00 COVER.qxd:TSJ_Jan-Feb_07_Cover - Tile and Stone Journal

January 2009Volume 6 Number 1EditorJoe Simpsontandsjournal@aol.comT: 01580 752404 M: 07885 294814Advertisement ManagerAndy Turnerandy.turner@kick-startpublishing.co.ukT: 01892 752440 M: 07811 269157Spanish Advertisement SalesMercedes Varona Alabernmercedesvarona@telefonica.netCalle 136, Parcela 9, Masias46113 Moncada, Valencia, SpainAdvertisement DirectorStuart Bourne 01892 752441Production DirectorJohn Heath 01892 752445Editorial DirectorAlan Bakalor 01892 680816Circulation ManagerJenny Arkell 01892 752448DesignerNeil Owen 01892 752401Production and DesignLorna Dadson 01892 752401GENERAL ENQUIRIESEditorialThe Old Corn Store, Heartenoak RoadHawkhurst, Kent TN18 4DZT: 01580 752404 F: 01580 752604M: 07885 294814E: tandsjournal@aol.comAdvertising and subscriptionsThe Oast, Great DanegateEridge, East Sussex TN3 9HUT: 01892 752400 F: 01892 752404-752405W: tileandstonejournal.comAll rights reserved. No part of this publication maybe reproduced or transmitted in any form, or by anymeans, electronic or mechanical, including photocopying,recording or any information storage or retrieval system,without the express prior written consent of the publisher.Tile & Stone Journal is published by © Kick-Start Publishing LtdISSN 1744-4276CONTENTSNEWSPROFILE OF IRIS P36Weber’s new Telford production plant, Impronta goes digital,Topps Tiles reports a sales slump, Carvall’s new showroom,BASF relocates, Panaria invest in Lamina, and much more 4SPECIALSWarmup investigates the true cost of electric undertileheating systems 16The Alphabet of Tiling by BAL: part seven 29FOCUSSealing, cleaning and maintenance 21REVIEWAnalysis of design tends from Cersaie 2008: part two 32FEATURESThe Tile Association newsletter 18Exhibition preview: preparing for Cevisama 2009 34Transport: FCL’s Purvinder Tesse on cutting import costs 38Websites for tilers: marketing options in a recession 40BOOK REVIEWSBooks: Chris Blanchett reviews several inspirational titles 44PROFILEInside Iris Ceramica’s stunning new 8,000 sq. m showroom 36PORTFOLIORound up of new tiles, tools and accessories 45SUBSCRIPTIONSUnited Kingdom£40.00 per annumEurope£70.00 per annumRest of the World£95.00 per annumJANUARY 2009 TSJ 3

NEWS & COMMENTEDITOR’S COMMENT“So it’s a new year, but is there any good news?At first sight, the answer for the hard-pressed UKtile industry appears to be a resounding - No! WithTopps reporting a like-for-like revenue decline ofover 18% over the last 7 weeks, trading conditionsclearly remain extremely testing. There have alsobeen a limited number of factory failures, andmany kilns have remained cold since Christmas.However, for most of us, there is no option but totough it out and wait for an upturn. And there maybe some better news on the horizon. Firstly, by thetime this issue of TSJ drops on your doorstep,Barack Obama will have been sworn in as the next President of the USA. Thismay seem an event of minimal significance to the UK tile industry, butremember this recession was triggered by a global lack of confidence in theeconomy in general, and the banking system in particular. While no one mancan set Global plc rolling again, there is no doubt that his victory in the Americanelection has created a surge of optimism in the USA that has rippled across theworld. He looks like the first major US politician for decades with the drive,charisma and youth to usher in fresh New Deal, and make it work.If one is searching for other small green shoots, then the UK DIY sector could bethe place. Several industry pundits are predicting that the UK homeowners willfall back in love with home improvement through 2009. Partly, this will becaused by necessity. If you can’t sell your house (at least not for what you believeit is worth), then one appealing option is to improve and expand what youalready own. No one expects that customers are going to come rushing back,but if we can get through the winter, there maybe spring and summer will bringsome relief. Here’s hoping!”.Joe SimpsonWeber unveils its newTelford production plantConstruction materials manufacturer Weber, part of theSaint-Gobain Group, has opened a new state-of-the artproduction and warehouse facility in Telford, Shropshire.The eight-acre site will initially accommodate a 5,500 sq.metre factory designed to output 100,000 tonnes offaçade renders and tiling adhesives annually. This is inaddition to Weber’s existing manufacturing sites inFlitwick, Bedfordshire and Ballyclare, Northern Irelandwhich will remain fully operational. Flooring products bynewly acquired Maxit will also be manufactured in Telford..The design follows an architectural and technical templatealready employed by Weber in several otherEuropean countries..