparation related to the accreditationprocess, the faculty perceptions of the accreditationexperience and the perceived benefits of accreditation.Quality Assurance in Professional Preparationat the Baccalaureate Level: A CEPH UpdateLaura Rasar King, MPH, CHES, Council on<strong>Education</strong> <strong>for</strong> <strong>Public</strong> <strong>Health</strong>The Council on <strong>Education</strong> <strong>for</strong> <strong>Public</strong> <strong>Health</strong> (CEPH), thefederally-recognized accrediting agency <strong>for</strong> public health,has historically has focused on graduate-level professionalpreparation in public health, including community healtheducation. For the last several years, however, CEPH has beenconsidering quality assurance issues at the baccalaureatelevel of training. Baccalaureate programs in communityhealth education were among the first undergraduate degreeprograms in public health to be developed, and communityhealth educators were among the first public healthprofessionals to be prepared and practice public health at thatdegree level. Recently, CEPH has made progress in planning <strong>for</strong>the accreditation of free-standing bachelor’s degrees in publichealth, including those in community health education. Thissession will provide a discussion of those recent developments.Leveraging Certification as a Quality AssuranceMechanism <strong>for</strong> Systems ChangeLinda Lysoby, MS, MCHES, CAE, National Commission<strong>for</strong> <strong>Health</strong> <strong>Education</strong> Credentialing, Inc.Changes in our national health priorities require a focus onprevention. Maximizing system change to accommodate thesepriorities requires a trained and competent health educationwork<strong>for</strong>ce. The nationally recognized Certified <strong>Health</strong><strong>Education</strong> Specialist (CHES) credential, in existence <strong>for</strong> 20years and held by over 9,200 current active individuals, is onemeasure of professional competence of the health educationwork<strong>for</strong>ce. In addition, the National Commission <strong>for</strong> <strong>Health</strong><strong>Education</strong> Credentialing, Inc (NCHEC) inaugurated a MasterCertified <strong>Health</strong> <strong>Education</strong> Specialist (MCHES) credential in 2011.Both certifications have 3 components: academic preparation,passing a certification assessment, and then maintainingcontinuing education requirements. In addition, the MCHESeligibility requires 5 years of health education experience.The <strong>Health</strong> Educator Job Analysis Project-2010 (HEJA) studywas a joint collaboration with The <strong>Society</strong> <strong>for</strong> <strong>Public</strong> <strong>Health</strong><strong>Education</strong> (SOPHE), the American Association <strong>for</strong> <strong>Health</strong><strong>Education</strong> (AAHE), and NCHEC to validate the contemporarypractice and framework of health education specialists. TheCHES and MCHES certifications are based upon the verifiedcompetencies required in the practice setting documented bythe results of the (HEJA) and the Competency Update Project(CUP), both of which identified multiple levels of practice,entry and advanced-level, <strong>for</strong> health education specialists.Both exams cover the 7 Areas of Responsibility and 34Competencies. The CHES exam covers 162 Sub-competencies.The MCHES exam covers all 223 Sub-competencies, includingthe 61 additional advanced-level Sub-competencies. Reportsof the exam results are provided to individuals who take theexam and aggregated <strong>for</strong> academic programs of all graduatewho took the exam. Implications of these reports on boththe individual and professional preparation program levels toimprove the health education work<strong>for</strong>ce will be discussed.SOPHE 62nd Annual Meeting29


Conference Abstracts30Concurrent Session C4Developing Culturally Appropriate StrategiesRoom: Studio FEnhancing Cultural Competence Using an ExperientialExercise: A Lens into Cross-Cultural CollaborationCynthia Kratzke, PhD, CHES, New Mexico State University;Melissa Bertolo, MPH/MSW (c), New Meixco State UniversityEnhancing cultural competency is consistent withcompetencies in certification <strong>for</strong> health educationspecialists and health professionals. It is an essential partof the educational objectives in academic preparation <strong>for</strong>students in health professions. How do you enhance culturalcompetency with new knowledge and skills? This powerfulworkshop using a hands-on exercise to provide an overviewof cultural competency, self-awareness of personal biases,and the impact of culture in our communities and workenvironments. BaFáBaFá, a cross-cultural experiential learningexercise, has been used extensively to give participants anopportunity to experience a new culture. This simulationtraining involves the assignment of participants into twodifferent cultures, observations of the new culture duringvisits, and debriefing. Participants share their observations ofthe other culture. You will learn to examine your own culturalknowledge, values, and beliefs and how you perceive culturaldifferences, values, and ethnocentrism. We will focus onpotential cultural clashes and cultural awareness <strong>for</strong> biases.Cultural differences may occur among age groups, socialgroups, or work groups. The Campinha-Bacote’s model ofcultural competence will serve as the framework. The impactincludes different perceptions of space, language, <strong>for</strong>mality,respect <strong>for</strong> elder, or ethnocentrism. You will be motivatedto rethink how stereotypic beliefs may influence actionsduring cultural interactions. You will benefit from the activelearning and reflection at the end of the workshop to enhancecultural competency and health communication with culturalsensitivity. Findings will also be highlighted how experientiallearning can benefit students and health professionals <strong>for</strong>cultural awareness. You will leave this dynamic workshopwith practical strategies to examine misunderstandings,initiate change, and lead others to value diversity in ourcross-cultural communities and work environments.Promoting Men’s Involvement in thePrevention of Violence Against WomenAmanda Posila, MPH, The Center <strong>for</strong> Women and FamiliesIntroduction: Historically, women’s organizations havebeen at the <strong>for</strong>efront of the movement to prevent violenceagainst women (VAW). Many women’s organizations arebeginning to engage men as critical partners in the preventionof violence against women. As a result, individual men arecreating a movement that challenges traditional conceptsabout gender, masculinity and violence and are beginningto organize men in their communities to be active partnersin the prevention of violence against women. The Center<strong>for</strong> Women and Families in Bridgeport, Connecticut createdthe state’s first White Ribbon Campaign (WRC) as a strategyto engage men and boys in their community. The goal ofthis project was to gather in<strong>for</strong>mation from men about theirattitudes, knowledge and willingness to take action againstviolence against women. Methods: Three focus groups andtwo in-depth interviews were conducted between the monthsSOPHE 62nd Annual Meetingof March to May 2010 in<strong>for</strong>mation from adult men about theirknowledge and attitudes about domestic and sexual violence.Given that participants included men with a wide range ofknowledge about violence against women, themes from thefocus groups and interviews were identified by analyzing thefrequency and significance of responses given by participants.The data was then used to identify strategies to effectivelyengage men in the prevention of violence against womenin this community. Results: Four themes were identifiedfrom the data: awareness and knowledge about the issueof VAW; causation of male perpetrated domestic and sexualviolence against women; knowledge about the preventionof violence against women; and strategies to promote men’sinvolvement in the prevention of VAW. Recommendationswere made to the agency and WRC task<strong>for</strong>ce that includedthe community education about VAW that targets men andboys, opportunities <strong>for</strong> building allies in the community inorder to increase membership and awareness of WRC activities.Discussion: Strategies that target the prevention of domesticand sexual violence require the engagement and partnershipof men from all cultural, class and age backgrounds. Theindividuals within these communities need to be able tocreate a new vision of accountability where men and youthbelieve that VAW is unacceptable and actively speak outagainst domestic and sexual violence in their own community.Based on the lessons learned from this project, it is critical<strong>for</strong> violence prevention health educators to developmentpartnerships with men and boys in their own communities inorder to create lasting social change in the prevention of VAW.Making System Change Happen through aPharmacy “Switch and Save” ProgramStacey Asbell, CIOP, FAHM, CBC, Spectrum Administrators;Christine Hartner, RN, BSN, Lehigh Valley <strong>Health</strong> Network;Carol Michaels, MPH, CHES, Valley Preferred; ChristinaLewis, Lehigh Valley <strong>Health</strong> Network, Valley PreferredAs increases in health care expenses continue to outpaceinflation, value-based insurance design provides anopportunity to improve the quality of health by positivelyimpacting patient and provider behavior. Lehigh Valley<strong>Health</strong> Network (LVHN) provides a robust, comprehensive,self-insured health plan that integrates illness managementwith health and wellness promotion to ensure a vital,productive, and sustainable employee base. As both ahealth care provider and large employer with deep roots inthe community, it was clear that modeling a value-basedhealth plan <strong>for</strong> its employees would increase LVHN’s ability topositively impact the health of the community. The System<strong>for</strong> Partners in Per<strong>for</strong>mance Improvement (SPPI) committeewas <strong>for</strong>med to identify areas to implement long term healthplan enhancements, reduce costs <strong>for</strong> the health plan, andimprove the care of the employee population. By aligningfinancial incentives, it is believed that value-based insurancedesign will help to optimize health care effectiveness andefficiency. SPPI consists of a multidisciplinary team includinga pharmacist, health educator, registered nurse, medicaldirector, administrator, and the general manager of the healthplan’s Third Party Administrator. Evaluation of the healthplan’s expenses revealed that prescription drugs representedapproximately 17% of the total medical and pharmacy costs.By controlling direct prescription drug expenses, the SPPIgroup hoped to control health plan expenses, while reducing


Conference Abstractsmembers’ co-pays, and more importantly, increasing theircompliance with medication adherence. The Precede-ProceedModel was used to develop a “Switch and Save” generic drugeducational intervention to impact individual consumerbehavior and drive organizational change through thephysician, patient, and health plan systems. The model alsoprovided the structure to identify opportunities <strong>for</strong> reducingcosts and enhancing the quality of health care. In particular,the Organization Change and Diffusion of Innovationstheories were emphasized in the intervention design. Initialoutcomes demonstrate that all three goals were achieved:health plan expenses were reduced, member out-of- pocketcosts were lowered, and compliance with medicationregimens improved. This session will focus on four areas thatimpacted system change: (1) needs assessment to identifyopportunities <strong>for</strong> reducing costs and increasing compliance,(2) designing methods to educate health plan membersand clinical staff, (3) evaluation of processes and results ofthe interventions, and (4) strategies to maintain medicationcompliance and improve generic prescription utilization.Implementing <strong>Health</strong>y Eating Policy in Faith-Based Institutions: Action Steps in SuccessfulBody & Soul Program ImplementationCharlene Day, PhD, <strong>Education</strong> <strong>for</strong> Quality LivingBody&Soul: A Celebration of <strong>Health</strong>y Eating and Living is anevidence based health promotion and disease preventionprogram developed <strong>for</strong> African American churches by theNational Cancer Institute, American Cancer <strong>Society</strong>, and thefederal Centers For Disease Control and Prevention. Since2007, the First African Methodist Episcopal Church of LasVegas (FAME) has implemented and enhanced its Body&Soulprogram to include the creation of health policies whichgovern all church food events. As a result, the programhas increased access to fruits and vegetables, enhancedfood preparation skills, piloted physical fitness activities tobe conducted be<strong>for</strong>e church meetings, and educated layhealth advisors to advocate <strong>for</strong> public health policy throughparticipatory governance. FAME has worked with its 3-Squarefood distribution program to teach healthy food preparationskills and in the summer of 2011 the church will furtherincrease access to fruits through collaboration with an urbangarden. As a result of its phenomenal success in creatingpolicy and environmental changes with its 400 membercongregation and 4000+ North Las Vegas neighborhood,an expansion program targeting eight additional churcheswith a total outreach capacity of over 25,000 was funded in2011 by the Southern Nevada <strong>Health</strong> District. According toFAME, expansion of the Body&Soul must include an ef<strong>for</strong>tto maintain institutional wisdom and each church mustdevelop a Body&Soul committee wherein a minimum of twopeople participate in a comprehensive education workshopseries (30 hours) on nutrition and its link to cancer, and howto develop and shape church policy and assess communityneed. Many of the churches have already begun therequired environmental and health policy changes, as wellas implemented activities which engage the entire churchand community which will change church policy, assesslocal and community needs and advocate <strong>for</strong> collaboraterelationships and change at the local and state level.MCHES SessionsConcurrent Session C5Snuffing Out Tobacco: A Winnable BattleRoom: Salon 4–7Creating Tribal Specific Messages <strong>for</strong> Supportingthe Successful Passage and Implementationof Tobacco Policies in Tribal CommunitiesVanessa Tibbitts, Program Manager <strong>for</strong> Great Plains;April Bryant, Tobacco Cessation Coordinator<strong>for</strong> the Lumbee Tribe in North CarolinaDue to the disproportionately high prevalence rates amongAmerican Indians/Alaska Natives (AI/AN), commercialtobacco use remains the leading cause of preventable deathin Indian Country. National surveillance data indicate thatAmerican Indian and Alaska Native adults have the highestprevalence of smoking when compared with all other U.S.populations, with thirty-two percent (32.4%) of AI/AN adultsidentified as current smokers. Tribal specific data from theAmerican Indian and Alaska Native Adult Tobacco Surveysrevealed that the range <strong>for</strong> specific smoking estimateswithin tribal nations were as low as 28% to as high as 79%.By embracing the Tobacco Control Prevention strategiestribes have an opportunity to assert their sovereignty bynot only protecting the health of Native people but by alsorequiring even tougher regulations. This presentation willexamine health communication messaging that is requiredbe<strong>for</strong>e, during, and after approval of a successful campaignto pass laws in Tribal Communities. Each of the presenterswill discuss specific examples of culture specific messagingthat took place throughout the 3 phases of policy process.Friday, October 28, 2011 | 4:30 pm – 6:00 pmPlenary Session IIRoom: Salon 4–7Trans<strong>for</strong>ming Systems <strong>for</strong> Improved<strong>Health</strong>: Lessons <strong>for</strong> LeadersLarry Cohen, MSW, Prevention Institute; Thomas LaVeist,PhD, Johns Hopkins University, Bloomberg School of <strong>Public</strong><strong>Health</strong>; Karen Lee, MD, New York City Department of <strong>Health</strong>Systems changes are needed to shift the national paradigm toprevention and to address the myriad of economic and otherchallenges in implementing health re<strong>for</strong>m. Accomplishingthis goal will require transdisciplinary, multidisciplinary,and translational collaboration involving urban planning,transportation, healthcare, business, education, and othersectors. This session will feature three inspirational gamechangers from diverse backgrounds who have catalyzedpolicy and environmental changes by working with nontraditionalpublic health stakeholders. Dr. Karen Lee willshare insights in working with architects and urban plannersto modify urban environments <strong>for</strong> active living; LarryCohen will discuss successful, sustainable strategies <strong>for</strong>building community resilience and preventing violence andunintentional injury; and Dr. Thomas LaVeist will providelessons and challenges of changing policies and systems<strong>for</strong> reducing health disparities. The final 30 minutes will bepanelists’ interactions and dialogue with the audience.SOPHE 62nd Annual Meeting31


Conference AbstractsSaturday, October 29, 2011 | 7:15 am – 8:15 amEarly Riser SessionsEarly Risers 1Designing & Managing VolunteersOpportunities (Chapter Development Session)Room: Studio DDesigning & Managing Volunteers Opportunities(Chapter Development Session)Nicolette Warren, MS, MCHES, <strong>Society</strong> <strong>for</strong> <strong>Public</strong> <strong>Health</strong> <strong>Education</strong>This session helps participants organize and structurevolunteer opportunities that allow individuals to realizethe helping impulse as well as a variety of other motivesthrough activities designed to meet the volunteer’s needsand objectives. Participants will gain solid content knowledgein volunteer recruitment, screening and orientation <strong>for</strong>volunteers, volunteer assignment and training <strong>for</strong> positions.Participants will have specific techniques to supervise,motivate, evaluate, and reward volunteers. During thisinteractive session, participants will be challenged to identifygroundwork that the organization must first lay <strong>for</strong> aneffective volunteer program. This is a “must have” session<strong>for</strong> anyone enlisting voluntary assistance. Interactive groupexercises during the session will concentrate on “service”volunteers, individuals who donate their time to helpother people directly, and “policy” volunteers who assumethe equally vital role of sitting on boards of directors oradvisory boards of organizations. This session elaboratesthe essential components of the volunteer program andoffers suggestions <strong>for</strong> increasing their effectiveness.By the end of the session, participants will have toolsto facilitate and coordinate the work of volunteers andpaid staff toward the attainment of organizational goals.Suggested audience: This is <strong>for</strong> intermediate and advancedparticipants. It will be highly useful <strong>for</strong> anyone managinga project or a program that involves volunteers, or whomust work with volunteers in order to be successful.Early Risers 2Addressing Cultural Competence,Diversity, and InequitiesRoom: Studio BImpacting <strong>Health</strong> Disparities through PrimaryPrevention: Brief Treatment of Tobacco Useat the Community <strong>Health</strong> Center LevelRoy Hart, MPH, Office of Tobacco Control, Mississippi StateDepartment of <strong>Health</strong>; Signe Jones, MPH, Office of TobaccoControl, Mississippi State Department of <strong>Health</strong>; MitchMorris, MPH, Mississippi Primary <strong>Health</strong> Care AssociationObjective: Mississippi has the 4th highest prevalenceof smoking in the United States, with nearly a quarter ofadult residents reporting as “current smokers.” In order toaddress this health crisis, the Mississippi State Department of<strong>Health</strong>’s Office of Tobacco Control (OTC) has partnered withthe Mississippi Primary <strong>Health</strong> Care Association (MPHCA) todevelop and implement a systems-level strategy to incorporateevidence-based treatment <strong>for</strong> tobacco dependence inCommunity <strong>Health</strong> Centers (CHCs). CHCs provide services tomedically underserved populations, often characterized bya general lack of adequate health resources, low educationalattainment, limited health insurance coverage, and highrates of poverty. Behavioral Risk Factor Surveillance System(BRFSS) data indicate that medically underserved populationswith lower socio-economic status and educational levelsare more likely to use tobacco. 2010 BRFSS data comparedwith US Census data shows that more than three quartersof Mississippi’s smokers earn less than the state’s medianannual income. Social Climate Survey of Tobacco Control(SCS-TC) data has shown a consistent trend in Mississippifrom 2000-2008 that “adults with the least amount ofeducation were the most likely to smoke, and adults withcollege degrees were least likely to smoke.” Methods: Indeveloping program strategy action steps, OTC and MPHCAincorporated the three main components recommendedin the CDC’s Action Guide: <strong>Health</strong>care Provider ReminderSystems, Provider <strong>Education</strong>, and Patient <strong>Education</strong>:Working with <strong>Health</strong>care Delivery Systems to Improve theDelivery of Tobacco-Use Treatment to Patients. This strategyincluded implementation of the following action steps ateach participating CHC: conducting baseline and followuptobacco-use prevalence surveys, adopting campussmoke-free policies, participating in healthcare providertrainings, and adopting and implementing enhanced tobaccoeducation and treatment services. Results: The program wasimplemented at seven CHC organizations, encompassing27 health service locations around Mississippi, with varyingdegrees of difficulty. Two concurrent evaluation systemshave been used to assess the efficacy of the intervention. Theprocess evaluation of year one activities led to the revisionof program action steps <strong>for</strong> year two. The programmaticevaluation consisted of tobacco use prevalence surveysconducted at the CHCs. Conclusions: Multi-componentstrategies <strong>for</strong> systems change require buy-in at all levels.Implementing evidence-based tobacco use and dependencetreatment will require cooperation from the top-down, andif successful, will ultimately impact prevalence outcomes toimprove the health of at-risk populations in Mississippi.African American Women’s Readiness to Change EatingHabits: Results from the Listening to Our Voices StudyFern Jureidini Webb, PhD, Department of Community<strong>Health</strong> and Family Medicine, University of Florida; JagdishKhubchandani, MBBS, PhD, MPH, CHES, Physiology and <strong>Health</strong>Sciences- Ball State University; Joyce Balls, PhD, MPE, Center<strong>for</strong> <strong>Health</strong> Equity and Quality Research-University of FloridaObjective: To describe African American women’s eatinghabits and examine the relationship between eating habits,readiness to change and selected demographic characteristics.Design, Setting and Participants: This cross-sectionalstudy was conducted throughout Florida. Women who selfidentifiedas Black or African American, lived in Florida andaged 18 and older were eligible to participate. Recruitmentef<strong>for</strong>ts included flyers, snowball recruitment, and directcontact with community members throughout the targetedareas. A total of 350 women were recruited <strong>for</strong> the study and292 (83%) met the full eligibility criteria. Main OutcomeMeasures: Participants’ readiness to change eating habits,health behaviors, family and personal health history, diet32SOPHE 62nd Annual Meeting


