N° 2005-09 Juin 2005 Guillaume Daudin* Jean-Luc Gaffard ...
N° 2005-09 Juin 2005 Guillaume Daudin* Jean-Luc Gaffard ... N° 2005-09 Juin 2005 Guillaume Daudin* Jean-Luc Gaffard ...
Offshore Outsourcing in the EU Financial Services IndustryChart 6. The global impact of offshoring over the next five yearsUS $ 2.34 trillion / Current financial service cost base in the 100 world-wide largest financial institutions(13 million people are employed)15%US $ 356 billion will be bottom line cost savings due to offshoring(or 2 million people)61% 39%US $ 218 billion will be spent offshoreUS $ 138 billion will shiftSource: Deloitte Research (2003).US banks, brokerage firms, insurance companies, mutual funds and other financialservices firms are planning to relocate more than 500.000 jobs offshore 12 – representing 8percent of their workforce – over the next five years, according to a study 13 conducted by theglobal management consulting firm AT Kearney (2003). The international relocations willinvolve a wider range of internal functions than have typically been slated for overseastransfers, including financial analysis, research, regulatory reporting, accounting and humanresources. “Any function that does not require face-to-face contact is now perceived as acandidate for offshore relocation”, said Andrea Bierce, the AT Kearney managing directorwho oversaw the study. The international relocations are expected to reduce annual operatingcosts by more than US $ 30 billion.Offshoring is changing the structure of the financial services industry, providing a trulyglobal operating model that is significantly more cost-efficient and launching a powerful newcompetitive dynamic that is forcing financial institutions to rethink the way they do business.Offshoring is also creating a global division of labour that demands new operating models,new business structures and new management skills. The manufacturing industry experienceda similar transformation. This trend has taken twenty to twenty-five years in manufacturing.Witness the case of Levi’s, which started relocating production activities in the late 1970s andclosed its final four factories in the US in 2003. We anticipate that financial servicesinstitutions are likely to see a similar transition, although, the industry is unlikely to fullyreplicate the trend in manufacturing due to the need to have greater customer contact.12 Celent Institute (2004) estimates that the US financial services industry will relocate potentially 2.3 millionjobs within the next six years.13 The study was conducted with approximately 100 financial services firms in the banking, brokerage andinsurance sectors, and reflects the opinions of the industry executives.38
Georges PujalsOffshoring was initially driven by economic pressure and the need to cut cost. But latelyoffshoring has begun to undergo an important metamorphosis, transitioning from “somethingto consider” to “something that must be done”. In the early days, most companies opted foroutsourcing. It was the fastest and easiest way to get started, and it required the leastinvestment and limiting risk. However, now that offshoring is a standard business practiceand increasingly becoming a fundamental components of the financial services businessmodel, more and more firms are choosing a “captive approach” (retaining ownership anddirect control through a wholly owned offshore subsidiary). There was a huge increase in“captive” offshoring over the last year and it looks to be the model of choice for the future.That is a clear sign offshoring has been accepted as a core element of the global businessmodel for financial services.Section 3. Business models, activities outsourced and motives for theEuropean banks3.1. Business modelsThe Chart 7 reports the scope of business models used in outsourcing. It shows thatnearly two-thirds of the respondent banks apply “captive models” (intra-group, joint ventureor strategic alliance). Purely intra-group solutions and local non financial companies areequally preferred. Moreover, banks often use different types of business modelssimultaneously, depending on the type of the outsourced activities. On average, two businessmodels for outsourcing are used within a bank.In contrast to the results of previous studies, the respondent EU banks do not seem tohave outsourcing projects with providers in emerging market economies (EME) as offshorecentres. In addition, only 25 percent of the respondent banks said they are considering futureoutsourcing to offshore locations. Around 60 percent of the banks surveyed said theydefinitely would not offshore activities.39
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Georges PujalsOffshoring was initially driven by economic pressure and the need to cut cost. But latelyoffshoring has begun to undergo an important metamorphosis, transitioning from “somethingto consider” to “something that must be done”. In the early days, most companies opted foroutsourcing. It was the fastest and easiest way to get started, and it required the leastinvestment and limiting risk. However, now that offshoring is a standard business practiceand increasingly becoming a fundamental components of the financial services businessmodel, more and more firms are choosing a “captive approach” (retaining ownership anddirect control through a wholly owned offshore subsidiary). There was a huge increase in“captive” offshoring over the last year and it looks to be the model of choice for the future.That is a clear sign offshoring has been accepted as a core element of the global businessmodel for financial services.Section 3. Business models, activities outsourced and motives for theEuropean banks3.1. Business modelsThe Chart 7 reports the scope of business models used in outsourcing. It shows thatnearly two-thirds of the respondent banks apply “captive models” (intra-group, joint ventureor strategic alliance). Purely intra-group solutions and local non financial companies areequally preferred. Moreover, banks often use different types of business modelssimultaneously, depending on the type of the outsourced activities. On average, two businessmodels for outsourcing are used within a bank.In contrast to the results of previous studies, the respondent EU banks do not seem tohave outsourcing projects with providers in emerging market economies (EME) as offshorecentres. In addition, only 25 percent of the respondent banks said they are considering futureoutsourcing to offshore locations. Around 60 percent of the banks surveyed said theydefinitely would not offshore activities.39