“The Telford plant marks a new milestone in the developmentof the Weber story in the UK and Ireland and indicatesSaint-Gobain’s commitment to the development ofthe mortar business in the British Isles. We have alsoupgraded substantially our R&D lab at Flitwick,” says EamonMcDonnell, Managing Director, Weber. “This is only thefirst stage of our UK expansion plans in what will undoubtedlybe Weber’s flagship plant,” concluded McDonnell.The opening ceremony was carried out by Cllr BobGroom, Mayor of Telford & Wrekin Council and RolandLazard, Saint-Gobain’ General Delegate.Expo and The Tile & Stone Show sign-ups defy market gloomThe biennial kbbreview Expo 2009, in partnership with TheTile & Stone Show and Floorstyle, is defying the currenteconomic doom and gloom by increasing the number ofpre-registered visitors to the ExCeL London show by overtwo thirds when compared to the same stage of the 2007eventBacked by an extensive and targeted marketing programme- double the size and budget of the 2007 eventand arguably the largest ever seen for a UK based KBBtrade show - the organisers have ensured that exhibitorswill benefit from maximum exposure and show managerMark Pearson believes that this high profile campaign,coupled with the added value of The Tile & Stone Showand Floorstyle is capturing the attention of target audiences."This is very positive for us as we only started our visitorcampaign a few weeks ago. We've invested heavily tomake sure that our exhibitors have the strongest platformfor 2009, reaching the widest possible audience," he said."Our powerful new branding has been extremely wellreceived within the industry and forging a partnershipwith The Tile & Stone Show and Floorstyle has been invaluable."With five months still remaining before doors open on10th May 2009, the consistent quality of visitor base thatExpo has traditionally enjoyed is already evident in the registrationfigures this time around. Alongside some of thekey names within the industry, delegates from a broadspectrum - 10% interior designers and another 10% architects,developers and specifiers – are so far set to attend."We've looked at our visitor registrations and, because ofour strong and varied offering, we're attracting the peoplethat exhibitors need to reach. This is on top of the coreaudience of retailers and manufacturers. This really mattersat the moment, when things are tough out there. Put simply,exhibitors need to know that to come to EXPO will givethem the strongest possible profile," explains Pearson.To register, visit www.kbbreviewexpo.com4 TSJ JANUARY 2009

NEWS & COMMENTTopps Tiles’ like-for-likes fall by 18%“At the full year results announced on25th November 2008, we reported thatfor the first 7 weeks of trading in the newfinancial period total revenuesdecreased 13.5% and like-for-like revenuesreduced 18.3%. Performance forthe remainder of the quarter has continuedbroadly in line with that trend andtotal revenues for the first 13 weeks ofthe financial year have decreased by13.3% and like-for-like revenues havereduced by 18.1%.”So stated Topps Tiles’ Chairman, BarryBester in a trading statement issued on13th January. “In the UK, we are tradingfrom a total of 317 stores, having opened3 new stores, and closed or relocated 6over the first 13 weeks. As previouslyindicated we anticipate that store openingactivity in this financial year will beon a reduced scale to previous years,” thestatement continued. “We anticipatethat a sustained period of weak consumerconfidence will cause continuedpressure across our industry, but believethat the Topps business is well placed tocapitalise on the opportunities that thiswill present.” Topps Tiles shares fell11.8% to 26 pence on the news.Topps Tiles' Chief Executive, MatthewWilliams, told Reuters, the decrease inlike-for-like revenues was in line with the18.5% expected by the group and thatdebt remained more or less unaltered at£90 million.A note from KBC Peel Hunt said thecompany remained "highly cash-generative",despite the falling profit outlook,and forecasted net cash inflow of £14million in 2009.Topps’ new shops are in the Londonarea, where the company has so far beenrelatively weak, with Topps takingadvantage of the fall in commercialrental