Conference Abstractsand exercise regimens were measured using a revised healthinventory. Results: Approximately 60% of women wereoverweight, obese or extremely obese with 56% reporting lowpersonal disease. In terms of stages of change (SOC), 32% werein action meaning they were actively changing, while 32% werein maintenance stages meaning they were maintaining goodnutritional habits. Multiple regression analysis revealed thatthe higher SOC stages and age were significantly associatedwith having better eating habits. However, <strong>for</strong> some eatinghabits, women in active stages were no more likely to practicegood eating habits compared to women in pre-contemplationor contemplation stages. Readiness to change eating habitswas significantly associated with each eating habit excepteating salty foods and snacks. In essence, women in higherstages of readiness to change eating habits were significantlymore likely to eat (a) breakfast every day, (b) mostly to onlylow fat foods and (c) primarily or only whole grain products.Conclusion: To our knowledge this is one of the first studies toexamine SOC in eating habits among African American womenliving in Florida. We conclude that African American womenare ready to change eating habits, regardless of geographicalor social boundaries. Implications: Environmental andPolicy changes should be considered to assist AfricanAmerican women in developing healthier dietary patterns.In addition, educational interventions should be consideredto improve eating habits of African American women.Using Community-Based ParticipatoryResearch to Address Oral <strong>Health</strong> Care Needsand Issues Among Uninsured ChildrenAngelia Paschal, PhD, MEd, Mississippi University <strong>for</strong> WomenAdequate oral health care is one of the largest unmet publichealth issues faced by low-income populations, includingchildren (Treadwell and Northridge, 2007). About 80% oftooth decay is found in 25% of children, primarily in thosein low-income families (Beltrán-Aguilar et al., 2005). Amongchildren from low-income families, about 1/3 have untreatedcaries in primary teeth (Watson et al, 2008). While dental cariescan usually be prevented, af<strong>for</strong>dable dental insurance and/or accessible dental care services are significant barriers <strong>for</strong>economically disadvantaged families (Fisher and Mascarenhas,2009; 2007). University researchers in collaboration withthe Wichita–Sedgwick County (Kansas) Oral <strong>Health</strong> Coalitionsponsored an annual one-day event, Give Kids a Smile(GKAS), to provide free preventive and restorative dentalcare to low income, uninsured children. Modeled after theAmerican Dental Association’s GKAS, recruitment focusedprimarily on low-income neighborhoods through radio andnewsletter ads, schools, primary health care facilities, socialservice organizations, and faith-based communities. To beeligible, children had to lack dental insurance, be betweenthree and 10 years old, and reside in Sedgwick County. AllGKAS staff were volunteers, including dentists. The purposeof this study was to examine the demographic make-up ofthe 2011 GKAS children; the oral health status, behaviors,and attitudes among GKAS children and parents/caregivers;and the dental care needs of uninsured children in SedgwickCounty. For each child, parents/guardians were asked tocomplete a 46-item survey, available in English and Spanish,which inquired about the child’s oral health status, pastand current oral health behaviors, and demographics. Datawas also abstracted from the cildren’s GKAS dental chartswere also SPSS 17.0 was used to analyze data. Surveyswere completed <strong>for</strong> 175 children. Spanish was the primarylanguage spoken in the home of 59% and 38% had householdincomes of


Conference Abstracts34Concurrent Session D2International Perspectives: Bridgingthe <strong>Health</strong> Promotion ShoresRoom: Studio BPsychosocial Predictors of Alcohol Use in Youthof Quito, Ecuador: Results from the 2007 GlobalSchool-Based Student <strong>Health</strong> SurveyJagdish Khubchandani, MBBS, PhD, MPH, CHES, BallState University; Emily Sullivan, Ball State University;Jerome Kotecki, MS, HSD, Ball State UniversityBackground: Underage drinking in the United Statescontinues to be a public health challenge. Societal costs ofunderage drinking in the U.S. have been well documented andinclude violence, bullying, suicide, high-risk sex, drowning,poisonings, psychoses, traffic crashes, and dependencytreatment. Un<strong>for</strong>tunately, a lack of research is available onthe prevalence and predictors of youth alcohol use or nonusein low income countries. This in<strong>for</strong>mation may aid in themodification of existing youth prevention programs, therebymaximizing the effectiveness of the interventions. Purpose:The purpose of this study was to assess the associationbetween alcohol use and selected risk and protective factors inthe youth of Quito, Ecuador and assess prevention strategies.Methods: A secondary analyses of the 2007 Quito GlobalSchool Student <strong>Health</strong> Survey (GSHS) data conducted by theCDC was used to determine psychosocial factors related toyouth alcohol use. Secondary statistical measures used toanalyze the data were Pearson product moment correlation,t-tests, ANOVA, Pearson’s chi squares, and logistic regressions.Results: A total of 2,215 students participated in the Quito,Ecuador GSHS. Preliminary analyses of data found that morethan 1 in 10 Quito youth reported regular alcohol use. Of thesealcohol users, more than 1 in 5 initiated alcohol use when theywere 13 years of age or younger. Males were more likely toreport alcohol use than females. In addition, there were severalrisk factors <strong>for</strong> youth alcohol use in the youth of Ecuadorthat relate to violence, mental illness, inadequate parentalsupervision and parenting, parental smoking or tobacco use,school attendance, and peer support. Conclusions: Schoolsand parents should work in close collaboration to alleviate theproblem of youth alcohol use in Ecuador. Specifically, schoolsshould conduct periodic assessments of school attendance,academic per<strong>for</strong>mance, and prevalence of youth alcohol use.Implications <strong>for</strong> Practice: Parents and school professionalsshould be educated on how to develop effective strategies andskills to reduce alcohol use in youth. This study illustrates therisk factors <strong>for</strong> alcohol abuse in Quito youth. Thus, strategiesto alleviate the epidemic of youth alcohol abuse in low incomecountries could be designed from the results of this study.Scaling-Up and Sustaining HIV Prevention <strong>for</strong>Kenyan Youth & Their Parents: Improving Program,Increasing Resources & Other Lessons Learned froman International Multidisciplinary PartnershipLeah Neubauer, MA, EdD (c), DePaul University; Gary Harper,PhD, MPH, DePaul University; Alexandra Murphy, PhD, DePaulUniversity; Andrew Liplinger, MA, Rafiki CollaborativeThrough a partnership managed by the American International<strong>Health</strong> Alliance, HIV/AIDS Twinning Center with fundingfrom US PEPFAR/HRSA, the Kenyan Episcopal Conference-SOPHE 62nd Annual MeetingCatholic Secretariat in Nairobi and DePaul University inChicago have <strong>for</strong>med a multidisciplinary partnership toprovide an integrated multi-pronged approach to HIVprevention <strong>for</strong> Kenyan youth. The intervention includes aschool-based abstinence and behavior change curriculum <strong>for</strong>youth, a parent-focused intervention, and radio messagingcampaigns on a Catholic radio station. This program utilizesan “intermedia” process, combining mass and interpersonalcommunication to promote HIV awareness/behavior change.Program implementation has taken place in 24 of 25 Kenyandioceses. This partnership provides a mechanism to improveand scale up the program through multiple institutional sectorparticipation. Background/Framework: Kenya has beenamong the most critically impacted African countries withregard to HIV infection. Approximately 1.3 million adults andover 180,000 children in Kenya are living with HIV (UNAIDS,2009). Given the complexity of the primary public healthissues affecting global communities, partnerships betweenresearchers and communities help ensure that research andprograms are relevant <strong>for</strong> priority populations, meaningfulto the community, and culturally appropriate (Harper, etal 2008). Partnerships such as this are especially beneficialin addressing public health problems, given the limitedperspective that any one profession, discipline, or organizationhas on people’s actual experiences in dealing with thebehavioral, lifestyle aspects of health (Harper, et al 2008,Mitteness & Barker, 2002). Methods, Results & Implications(abbreviated list): Collaborative partnership developmentand maintenance is a time consuming, but beneficialinstitutional capacity-building process. Project partners bringperspectives on HIV prevention approaches, country contexts,and collaboration to create sustainable and culturallysensitiveprogramming. Quarterly interactive working visitsin Kenya include participation from multiple partnershipmembers and involve various Kenyan community sectors(teachers, students, religious, parents, health professionals,and political officials). Partnerships across continentspresent challenges with regard to differences in culture,language, time zones, and technology access. Partnershipsrequire time and ef<strong>for</strong>t to establish and maintain balanceddecision-making power and effective group dynamicsand communication. Continual program and partnershipmonitoring/evaluation ensures active working relationships.<strong>Health</strong> <strong>Education</strong> Specialist and CivilOrganizations, Partners <strong>for</strong> Global <strong>Health</strong>Bojana Beric, MD, PhD, CHES, School of Nursing and<strong>Health</strong> Sciences, Monmouth University; Brian F. Geiger,MS, EdD, FAAHE, University of Alabama at Birmingham;R. Debra Shapiro, PhD, MS, MCHES, Department of <strong>Health</strong>and Nutrition Sciences, Brooklyn College CUNYSOPHE’s Strategic Plan <strong>for</strong> Global Involvement and its relatedInternational Community of Practice promote preparation ofprofessional health education specialists to conduct researchand practice with diverse audiences worldwide. SOPHEmembers collaborate with international health and civil societyorganizations including the United Nations, Pan American<strong>Health</strong> Organization, International Union <strong>for</strong> <strong>Health</strong> Promotionand <strong>Education</strong>, American Association <strong>for</strong> <strong>Health</strong> <strong>Education</strong>,and American <strong>Public</strong> <strong>Health</strong> Association. This session willin<strong>for</strong>m participants about purpose and programs of theseorganizations and how health education specialists act


Conference Abstractscollectively to achieve the Millennium Developmental Goals(MDGs) and reduce threats of non-communicable diseases.MDGs represent the most important collective promise madeto the vulnerable populations globally. A competent publichealth work<strong>for</strong>ce is necessary to attain desired outcomes:MDG #3 (promote gender equality and empower women),#4 (reduce child mortality), #5 (improve maternal health),#6 (combat HIV/AIDS, malaria, & other infectious disease),and #8 (develop a global partnership <strong>for</strong> development).Presenters will share opportunities <strong>for</strong> members to becomeengaged as global health partners. Keywords: global health,collaboration <strong>for</strong> health promotion, work<strong>for</strong>ce development.Interdisciplinary Understanding of the Role of NewsMedia and HIV Prevention in Kenya: A Comparisonof Data from The Daily Nation Newspaper andDemographic and <strong>Health</strong> Surveys from 1989-2003Shannon McMorrow, MPH, Saginaw Valley State UniversityAn interdisciplinary conceptual framework was applied toin<strong>for</strong>m health education <strong>for</strong> HIV prevention <strong>for</strong> youth inKenya. Coverage of sexual behaviors in The Kenyan DailyNation Newspaper was compared with epidemiological datafrom Demographic and <strong>Health</strong> Surveys (DHS). A descriptive,quantitative content analysis was conducted analyzingmention of HIV/AIDS in the newspaper <strong>for</strong> selected monthsin 1989, 1993, 1998, and 2003. Variables including youth,abstinence, partner reduction and condom use were analyzed<strong>for</strong> frequency of reference and change over time. Inter-raterreliability ranged from 96-98%. Overall, coverage of sexualbehaviors along with HIV in The Daily Nation was low withslight variation among behaviors. Coverage of youth and HIValone was substantially higher than coverage of behavior andHIV. Condom use was the most frequently covered behaviorin the Daily Nation with DHS reporting a positive change inknowledge, but no behavior change. There was no patternto suggest that newspaper coverage preceded youth sexualbehavior changes or conversely, that coverage mirrored sexualbehavior changes. Results point toward further explorationof both how condoms are being discussed in the media inKenyan society and what exactly is covered in the mediain relation to youth and HIV. Results suggest that the DailyNation is an underutilized medium <strong>for</strong> HIV education in Kenyaand further that media advocacy is an underutilized healtheducation strategy. Multisectoral and multi-disciplinarypartnerships with journalists, health educators, health careproviders and schools are potential areas <strong>for</strong> positive systemschange to reduce HIV incidence among youth in Kenya.Concurrent Session D3Impacting University Policies andInitiatives <strong>for</strong> Improved Student <strong>Health</strong>Room: Studio DPrevalence and Correlates of Depression andAnxiety Disorders in U.S. Graduate StudentsBarbara Barton, MPH, RN, CHES, Department of<strong>Health</strong> Sciences, Texas Women’s UniversityDepression and anxiety are among the most commonpsychiatric disorders in adults. Both are associated withdiminished quality of life, poor social functioning and excessdisability (Centers <strong>for</strong> Disease Control & Prevention [CDC],2009). In spite of this, the problem of depression and anxietyMCHES Sessionsdisorders among graduate students is largely unexplored.This is particularly concerning given the prevalence ofthese conditions among this age group, and the substantialconsequences on academic success, substance abuse andfuture socioeconomic status if left untreated. The purposeof this study was to examine the prevalence, correlates andpredictors of depression and anxiety disorders (generalizedanxiety disorder and panic disorder) among a national sampleof U.S. graduate students. In recent decades, depression andanxiety disorders have become increasingly prevalent oncollege campuses; however, few studies have explored thefactors that lead to these illnesses among graduate students.To address this knowledge gap and in<strong>for</strong>m campus mentalhealth programming, this survey study was conducted usingsecondary data collected from graduate students (N=4477) in2010 as part of the national <strong>Health</strong>y Minds Study. Demographicand social factors and lifestyle and health-related behaviorswere used to predict screening positive <strong>for</strong> depression and/or anxiety disorders, as measured by the Patient <strong>Health</strong>Questionnaire (PHQ), a validated and reliable screeninginstrument. Statistical analyses were conducted, includingcross tabulation and multiple regression. Prevalence testingresults showed that 14% screened positive <strong>for</strong> depression,which included major depression and other depressivedisorder, and 9.5% screened positive <strong>for</strong> anxiety disorders,which included generalized anxiety disorder and panicdisorder. About 19% screened positive <strong>for</strong> either depressionor anxiety disorders, and 4.4% screened positive <strong>for</strong> bothmental illnesses. These findings indicate these mental illnessesmay be as prevalent among graduate students as they areamong undergraduates, and perhaps more prevalent thanamong the U.S. general population. In logistic regressionmodeling, the strongest predictors of screening positiveincluded: having a sexual orientation other than heterosexual;being single, divorced or widowed; having financial problemswhen growing up; and experiencing discrimination. Thestrongest protector was exercising three or more times perweek. The results of this study have important implications<strong>for</strong> university health promotion programs, which have largelyignored graduate students. Universities are in a uniqueposition to identify and intervene be<strong>for</strong>e mental healthproblems occur or become serious, but are largely missingthis opportunity when it comes to graduate students.Educating & Training the Next Generation of<strong>Public</strong> <strong>Health</strong> Practitioners: A Community-Integrated MPH Cohort Learning ProgramKristin Jacobson, MPH, DePaul University; Leah Neubauer,MA, DePaul University; Gary Harper, PhD, MPH, DePaulUniversity; Douglas Bruce, PhD, MSW, DePaul University<strong>Health</strong>y People 2020 provides a clarion call to MPH educators tocreate a work<strong>for</strong>ce of community health practitioners ready toimplement ecological and structural determinants approachesto health promotion and prevention across multiple levelsof communities (<strong>Health</strong>y People, 2011). As a relatively newMPH program, DePaul University has incorporated thismultisystems approach into our curricula. Unique to DePaulis our student-centered approach, consistent with theories ofadult learning and reflective practice from Friere (1970/2006)and Schon (1987); we thoroughly integrate our students’fieldwork with grounding in academic approaches to systemschanges in order to enhance students’ understanding ofSOPHE 62nd Annual Meeting35


Conference Abstracts36multilevel systems at work in public health and to fostercampus-community partnerships to improve the health ofChicago. As students work with their practica communitypartners, they explore and directly experience—at theircommunity’s level—how public health requires collaborationacross communities to effect system change, whether creatingan ethnic-specific worksite wellness plan or a foundationalhealth policy manual <strong>for</strong> Chicago <strong>Public</strong> Schools. As studentsexperience collaboration <strong>for</strong> public health promotion intheir community settings, they concurrently experiencecollaborative learning in the classroom as a cohort. In thiscohort learning model, students enter the program as a smallgroup and advance together through coursework, receivinghighly individualized feedback to create a collaborativelearning model. We define collaborative learning, core tothis cohort model, as “students and teachers engaged in aprocess of mutual inquiry and reflection through the sharingof ideas, experiences, and perspectives” (Lawrence, 2002, pp.85). This adult-learning process involves “exploring problemsand issues through dialogue from the multiple viewpointsin order to arrive at a deeper understanding. . . participantslearn from their peers, teach their teachers, and createknowledge together” (ibid). Students in our program notonly see a multidisciplinary, multilevel approach to publichealth, they experience it in our classroom. By integrating thismultilevel approach to learning in and out of the classroom,our students are uniquely prepared to enter the work<strong>for</strong>ceas public health practitioners capable of identifying andleveraging opportunities to create public health change tomake the goals of <strong>Health</strong>y People 2020 a reality in Chicagocommunities. References: References: Freire, P. (1970/2006).Pedagogy of the oppressed. <strong>Health</strong>y People. (2011). <strong>Health</strong>People 2020 Framework. Lawrence, R. L. (2002). A smallcircle of friends: Cohort groups as learning communities.In D. S. Stein & S. Imel (Eds.), Adult learning in communitySchon, D. (1987). Educating the Reflective Practitioner.Engaged Learning and theUndergraduate Research ProcessMary Brown, PhD, CHES, Utah Valley UniversityThe purpose of this presentation is to share ideas regardinghealth education research and practice in achieving a healthycampus/community. This presentation will highlight theengaged learning process which allows undergraduatestudents to experience the research process whilecollaborating with various departments. Since Utah ValleyUniversity (UVU) received “community engaged” classificationfrom the Carnegie Foundation <strong>for</strong> the Advancement ofTeaching in 2008, faculty members have been encouraged todevelop collaborative relationships to emphasize practical,real-world applications of what had <strong>for</strong>mally been taught inthe classroom. While engaged learning may include a varietyof learning activities and pedagogies, this abstract discussesundergraduate research within the context of the universityas the community to help future health education specialistsdevelop skills in several areas of responsibility. Undergraduatepublic and community health education students weregiven the opportunity to work on a research project with ahealth professor regarding vending machines food choicesat Utah Valley University. Students worked collaborativelywith other departments such as Dining Services, InstitutionalReview Board, and Institutional Research and In<strong>for</strong>mation.SOPHE 62nd Annual MeetingThe purpose of the research project is to assess which foodsstudents would like to have in the vending machines oncampus, increase the number of healthy choices providedto students, and promote healthier choices via the “trafficlight” nutrition system. Interested public and communityhealth students were recruited through several upperdivision classes and nearly a dozen students volunteeredto participate. Students were divided into committeesbased upon the skills they would like to develop <strong>for</strong> theirprofessional portfolio. For example, one group of studentswho wanted to develop their research skills assisted with aliterature review to determine the influences of food choicesamong college students. In addition, they investigated otherprograms which sought to provide health vending options <strong>for</strong>students and employees. A second group of students whodesired assessment experience created focus group protocoland questions, developed a demographic questionnaire,and assessed the nutrition content of the vending machinefood and beverage options on campus. Another group ofstudents developed the educational and social marketingintervention plan based upon the Social Cognitive Theory. Afinal group of students will evaluate the program in January2012. The intent of this presentation is to share strategiesto involve students in the engaged learning process whileparticipating in undergraduate research at a teachinginstitution. Benefits, barriers, and challenges will be discussed.Managing Asthma on College CampusesDebra Weiss, EdD, MA, CHES, Borough of ManhattanCommunity College/<strong>Health</strong> <strong>Education</strong>Background: Asthma is an incurable disease affecting 23million Americans (<strong>Health</strong>y People 2020) and a significanthealth problem on U.S. college campuses today, affecting12% of students (American College <strong>Health</strong> Association, 2006).Forty percent of asthmatic students do not seek medicalcare (Carpentier, Mullin, & Van Pelt, 2007). College studentsrepresent an underserved population in need of interventionregarding asthma management (Carpentier et al., 2007; Reeceet al., 2002). Objectives: The objectives of the study were toconduct a population-based survey of asthma managementon four-year NY State college campuses to determine (a)staffing, allergy capability, and asthma action plans, policies,and in<strong>for</strong>mation; and (b) respondents’ perceptions aboutasthma education and management on campus. TheoreticalFramework: The study used the PRECEDE-PROCEED PlanningModel (Green & Kreuter, 1999), Phases 1-4, as the theoreticalframework <strong>for</strong> this needs assessment study. Participants:College health center directors at New York State four-yearcolleges with at least 1,000 full-time undergraduate students.Methods: Quantitative and qualitative data were collectedby telephone survey in January 2010 using a measurementinstrument designed by investigator and Expert Panel.Quantitative data were measured using a 13-item AsthmaScorecard Total Score (ASTS), weighted using the Delphitechnique. Qualitative results, facilitated by NVivo analysis,assessed respondents’ satisfaction with asthma services,perceptions of barriers to treatment, and recommendations<strong>for</strong> improving asthma management. Results: Responserate was 85.5%. Quantitative results from sample (N=110)were presented using descriptive statistics and multiplelinear regression. There was a significant association (p