prices to boost its estate. However,Williams has stated that the companywould not embark on a large expansionprogramme in 2009, and planned to offsetany new openings -- around 10 to 12in the UK -- with closures or relocations.Shop closures and relocations have so farresulted in a total of 60 redundancies outof a total workforce of around 1,800 inthe UK.Ardex UK has teamed up with floor and wall tiling contractors Cerface of Gillingham inKent to provide the tiling solution for a £2.5 million restoration project at the worldfamous Zoological Society of London’s London Zoo. An important part of the zoo’s heritage,Blackburn Pavilion provides a tranquil tropical home for more than 50 differentspecies of birds. Originally built in 1883 as a Reptile House, this striking Victorian buildinghas been restored to provide the birds with a ‘tropical bird house’. This offers anabundance of space for the birds to fly through a mix of foliage, allowing visitors to feellike they are meandering through the heart of the Amazon!The 150sq. metre Entrance and Viewing Areas of the pavilion were tiled with 322 by322mm Rainforest porcelain tiles in two colours, Ash and White. These were laid in achequered pattern, complemented by 159 by 159mm Ash coloured tiles set as a skirting.To fix the tiles, Cerface used Ardex X 7 R Rapid Setting Flexible Tile Adhesive as itis ready to be walked on and grouted just two hours after application. To complete thisproject, Ardex-Flex FL rapid setting, flexible tile grout with built-in admix, was chosenin grey to grout all of the tile joints. Chris Clark of Cerface stated: “We continue tofavour Ardex over other manufacturers as not only do they offer a fantastic range ofhigh performance tiling products but, in addition, they provide an unsurpassed levelof customer support.” Contact: 01440 714939 or www.ardex.co.ukPEOPLEErika Prime has been promotedto Retail AccountManager at DeVi withresponsibility for maintainingexisting accountsin London and the SouthEast region, as well asdeveloping new business.Peter Hindle, ChiefExecutive of Saint-GobainBuilding Distribution andManaging Director ofbuilders’ merchantsJewson has been awardedan MBE in the New Year’sHonours List for servicesto the building industryand to charity.The USA’s National TileContractors Associationhas elected John Cox,founder and president ofCox Tile of San Antonio,Texas, as President until2010. Cox replaces FrankCantu who served as presidentfrom 2006 to 2008.Cox has been in the tileindustry for over 33 years, starting Cox Tile in 1981.A member of the NTCA Technical Committee, Coxhas played an active role in shaping the direction ofthe NTCA for several years, and will now overseethe Executive Committee and Board of Directors.Silestone manufacturer Cosentinohas added four new members to itssales team. Nicola Scully (top) is thenewSales Promoter for the South ofEngland. Letitia Parker (second top),who previously worked for a fabricator,is the new Sales Manager for theSouth of England. Wendy Andersonhas been appointed as SalesPromoter for the Midlands area.Wendy (left) has four years’ experiencein the kitchen and worksurfaceindustry. Finally, Mark Mills has beenappointed as Northern SalesManager. Mark brings with him highproduct knowledge having previouslyworked in the kitchen andworksurface industry. Silestone issaid to be the first and only quartzsurfacing material in the world withMicroban antibacterial protection.JANUARY 2009 TSJ5

NEWS & COMMENTShackerley façade for green projectShackerley has helped P+HS Architects todeliver a sustainable £12 million officedevelopment in York for The HelmsleyGroup. Shackerley supplied Surecladceramic granite ventilated façades forHeworth Green, a city centre building thatprovides 60,000 sq. feet of office accommodation.Heworth Green was designed to achievea ‘very good’ BREEAM rating and incorporatesa number of energy saving features,such as a combined heating and coolingsystem with an integrated heat recoverysystem. The ventilated cladding hasenhanced the environmental credentialsof the building, providing effective protectionfrom the elements and allowing ahigh level of concealed exterior insulationto be incorporated within the air cavitybehind the façades.The use of a buff coloured ceramic granitefaçade panel in a natural unpolishedfinish has delivered contemporary stylingto meet the client’s brief whilst maintainingsympathy with some of the more traditionalmaterials used in surroundingarchitecture.The choice