Conference Abstractsand ASTS. Small colleges had significantly lower scoresthan did medium and large schools. Urban schools hadsignificantly lower scores than did nonurban schools. Therewas a significant positive association (p < .05) between therespondent’s satisfaction with asthma services and ASTS.Significant barriers included lack of understanding of chronicdisease management, limited accessibility, and insufficientresources. Top recommendations were standardizingasthma management at campus health centers, <strong>for</strong>mingcampus and community partnerships to share resources,and providing better asthma education. Conclusion: Itappeared that, on average, there was not adequate asthmaeducation and management in NYS colleges. Implications<strong>for</strong> Practice: Recommended is a systems approach to asthmacare including campus and community partnerships, writtenstandards, computerized surveillance and tracking, and useof age-appropriate educational materials and social media.Concurrent Session D4Enhancing <strong>Health</strong> Equity through CoalitionBuilding: Diabetes Prevention ManagementRoom: Studio EEnhancing <strong>Health</strong> Equity through Coalition Building:Diabetes Prevention and Management amongAfrican Americans in Jenkins County, GeorgiaSwati Raychowdhury, PhD, MPH, Indiana State University;Cassandra Arroyo, PhD, MS, Walden University; NicoletteWarren, MS, MCHES, <strong>Society</strong> <strong>for</strong> <strong>Public</strong> <strong>Health</strong> <strong>Education</strong>Background: Through the <strong>Society</strong> <strong>for</strong> <strong>Public</strong> <strong>Health</strong> <strong>Education</strong>(SOPHE) <strong>Health</strong> Equity Project cooperative agreement withCDC, the Georgia SOPHE chapter was awarded one of twonational awards over five years to build capacity with localcommunity-based organizations and community membersin addressing diabetes disparities among African Americansin Jenkins County, Georgia. In 2006, African Americans 20years old and older in JC accounted <strong>for</strong> 73% of all diabetesmorbidity.1 The disproportionately high burden of diabetesmorbidity indicates a pressing need <strong>for</strong> addressing diabetesprevention and management as a focus <strong>for</strong> intervention.Theoretical Basis: Community Based Participatory Research(CBPR) is being utilized to develop the Jenkins CountyDiabetes Coalition (JCDC) within the framework of theSocial Ecological and Chronic Care Models. Communitymembers and key stakeholders contribute unique strengthsand share responsibility to enhance understanding ofsocial and cultural dynamic to develop and implementbest practices <strong>for</strong> diabetes prevention and management.2This theoretical basis contributes to sustainability as thecommunity develops the skills and resources necessary tocontinue the ef<strong>for</strong>t long term. Objectives: In partnershipwith this REACH community, GASOPHE, JCDC and variouskey stakeholders seek to combine ef<strong>for</strong>ts at the individual,family, neighborhood, organization and community leveland enhance the capacity of the Jenkins County communityto improve the lives of local and regional African Americanpopulations who suffer disproportionately from the burden ofdiabetes. Interventions: The initial focus of the interventionis developing the capacity of the JCDC to affect individualand system-level changes. Through workshops on bestpractices in coalition building and basic diabetes education,the intervention sought to expand membership, solidify theMCHES Sessionsinfrastructure and empower coalition members to take onleadership roles. Best practices in community health andneeds assessments will be utilized to document the need <strong>for</strong>targeted evidence-based strategies in diabetes preventionand management. Evaluation and Results: Evaluationutilizes standardized feedback surveys <strong>for</strong> coalition memberswho attend planned workshops. Workshop attendance,meeting participation, and participant feedback are usedto determine progress towards objectives. Standardized,structured minutes document decisions, person(s) responsibleand timelines <strong>for</strong> coalition activities. Key in<strong>for</strong>mant interviewshave aksi been conducted with JCDC members. Results fromkey in<strong>for</strong>mant interviews and coalition evaluation will bepresented. The JCDC anticipates that continuity of care <strong>for</strong>people at risk <strong>for</strong> and with diabetes, built environment, andaccess to af<strong>for</strong>dable fresh fruits and vegetables will be targetedby the coalition to support healthful living <strong>for</strong> all residents.Concurrent Session D5Participatory Learning/TeachingStrategies Across the LifespanRoom: Studio FWomen Learning from Women: Assessing <strong>Health</strong>yPractices and Perceptions through a Nutrition<strong>Education</strong> Workshop Designed and Facilitated byWomen of an Indigenous Community in MexicoMaria Angeles Villanueva-Borbolla, MSc, National Instituteof <strong>Public</strong> <strong>Health</strong>, Mexico / Nutrition and <strong>Health</strong> ResearchCenter / Community Nutrition Department; MontserratVillanueva-Borbolla, MSc (c), BEd, EMT, University ofLethbridge, Canada; Izchel Adriana Cosio-Barroso, BA,MS, Community Nutrition Department, National Instituteof <strong>Public</strong> <strong>Health</strong>, Mexico; Marisol Campos-Rivera, BASc,MPH (c), National Institute of <strong>Public</strong> <strong>Health</strong>, MexicoIn 2007-2008 a women group from an indigenous communityin Mexico, participated in a, Community-Based-Participatory-Action-Research (CBPAR) nutrition education project. Womenbuild <strong>Health</strong> and Facilitating Capacities, and were trainedas Community-Nutrition-Educators (CNE). As a result, theydesigned and facilitated the workshop “Learn how to eatand shape yourself” (LESY-workshop) <strong>for</strong> other local women.Community-based interventions effectively improve adults’nutritional intake. The LESY-workshop involves “experientiallearning-cycle”participatory activities supported by Freire’sLiberating <strong>Education</strong>, Hilton & Witcher-Cottrell Trans<strong>for</strong>mation<strong>for</strong> <strong>Health</strong>, Non-Formal-<strong>Education</strong>, and behavioral socialcognitive theory. Hypothesis. After participating on LESYworkshop,women will increase their intention to, or develop,healthy eating and physical activity practices (EPAP), improvetheir self-perception and positively assess their behaviourallearningexperience. Methods. Local women (n=19) weeklyparticipated in the 3 months-3-hour sessions LESY-workshop.Women answered a pre-post (n=18) three-scale-options(O1. Already per<strong>for</strong>m the practice; O2. Have the intentionto initiate it; O3. Don’t per<strong>for</strong>m it and have no intention to)creative questionnaire supported by theory of reasoned action,regarding six EPA (low salt intake(S), low greasy food intake(GF),fruits and vegetables intake(F&V), low sugar intake(SU), eatingonly when hungry(EH), and exercise(E)). An interview to talkabout their practices and mediators of change, followed.Women assessed their own experience using the participatorySOPHE 62nd Annual Meeting37


Conference Abstracts38evaluation technique Gumbly-tree, to compare their selfperceptionbe<strong>for</strong>e and after LESY-workshop. At pre-evaluationthe frequent practices were, <strong>for</strong> O1: GF (n=11), S and EH (n=10);<strong>for</strong> O2: F&V (n=15), SU and E (n=9). For O3: GF and S (n=1). Atpost-evaluation the frequency of the six practices classified inO1 increased, being the most frequent: S (n=17), GF (n=16), EH(n=15). F&V was the practice most frequently classified in O2(n=12), followed by E (n=5). EPAP classified in O2 decreased, andno practice was classified in O3. Women moved from O3 andO2 to O1. The two women reporting O3 <strong>for</strong> S and GF completelydeveloped the practice by the end. The overall self-perceptionimproved; trough analyzing their own Gumbly-tree womenperceived a change around self-esteem, and the way they thinkregarding to food and what other people say about them.Conclusions. After participating on LESY-workshop, womenincreased intention to change and developed improvedEPAP. The participatory approach and experiential-learningcyclewere an important component in women changingtheir behavior and their attitude towards EPAP, as it was builtupon reflection and hands-on activities, allowing women todevelop their own solutions suited to their own context.Project Based Learning: Learning and ApplyingSkills <strong>for</strong> Policy and Environmental ChangeLydia Burak, PhD, CHES, Bridgewater State UniversityProject based learning (PBL) enables students to learn andapply health education knowledge and processes through theengagement in authentic projects, including research studiesand health education programs. Underpinned by research onmotivation, cognition, and expertise, project based learningprojects are focused on questions or problems that requirestudents to encounter and engage with the central conceptsand principles of a discipline. The concepts and principles ofpolicy development and environmental change can be learnedand applied using a PBL approach. The theoretical frameworkupon which PBL is based includes experiential learning theoryas well as the theory of constructivism. This presentation will1) address the definitions, characteristics, and processes ofPBL and will 2) describe two recent PBL projects conductedby health education students: a project to make a universitycampus 100% tobacco free, and a plastic recycling project. Foreach of the projects, the students chose the topics, locatedthe resources, and planned the activities. Intervention 1: Thetobacco free project addressed the problem of individualshaving to walk through crowds of smokers and clouds of smokeoutside of university buildings, as well as smoking relatedlitter on campus grounds. Project methods included surveydevelopment to assess support <strong>for</strong> a ban on all tobacco use,collaborative ef<strong>for</strong>ts with other campus entities, an educationalcampaign to educate the university about the dangers ofsecond and third-hand smoke, the development of a petitionto propose the tobacco ban, and the gathering of signatures.Result: As of September 2011, the campus will be 100% smokefree. Intervention 2: The recycling project addressed theproblem of university cafeteria patrons throwing plastic bottlesinto trash cans despite the presence of recycling bins rightnext to the trash cans. The method that was used was thedesign of a table tent that was placed on all cafeteria tablesand bars. Result: The result of this project was a near doublingof recycling, from 31% to 61%. Each of the projects requiredthat students apply their knowledge of needs assessment,survey development and administration, collaboration,SOPHE 62nd Annual Meetingintervention development and execution, and data analysis.In addition to being a vehicle <strong>for</strong> teaching and learning theresponsibilities and competencies of health educators, and inaddition to improving the campus environment, a problembased learning approach provides students with confidenceand a sense of identity as health education professionals.Didactic Training in Epidemiology:An Imperative <strong>for</strong> Systems Change to Supportthe Role of <strong>Health</strong> <strong>Education</strong> SpecialistsAdenike Bitto, MD, MPH, DRPH, CHES, FRSPH, East StroudsburgUniversity of Pennsylvania; Amar Kanekar, PhD, MPH,MB., B.S, CHES, CPH, East Stroudsburg UniversityBackground: <strong>Health</strong> education specialists practice in a fastchanging world with complex health conditions affectingcommunities. Global concomitants include possible longterm/far-reachingeffects of Japanese Fukushima Daiichinuclear disaster, recent disastrous flooding in the Midwest,raging fires in the Southwest, and destructive tornadoesin other parts of the U.S. All of this is associated with anunprecedented obesity epidemic among youth and adults,chronic conditions including diabetes, hypertension, metabolicsyndrome, and cancer. Furthermore, behavioral problemsabound among youth and community members. Certainly,the time is ripe <strong>for</strong> systems change in health educationpractice. However, since no man or team of experts is anisland, health educators will need trans-disciplinary inputacross the spheres of public health, of which epidemiology isa core area. This paper presents findings from an explorationand study of the perceived role of epidemiology contrastedwith its actual importance <strong>for</strong> systems change as applicableto health education specialists. Theoretical Framework:The Social Ecological framework clearly delineates howboth trainee and expert health educators do not practice inisolation, but practice at multiple levels including schools,communities, workplaces, hospitals, and organizational, plusthe individual level. There<strong>for</strong>e a multidisciplinary emphasis ontraining will better equip future health education practitioners<strong>for</strong> their future roles. Thus the epidemiological principlesare transferred at different levels <strong>for</strong> successful outcomes.Hypothesis: The purpose of this study was to examine thedifference between perceived role of epidemiology in healtheducation specialist training versus the actual importanceof epidemiology within the health education specialists’ skillset. Methods: Within a college setting, students made acase <strong>for</strong> and against the topic of interest; namely, the role ofepidemiology training <strong>for</strong> health education specialists. Thiswas preceded by the authors’ prior research into the topic;and these findings were then presented to students withensuing discussion. Results: Results showed a dichotomousresponse of health education specialists. Some perceivedthat epidemiological training is of lesser importance, whileothers attributed the diverse roles played by health educationspecialists to sound epidemiological training. Conclusion andImplications <strong>for</strong> Practice: <strong>Health</strong> education specialists willincreasingly need to understand the epidemiological principlesunderlying systems change; given the plethora of diseases,contrasted with the demonstrated paucity of epidemiologistsin the U.S., and the dire need <strong>for</strong> systems change to deal moreeffectively with these myriad conditions. This will furtherenhance the health education specialists’ competency inapplying diverse control strategies within a changing world.


Conference AbstractsSaturday, October 28, 2011 | 10:00 am – 10:45 amPlenary Session IIIRoom: Salon 4–7Elizabeth Fries Award and Lecture - Integrating<strong>Health</strong> <strong>Education</strong> into National <strong>Health</strong> Policy:The Perspective of a Grass Roots AdvocateMichael P. O’Donnell, MBA, MPH, PhD,American Journal of <strong>Health</strong> PromotionThe Af<strong>for</strong>dable Care Act includes 37 separate provisionsto enhance health through healthy lifestyle. Collectively,these provisions have the potential to accelerate the impactof the health education by at least a decade and to makehealth enhancing programs available to the majority of theAmerican public. Many of these provisions were conceivedby health educators who applied their training to developpolicies that would enhance the health of the nation,learned about the advocacy process, and worked withmembers of Congress <strong>for</strong> more than a decade to craft andintroduce legislation, build broad bi-partisan support andensure that the provisions were included in the Af<strong>for</strong>dableCare Act. This presentation will describe several of mostimportant provisions, provide a glimpse into how theseprovisions went from concept to law, and make tangible therole health educators can play in shaping future policy.Saturday, October 28, 2011 | 10:45 am – 11:30 amPlenary Session IVRoom: Salon 4–7SOPHE 2011 Honorary Fellow Lecture - Seeking Synergyto Enhance <strong>Health</strong>, Well-Being and Per<strong>for</strong>manceJames O. Prochaska, PhD, University of Rhode Island Cancer CenterMajor breakthroughs are being made in the scienceand practice of simultaneously changing multiplehealth risk behaviors. Similar programs produced highimpacts on multiple behaviors with adult and middleschool population. The adult program also assessedand demonstrated impacts on multiple domains of wellbeing.Such studies are suggesting where to search <strong>for</strong>synergy to enhance health, well-being and per<strong>for</strong>mance.Saturday, October 28, 2011 | 1:00 pm – 2:00 pmPlenary Session VRoom: Salon 4–7UNLEASHING THE POWER OF OPEN DATAAND INNOVATION TO IMPROVE HEALTHTodd Park, Department of <strong>Health</strong> and Human ServicesThis session will address the power of m<strong>Health</strong> to improvehealth and healthcare over the next decade in America.<strong>Health</strong> re<strong>for</strong>m legislation liberated previously inaccessiblegovernment data sets and an unprecedented opportunityto revolutionize the practice of medicine and the healthcareindustry. Programs such as the Text4Baby, a free SMS-basedservice that provides health tips to new and expectantmothers, and other technological innovations being exploredby the public and private sectors will be presented. <strong>Health</strong>education and health communication specialists will learnthe challenges of harnessing m<strong>Health</strong> to turn the tide onthis nation’s epidemic of chronic and infectious diseases.MCHES SessionsSOPHE 62nd Annual Meeting39


Poster Presentations1. SOPHE & AAHE: Collaborating to Strengthen the <strong>Health</strong><strong>Education</strong> ProfessionM. Elaine Auld, MPH, CHES, CEO of SOPHEand SOPHE & AAHE leaders2. Spotlight on SOPHE ChaptersCrystal Owensby, Speaker, SOPHE Houseof Delegates, SOPHE Chapters3. Trajectories of Adolescent Dating Abuse Perpetrationand Victimization: The Impact of Pubertal TimingAshley Brooks-Russell, MPH, University of North Carolina,Chapel Hill4. Enhancing the Effectiveness of Mental <strong>Health</strong>Promotion Programs aimed towards Older AdultsPaul Branscum, PhD, RD, LD, The Department of <strong>Health</strong>and Exercise Science, The University of Oklahoma5. A Systematic Analysis of Childhood Obesity Preventioninterventions implemented during the After SchoolPeriod: Implications <strong>for</strong> Future Research and PracticePaul Branscum, PhD, RD, LD, The Department of <strong>Health</strong>and Exercise Science, The University of Oklahoma6. Development and Implementation of a Multiple Site,University-Wide Tobacco-Free Policy at the Universityof Medicine and Dentistry of New JerseyGlorian Persaud, BS, CHES, University of Medicineand Dentistry of New Jersey School of <strong>Public</strong> <strong>Health</strong>,Department of <strong>Health</strong> <strong>Education</strong> and Behavioral Science7. Monitoring Blood Pressure and Tobacco Use in theDental Office – a Pilot Program in 5 Iowa PracticesChristopher Squier, PhD, DSc, FRCPath(Lond), Dept OralPathology, College of Dentistry, University of Iowa8. * Translating Research into Practice: Assessingthe Adoption of an Interactive Digital <strong>for</strong>mat HIVPrevention by County <strong>Health</strong> Departments and ClinicsMary Ukuku, MPH, Rollins School of <strong>Public</strong> <strong>Health</strong>9. * The First-Time Motherhood/New Parents Initiative:Leveraging Social Marketing Techniques to PromotePreconception and Interconception <strong>Health</strong> Across theLifespanMakeva Rhoden, BS, MPH, CHES, <strong>Health</strong> Resources andServices Administration10. * The Effectiveness of Alcohol Policies in 4-Year <strong>Public</strong>UniversitiesGayle Walter, PhD, MPH, University of Dubuque11. * Hospital to Home (H2H): Perfecting Transitionsthrough a Multidisciplinary ApproachJean Gould, BS, Maine<strong>Health</strong>12. Assessment of e<strong>Health</strong> Sources Among Young Adults:Utilizing a Systematic Literature Review to In<strong>for</strong>m<strong>Health</strong> Promotion PracticeMindy Menn, MS, University of Florida13. Medical Students’ Beliefs towards Screening <strong>for</strong>intimate Partner Violence: A Qualitative StudyOluwatoni Aluko, BS, CHES, University of Maryland,College Park School of <strong>Public</strong> <strong>Health</strong> Department ofBehavioral and Community <strong>Health</strong> Community <strong>Health</strong><strong>Education</strong>; 2010–11 SOPHE/CDC Injury Student Fellow14. <strong>Health</strong>y Parents, <strong>Health</strong>y Children: A Partnership with<strong>Public</strong> <strong>Health</strong> 552, Community <strong>Health</strong> Problem SolvingCourse at the University of Tennessee, Knoxville andEast Tennessee Children’s HospitalMichele Bildner, BS, MPH Candidate, University of Tennessee,Knoxville15. Using the <strong>Health</strong> Belief Model and Acculturationto Predict Safer Sexual Behavior and SexualCommunication among African Immigrants in the Stateof OhioMatthew Asare, PhD candidate, University of Cincinnati16. The AIDS Malignancy Consortium (AMC) PatientNavigator (PN) InitiativeMaria Botello, MS, EdD, The EMMES Corporation17. Constraints on <strong>Health</strong>y Eating Among College Studentswith Meal PlansAshley Gallentine, BS, University of South Florida,Department of Anthropology and the College of <strong>Public</strong><strong>Health</strong>, The Department of Community and Family <strong>Health</strong>18. CHOICES: Addressing Reproductive <strong>Health</strong> Disparitiesamong AdolescentsKelsi Williams, BS, Metro <strong>Public</strong> <strong>Health</strong>Department/ Meharry Medical School19. Innovative Approaches to Increase Rural TobaccoCessation Class Participation and Quit RatesNancy Johnson, BS, CHES, Truman State University,<strong>Health</strong> and Exercise Science Department20. Caregiver Burden and Caregiver HRQOL FollowingDysphagia from Head/Neck CancerChandylen Nightingale, BS, MPH, University of Florida/Department of Behavioral Science & Community <strong>Health</strong>;2010–11 SOPHE/CDC Quality of Life Student Fellow21. Regional Differences in Physical Activity Behaviors ofCollege Students in the United States, 2008-2009Richard Christiana, MS, University of Georgia/College of <strong>Public</strong><strong>Health</strong>/Department of <strong>Health</strong> Promotion and Behavior40SOPHE 62nd Annual Meeting


Poster Presentations22. The Effects a Pain Reduction Program on FemaleEndometriosisBarbara Lorraine Michiels Hernandez, PhD, Lamar University23. A Multi-Level Approach to Improving InhaledCorticosteroid Compliance in Pediatric Patients withPersistent AsthmaMargaret Sanders, MSEd, AE-C, Center <strong>for</strong> Minority<strong>Health</strong> & Heath Disparities Research and <strong>Education</strong>,College of Pharmacy, Xavier University24. Creating <strong>Health</strong>y Food Partnerships within NativeAmerican Powwows by Changing Systems throughInnovative ApproachesRobert Rinck, MPH, San Jose State University- <strong>Health</strong> Science25. e<strong>Health</strong> Literacy of Adolescents is Associated withTheir <strong>Health</strong> Promotion LifestyleLiling Liao, PhD, Department of <strong>Health</strong> Managementat I-Shou University26. Promoting <strong>Health</strong>y Body Image and <strong>Health</strong>y Behaviorsamong Brazilian Adolescent Females: Using School-Based CBPR as a Leveraging ToolKimber Dillon, BSEd, Baylor University27. The Network Dynamics of Improving School-based<strong>Health</strong> <strong>Education</strong>Sarah Davis Redman, MPAff, University of Illinois- Chicago;2010–11 SOPHE/CDC Child <strong>Health</strong> Student Fellow28. Planning and Integrating an Effective <strong>Health</strong> <strong>Education</strong>Program <strong>for</strong> Low Income Older AdultsAkilah Cadet, MPH, Curry Senior Center, San FranciscoDepartment of <strong>Public</strong> <strong>Health</strong> Community Clinic29. Developing a <strong>Public</strong> <strong>Health</strong> <strong>Education</strong> Campaignto Help Restaurant Patrons Apply Menu LabelingIn<strong>for</strong>mation in Choosing <strong>Health</strong>ier Food Items at ChainRestaurantsGloria Kim, MPH, Los Angeles CountyDepartment of <strong>Public</strong> <strong>Health</strong>31. Emergency Preparedness <strong>for</strong> Pandemic Influenza inTexasElizabeth Kaster, MS, Department of <strong>Health</strong> & Kinesiology,Texas A&M University; 2011–11 SOPHE/ATSDR EmergencyPreparedness Student Fellow32. Community-Based Participatory Research (CBPR) toAssess the Acceptability of Self-sampling <strong>for</strong> HPVamong Haitian WomenHira Shabbir, AA, University of Miami Departmentof Epidemiology and <strong>Public</strong> <strong>Health</strong>33. Analysis of Cost of Substance Abuse and Alcohol onthe Criminal Justice System <strong>for</strong> the State of Utah:Implications <strong>for</strong> AdvocacyCameron Lister, BS(c), Department of <strong>Health</strong> Science,Brigham Young University, Carl Hanson, PhD, MCHES, Masterof <strong>Public</strong> <strong>Health</strong> Program, Brigham Young University34. Structured Interviews with Parents RegardingImmunization Communication and Text MessageRemindersAngelia Paschal, PhD, MEd, Mississippi University <strong>for</strong> Women35. Teen <strong>Health</strong> Spa: Promoting <strong>Health</strong>y Behavior Changein Adolescent GirlsMary Casagrande, MPH (c), San Jose State University;2010–11 SOPHE/CDC Child/Adolescent <strong>Health</strong> Student Fellow36. Infusing a Community <strong>Health</strong> Theme into a <strong>Public</strong>Middle and High School Through Systems ChangeKaren Denard Goldman, PhD, MS, MAT, MCHES,Long Island University37. Action and Fun through Photovoice: Initiating aPrimary-<strong>Health</strong>-Care-Model with a Semi-urbanIndigenous Mexican communityMaria Angeles Villanueva-Borbolla, MSc,National Institute of <strong>Public</strong> <strong>Health</strong>, Mexico30. The Impact of Chronic Obstructive Pulmonary Diseaseon <strong>Health</strong> Related Quality of Life: Analysis of the 2009Texas Behavioral Risk Factor Surveillance SystemBrad<strong>for</strong>d Jackson, MPH, Department of Biostatistics,UNT <strong>Health</strong> Science Center School of <strong>Public</strong> <strong>Health</strong>;2010–11 SOPHE/CDC Quality of Life Student Fellow* Denotes Poster PromenadeSOPHE 62nd Annual Meeting41


Poster Abstracts421. SOPHE & AAHE: Collaborating to Strengthenthe <strong>Health</strong> <strong>Education</strong> ProfessionElaine Auld, MPH, CHES, <strong>Society</strong> <strong>for</strong> <strong>Public</strong> <strong>Health</strong> <strong>Education</strong>;Dan Perales, DrPH, San Jose State University; Diane Allensworth,PhD; Rob Simmons, DrPH, MPH, MCHES, CPH, ThomasJefferson University; Tom Davis, PhD, University of NorthernIowa; David Birch, PhD, CHES, University of Alabama; KelliMcCormack Brown, PhD, CHES, University of Florida ; LindaMoore, American Association <strong>for</strong> <strong>Health</strong> <strong>Education</strong>Since December 2008, AAHE and SOPHE leaders have beendiscussing how to work more collaboratively to create astronger voice <strong>for</strong> the health education profession, includingthe potential <strong>for</strong> organizational re-alignment. AAHE hasbeen working to obtain permission to disengage from itsparent organization, the American Association <strong>for</strong> <strong>Health</strong>,Physical <strong>Education</strong>, Recreation and Dance (AAHPERD).Much progress has been made toward this step, althougha final determination is not expected until March 2012. OnNovember 4, 2011, SOPHE’s Board of Trustees voted to developa plan <strong>for</strong> a possible modified merger with AAHE. SOPHE’sFutures Task Force is conducting due diligence with AAHEand exploring how a potential merger of AAHE into SOPHEcould be accomplished, while preserving key aspects ofAAHE’s legacy. The SOPHE Board and CEO are committed tokeeping SOPHE members updated on these developments,and welcome comments and recommendations at any time.2. Spotlight on SOPHE ChaptersCrystal Owensby, Speaker, SOPHE House of Delegates,SOPHE ChaptersSOPHE’s 19 chapters represent some 2,000 health educatorsresiding in more than 30 states and regions of the UnitedStates, western Canada, and northern Mexico. Since the firstchapter (San Francisco Bay Area - now Northern Cali<strong>for</strong>nia) wasrecognized in 1962, chapters have expanded to provide vitalservices through networking, continuing education, advocacy,leadership development, community service, awards, andpartnerships with state/local public and private agencies.SOPHE chapters must meet certain requirements <strong>for</strong> NationalSOPHE recognition, but maintain their own independentgoverning boards, member dues, programs and benefitsstructure. Many attract and serve a vibrant student populationand other scholarships and mentoring programs. Find outhow you can become involved and grow personally andprofessionally by being involved in your local SOPHE chapter.3. Trajectories of Adolescent Dating Abuse Perpetrationand Victimization: The Impact of Pubertal TimingAshley Brooks-Russell, MPH, University of North Carolina,Chapel HillBackground: This poster will investigate the relationshipbetween pubertal timing and teen dating abuse from grades 8through 12. Dating abuse is relatively common in teen datingrelationships. A third of teens have experienced dating abusein the past year and 10% have experienced physical abuse. Theconsequences are serious and include injury, depression, risk<strong>for</strong> suicide, and substance use. Pubertal timing (the relativedevelopment as compared to same-aged peers) has beenassociated with several adolescent health risk behaviors, butSOPHE 62nd Annual Meetingonly one study has investigated the relationship betweenpubertal timing and dating abuse. Further research is neededto understand the effect of pubertal timing on dating abuse.Theoretical framework: The early maturation modelproposes that early timing is risky because early maturingteens experience an accelerated transition from childhoodto adolescence. When pubertal maturation is early,biological maturity can occur be<strong>for</strong>e teens are socially andpsychologically mature and ready <strong>for</strong> the new challenges ofadolescence. The off-time model proposes that teens whodevelop earlier or later than their peers are at risk <strong>for</strong> healthrisk behaviors because of psychosocial maladjustment.Hypothesis: There is strong empirical support <strong>for</strong> the earlymaturation model with girls and evidence <strong>for</strong> both the earlymaturation and off-time model <strong>for</strong> boys. There<strong>for</strong>e, I expectthat early pubertal timing in girls, and early and late pubertaltiming in boys, will be associated with increased dating abuse.Methods: The secondary data analysis (N=2,033) will use latentgrowth curve models to test associations between pubertaltiming and developmental trajectories of dating abuse. Thedata are from a multi-wave study of students surveyed inschool, conducted between 2002 and 2005 in North Carolina.The study was approved by the IRB of the University ofNorth Carolina at Chapel Hill, School of <strong>Public</strong> <strong>Health</strong>.Results: Pubertal timing is associated with trajectories of datingabuse. Findings suggest that earlier pubertal timing increasesthe risk of dating abuse throughout the high school yearsand that there is a stronger relationship between pubertaltiming and dating abuse <strong>for</strong> females as compared to males.Conclusion and Implications <strong>for</strong> Practice: Given the highprevalence of adolescent dating abuse and implications <strong>for</strong>later intimate partner relationships, dating abuse is a criticaltopic <strong>for</strong> research. Although pubertal timing cannot bechanged, parents, teachers, and primary care providers canbe sensitized to the developmental challenges associatedwith pubertal timing and pubertal development.4. Enhancing the Effectiveness of Mental <strong>Health</strong>Promotion Programs aimed towards Older AdultsPaul Branscum, PhD, RD, LD, The Department of <strong>Health</strong> and ExerciseScience, The University of Oklahoma; Manoj Sharma, PhD, MCHES,<strong>Health</strong> Promotion and <strong>Education</strong>, The University of CincinnatiThere are 39 million older adults living in the United Statestoday, accounting <strong>for</strong> 13% of the population. This number isalso expected to dramatically increase in upcoming years. By2030 the older adult population is expected to almost doubleto 72 million, which would be nearly 20% or one-fifth of theUS population. There are many important determinants tomental health among older adults, including adequate sleep,sexuality, social support, abuse and maltreatment, physicalactivity and mobility, and spirituality. These determinantsare important because some may lead to increases in therisk <strong>for</strong> morbidity and mortality, and can greatly decreasethe quality of life. With such a growing demographic in ourpopulation effective interventions are greatly needed toreduce the burden of mental health problems. The purposeof this study was to analyze mental health promotioninterventions implemented among older adults. A systematicreviewing using PubMed, CINAHL, and ERIC was done <strong>for</strong>


Poster Abstractsthe time period from 2000 to 2010, in which 15 interventionsmet the inclusion criteria. A posteriori effect size <strong>for</strong> theprimary outcome of each intervention was calculated usingG*Power. Results showed that interventions were typicallyimplemented in the community setting, such as in churchesand elder day care centers, nursing homes, and over theInternet. Many were based on some behavioral theory ortherapy such as problem solving therapy, supportive therapy,reminiscence group therapy, social cognitive theory, and thetranstheoretical model. Some implemented environmentalchanges and enacted policies <strong>for</strong> prevention to make mentalhealth awareness a priority in the community <strong>for</strong> issues suchas suicide prevention. The duration of these interventionsalso greatly varied, as some were community wide programslasting up to 15 years and others were brief interventionslasting one to two weeks. Overall, these interventions werefound to be effective <strong>for</strong> preventing the onset of mentalissues and reducing the burden of current mental healthissues. Effect sizes (as measured by Cohen’s f) were also foundto range from small to medium. Limitations in program’smethodology, design, implementation, outcome assessments,and ways to enhance effectiveness will be discussed.5. A Systematic Analysis of Childhood Obesity PreventionInterventions Implemented during the After SchoolPeriod: Implications <strong>for</strong> Future Research and PracticePaul Branscum, PhD, RD, LD, The Department of <strong>Health</strong> and ExerciseScience, The University of Oklahoma; Manoj Sharma, PhD, MCHES,<strong>Health</strong> Promotion and <strong>Education</strong>, The University of CincinnatiDuring the past three decades the prevalence of childhoodobesity has tripled. This is of concern due to the reportedmetabolic, psychological and social consequences associatedwith excess weight gain. Interventions that can favorablyimpact factors associated with the prevention of childhoodobesity could help promote a healthier lifestyle into adulthoodand curtail future health care costs. While schools are oneplace intervention strategies are greatly needed, accessinto schools is becoming problematic as schools no longerwant to take on subject matter outside of subjects that areevaluated by standardized testing. There<strong>for</strong>e, the afterschooltime frame appears to be an excellent opportunity <strong>for</strong>interventions, however less work has been done in this areaand few reports have reviewed these ef<strong>for</strong>ts. There<strong>for</strong>e, thepurpose of this study was to systematically evaluate obesityprevention interventions implemented during the after schooltime frame. A systematic review of PubMed, CINAHL, and ERICwas done <strong>for</strong> the time period from 2000 to 2010. A posteriorieffect size <strong>for</strong> the primary outcome of each intervention wascalculated using G*Power. A total of 15 interventions met theinclusion criteria. Overall the quality of <strong>for</strong> these interventionsgreatly varied, as some were grouped randomized controlledtrials and others were small pilot studies. Many studiesutilized interventions that were based on a behavioral theoryand social cognitive theory was most commonly utilized.Common limitations <strong>for</strong> these studies included: few reportedan a priori sample size justification, few reported usingprocess evaluations to evaluate programmatic dose andintegrity, few studies attempted or employed environmentalor policy changes, nesting of naturally occurring groups,such as classrooms within treatment condition, were rarelydone in data analyses, and not all studies used a control* Denotes Poster Promenadegroup. Overall, five had significant findings with effect sizesranging from small to medium. Limitations in program’smethodology, design, implementation, and outcomeassessments will be further discussed and implications <strong>for</strong>future studies to enhance effectiveness will be addressed.6. Development and Implementation of a MultipleSite, University-Wide Tobacco-Free Policy at theUniversity of Medicine and Dentistry of New JerseyGlorian Persaud, BS, CHES, University of Medicine andDentistry of New Jersey School of <strong>Public</strong> <strong>Health</strong>, Departmentof <strong>Health</strong> <strong>Education</strong> and Behavioral ScienceBackground: In an ef<strong>for</strong>t to enhance the health of thecommunity, the University of Medicine and Dentistry of NewJersey (UMDNJ), the nation’s largest free standing healthsciences university, has <strong>for</strong>mulated and commenced adoptionof a multi-site, university-wide tobacco-free campus policy.This system change is an expansion on the preexisting smokefreebuilding policy enacted in 1978 prohibiting smoking andchewing tobacco around the entrance of any UMDNJ ownedor operated facility, though allowing use of such productsin designated areas. This new policy prohibits tobacco useanywhere on or in UMDNJ property, including inside vehicles.Theoretical Basis: This policy influences several levels of thesocial-ecological model, and the integration of these levelsis paramount to successfully reducing tobacco use amongstUMDNJ affiliates. By implementing a university-wide policy,influences at the societal, community, and interpersonallevels are affected by creating an environment wheretobacco use is socially unacceptable. Objectives: In aligningwith the University’s mission, 1. to enhance the health ofUMDNJ faculty, staff, students, patients and their families byproviding a cleaner, tobacco-free environment to practicemedicine and receive services and 2. To decrease tobacco useamongst current UMDNJ users. Interventions: Working withthe American Cancer <strong>Society</strong> to achieve the CEO Cancer GoldStandard accreditation, as well as with key stakeholders withinthe university, a strategic plan was developed to systematicallyimplement a unified tobacco-free campus policy across allUMDNJ units over several years. The policy was piloted at theCancer Institute of New Jersey (CINJ) on June 1, 2011 and willcontinue with the adjacent Robert Wood Johnson UniversityHospital (RWJUH) on July 4, 2011. A survey was administered toall UMDNJ faculty, staff, and students regarding their feelingson eleven items concerning the new policy approximately onemonth prior to its implementation at CINJ. Outreach regardingfree tobacco cessation services available on the RWJUHcampus was also disseminated several months prior to thepolicy implementation. Evaluation Measures and Results: Preimplementationquestionnaire results illustrate that 75.9% ofUMDNJ affiliates surveyed agreed or strongly agreed that thenew tobacco-free campus policy will improve the overall healthof the UMDNJ population, while 84.4% agreed or stronglyagreed that this policy would reduce second-hand smokeexposure. Additionally, 17.9% of smokers surveyed reportedthe policy may help them quit smoking. Integration of thetobacco-free policy at CINJ has been fully achieved and moredetails regarding the policy implementation will be presented.SOPHE 62nd Annual Meeting43