of a lightweight cladding systemwas important, as the building is constructedon a transfer slab above the basementcar park. While it offers the aestheticappeal of quarried stone, ceramic granitelends itself more readily to use in thistype of application because of its intrinsicstrength and consistency and the relativelight weight of the façade panels. Thearchitects specified a 1,200 by 600 by12mm format.The ventilated facades were installed inconjunction with Shackerley’s SurecladAccess system using mast climbers andmobile access equipment. Avoiding theuse of scaffolding was a key considerationbecause of the limited space and restrictedaccess on site. It also meant that whilstthe facades were taking shape, other areasof the construction could be progressedat the same time. In the future, HeworthGreen’s maintenance team will be able toremove and replace individual ceramicgranite panels in isolation wheneveraccess is required to the services behindthe facade. The main contractors wereTolent Construction and the cladding subcontractorswere Norking Aluminium.0800 783 0391www.shackerley.com/claddingReed Harris has opened a stylish new showroom and trade counter in Reading, bringingcontemporary tiles and mosaics, as well as more traditional ceramic and naturalstone products, to the heart of the Thames Valley. The Fulham-based company spenteighteen months researching possible showroom locations and is convinced thatReading offers great potential for its first venture outside London. Reed Harris hasdeveloped a ‘Studio’ service, where customers’ personal designs can be sandblastedonto to porcelain tiles for a distinctive and exclusive effect. Steve Laws, BranchManager, says the new Reading showroom has “products and prices to suit all tastes.”The showroom is located at Unit 7, I O Trade Centre, Deacon Way, Reading RG30 6AZ.0118 938 2530 reading@reed-harris.co.uk www.reed-harris.co.ukMADELEINE HARRINGTON“Coffee is a boomtimedrink – the eightiesespresso, the dotcomfrappuccino – it wouldalmost be tempting fateto drink it now”: anarticle that I have justread in the Marketerincludes these words asit muses on the currentsituation and how people are cutting back onspending as 'sacrifice – a propitiatory offering tothe angry gods of financial meltdown’.In fact most of the articles in the magazine areabout how brands should adjust to the currenteconomic climate and whether simply slashingthe marketing budget (as nobody is going to buyanything anyway) is the right way to respond. Theconclusion is, of course, that it is not – it is sensibleto look at what you are spending carefully andtighten up, but past recessions have proved thatthe firms that carry on with the marketing are theones that survive and flourish once the downturnis over.Another article has the perfect answer for a newbusiness plan for tile retailers who are feeling thepinch. An entrepreneur in California has opened‘Sarah’s Smash Shack’ where stressed customerspay $45 to throw plates at the wall. Apparentlythis is a big success, especially for corporateevents. It could be a great way to get rid of yourend of lines – at around £30 per person, you couldend up making more for them than you wouldhave done at full retail price in the store and thenyou can get some publicity out of donating thebits to local schools and artists for them to use formosaics. In fact, if times get really hard, you couldjust forget the tile store and buy in bulk white forstressed out executives to hurl at the wall.Whether you take me up on the new businessconcept or not, I wish you all a (somewhat belatedby the time this comes out) smashing (sorry) NewYear. Let’s hope it turns out better than all thepredictions.”Madeleine Harrington is a director of McMullinHarrington Ltd and can be contacted atmadeleine@mcmh.co.uk if you have any questionsor comments.8 TSJ JANUARY 2009