Poster Abstracts447. Monitoring Blood Pressure and Tobacco Use in theDental Office – a Pilot Program in 5 Iowa PracticesChristopher Squier, PhD, DSc, FRCPath(Lond), Dept Oral Pathology,College of Dentistry, University of Iowa; Bhagyashree Pendharkar,BDS, MS, School of <strong>Public</strong> <strong>Health</strong>, Epidemiology, University of IowaTobacco use is the principal cause of preventable death inthe United States yet 21% of Americans still smoke. One infive Americans has hypertension, which places them at risk<strong>for</strong> cardiovascular diseases, contributing to an increase inmortality. Systematic screening by health care professionalscan play an important role in identifying people in need ofprimary prevention strategies <strong>for</strong> hypertension and in assistingpatients with tobacco cessation, both of which have majorand immediate health benefits. The practice modality of dentalhealth professionals make them particularly suited <strong>for</strong> briefhealth interventions such as blood pressure (BP) monitoringand referral <strong>for</strong> tobacco cessation. Our hypothesis was thatscreening and referral <strong>for</strong> tobacco use and hypertension couldbe simply and effectively carried out in the dental office. Totest this hypothesis we recruited a convenience sample of 5Eastern Iowa dental practices and training was provided <strong>for</strong>all staff in the offices. The participants completed a pre-test<strong>for</strong>m concerning their behaviors regarding blood pressureand tobacco use screening. Automatic digital blood pressuremonitors, instructions and a protocol to conduct screeningsand to offer quitline fax referral were provided. 1,644 patientsaged 18 years or older were screened at baseline. The meanage of the patients was 44 years and 56% were females. About38% were pre-hypertensive (systolic BP: 121-139) and 16% werehypertensive (systolic BP : 140 or above). Eleven percent werecurrent tobacco users. After 6 months patients were recalled<strong>for</strong> screening; among the 648 patients so far assessed wehave found some interesting and important changes frombaseline. In terms of blood pressure measurements therewere increases among patients in knowledge of their BPvalues and in the number seeking treatment; there was also asmall, overall decrease in the proportion of pre-hypertensivesand hypertensives among the population. For tobacco use,there was a slight decrease in the number using tobaccoand an increase in those interested in making quit attempts.Conclusions: The education and tools provided to the dentalpractices enabled them to effectively monitor patients <strong>for</strong>blood pressure and tobacco use at every appointment.Among the patients screened there was an increase inknowledge of their health status and an increase in seekingassistance from their physician. Research was funded by agrant from the Iowa Department of <strong>Public</strong> <strong>Health</strong> ChronicHeart Disease and Stroke Prevention Division [5880HD02].8. * Translating Research into Practice: Assessingthe Adoption of an Interactive Digital Format HIVPrevention by County <strong>Health</strong> Departments and ClinicsMary Ukuku, MPH, Rollins School of <strong>Public</strong> <strong>Health</strong>;Erin Bradley, PhD, Emory UniversityBackground: African American adolescents remaindisproportionally affected by the STI/HIV epidemics. <strong>Health</strong>clinics and departments have sought ways to reduce STI/HIV acquisition through various health education venues.Research indicates that group-delivered sexual risk-reductioninterventions decrease STIs. In addition, research has shownthat health related dvds have also been effective healthSOPHE 62nd Annual Meetingeducation tools. Although group-delivered interventions areefficacious, they may not be feasible <strong>for</strong> all public health clinics.Clinics may not be able to financially support or sustain longterm interventions due to resource or personnel shortages.In contrast, computer-delivered interventions offer a morecost-effective and easily disseminated <strong>for</strong>mat. This studyinvestigated the readiness of health departments to adopt aninteractive digital <strong>for</strong>matted HIV risk-reduction intervention.Theoretical framework: The qualitative component of thecurrent study utilizes the diffusion of innovation. Hypothesisand Methods: Individual interviews were conducted with asubsample of 38 clinical staff and administrators drawn fromseven health department and clinics that service AfricanAmerican adolescents in a Southeastern state. Interviewquestions explored the barriers to adoption, willingness ofthe staff and administrators to integrate the interactive digitalintervention into their clinic flow, and the ability of the clinics/health department to maintain the intervention. Interviewswere 30 minutes in duration, transcribed verbatim, andanalyzed using structured open-coding. The current studywas part of a larger study that adapted an evidence-basedsexual risk-reduction group intervention to an interactivecomputer-delivered <strong>for</strong>mat. Results: Administrators andclinical staff indicated that they were receptive to adoptingnew STI/HIV interventions <strong>for</strong> adolescents and that staffcooperation and compliance were contingent to havinga clear protocol. However, clinical staff stated that lack ofresources and disruption of clinic flow would hinder/impedetheir willingness to adopt an intervention. In addition, inorder <strong>for</strong> the intervention to be utilized the client’s timeconstraints should be considered. The qualitative data wereused to re<strong>for</strong>mat the digital intervention. Conclusions andimplications <strong>for</strong> practice: Future researchers should takeinto account the clinic flow, personnel and client restraintswhen developing an interactive computerized healthprogram. Novel interventions are needed that translationresearch to real-world application in a cost-effective way.For health departments and clinics it is important to adoptintervention strategies designed to increase uptake andcompletion that are tailored to the needs of the clinics.9. * The First-Time Motherhood/New ParentsInitiative: Leveraging Social MarketingTechniques to Promote Preconception andInterconception <strong>Health</strong> Across the LifespanMakeva Rhoden, BS, MPH, CHES, <strong>Health</strong> Resources and ServicesAdministrationBackground: Through the First-time Motherhood/NewParents Initiative, states created social-marketing campaignsaddressing the topics of preconception/interconceptionhealth, prenatal care, the life course perspective, and newparent education to prevent adverse pregnancy outcomesand promote a healthy first year of life. Campaigns integratedconcepts and recommendations from the Centers <strong>for</strong> DiseaseControl and Prevention (CDC)/Agency <strong>for</strong> Toxic Substancesand Disease Registry (ATSDR) Preconception Care Work Groupand the Select Panel on Preconception Care (SPPC). TheoreticalFramework: Techniques of Social Marketing - product, price,place, and promotion - within the public health framework wasused to promote messages on the importance of preparing<strong>for</strong> pregnancy.Hypothesis: Using social marketing techniques


Poster Abstractscan increase provider, parent and community knowledge onthe importance of preconception and interconception healthin an ef<strong>for</strong>t to reduce adverse pregnancy outcomes.Methods:Funding was provided to 13 states to create public awarenesscampaigns by integrating reproductive health messages intoexisting health promotion campaigns. Formative research inthe <strong>for</strong>m of focus groups was used to obtain in<strong>for</strong>mation fromtarget audiences on parenting, pregnancy, and knowledgeof pre/interconception health. Logic models were createdshowing expected outcomes of each initiative. Each stateconducted separate evaluations on the effectiveness of usingsocial media and non-traditional campaign techniques (e.g.,social media, PhotoNovella, Digital storytelling, etc.) to increaseawareness of these topics as well. Results: Preliminary resultsof the campaigns indicate: poor understanding of the term“preconception health” prior to start of campaigns; positivereception of social media tools (e.g., Facebook, Twitter, andMySpace) as a discussion <strong>for</strong>um <strong>for</strong> topic areas; and importanceof male involvement in discussion. The major limitationsof the study include: absence of a cross-site evaluation tocompare results from focus groups and techniques used<strong>for</strong> campaigns and variations in the level funding providedto each state which may have limited the type of campaignone could implement. Conclusions: Preconception andinterconception health are still considered new topics withinthe maternal and child health discussion <strong>for</strong>um. More workis needed to create a clear understanding of these concepts<strong>for</strong> consumers and to gain increase acceptance in focusingon preconception health among providers. Implications:Data gathered through campaigns provide a strong case<strong>for</strong> moving toward comprehensive systems of care with alife-course focus and create policies which allow healthcareproviders to be compensated <strong>for</strong> providing services duringthe preconception period <strong>for</strong> both men and women.10. *The Effectiveness of Alcohol Policiesin 4-Year <strong>Public</strong> UniversitiesGayle Walter, PhD, MPH, University of DubuqueA problem facing American universities is heavy drinkingby the student body which results in unintentional injuriesand deaths, illegal offenses, sexual assault, altercations, andacademic demise. The relationship between the type ofalcohol policy enacted on campus and alcohol consumptionamong undergraduate students attending 4-year publicuniversities in the Midwestern U.S. was investigated. Thesocial ecological model provided the theoretical foundation<strong>for</strong> this study. The social ecological model is the acceptedmodel <strong>for</strong> heavy drinking on college campuses because itcaptures a broader view of behavior and development inrelation to college students and heavy drinking. A randomsample of students from universities that have policies in placeallowing the sale and use of alcohol in approved locationswas compared to samples of students in universities thathave policies in place prohibiting the sale and use of alcoholon campus. The Core Alcohol and Drug Survey was used toquantify drinking behaviors among students. Multiple logisticregression analysis was used to test the hypothesis that heavydrinking is associated with alcohol policy while adjusting<strong>for</strong> the effects of student characteristics. The type of policyin place (wet or dry) was not significant against the odds ofheavy drinking (p = .323) after controlling <strong>for</strong> age, gender,* Denotes Poster Promenadeethnicity, participation in sports, and participation in Greekorganizations. Gender, age, and participation in sports wereassociated with heavy drinking while participation in Greekorganizations was not. This study provides insight into therelationship of alcohol policy type to heavy drinking. Sincethe results of the study demonstrate that alcohol policy aloneis not effective in reducing the number of students who drinkheavily, an environmental management model is necessary.The five environmental strategies include (a) promoting social,recreational, and public service opportunities to the studentsthat do not include alcohol; (b) <strong>for</strong>ming a social and academicenvironment that encourages and supports healthy behavior;(c) limiting the accessibility of alcohol both off and on campus;(d) restricting the marketing and promotion of alcohol oncampus and during sports-related events. The community canalso support this endeavor by eliminating alcohol promotionsthat include low-priced drink specials and (e) developing anden<strong>for</strong>cing alcohol policies on campus and local, state, andfederal laws. It also may be beneficial to create an alcoholintervention program targeted to high-risk groups rather thanone universal program encompassing the entire student body.11. *Hospital to Home (H2H): Perfecting Transitionsthrough a Multidisciplinary Approach.Jean Gould, BS, Maine<strong>Health</strong>; Mary McDonough, BSN,Maine Medical Partners; Kelly Lemery, BSN, Maine MedicalPartners; Ann Skelton, MD, Maine Medical CenterPurpose: The transition from hospital to home is one of themost problem-prone and costly aspects of medical care in theU.S., costing the Centers <strong>for</strong> Medicaid and Medicare servicesmore than 102.6 billion dollars. With the <strong>Health</strong>care re<strong>for</strong>mact incorporating pending changes to the reimbursement<strong>for</strong> 30-day readmissions structure, the Patient Protection andAf<strong>for</strong>dable Care Act (PPACA) statute will begin to penalizehospitals and integrated delivery systems with higher thanexpected readmission rates. The challenging reasons <strong>for</strong>readmission rates have been linked to; misunderstandingmedicines, diagnosis and reason <strong>for</strong> admission. Additionally,lack of education around managing health problems furthercomplicates patient understanding. Based on the existingdata and the huge financial impact affecting the structure ofthe U.S. health care paying systems, Maine Medical Center’sFamily Medicine practice and the Maine<strong>Health</strong> system lookedat how patient education, shared decision making and healthcare provider resources can be used more effectively toimplement system change at the local level. Method: Using amultidisciplinary approach FMC created the Hospital to Home(H2H) concept and team using current resources already withinthe practice. The team is comprised of a social worker, healtheducator, RNs, medical office assistants, residents, attendingphysicians, pharmacist, care manager and translators. Patientsare scheduled to attend the H2H visit the Wednesday afterdischarge. During the visit the patients can speak with anymember of the team. The annual cost of the H2H programis $30,212. Annual gross revenue from H2H visits, based on 4patients, is $30,368 (or $584 per week). Annual cost savingsfrom reduced readmissions is $193,200 Conclusion: Thegoal of the H2H team is to help any patient who has beendischarged from the hospital under Maine Medical Center’sFamily Practice services to better understand their healthissues and medications. This program was created to provideSOPHE 62nd Annual Meeting45


Poster Abstractsa seamless continuum of care and a safety net in the transitionfrom hospital to home. The major outcome <strong>for</strong> the initial6 month pilot was a reduction in readmission from 14.2%to 12.6%. The H2H program showed us the importance ofpatient education and communication between systems askey components in the reduction of 30 day readmissions.12. Assessment of e<strong>Health</strong> Sources Among YoungAdults: Utilizing a Systematic Literature Reviewto In<strong>for</strong>m <strong>Health</strong> Promotion PracticeMindy Menn, MS, University of Florida, EnmanuelChavarria, MS, Department of <strong>Health</strong> <strong>Education</strong>and Behavior, University of FloridaBackground: College students utilize numerous sources ofin<strong>for</strong>mation to obtain health-related in<strong>for</strong>mation. Previousstudies assessed the accessibility and believability of parents,family members, friends, medical personnel, health educators,and technological sources of in<strong>for</strong>mation. Little research hasbeen published about the use of mobile technologies to accesshealth-related in<strong>for</strong>mation. This study presents data collectedfrom 983 university students who completed an online surveyassessing college students’ use of technology <strong>for</strong> healthapplications. Objectives: The purposes of this study were to: (1)identify characteristics of survey participants; (2) assess factorsassociated with participants’ in<strong>for</strong>mation seeking behaviors;and (3) determine the characteristics associated with obtaininghealth in<strong>for</strong>mation through various technological sources.Methods: Data were collected during the 2010-2011 school yearat a large southern university and human subjects IRB approvalwas obtained from the university prior to the study. Systematicliterature review findings in<strong>for</strong>med the development of thequestionnaire items. The 44-item questionnaire sought thefollowing data: participant demographics, self-reportedquality of life, self-reported health status, ownership oftechnological devices, cell phone application (app) usage, anduse of technology <strong>for</strong> obtaining health in<strong>for</strong>mation. Results:Frequencies of participant characteristics and technologicalutilization were calculated and Pearson’s chi-squared testswere per<strong>for</strong>med. Freshmen (n=153, 15.8%), sophomore(n=262, 27.1%), junior (n=279, 28.9%), and senior (n=262, 27.1%)undergraduate students comprised the majority (99%) ofthe sample. A majority (n=728, 75.4%) of participants werefemale. When seeking health in<strong>for</strong>mation, a majority ofstudents used: online search engines (e.g. Google) (n=889,93.1%), family members (n=887, 92.6%), health websites (n=797,84.1%), friends/peers (n=743, 78.5%) or a health care provider(physician or nurse) (n=743, 77.5%). Most respondents owned acell phone capable of downloading mobile applications (n=710,72.8%), mobile health applications were used by (n=149, 16.1%)of the sample, and (n=143, 14.5%) used mobile applicationsto in<strong>for</strong>m health decisions at least once a month. Conclusionand implications <strong>for</strong> practice: Limitations to this study includethe possibility of self-report bias, and limited generalizabilitybeyond the campus of study. Despite the limitations, the studyreiterated that students search <strong>for</strong> health in<strong>for</strong>mation throughvarious sources including relatives, friends, and technologicalsources. Understanding how and when students at thisuniversity utilize technology to obtain health in<strong>for</strong>mationwill guide the <strong>for</strong>mation and delivery of health promotionprograms on this campus. The utilization of cell phonesand mobile applications <strong>for</strong> health in<strong>for</strong>mation serves as abaseline <strong>for</strong> future studies in this area of health education.13. Medical Students’ Beliefs towards Screening <strong>for</strong>Intimate Partner Violence: A Qualitative StudyOluwatoni Aluko, BS, CHES, University of Maryland, CollegePark School of <strong>Public</strong> <strong>Health</strong> Department of Behavioraland Community <strong>Health</strong> Community <strong>Health</strong> <strong>Education</strong>Research shows that victims of intimate partner violence(IPV) report lower health status ratings than their non-abusedcounterparts and are at risk <strong>for</strong> adverse health outcomes asa direct result of the abuse. Yet, IPV screening rates are lowamong health care providers with anywhere from 3%-41%of physicians reporting routine screening <strong>for</strong> IPV. Reportedbarriers to screening include perceived time constraints, fearof offending patients, negative attitudes towards working withIPV victims, and inadequate IPV training during the medicalschool years. Current medical education objectives set <strong>for</strong>thby the Liasion Committee on Medical <strong>Education</strong> state thatmedical school curricula “must prepare students <strong>for</strong> their rolein addressing medical consequences of common societalproblems, <strong>for</strong> example, providing instruction in the diagnosis,prevention, appropriate reporting, and treatment of violenceand abuse.” Consequently, most medical schools report havingsome type of family violence education in their curriculumabout IPV as part of the family violence curricula encompassingtopics such as child abuse, neglect and elder maltreatment.Researchers have found that medical students receivingIPV educational interventions report higher IPV knowledge,less rape myth acceptance, greater com<strong>for</strong>t with screening,and improved IPV interviewing skills than those studentsnot receiving the interventions. However, to the author’sknowledge, no researcher has assessed medical students’behavioral intention, attitudes, subjective norms, perceivedcontrol, and self-efficacy beliefs with regards to IPV screening.There<strong>for</strong>e, the purpose of this research is to assess thesebeliefs by conducting in-person elicitation interviews withfifteen medical students using the Theory of Reasoned Action(TRA)/Theory of Planned Behavior (TPB) and Social CognitiveTheory (SCT) construct of self-efficacy as frameworks <strong>for</strong> theinterview instrument. All interviews will be recorded andtranscribed verbatim. All text will then be coded and emergingthemes will be grouped based on similarity of responses.Analysis matrices will be created to analyze frequency ofresponses in relation to medical students’ reported hours ofIPV training be<strong>for</strong>e and during medical school, gender, classstanding, and behavioral intention scores. Behavioral intentionwill be measured using a 9-item behavioral intention scaledeveloped by the researcher based on national guidelines <strong>for</strong>IPV screening within clinical settings. Conducting a qualitativeassessment is an essential first step prior to developing aquantitative instrument which can then be used to measurechanges in behavioral intention be<strong>for</strong>e and after educationalinterventions. Findings from this study have the potential toin<strong>for</strong>m IPV training and educational needs of medical students.46SOPHE 62nd Annual Meeting


Poster Abstracts14. <strong>Health</strong>y Parents, <strong>Health</strong>y Children: A Partnershipwith <strong>Public</strong> <strong>Health</strong> 552, Community <strong>Health</strong> ProblemSolving Course at the University of Tennessee,Knoxville and East Tennessee Children’s HospitalMichele Bildner, BS, MPH Candidate, University of Tennessee, Knoxville<strong>Health</strong>y Parents, <strong>Health</strong>y Children Research indicates thata hunger-obesity health paradox exists among the lowsocioeconomic (SES) population. Children suffer from thehighest rates of obesity and overweight (Gibson, 2004).Despite the availability of nutrition education materials, fewprograms have been implemented which teach parents howto make healthy food choices. With successful implementationof such a program, parents will be prepared to make betterdecisions regarding their children’s nutritional status. Thisposter session reviews the <strong>Health</strong>y Parents, <strong>Health</strong>y Children(HPHC) program developed by the Positive Potential Team(PPT) <strong>for</strong> low SES guardians of children in the Pediatric WeightManagement Clinic of the East Tennessee Children’s Hospital(ETCH) and the Lonsdale Elementary School “Project Grad,/Ladies Club” in Knoxville. PPT per<strong>for</strong>med a communityneeds assessment; planned, implemented, and evaluatedbehavioral lessons <strong>for</strong> low SES parents in the community.With the support of constructs from the <strong>Health</strong> Belief Model,PPT <strong>for</strong>mulated the HPHC objectives. One of which was toeliminate common barriers parents encounter when makinghealthier food choices. PPT challenges to provide in<strong>for</strong>mationto a population that does not readily identify with the intrinsicand extrinsic rewards of healthy eating. Another objectivewas to ensure parental attendance in the program. This wasdone by offering incentives to attend lessons with tangibleitems such as grocery bags and child supervision. PPT’s goalwas <strong>for</strong> participants to be involved in the learning process.Attaining this goal became evident when participantsevaluated HPHC; the results indicate an increased abilityand willingness to incorporate healthy eating and familyinvolvement in meal planning. Participants also suggestedpossible topics to discuss in future lessons. This implicates theimportant use of community based participatory researchand community collaboration when designing programs suchas this. Gibson, D. (2004). Long-term food stamp programparticipation is differentially related to overweight in younggirls and boys. American Journal of Nutrition, 134(2), 372-379.Retrieved from http://jn.nutrition.org/content/134/2/372.full15. Using the <strong>Health</strong> Belief Model andAcculturation to Predict Safer SexualBehavior and Sexual Communication amongAfrican Immigrants in the State of OhioMatthew Asare, PhD candidate, University of Cincinnati;Manoj Sharma, PhD, MCHES, <strong>Health</strong> Promotionand <strong>Education</strong>, The University of Cincinnati; AmyBernard, PhD, CHES, University of CincinnatiSince the outbreak of the HIV/AIDS in the 1980s, there hasbeen a proliferation of studies to increase our understandingof the mode of HIV/AID transmission and different HIV/AIDSrisk reduction strategies, and yet after three decades, thedisease still remains a global menace. African immigrants inthe US are at high risk of HIV/AIDS because of their sexualbehaviors and their unwillingness to communicate abouttheir sexual behaviors to their partners, but they are the leaststudied subpopulation in the US. There<strong>for</strong>e the purposes* Denotes Poster Promenadeof this study were to examine the extent to which: (a) theconstructs of HBM predict safer sexual behavior and sexualcommunication of African immigrants, (b) the concept ofacculturation predict African immigrants’ safer sexual behaviorand sexual negotiation, and (c) sexual communication predictsafer sexual behavior. A 68-item survey was validated by apanel of six experts in a two round review process. Cronbach’salpha and test retest reliability coefficients were calculatedand found to be over 0.70 and thus acceptable. The survey wasadministered to a sample of 412 African immigrants in the Stateof Ohio. Logistic regression was used to model safer sexualbehavior and sexual communication using constructs of HBMand acculturation. Results of the study showed that perceivedsusceptibility, perceived barriers; cues to action and selfefficacywere significant predictors of condom use and sexualcommunication. Acculturation was not important predictorof African immigrants’ communication about sex. Futuresafer sex practices and sexual communication interventions<strong>for</strong> African immigrants must build on HBM constructs.16. The AIDS Malignancy Consortium (AMC)Patient Navigator (PN) InitiativeMaria Botello, MS, EdD, The EMMES CorporationBackground: In the HAART era AIDS-related malignanciesremain an important clinical problem. AIDS-defining cancersinclude Kaposi’s sarcoma, cervical cancer, aggressive B-cellnon-Hodgkin’s lymphomas and primary central nervoussystem lymphomas. The non-AIDS defining are Hodgkin’sdisease, anal, lung, hepatocellular, and oropharyngeal cancers.The AMC studies are targeted to individuals diagnosed withHIV/AIDS defining cancers and non-AIDS defining cancers,but the recruitment of race/ethnic minorities onto clinicaltrials has traditionally been challenging. There<strong>for</strong>e increasingminority and female representation and increasing awarenessof these malignancies remains a priority. Theoretical Basis:Based on partnership and collaboration with local CommunityAdvisory Boards (CABs) and AIDS services organizations(ASOs) a pilot PN initiative was established in the AMC.These contacts will help target the programmatic activities(community outreach, recruitment/retention, and education/awareness). Objectives: To increase education/awarenessof AMC clinical trials among HIV health-care providers; toconduct community outreach activities; and, to developpartnerships with local CABs and ASOs. Intervention: DuringJanuary 2010 until June 2011, seven AMC sites implemented aPN pilot initiative in geographically disparate areas spanningthe East and West coast and Hawaii. The PNs role was reducebarriers participation and retention into AMC trials, assist studyparticipants and their families with access-to-care issues, anddeveloping relationships with AMC providers, and educatingthe public of AMC trials. Evaluation measures and results:Number of activities <strong>for</strong> the three programmatic areas wasmeasured on a monthly basis. Training sessions received bynavigators and number of ASOs contacts and reach of theireducation activities were reported by PNs. Several targetedrecruitment materials were developed to address the targetpopulation at each site, including a PN brochure to increaseawareness of the program within the clinic staff at each site.A total of 500 activities were reported by the PNs; 53% werecommunity outreach followed by recruitment/retention ef<strong>for</strong>ts(27%) and education/ awareness (20%). Thirty-six contacts withSOPHE 62nd Annual Meeting47


Poster Abstracts48ASOs were established and the PNs attended more than 200professional development sessions. Four potential subjectswere identified across the sites, but eligibility issues curbedenrollment. The distribution of flyers <strong>for</strong> the communityoutreach activities was the preferred modality. Conclusions:It is worth noting that during one intervention a PN canreach out to a large number of individuals by distributingrecruitment materials. Novel strategies are needed to enablemembers of underserved groups to participate in HIV/AIDSclinical trials; higher impact can be attained when severalmodalities are implemented in a programmatic area.17. Constraints on <strong>Health</strong>y Eating AmongCollege Students with Meal PlansAshley Gallentine, BS, University of South Florida, Departmentof Anthropology and the College of <strong>Public</strong> <strong>Health</strong>, TheDepartment of Community and Family <strong>Health</strong>The college years are a time when many students beginmaking their own decisions about food and developingtheir own eating habits. Many students often buy a mealplan, either by choice or regulation. The purpose of thisstudy was to compare the eating habits between mealplan and non-meal plan students using mixed methods.The Socioecological Model (SEM) was used to examine themultiple effects and interrelatedness of the built environmentand social structure at this university. The dynamics of thedifferent levels, of the SEM in relation to where the emergingfactors influencing eating behaviors, can be used to developeffective intervention and community based programs. Aconvenience sample of undergraduate students from a largesoutheastern university (n=317), completed quantitativesurveys in addition to qualitative data were obtained fromfocus groups (n=16), and interviews (n=6). Quantitative datawere analyzed using descriptive analyses, Chi-Square andT-tests. Data obtained from focus groups and interviews werehand coded and emerging themes were extracted. Resultsdepict no statistically significant differences between mealplan and non-meal plan students regarding valuation ofbreakfast. However, results did reveal that students with mealplans consumed breakfast left often that those without ameal plan (P=.043). Qualitative findings revealed two themesrepresenting barriers to breakfast consumption amongmeal plan students including: a) time constraints; and b)inconvenient on-campus breakfast locations. Addressingthese barriers is critical <strong>for</strong> improving dietary consumptionamong college students who participate in meal plan options.18. CHOICES: Addressing Reproductive <strong>Health</strong>Disparities among AdolescentsKelsi Williams, BS, Metro <strong>Public</strong> <strong>Health</strong> Department/ MeharryMedical SchoolKelsi Williams Meharry Medical College/ Nashville Metro<strong>Public</strong> <strong>Health</strong> Dept. Collaborative Kimberlee Wyche Etheridge,MD, MPH Director Family Youth and Infant <strong>Health</strong> MetroNashville/Davidson County <strong>Public</strong> <strong>Health</strong> DepartmentBackground: Adolescents are at risk <strong>for</strong> developing a numberof serious health issues as a direct result of their behavioraland lifestyle choices. The arising question is do adolescentsretain adequate in<strong>for</strong>mation on sexual decision making andcontraception? When exploring teenagers’ attitudes towardsSOPHE 62nd Annual Meetingand knowledge of contraceptives and sexual health services,and their communications and <strong>for</strong>mal education aboutreproductive health in order to determine innovative andculturally-competent methods to reduce health disparities(unintended pregnancies, sexually transmitted infectionsand infant mortality), particularly among this vulnerablepopulation, Metro <strong>Public</strong> <strong>Health</strong> Department (MPHD)developed CHOICES. Methods: In Davidson County, Nashville,Metro <strong>Public</strong> <strong>Health</strong> Department offers a knowledge basedprogram, CHOICES <strong>for</strong> 13-18 years of age at Metro Parks andRecreation Community Centers. This program offers classeson topics such as values, healthy relationships, positive selfimage, and effective communication. Results: Throughpre/post testing, participants have shown an increase inknowledge, self image and an understanding of valuesbased on attending the intervention. Conclusions: MPHDhas advocated <strong>for</strong> adolescents by offering community basededucation and interventions to increase opportunities <strong>for</strong>adolescents in Nashville to become healthy adults. <strong>Public</strong><strong>Health</strong> Implications: The CHOICES Program will have a positiveimpact on reproductive health disparities among adolescentsand young adults in Davidson County, and encourageparticipants to be more proactive about their health needs.19. Innovative Approaches to Increase Rural TobaccoCessation Class Participation and Quit RatesNancy Johnson, BS, CHES, Truman State University, <strong>Health</strong> andExercise Science Department; Brittany Camacho, BS, CHES,Truman State University, <strong>Health</strong> and Exercise Science DepartmentTruman State University resides in Kirksville, the largest cityin a nine county area, located in rural Adair County, Missouri.About one fifth (19%) of these residents live below the povertylevel with a median income of $32,815. According to the mostrecent Missouri County‐level Study, 23% of adult residentscurrently smoke tobacco, and of those who smoke, 70% startedsmoking be<strong>for</strong>e the age of 18. This data also indicates that53% of the identified smokers are contemplating behaviorchange and intend to quit smoking in the next six months.Despite the significant need <strong>for</strong> cessation programs, TrumanState University offers the only tobacco cessation servicesin the region at no cost to the participant. The programwas created through a collaborative partnership betweenthe University and the Missouri Foundation <strong>for</strong> <strong>Health</strong>; andimplements the American Lung Association’s Freedomfrom Smoking curriculum, which is the gold standard incessation programs. Objectives of the program were to (1)have a total of 10 participants attend at least 75% (6 out of8) of the program sessions and (2) attain a minimum of a20% quit rate as evaluated by the 3, 6, and 12 month followupcall protocol. Program evaluation data is collected byemploying the Center <strong>for</strong> Tobacco Policy Research’s QuitRate Protocol and the Freedom from Smoking End of ClinicQuestionnaire. Current results include: (1) the Fall 2009class had a 10% 12 month conservative quit rate with 36%response rate; (2) the spring 2010 class consisted of twopeople, of which neither responded to follow up calls; (3)the Fall 2010 class had a 75% response rate at 3 month callsand 63% response rate at 6 month calls. The class had a 25%conservative quit rate at 3 months and a 29% quit rate at 6months; and (4) the spring 2011 class had a 30% conservativequit rate at the end of the program. Each year we facilitate


Poster Abstractsthe cessation class, our participation numbers increase aswell as our quit rate. The increases in participation can beattributed to the continuous adaption of media messagesadvertising techniques to meet the needs of our audience.According to qualitative data the increases in the quit rateare a result of the compassion and dedication of the programfacilitators, as well as the supportive group environment.20. Caregiver Burden and Caregiver HRQOLFollowing Dysphagia from Head/Neck CancerChandylen Nightingale, BS, MPH, University of Florida/Department of Behavioral Science & Community<strong>Health</strong>; Giselle Carnaby-Mann, PhD, MPH, BAS, P.Grad.Dip (HSC), SLP-CCC, University of Forida/ Departmentof Behavioral Science and Community <strong>Health</strong>Background: Difficulty swallowing is prevalent in patientsundergoing treatment <strong>for</strong> head and neck cancer oftenresulting in non-oral or complicated feeding and a host ofpsychosocial problems. While the impact of the diseaseand its treatment in patients is understood, the burden <strong>for</strong>caregivers remains unclear. Evaluating caregiver burden willoptimize health related quality of life (HRQOL) and survival.Theoretical Framework:The Caregiving Stress Process Modeldescribes the relationship between caregiving stress andhealth outcomes and depicts a changing process betweenburden and health outcomes, mediated and moderatedby proposed variables (e.g., patient’s disability, socialsupports). This study takes into consideration componentsof the model and findings will be discussed as they relate.Hypothesis:It is hypothesized that there will be a relationshipbetween caregiver burden and patient HRQOL, especiallyas it relates to swallowing difficulty over time.Methods:Aprospective cohort of 40 caregiver/patient dyads presentingto a cancer clinic over a twelve month period was evaluated.Participants received a 45 minute interview at 3 time points(baseline, 3-weeks, 6-weeks). Interviews included HRQOL,depression, burden, and swllowing (<strong>for</strong> patients only)using standardized measures. Qualitative interviews wereprovided at 3-weeks and 6-weeks to a sub-set of caregivers.Responses were correlated to care-receiver swallowingfunction and HRQOL at all time points. Results:Burdenchange scores (baseline to time point) were compared usingpaired samples t-test and repeated ANOVA. Analyses werestratified by chemotherapy. Differences between groupswere reported using RR and 95% CI’s. Associations betweenburden and HRQOL are reported using correlational analysis.Qualitative data is presented from NVIVO-9 thematiccoding. Conclusion:The caregiving stress process modelencapsulates the relationship between caregiving stressand health outcomes. The burden associated with carerecipient swallowing deficits during and after head andneck cancer treatment is significant and acts as a moderatorto the relationship by via the domain of patient disability.This relationship will be presented and explored in the data.Implications <strong>for</strong> Practice:By having a better understandingof the relationship between caregiver burden and patientHRQOL (including swallowing difficulty), researchers andclinicians can collaboratively ascertain when and how tointervene to optimize care <strong>for</strong> both the patient and caregiver.* Denotes Poster Promenade21. Regional Differences in Physical Activity Behaviorsof College Students in the United States, 2008-2009Richard Christiana, MS, University of Georgia/College of <strong>Public</strong><strong>Health</strong>/Department of <strong>Health</strong> Promotion and Behavior; AndreaBrace, MS CHES, University of Georgia/College of <strong>Public</strong> <strong>Health</strong>/Department of <strong>Health</strong> Promotion and Behavior; Marsha Davis,PhD, Associate Professor, University of Georgia/College of <strong>Public</strong><strong>Health</strong>/Department of <strong>Health</strong> Promotion and BehaviorRates of obesity among adults are rising in the United States.As an increasing number of US colleges and universities offermore diverse and expanded courses to their students relatedto living a healthy lifestyle, the college student populationcontinues to be a focus <strong>for</strong> research. This study examinesthe differences in physical activity behaviors among collegestudents by geographic region of the US. The data wereobtained from the National College <strong>Health</strong> Assessment IIwhich was a survey conducted by the American College<strong>Health</strong> Association during the fall 2008 and spring 2009academic semesters. The sample consisted of undergraduateand graduate students attending colleges and universitiesacross the US (N=107,925). Data were broken down by fourregions (Northeast, Midwest, South, and West) based on thelocation of the colleges or universities. Analyses consisted ofcorrelation analysis and analysis of variance among variablesrelated to engaging in moderate physical activity, vigorousphysical activity, and strength training by region. Studentsin the Northeast region reported the highest percentages ofhaving engaged in no moderate (27%) or vigorous physicalactivity (42%) or less than two days of strength training (66%)in the past week among the regions. Students in the Westregion reported the lowest percentages of having engagedin no moderate (22%) or vigorous physical activity (37%)or less than two days of strength training (63%) in the pastweek. The differences in engaging in moderate and vigorousphysical activity as well as strength training were found tobe statistically significant across regions. The high rates ofengaging in no moderate or vigorous physical activity or lessthan two days of strength training in the past week in eachof the regions is cause <strong>for</strong> concern. More research is neededto understand the mechanisms underlying the low rates ofphysical activity among college students. These findingsprovide support <strong>for</strong> the need <strong>for</strong> increased development ofprogramming and intervention strategies within universitysettings. The differences in physical activity behaviors amongcollege students by region will be discussed based on theCenters <strong>for</strong> Disease Control and Prevention guidelines. Thelimitations of the current study will also be addressed.22. The Effects a Pain Reduction Programon Female EndometriosisBarbara Lorraine Michiels Hernandez, PhD, Lamar UniversityEndometriosis is a non-curable disease affecting 10 millionwomen in the U. S. Fragments of the uterine lining remainin the body instead of being expelled during menstruationcausing pelvic pain and infertility. The purpose of this nonexperimentalpilot case study was to determine the effects ofa diet, exercise, and weight control program on endometriosispain reduction in a diagnosed female participant utilizingthe Stages of Change theory. The methods included datarecorded <strong>for</strong> 5 days per week <strong>for</strong> 3 months on a code sheet.The 90 minute daily exercise regime included aerobic activitySOPHE 62nd Annual Meeting49


Poster Abstracts50and strength training. Exercise intensity was recorded dailyfrom 6-20 (20 = the highest) using Borg’s Scale of PerceivedExertion after the exercise program. A physician prescribeddiet was recorded daily. Daily weight was measured andrecorded in pounds on a balanced scale and analyzed usingthe Metropolitan Life Table. Morning and evening pain levelswere recorded from 1-10 (10 = severe) using the Numeric PainRating Scale. The results of the program were that averageweekly pain levels were consistently reduced with the morningpain levels reduced 3.5 points (5.8 to 2.3) and the eveninglevels reduced 2 points (3.7 to 1.7) from the first to the lastweek of the program. The recommended diet and exerciseprogram was strictly adhered to according to the code sheet.The exercise intensity levels ranged from 12-14 daily andwere consistent. Weight was reduced 10 lbs (137 lbs.-127 lbs)to an “average” weight category. The conclusion is that theprogram reduced female endometriosis pain <strong>for</strong> this casestudy. The findings suggest that an effective diet, exercise, andweight control program may reduce female endometriosispain <strong>for</strong> other females. Practice implications indicate thatfurther research is recommended with more participants.23. A Multi-Level Approach to Improving InhaledCorticosteroid Compliance in PediatricPatients with Persistent AsthmaMargaret Sanders, MSEd, AE-C, Center <strong>for</strong> Minority <strong>Health</strong> &Heath Disparities Research and <strong>Education</strong>, College of Pharmacy,Xavier University; Claire Hayes, MPH, CHES, AE-C, Center <strong>for</strong>Minority <strong>Health</strong> & Heath Disparities Research and <strong>Education</strong>,College of Pharmacy, Xavier University; Leonard Jack, Jr., PhD,MSc, Center <strong>for</strong> Minority <strong>Health</strong> & <strong>Health</strong> Disparities Researchand <strong>Education</strong>, College of Pharmacy, Xavier University,Kristi Isaac Rapp, PharmD, AE-C, Division of Clinical andAdministrative Sciences, College of Pharmacy, Xavier UniversityBackground: Recently the National Asthma and PreventionProgram (NAEPP) released the Guidelines ImplementationPanel (GIP) Report to help overcome barriers in implementingthe Expert Panel Report 3 (EPR-3) –Guidelines <strong>for</strong> theDiagnosis and Management of Asthma. The first GIP messagerecommends use of inhaled corticosteroids (ICS) in the longterm treatment of persistent asthma. Despite evidence tosupport the importance of ICS in achieving asthma control,compliance remains an ongoing issue. Behavioral changeis more apt to occur when health education messages aredelivered through a multi-level intervention.TheoreticalFramework: The social ecological model is used to plan multilevelinterventions to increase ICS compliance <strong>for</strong> pediatricasthma patients.Hypothesis: ICS compliance in pediatricpatients with persistent asthma can increase through a multilevelapproach by engaging stakeholders at the interpersonal,organizational, community and policy level in adopting theGIP recommendations on ICS compliance.Methods: Thepresenter, a certified asthma educator, will discuss how healtheducators can develop tailored educational interventionsthat address barriers to compliance across multiple levelsincluding: the health systems level (e.g., changes in asthmastanding orders, the electronic health system, provider trainingto adopt clinical guidelines); community level (community/school asthma coalitions, health fairs, and during asthmaawareness month); and policy level (e.g., statewide asthmainitiatives, advocating <strong>for</strong> asthma education reimbursement).SOPHE 62nd Annual MeetingWhile interventions at multiple levels will be discussed, aprimary focus of this poster presentation will be to addressthe importance of identifying patient and family healthbeliefs, cultural beliefs, myths and misconceptions aroundICS medication. This will aid health educators in identifyingboth intentional and non-intentional reasons (e.g., awarenessand readiness) <strong>for</strong> non-compliance. The presenter willdescribe how the potential use of 6-8 psychosocial-relatedquestions presented to patients and caregivers at initialpatient visit and post-intervention can be an effective tool toassess and develop a tailored asthma education interventionto target awareness, readiness, and behavioral changetoward ICS compliance.Results: The presenter will sharein<strong>for</strong>mation on how the use of psychosocial questions canhelp shape the development of a tailored asthma educationintervention <strong>for</strong> each patient/caregiver (family). Additionally,the presenter will discuss how a tailored asthma educationintervention and other health systems approaches can helplead to better compliance of ICS use, thus improving asthmamanagement and clinical outcomes. Conclusions andImplications <strong>for</strong> Practice: Adoption of this model creates anopportunity to build a more competent work<strong>for</strong>ce to supportpatient and family’s asthma self management behaviors.24. Creating <strong>Health</strong>y Food Partnerships withinNative American Powwows by ChangingSystems through Innovative ApproachesValarie Jernigan, PhD, University of Oklahoma/NC-SOPHE;Robert Rinck, MPH, San Jose State University-<strong>Health</strong> Science;Carol Wahpepah, BA, Inter-Tribal Friendship House; BonneyHartley, MSocSci, Program Manager, Seva FoundationBackground: Powwows are large gatherings <strong>for</strong> NativeAmericans to celebrate their culture through music, dance,drumming, but also is a place <strong>for</strong> vendors to sell traditional/modern cuisine. Un<strong>for</strong>tunately, much of the food sold ishigh in fat/sugar as well as deep-fried and not the healthiestchoices <strong>for</strong> diabetics or those prone to diabetes Objectives:1) Intertribal Friendship House (IFH), Northern Cali<strong>for</strong>niaSOPHE, and Seva Foundation partnered to develop/implementa pilot intervention to change food policy within Bay AreaNative American community powwow settings. 2) Partnerwith planning committees of local Bay Area powwow heldto identify/promote healthy and Indigenous traditional foodchoices provided by vendors at powwows and create healthyfood labeling systems. 3) Have Native participants identify andchoose healthier eating alternatives in festival environments.Abstract: Poster will reflect a socio-ecological approachin working partnerships with powwow committee, andidentifying potential vendors <strong>for</strong> participation in the project.Partnership will develop/adapt existing site-specific survey toadminister to all powwow vendors detailing what type of foodsthey serve on their menus and prices. From surveys, usingCommunity Based Participatory Research perspective, we willassess what vendors are willing to participate and want to dosome modifications in what they serve. We will review vendorsurveys and compile list of healthy menu options <strong>for</strong> vendorsthat includes traditional Indigenous recipes. The partnershipwill present suggested menu modifications to powwowvendors, that reflect healthy food preparation but not as anextra cost to vendors. The partnership will demonstrate howminor changes in food preparation can be a healthier choice.