NEWS & COMMENTSPOTLIGHT ON TRAINING SCHOOLSScreed tops for speedWeber.floor 4490 Alpha pumped floor screed has rapidlyset new flooring levels for the giant double-level Nextstore in the soon to be completed re-construction of theVictoria Shopping Centre in Southend, Essex. Screed specialistsNeonclass’ first task was to lay polystyrene insulationsubstrate, up to 120mm thick, to eliminate the main leveldeficiencies prior to pouring the Weber floor screed toachieve an average thickness of 50mm over the whole 850sq. metre upper floor area. The matching lower floor areadid not require as much remedial work prior to screeding.The Neonclass silo and pumping system installed 26tonnes of Weber.floor 4490 Alpha screed each dayalthough the system has double this capacity. The dryscreed material was delivered daily from Rotterdam inHolland. The main contractor was Ellmer Construction01525 722169 www.netweber.co.ukAs more and more independent tiling training schools diversify into other tradeskills, can we blame it on the ‘credit crunch’? I can remember, not that long ago,where I sat around a very large table at Construction Skills Head Office with severallike-minded owners of tiling training centres in the belief that by forming anassociation, namely The Association of Tiling Training Providers (ATTP), we wouldbe setting up a body that would regulate the provision of training in the tilingfield alone. This body would be respected within our industry and offer potentialstudents throughout the UK a standardised curriculum of tiling skills set byConstruction Skills together with hopefully the approval of The Tile Association(TTA). This meeting was followed by subsequent meetings at Weber head office.I now see that the majority of those like-minded colleagues have since joinedthe realms of the multi-skill schools. Please don’t misunderstand me here. Theowners of the multi-skill centres that already existed who attended that very firstmeeting appear to have done, and are continuing to do, a very good job on thewhole. My frustration is with those companies that sat around those tables andcategorically expressed that tiling and tiling alone was what they believed in andwas the only trade that they wished to teach, which brings me back to my firstpoint:Has the ‘credit crunch’ forced these centres into applying other trade skills undertheir banner or is it that they set their target figures far too high originally andnow, when the going has become tougher, they simply are not getting the bumson seats they need to achieve a break-even situation? How sad that must be, topossibly be forced into attracting other potential students into other skills, suchas plastering, plumbing and bathroom installation courses, to name a few,alongside their ailing tiling courses.I therefore feel very fortunate to be able to have maintained a steady influx ofstudents who solely wish to be taught the art of tiling and tiling alone. I have nodoubt that this is partly due to our refusal to take on large classes and that wehave spent many years creating courses that appeal to prospective studentswho want to learn tiling as a craft, rather than an ‘add-on’.EMC hosts a colourful showEast Midlands Ceramics recently put on a special breakfastshow for local tile contractors at its Loughborough showroomand warehouse to demonstrate an exciting range ofcoloured grouts. The products, supplied by Mapei, weredemonstrated by the company’s Area Sales Manager, RossAtkinson. More than 25 local tiling contractors turned outfor the 7.00am show and were treated to breakfast and coffeeat the EMC Tiles warehouse on the Jubilee TradingEstate. EMC Tiles Managing Director, Barry Slawson said:“This was an excellent turn out – and everyone learnedsomething new about this fantastic range of products. Tilebuyers will have spent a lot of time choosing their tiles butthey may not have given much thought to the grout. Nowtiles fixers will be able to advise them on this superb rangeof matching and complementary colours.”10 TSJ JANUARY 2009This determination is paying off. We are now able to offer students the opportunityto pursue a flexible NVQ qualification with our own in-house NVQ assessorand have recently secured private funding of £100,000 for the sole purposeof being able to offer our potential students an untouchable deal of ‘you pay half,we pay the other half’. This clearly puts us in the very fortunate position of beingable to maintain a healthy and consistent student intake and enjoy unrivalledsuccess in ‘just tiling’ courses.In conclusion, this means more people will learn tiling properly which will havean impact on the ‘cowboys’ of this world. This will strengthen the demand forprofessionally taught tilers who can also gain a qualification in the process. Thisin turn will have a positive effect on the tiling industry as a whole. This is why, Ifor one, set up a tiling training school in the first place.Gary Sheffield, Partner and Chief Trainer , Alpine Training Centre01797 22 99 00 www.alpinetiling.co.uk

NEWS & COMMENTCourses bridge skills gapResearch from Ceram has highlighted that the UK ceramicsindustry is facing a serious skills and knowledge gap,recruitment difficulties and an ageing workforce, particularlyin the tableware, giftware, sanitaryware and tile sectors.Additionally skills gaps exist up and down the supplychain. In response, Ceram has developed a range of trainingand educational courses that offer a solution to combatthe skills shortage.Ceram’s courses include ‘An Introduction to Ceramic Tiles’.This one-day course is tailored to individual companyrequirements and should equip attendees with knowledgeof terminology, production processes and in-serviceperformance requirements. Nigel Leak, Project Leader atCeram, comments. “Never before has the training anddevelopment of employees been more important. Askilled workforce enables companies to meet the competitivedemands of customers in global markets and it iswidely recognised that the most successful companies arethose that properly assess the need for, and deliver, effectivetraining. Ceram is delighted to pass on its extensiveexperience and knowledge through these courses tothose involved in the production, distribution and retailingof ceramic tiles, sanitaryware and tableware, and delegatescan be assured that we will address any knowledge andskills shortage within the ceramics industry.“www.ceram.com/ceramics/ceramics-training.htm0845 026 0902Carvall Group has completely refurbished the 3,500square foot showroom at its head office in Tottenham bycreating 17 room sets, including wetrooms and bathrooms,which display and demonstrate tile protectionand finishing products from Schlüter-Systems. Around25 Schlüter products from its extensive ranges of floorand wall profiles and matting systems are displayed inthe room sets and have led to Carvall increasing its salesand turnover. Retail Sales Director, Robert Carvall, saysthey find that customers more readily buy a product ifthey can see how it actually looks in an installation andcan understand what it does and how it works. “It’sproving to be absolutely priceless for us to displaySchlüter-Systems’ products in these room sets so thatcustomers can see how installations look if they’re doneproperly. Many customers just don’t realise what is availablein the market place for them to finish and protecttheir tiles, not only to make them look good now but alsoto keep them looking good in years to come. The key tosuccess in the credit crunch is to display the full tilingpackage and not just the tiles.”JOSS THOMAS“A well laid stone floor can completely transform aninterior. But, as with most product applications, aquality tile doesn’t guarantee a perfect finish; aninstallation is only ever as good as the installer!In the current economic climate, manyprofessionals are polishing up on old skills orlooking to acquire new ones and, for many smallerretailers, offering a supply and fit service can provevery profitable. If you’re looking to expand your‘contract’ arm, make sure that every installation is perfect, from thefoundations up.In an ideal world, all tiles would be applied directly to a clean, level subfloor.But, if this isn’t possible, make sure that your surface is properly prepared: Ifyou’re laying onto an existing tile floor, replace any loose or broken tiles.Damaged areas can be repaired using a primer, followed by a self-levellingcompound; small areas can be repaired with trowel-applied resurfacing repaircompound. Once damage has been rectified, tiles should be cleaned anddegreased and a coat of neat PVA adhesive applied; this is especially importantif the existing floor is highly polished or non-porous. Make sure that you followmanufacturer’s instructions carefully and allow preparations to dry for therecommended time. If you need to remove tiles, use a manual or electrichammer and chisel, and don’t forget to wear protective gloves and goggles.Vinyl flooring is relatively easy to remove and difficult to budge vinyl tiles canbe lifted using a hot air gun. Any adhesive residue should be scraped off and aPVA and water primer applied, as before. If tiles have to be glued onto a vinylsurface, then it must be perfectly stuck to the subfloor; this is difficult toguarantee and this method of application can be pretty unreliable. Likewise,installing floor tiles onto existing wooden floor boards can be tricky, as you’reeffectively laying a rigid material onto a surface that moves naturally. In thissituation, make sure that boards are screwed correctly to the joists (avoidingpipes and electrics), check that screws are flush with the