Poster AbstractsIFH interns will label participating vendors menus using IFHlogo, which will mean a healthier eating choice. Vendorsparticipating in project will be highlighted by powwow MC andtheir foods will be regularly announced/promoted throughoutduration of powwow. Interns will administer pre/post-testsurveys at participating vendor sites during powwow to assessefficacy and consumer response to healthier food labeling. Thepartnership evaluator will analyze point-of-purchase surveysand present findings to partnership. The methods that resultedin changes to menus will be identified/compiled by projectconsultant into a healthy nutrition tool kit <strong>for</strong> disseminationto other powwow committees in Bay Area and elsewhere.Poster will be based: IFH/Seva’s statistical data tracking vendorparticipation/community participation. Participatory researchconsisting of survey interviewing. Studying/incorporatingrelevant and current health literature vis-à-vis the program.25. e<strong>Health</strong> Literacy of Adolescents is Associatedwith Their <strong>Health</strong> Promotion LifestyleLiling Liao, PhD, Department of <strong>Health</strong> Managementat I-Shou University; I-Ju Lai, PhD, Departmentof Medical Nutrition at I-Shou UniversityBackground: WHO has defined health literacy in 1998 andadvocated the importance of the need to consider healthliteracy in disseminating health in<strong>for</strong>mation in media. TheInternet offers a variety of communication channels whichhave the potential to improve the effectiveness and efficiencyof health education. However, many teens report that theylack the skills to adequately engage online health resourceseffectively. The gap between the electronic health resourcesavailable and consumers’ skills <strong>for</strong> using them is possiblydue to the lack of e<strong>Health</strong> literacy. There<strong>for</strong>e, it is of interestto evaluate the status of e<strong>Health</strong> literacy of adolescentsand to investigate the relation between e<strong>Health</strong> literacyand health promotion lifestyle.Theoretical framework: Thestudy is based on e<strong>Health</strong> literacy lily model developed byNorman et al. (2006). Hypothesis: The status of adolescents’e<strong>Health</strong> literacy in Taiwan can predict their health promotionlifestyle significantly.Methods: The instruments used in thisstudy were e<strong>Health</strong> Literacy Scale and Adolescent <strong>Health</strong>Promotion Scale. Subjects of the cross-sectional study wereeighth grade students of three schools distributed in North,Central, and South area in Taiwan, respectively. Purposivesampling and cluster sampling methods were used to selectstudy subjects. A total of 639 students were selected in thisstudy, and 599 effective questionnaires were retrieved. Theresponse rate is 93.74%. Descriptive statistics, and correlationand regression models were used to analyze data.Results:This study finds that e<strong>Health</strong> literacy significantly correlatesto health promotion lifestyle and accounts <strong>for</strong> 16.7% (p


Poster Abstracts5227. The Network Dynamics of ImprovingSchool-based <strong>Health</strong> <strong>Education</strong>Sarah Davis Redman, MPAff, University of Illinois- Chicago,Michael Fagen, PhD, MPH, University of Illinois- ChicagoAdolescents ages 15-19 have the highest rate of sexuallytransmitted infections in the United States (CDC, 2008). Asthis age group spends most of its time in school, access tohigh quality sexuality education in the classroom is critical. InIllinois, not all schools have health education curricula, andonly one in three sex education teachers are <strong>for</strong>mally trainedto provide this in<strong>for</strong>mation (Lindau, 2008). Because schoolhealth policies are made at the local level, one of the bestways to improve access to school-based health educationis to garner support <strong>for</strong> new initiatives and policies in localcommunities. However, this requires diverse, dedicatedstakeholders, including school district officials, schooladministrators and teachers, and local health department staffto <strong>for</strong>m their own network <strong>for</strong> change. Exploring the role ofnetworks in creating local change, this poster will examinethe network dynamics of one community in northwest Illinoisattempting to improve health education in its K-12 schooldistrict. This work has included changing their sexualityeducation policy from an abstinence-only to a comprehensivecurriculum, revising physical education and health curriculato align with learning standards, and ensuring that the highschool health education curriculum is an extension, and nota replication, of the middle school curriculum. Using bothqualitative and quantitative methods, this research examineshow the network <strong>for</strong>med, the relationships between thestakeholders involved in the work, and the extent to whichthese relationships have helped or hindered their success atchanging policy, creating and implementing a health programplan, and evaluating their health curriculum implementation.Qualitative data collected via stakeholder interviews andobservations provide much of the context regarding howthe network was <strong>for</strong>med and how the relationships betweenstakeholders continue to evolve, while quantitative findingsfrom a stakeholder survey were used to create a visual pictureof the network dynamics and characterize the network as awhole. Preliminary results suggest that this network may havebeen successful in part because it <strong>for</strong>med organically and hasdiverse stakeholders with a strong understanding of studentneeds, local politics and community values. Also, becauseprofessionals from different fields often have divergentpriorities, having stakeholders who have previous successfulworking relationships has helped to build trust across thenetwork. Understanding network dynamics has the potentialto improve how community stakeholders mobilize around anynumber of health problems facing schools including sexualactivity, childhood obesity, substance use, and violence.28. Planning and Integrating an Effective <strong>Health</strong><strong>Education</strong> Program <strong>for</strong> Low Income Older AdultsAkilah Cadet, MPH, Curry Senior Center, San FranciscoDepartment of <strong>Public</strong> <strong>Health</strong> Community ClinicWhen we think of the health status of older adults, we oftenthink, fall prevention, medication management, and chronicillness; but rarely do we think of primary prevention. Olderadults want to live longer, happier, and healthier lives. Howcan community providers and clinics use health educationstrategies to design primary prevention programs to enhanceSOPHE 62nd Annual Meetingand improve the lives of older adults? For 40 years, CurrySenior Center (CSC) has been providing primary medicalcare, substance abuse services, coordinated mental health,case management, congregate meals, community programs,and housing <strong>for</strong> seniors. CSC is the only geriatric communityclinic providing care to over 1,300 low income, uninsured/underinsured older adults. In the spring of 2010, the CSC,a San Francisco Department of <strong>Public</strong> <strong>Health</strong> primary careclinic, located in the Tenderloin District in San Francisco,CA; created their first <strong>Health</strong> <strong>Education</strong> program focused onprimary prevention and management of chronic conditions<strong>for</strong> seniors. This program is now fully integrated into theservices provided by the center. Theoretical basis: The purposeof the presentation is to share the success and challengesof developing a plan to implement and integrate a newhealth education program into the provision of servicesof an urban community clinic <strong>for</strong> low income seniors withmultiple chronic conditions. Objectives By the end of thesession, the participant will: Learn three skills <strong>for</strong> developing,implementing, and integrating a health education programin an urban primary clinic; Identify at least three to fiveprimary and secondary health education services <strong>for</strong> lowincome seniors that address multiple chronic conditions.Interventions: As a result of effective program planning andcollaboration, the Curry Senior Center now provides healtheducation services in the following capacities: Individualized,medical provider referred appointments with healtheducation staff to address chronic health conditions including,smoking cessation. Cultural and linguistic patient educationmaterials and resources available electronically and by hardcopy <strong>for</strong> all patients and staff. <strong>Health</strong> education workshopson prevention and/or maintenance of chronic diseases;including the Chronic Disease Self Management Program (6week workshop designed by Stan<strong>for</strong>d University). Results:The <strong>Health</strong> <strong>Education</strong> program at Curry Senior Center wasdeveloped through strong collaborations and support fromcommunity members, community based organizations, SanFrancisco General Hospital, the Community <strong>Health</strong> Networkand the San Francisco Department of <strong>Public</strong> <strong>Health</strong>. As a resultof these collaborations the <strong>Health</strong> <strong>Education</strong> program is fullyintegrated into the services provided by Curry Senior Center.29. Developing a <strong>Public</strong> <strong>Health</strong> <strong>Education</strong>Campaign to Help Restaurant Patrons ApplyMenu Labeling In<strong>for</strong>mation in Choosing<strong>Health</strong>ier Food Items at Chain RestaurantsGloria Kim, MPH, Los Angeles County Department of <strong>Public</strong><strong>Health</strong>; David Geffen School of Medicine at UCLA; PatriciaCummings, MPH, Los Angeles County Department of <strong>Public</strong><strong>Health</strong>; UCLA School of <strong>Public</strong> <strong>Health</strong>; Brenda Robles, MPH,RENEW LA County; Tony Kuo, MD, MSHS, Office of Senior<strong>Health</strong> and Research & Evaluation, Los Angeles CountyDepartment of <strong>Public</strong> <strong>Health</strong>; Department of FamilyMedicine; David Geffen School of Medicine at UCLABackground: Americans have increased the number of mealsconsumed away from home over the past 25 years. Given therecent adoption of the state (Cali<strong>for</strong>nia Senate Bill 1420) andfederal menu labeling requirements (Patient Protection andAf<strong>for</strong>dable Care Act of 2010), there is a growing need <strong>for</strong> apublic health education campaign that prepares consumersto use labeling in<strong>for</strong>mation to choose healthier food items


Poster Abstractsat chain restaurants. Theoretical Basis: The socio-ecologicalperspective was taken into consideration when developing amulti-pronged approach to promote healthier eating habitswhen dining out in Los Angeles County. The public educationcampaign was designed to address the complex interactionsbetween intrapersonal, interpersonal, and community levelsof influence on eating behavior. Objectives: To educatethe public about 1) how to use the nutritional in<strong>for</strong>mationprovided at point-of-purchase, and 2) awareness of otherways to improve their diet including choosing more fruitsand vegetables or reducing portion sizes. Intervention: Amessaging plat<strong>for</strong>m to be used in multiple media channels,including social media and traditional media (i.e., TV, publicservice announcements on radio, billboards, MetroTV, busads, etc.) to address the educational goals of the campaign.Evaluation Measures and Results: Multi-pronged pre- andpost-policy implementation assessments will be conductedto track and examine public awareness and knowledge ofmenu labeling and in<strong>for</strong>mation provided at point-of-purchase(i.e., nutritional content, daily caloric recommendations, andappropriate portion sizes), self-efficacy in utilizing nutritionalpostings to select healthier food items, and attitudes towardmenu labeling policies in general. Evaluation methods mayinclude chain restaurant patron surveys, focus groups, keyin<strong>for</strong>mant interviews, and estimates of the campaign’s reachthrough the various media channels (i.e., number of views ofmedia clips, website hits, etc.). Evaluation of the development,dissemination, and effectiveness of messaging is on-goingand will continue throughout the 2011-2013 period.30. The Impact of Chronic Obstructive Pulmonary Diseaseon <strong>Health</strong> Related Quality of Life: Analysis of the 2009Texas Behavioral Risk Factor Surveillance SystemBrad<strong>for</strong>d Jackson, MPH, Department of Biostatistics,UNT <strong>Health</strong> Science Center School of <strong>Public</strong> <strong>Health</strong>Introduction: The aim of this research is to identify factorsassociated with <strong>Health</strong> Related Quality of Life (HRQoL) amongrespondents with chronic obstructive pulmonary disease(COPD) in a state representative sample. Methods: Data fromthe 2009 Texas Behavioral Risk Factor Surveillance System(BRFSS), a random digit dialed telephone survey, were used.The sample contained a total of 5,334 subjects ages 18 andolder, of these 348 subjects had COPD. The Andersen behaviormodel was used to identify variables categorized as populationcharacteristics, heath behaviors and health service utilization.HRQoL indicators included (1) self rated health, (2) days of poorphysical health, (3) days of poor mental health, (4) activitylimitation days, and (5) the number of physical and mentallyhealthy days in a month. Analyses using multivariable logisticregressions were used to model the relation between HRQoLindicators and selected risk factors. All analyses incorporatedthe sample weights in order to be representative of thestate population. Results: There were significant differences(p


Poster Abstracts54self-sampling device. Results indicate that the vast majorityof participants (97.4%) were either com<strong>for</strong>table or verycom<strong>for</strong>table using the cervical self-sampler at home and most(99.4%) would recommend it to friends or family members.A large proportion (78.7%) of participants would prefer touse the self-sampler at home as opposed to the in-clinictest (82.6%). The facilitation of this project through the CHWnetwork helped overcome many of the barriers involvedwith accessing preventive cancer screening, including thegeneral distrust of the <strong>for</strong>mal healthcare system. In addition,the high level of acceptability indicates that self-samplinghas the potential to serve as a feasible alternative to thePap smear <strong>for</strong> HPV detection, and is an efficient and costeffectivemethod of screening women in resource-poorregions or when cultural barriers exist to the use of traditionalsampling methods. This data may in<strong>for</strong>m future large-scaleinitiatives to address the high cervical cancer rates in Haitiutilizing the CHW network and the self-sampling device.33. Analysis of Cost of Substance Abuse andAlcohol on the Criminal Justice System <strong>for</strong> theState of Utah: Implications <strong>for</strong> AdvocacyCameron Lister, BS(c), Department of <strong>Health</strong> Science,Brigham Young University, Carl Hanson, PhD, MCHES,Master of <strong>Public</strong> <strong>Health</strong> Program, Brigham Young University,Gordon Lindsay, PhD, Department of <strong>Health</strong> Science,Brigham Young University, Kye Nordfelt, MPA, UtahCounty <strong>Health</strong> Department, Substance Abuse DivisionIn 2009 30.2 million Americans reported driving under theinfluence, and rates of marijuana use among teenagers roseduring the last year. Utah is not exempt from dangers posedby substance abuse – being well above the national average<strong>for</strong> prescription drug abuse. In 2007 West Virginia conductedan analysis of the cost of substance abuse <strong>for</strong> their stateusing several datasets, and their findings were compiled in aPCG Funding Analysis. Currently Utah has no compiled datashowing the cost of substance abuse <strong>for</strong> the state, and need<strong>for</strong> economic evidence to fuel advocacy ef<strong>for</strong>ts in Utah led tothe compilation of this research. The theoretical basis lies in‘value theory.’ Since determining financial burden of substanceabuse can be considered a cost-of-illness (COI) analysis,calculating this cost is an interpretation of the market as wellas an integral tool used to evaluate policy. The main objectiveof this analysis is to illustrate an economic justification <strong>for</strong>advocacy ef<strong>for</strong>ts <strong>for</strong> the state of Utah. Secondary objectivespoint towards cost benefit analysis of using increased taxrevenue to further expand and fund existing programs to helpoffset the financial burden of substance abuse in Utah. Factsheets will be compiled from data collected and presentedfirst to UCHD, and then to policy makers. Purpose <strong>for</strong> factsheets is centered on providing basis, and foundation <strong>for</strong>advocacy ef<strong>for</strong>ts. For evaluating methods of data collectionthe PCG Funding Analysis was used as a guide in compilingdata <strong>for</strong> Utah. Foundational datasets used were the sameas those integrated into the cost analysis <strong>for</strong> West Virginia,as well as methods of calculation. Preliminary results showdramatic differences between current alcohol tax revenue,and financial burden on the state. For law en<strong>for</strong>cement alone,$104,820,314 was spent in 2010 <strong>for</strong> arrests associated withalcohol, and another $64,932,510 was spent <strong>for</strong> drug arrests.The beer tax <strong>for</strong> the year 2010 totaled $7,725,000 in revenue,SOPHE 62nd Annual Meetingmaking the impact of alcohol <strong>for</strong> the criminal justice systemalready more than 14 times greater than current revenue. Inaddition to methods modeled after West Virginia, separatedata from the Bureau of Justice Statistics on reportedrates of substance abuse among inmates will be used toillustrate additional potential costs. Data collected will bepresented in a Google Motion Chart <strong>for</strong> the most effectivemethod of comparison of the two different cost models.34. Structured Interviews with ParentsRegarding Immunization Communicationand Text Message RemindersAngelia Paschal, PhD, Med, Mississippi University <strong>for</strong> Women,Carolyn Ahlers-Schmidt, PhD, University of Kansas School ofMedicine-Wichita, Amy Chesser, PhD, University of Kansas Schoolof Medicine-Wichita, Traci Hart, PhD, Wichita State UniversityINTRODUCTION: Is critical that children are vaccinated as earlyas possible in order to avoid vaccine preventable diseases(Pati et al., 2010). Reminders can help parents understandcomplicated immunization schedules. Considering theincreased use of technology as a strategy to increaseimmunization coverage, especially with mobile phone textmessage reminders (Ahlers-Schmidt, Chesser, Hart, et al., 2010;Kharbanda, Stockwell, Fox, & Rickert, 2009), it is importantto investigate how parents perceive such communication<strong>for</strong>ms as compared to more traditional means, such as faceto-face,telephone, and appointment card reminders. Suchef<strong>for</strong>ts might lead to improved interventions. PURPOSE:The purpose of this study was to examine the perceptionsof parents regarding immunization text message reminders.Specifically, the study explored: the most prevalent <strong>for</strong>ms ofcommunication about immunization in<strong>for</strong>mation; satisfactionlevels with these communication modes; preference <strong>for</strong> typeof in<strong>for</strong>mation received; and perceived barriers and benefitsto using a novel <strong>for</strong>m of communication – text messaging.METHODS: Parents from two pediatric group practice clinicsparticipated in an IRB-approved study consisting of structuredinterviews. User-centered design techniques including a cardsort were also per<strong>for</strong>med to identify optimal text messagecontent. The shortened <strong>for</strong>m of the Test of Functional<strong>Health</strong> Literacy <strong>for</strong> Adults (S-TOFHLA) (Baker et al., 1999) wasadministered. ANALYSIS: SPSS 17.0 was used to analyzesome of the data: frequencies and percents were reported <strong>for</strong>categorical data, while means and standard deviations werereported <strong>for</strong> continuous data. Content analysis was per<strong>for</strong>medon the open-ended item responses.RESULTS: Fifty parentsparticipated. Regarding current communication with theirchild’s physician, all (100%) engaged in face-to-face contactat the appointments and 74% reported communication viatelephone. Although several reported receiving mailers fromtheir child’s physician, no parent reported e-mail or textmessage communication. Parents indicated less satisfactionwith telephone than face-to-face communication. Ninety-eightpercent were interested in receiving immunization remindersby text message, and 100% were willing to receive generalappointment reminders. Twice the benefits to receivingtext messages were reported compared to barriers. Mostdrawbacks identified could be applied to any cell phonecommunication; comments specific to text messaging centeredon cost if parents did not have unlimited texting. Preferredcontent of text-messages was consistent with previous studies


Poster Abstracts(Ahlers-Schmidt, et al., 2010; Kharbanda, et al., 2009); idealcontent was described as short, simple and personalized.CONCLUSION: These findings contribute to the timely andbeneficial use of translational immunization research toaddress adherence to childhood immunization schedules35. Teen <strong>Health</strong> Spa: Promoting <strong>Health</strong>yBehavior Change in Adolescent GirlsMary Casagrande, MPH (c), San Jose State UniversityThe Teen <strong>Health</strong> Spa is a unique program that was developedto reach culturally diverse adolescent girls in underservedcommunities. With a lack of knowledge, resources, andstrongly influenced by their peers and the media, adolescentgirls are not always able to engage in healthy behavior. Byproviding education and hands on experience that focuses ontheir present concerns of appearance and peer acceptance,the Teen <strong>Health</strong> Spa empowers girls to make positivebehavior change in an ef<strong>for</strong>t to prevent obesity and chronicdisease. The Teen <strong>Health</strong> Spa utilizes spa-like activities toprovide nutrition education. For example, while relaxingwith homemade cucumber masks, participants discuss howthe vitamins in fruits and vegetables benefit their skin, whileapplying oatmeal facials, they learn about the importance ofeating breakfast. Each “beauty” activity is infused with specifichealth, nutrition and physical activity in<strong>for</strong>mation. Usingbehavior change theory, participants create an individualizedaction plan outlining their personal goals and strategies <strong>for</strong>improving eating habits and exercise. The Teen <strong>Health</strong> Spaprogram was created over ten years ago by Lydia Guzman,MPH, RD, to address the lack of nutrition education programsthat incorporate teen culture as well as behavior change indiverse, low-income communities. Through the years, theprogram has been adapted, streamlined and improved.Each year the program has had positive evaluations fromthe participants. Previous results demonstrated statisticallysignificant increases in fruit and vegetable consumption anddecrease in sugary beverage consumption. Over 85% ofparticipants reported at least one positive behavior change.The program has demonstrated potential to be an effectiveintervention and could be utilized beyond the scope ofSan Mateo County. Up until present time, a majority of theprogram’s concept, methodology, and strategies existedprimarily in the institutional knowledge of the creator and ahandful of trained staff members. To the creator’s knowledge,no other program of its kind exists. The curriculum hasnow been compiled, organized, packaged and prepared <strong>for</strong>distribution. It includes an implementation guide, handouts,cultural adaptations, and suggested modifications toaccommodate a variety of logistics. With the Teen <strong>Health</strong> Spacurriculum piloted and in a shareable <strong>for</strong>mat, the programcan be disseminated to reach a wider audience of adolescentgirls. Given the growing trend of obesity in adolescents,this program, more than ever, is needed to provide anurturing environment <strong>for</strong> adolescent girls to make positivebehavior change to prevent obesity and chronic disease.36. Infusing a Community <strong>Health</strong> Theme into a <strong>Public</strong>Middle and High School Through Systems ChangeKaren Denard Goldman, PhD, MS, MAT, MCHES,Long Island UniversityOf the 1,700 public schools in New York City serving 1.1million students, 13 have health themes – typically healthcareer exploration and promotion. In 2005, the Community<strong>Health</strong> Academy of the Heights (CHAH) was establishedwith a unique mission: to provide students with gradeappropriatecommunity health knowledge, skills, andexperiences to help them foster a healthy community wherethey live and study. This would to be done by infusing acommunity health theme into the school’s culture, curricula,extracurricular activities, built-environments, and operations.This presentation is the story of the successes, challenges,and lessons learned from the most recent phase of themulti-disciplinary, multi-faceted public health educationtranslational collaboration to infuse a community health themeinto academic, administrative, support, and other systemswithin CHAH which is located in the heart of the Dominicancommunity in Washington Heights, New York City. Based ondiffusion of innovation theory, a series of system changes wereintroduced using fiat, professional development activities,organizational retreats, technical assistance, and more. Thispresentation will include a brief overview of the NYC publicschool system, the mission and vision of CHAH, the roleof the outside consultant, the sequence of system changestrategies used, the initiative’s impact to date, and next steps.* Denotes Poster PromenadeSOPHE 62nd Annual Meeting55


Poster Abstracts37. Action and Fun through Photovoice: Initiatinga Primary-<strong>Health</strong>-Care-Model with a Semiurbanindigenous Mexican communityMontserrat Villanueva-Borbolla, MSc candidate,BEd, EMT; Maria Angeles Villanueva-Borbolla, MSc,National Institute of <strong>Public</strong> <strong>Health</strong>, MexicoBackground: Obesity, Diabetes and Hypertension (ODH)are increasingly affecting Mexican population and healthcare system costs. Community-Based-Participatory-Action-Research (CBPAR) Programs contribute on mobilizing socialdemands. In 2009, the National Institute of <strong>Public</strong> <strong>Health</strong>(INSP)started a CBPAR project involving a local group of women(MEEX), previously involved in taking and facilitating CBPARworkshops, to create a Sustainable-and -Participatory–Primary-<strong>Health</strong>-Care-Model (MASS-P) addressing ODH issues.The project began with a participatory analysis, including aPhotovice workshop. Theoretical Framework: CBPAR enhancepolitical participation in a collaborative <strong>for</strong>m; Wang and Burris´sFreirean-approach Photovice method, identifies emergingthemes using photographs as codes <strong>for</strong> dialogue, highlightcommunity’s problem-solutions, initiating grassroots socialchange, and giving voice to everyone. Practice Objective: Atthe end of the “Lights-Camera- Action” workshop participantswill address open population, community authorities, healthpersonnel and policymakers, with a collaborative exhibitionshowing the ODH causes and solutions (ODHC&S) discoveredthrough Photovoice method. Method: A local adult womenself-selected sample (n=24)-(4 groups), participated in the13-session“Lights-Camera-Action” Photovoice workshop,designed and facilitated by INSP-researchers and MEEXmembers.Facilitators guided participants, through a fourstage(S)-six-goal(g)process: S1) g1.-Initiate reflective dialoguetriggered by a code regarding ODH; g2.-and take ethicphotographs which best reflect community’s ODH causes andconcerns. S2) g3.-Individually analyse photographs throughPhotovoice SHOWeD tool; g4.-and critically analyze themin group. S3) g5.-Actively propose sustainable strategies aspart of a MASS-P addressing ODH S4) g6.-Collaborativelyconstruct a Photo exhibit that best explained ODHC&S.Results: Regular participant attendance was difficult, buteffectively managed by group members and facilitators. Sixgoals were fully met. Active participation in the dialogicalreflexivecomponents around ethics and ODHC&S, photoanalysisthrough SHOWeD tool, and culturally meaningfulcodes <strong>for</strong> ODH causes (e.g “Dejadez(Procrastinating)”,and “Mamitis e Hijitis(maternal-daughter-in-law control)”were attained . Several individual-action and collaborativeactionoriented solutions were constructed. The objectivewas met; a collaborative “MEGA PHOTO STORY” exhibition,representing ODHC&S analysis was shown to diverse actorsin the community in a repeated event called “CineXcotla”.Additionally, a MEEX/one workshop-participant/communitytheatre teacher team, designed their play “The Belly WeakensUs”, shown on <strong>Health</strong> Center and a Diabetes Support Group.Conclusions and Implications: Lights-Camera-Acitionworkshopenhanced participation and action from thecommunity to the community. The objective was exceededin a very autonomous way. The theatre play, organized bywomen and supported by INSP is a first hint of sustainability.Analysis results are currently used to in<strong>for</strong>m the planningof the MASS-P and the play to invite people to its design.56SOPHE 62nd Annual Meeting* Denotes Poster Promenade


Schedule at a GlanceTime Event RoomThursday, October 277:30 am – 6:00 pm Registration / Hospitality / CHES Open Central Registration8:00 am – 11:00 am SOPHE House of Delegates Meeting Studio D11:00 am – 6:00 pm SOPHE Board of Trustees Meeting Studio B1:00 pm – 5:00 pm pre-conference workshop i:Policy & Environmental Strategies <strong>for</strong> Limiting AlcoholConsumption Problems in the Community1:00 pm – 5:00 pm pre-conference workshop ii:Evaluation of <strong>Health</strong> Promotion & Disease Prevention andManagement ProgramsStudio DStudio E2:00 pm – 6:00 pm Exhibits & Poster Set-Up4:00 pm – 6:00 pm pre-conference workshop III:SABPAC: Quality Assurance <strong>for</strong> Undergraduate Community <strong>Health</strong><strong>Education</strong> Programs6:00 pm – 9:00 pm pre-conference workshop Iv:<strong>Health</strong> Impact Assessments: Improving <strong>Health</strong> Decision-Making6:00 pm – 9:00 pm pre-conference workshop v:Writing <strong>for</strong> Behavior Change6:00 pm – 9:00 pm pre-conference workshop vi:Empowering Future <strong>Health</strong> <strong>Education</strong> ProfessionalsStudio AStudio DStudio EStudio F6:30 pm - 8:00 pm National SOPHE Leadership Orientation Studio CFriday, October 287:00 am – 6:00 pm Registration/Hospitality/CHES Desk Central Registration7:00 am – 7:45 am Wellness Challenge Studio E7:00 am – 8:15 am SOPHE Member Orientation & Meeting Mentoring Kick-off Studio B7:00 am – 8:15 am SOPHE 2012 Annual Meeting Planning Committee Meeting Studio D7:00 am – 8:15 am Continuing <strong>Education</strong> Committee Meeting Studio C8:30 am – 8:00 pm Exhibits, Career Center & Posters Open Salon 1–3 & Foyer8:30 am – 8:45 am Opening Remarks/Welcome Salon 4–78:45 am – 9:15 am presidential addressDaniel Perales, DrPH, MPH, 2010–11 SOPHE Presdient,San Jose State University9:15 am – 9:45 am Plenary Session I - Keynote Address – NationalPrevention strategySecretary Kathleen Sebelius, U.S. Department of <strong>Health</strong>and Human Services9:45 am – 10:05 am presentation of hhs 2011 healthy livinginnovation awardsSalon 4–7Salon 4–7Salon 4–710:00 am – 6:00 pm NCHEC Lounge (All Welcome) Studio AMCHES SessionsSOPHE 62nd Annual Meeting57


Schedule At a GlanceTime Event Room10:05 am – 10:30 am Fitness Stretch/Break with Exhibitors10:30 am – 11:45 am concurrent sessions AA1: National Environmental <strong>Health</strong> Promotion Network: Bringing Toolsand Training to <strong>Health</strong> EducatorsA2: Building Capacity of <strong>Health</strong> Professionals and Workers<strong>for</strong> the 21 st CenturyA3: Innovations in Promoting <strong>Health</strong>y Living:Conversations with HHS 2011 Award WinnersStudio FStudio BSalon 4–7A4: Community Interventions <strong>for</strong> Decreasing High-Risk Behaviors Studio EA5: Innovative Research Approaches:Broadening the <strong>Health</strong> Promotion LensStudio D11:45 am – 12:15 pm Box Lunch Pickup Outside Patio12:00 pm – 1:00 pm SOPHE Communities of Practice Roundtable Luncheons Salon 4–712:00 pm – 1:00 pm SOPHE – AAHE Fireside Chat (All Welcome) Studio B12:00 pm – 1:00 pm SOPHE <strong>Public</strong>ations Committee Meeting Studio C1:15 pm – 2:30 pm concurrent sessions BB1: Improving Child and Adolescent <strong>Health</strong> through Systems Change Studio DB2: Strengthening Connections & Collaboration (C2)<strong>for</strong> Improved <strong>Health</strong> OutcomesStudio BB3: Expanding SOPHE Inclusiveness <strong>for</strong> LGBT Communities Studio EB4: Trans<strong>for</strong>ming <strong>Health</strong>y Communities:Winning the Battle to Prevent Chronic DiseaseB5: New Frontiers in Behavioral and Social Sciences Research:Pushing the EnvelopeSalon 4–7Studio F2:30 pm – 2:45 pm Move to next Session2:45 pm – 4:00 pm concurrent sessions CC1: Trans<strong>for</strong>ming Communities: Making the <strong>Health</strong>y Choicethe Easy ChoiceStudio DC2: Policy and Environmental Framework – Implications <strong>for</strong> Practice Studio EC3: Quality Assurance in <strong>Health</strong> <strong>Education</strong>: Addressing the MultipleDeterminants of Professional Preparation & PracticeStudio BC4: Developing Culturally Appropriate Strategies Studio FC5: Snuffing Out Tobacco: A Winnable Battle Salon 4–74:00 pm – 4:30 pm Break with Exhibitors PRE-FUNCTION FOYER584:30 pm – 6:00 pm plenary Session ii - trans<strong>for</strong>ming systems <strong>for</strong>improved health: lessons <strong>for</strong> leadersLarry Cohen, MSW, Prevention Institute; Thomas LaVeist, PhD, JohnsHopkins Bloomberg School of <strong>Public</strong> <strong>Health</strong>; Karen Lee, MD, New York CityDepartment of <strong>Health</strong>SOPHE 62nd Annual MeetingSalon 4–7


Schedule At a GlanceTime Event Room6:00 pm – 8:00 pm Gala Opening Social; Poster Session with Authors Salon 1-3 andPrefunction FoyerSaturday, October 297:00 am – 3:00 pm Registration/Hospitality/CHES Desks Central Registration7:15 am – 8:00 am Wellness Challenge: Fitness Run & Walk Hotel Lobby7:15 am – 8:00 am Continental Breakfast Pre-function Foyer7:15 am – 8:15 am Early Riser SessionsEarly Riser I: Designing & Managing Volunteer OpportunitiesEarly Riser II: Addressing Cultural Competence, Diversity &InequitiesStudio DStudio BEarly Riser III: Poster Promenade Salon 1–37:15 am – 8:15 am SOPHE Student & New ProfessionalsCommunity of Practice RoundtableStudio E7:15 am – 8:15 am SOPHE Faculty Community of Practice Roundtable Studio A7:15 am – 8:15 am 2012 Midyear Meeting Planning Committee Meeting Studio F7:15 am – 8:30 am <strong>Health</strong> Promotion Programs Textbook Breakfast with special guestsfrom Turkish Ministry of <strong>Health</strong>With the support of Jossey-Bass ( By invitation )Studio C8:30 am – 2:00 pm Exhibits, Career Center & Posters Open Salon 1–3 & Foyer8:30 am – 9:45 am concurrent sessions DD1: Icons of <strong>Health</strong> <strong>Education</strong> Leadership: Revisiting Our Past to In<strong>for</strong>mOur FutureD2: International Perspectives: Bridging the <strong>Health</strong> PromotionShoresD3: Impacting University Policies and Initiatives <strong>for</strong> ImprovedStudent <strong>Health</strong>D4: Enhancing <strong>Health</strong> Equity through Coalition Building: DiabetesPrevention and ManagementSalon 4–7Studio BStudio DStudio E9:45 am – 10:00 am Fitness/Stretch BreakD5: Participatory Learning/Teaching Strategies Across the Lifespan Studio F10:00 am – 10:45 am plenary Session iii - Elizabeth Fries <strong>Health</strong> <strong>Education</strong>Award & LectureIntegrating <strong>Health</strong> <strong>Education</strong> Into National <strong>Health</strong> Policy: ThePerspective of a Grass Roots AdvocateMichael P. O’Donnell, MBA, MPH, PhD, American Journal of <strong>Health</strong>Promotion10:45 am – 11:30 am Plenary Session IV - SOPHE 2011 Honorary FellowLectureSeeking Synergy to Enhance <strong>Health</strong>, Well-Being and Per<strong>for</strong>manceJames O. Prochaska, PhD, University of Rhode Island Cancer CenterSalon 4–7Salon 4–7MCHES SessionsSOPHE 62nd Annual Meeting59


Schedule At a GlanceTime Event Room11:30 am – 12:00 pm Box Lunch Pick up Outside Patio11:45 am – 12:45 pm SOPHE All Member Business Meeting & Luncheon Salon 4–71:00 pm – 2:00 pm plenary session v - UNLEASHING THE POWER OF OPENDATA AND INNOVATION TO IMPROVE HEALTHTodd Park, Department of <strong>Health</strong> and Human ServicesSalon 4–72:00 pm – 2:15 pm Concluding Remarks Salon 4–72:15 pm – 4:00 pm Posters, Exhibits Break Down Salon 1-3, Foyer2:30 pm – 5:00 pm SABPAC Meeting Studio A2:30 pm – 5:00 pm Executive Board Meeting Studio C2:30 pm – 5:00 pm <strong>Health</strong> Promotion Practice (HPP) Associate EditorsMeeting & ReceptionStudio B2:30 pm – 5:00 pm SOPHE <strong>Health</strong> Equity Cooperative Agreement Studio D6:00 pm – 9:00 pm SOPHE Awards Ceremony (By ticket only) Mt. Vernon9:00 pm – 10:00 pm Awards Afterglow (Optional) Mt. VernonSunday, October 308:30 am – 10:00 am Association of Accredited <strong>Public</strong> <strong>Health</strong> Programs Executive BoardMeetingStudios D&E8:30 am – 10:30 am National SOPHE Past Presidents Breakfast Studio C10:00 am – 11:00 am Association of Accredited <strong>Public</strong> <strong>Health</strong> Programs Meeting – AllMembersStudios D&E10:30 am – 12:30 pm National SOPHE 2011-2012 Executive Board Meeting Studio BMonday, October 3112:00 pm – 2:00 pm <strong>Health</strong> <strong>Education</strong> & Behavior Editorial Board Meeting Acacdiana Restaurant60SOPHE 62nd Annual MeetingMCHES Sessions


Hotel Floor Plan


Save These Important DatesMarch, 3-5, 2012 15 Annual <strong>Health</strong> <strong>Education</strong> Advocacy Summit | Washington, DCIn collaboration with SOPHE, the Coalition of National <strong>Health</strong><strong>Education</strong> Organizations and Other PartnersApril 11-15, 2012 SOPHE Midyear Meeting | Nashville, TNOctober 25-27, 2012 SOPHE 63rd Annual Meeting | San Francisco, CASpecial thanks to the members of the National Capital Area SOPHE Chapter<strong>for</strong> all their dedication, support and hospitality in making this conference a success!10 G Street, NE, Suite 605 | Washington, DC 20002 | www.sophe.org

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