surface and that thereis enough ventilation to prevent damp. Then, remove dirt and grease andprime, as before, with a 2-1 mixture of PVA adhesive and water. Wherefloorboards are in poor condition, brace the surface with 15mm plywood andscrew down at regular intervals. If your subfloor is concrete or screed, checkthat you have a damp proof membrane. Then, clean the surface and, if it islevel, apply a two-parts PVA to one-part water mix. If your surface isn’t flat,you’ll need to apply a self-levelling floor screed. Once applied, you won’t needany further primer.Once your subfloor is ready, remove skirting boards. The extra effort will beworth it; your new floor may well be a different height and, even if it is thesame, it will make installation a lot easier.”For more information, please contact Indigenous on 01993 824200 or visitwww.indigenousltd.com14 TSJ JANUARY 2009

NEWS & COMMENTMapei meets Kingsway’s demandsA wide selection of Mapei’s products hasbeen used for the refurbishment of theKingsway Centre in Newport. Prior tothe installation of the floor tiles, Mapei’sPrimer G, a water-based synthetic resinprimer, was used to treat the surfaces.Ultraplan Maxi, an ultra-fast hardening,water-mixed self-levelling and smoothingcompound, was then used beforethe installation.All shapes and sizes of tiles were fixedusing Mapei Granirapid, two-part rapidset flexible adhesive. Granirapid is especiallysuited to the installation of stone,which requires a rapid drying adhesive.It is ideal for areas subject to heavy trafficand those that need accessing quickly.The 3 to 4mm tiles joints were groutedwith Mapei Ultracolor Plus 114,Anthracite, a fast setting and dryinggrout that is available in 26 colours. Thisflexible, mould and water repellent, antiefflorescencegrout, is suitable for heavyduty areas, wet areas, including powershowers, timber substrates and underfloorheating. It can be used both internallyand externally, on walls and floors.The refurbishment of the centre,involved bonding tiles to an existing terrazzofloor. Tiling contractors, J HLidstone of Plymouth, installed a varietyof materials supplied by Domus Tilesincluding DIG15 satin finish porcelainstone floor tiles and products from theStructurestone range. The project wasdesigned by The Colman Partnershipand BAM Construction was the maincontractor.0121 508 6970 www.mapei.co.ukOver the last four years CD Tiling have successfully completed tiling installations inover 60 new Nando’s restaurants throughout the UK and Ireland using Instarmac’s Ultrabrand products. For all situations where internal floors needed levelling prior to tiling,Level IT one, single-part levelling compound, and Level IT two, two-part low odour flexiblelevelling compound, provided the ideal solution. Level IT one levels irregular substratesat depths of 2 to 50mm in one pass. The product is rapid setting allowing foottraffic and any tiling work to take place in as little as two hours after laying. Level IT twowas most suitable for those substrates that required a product with a slight flexuralcapacity. With application depths of 5mm neat and 12mm with aggregate, the productalso dries within two hours of application.For most walls in kitchen and bathroom areas, CD Tiling applied ProStick BS readymixed acrylic wall tile adhesive, and WaterProof WR flex highly flexible acrylic wall tileadhesive. ProStick BS was preferred for fixing ceramics due to its non-slip, no primingcharacteristics, whist WaterProof WR flex was used in areas where movement or vibrationis likely. Areas requiring fast set properties, especially heavily trafficked restaurantfloors, finished with terracotta, porcelain, slate and mosaics, were completed usingProRapid RS, rapid setting porcelain tile adhesive, and ProFlex SP+ES, an extended setsingle part flexible tile adhesive. All tiling applications were finished off with UltraTile’s Wide Joint, Fine Joint and Flexible Joint Grouts in both white and grey.01827 254454 www.instarmac.co.ukIN BRIEFQuartz and natural stone surface manufacturerCosentino has been awarded the ISO 14001 internationalcertification by Bureau Veritas. This recognisesthe quality of the group’s environmentalmanagement systems and covers everything fromthe design and fabrication, though to distribution.Having experienced only moderate rates of growthfrom 2005 to 07, the medium term prospects forthe ceramic tiles market remain uncertain, says anew repot from AMA. This predicts a continueddownturn in 2009, followed by moderate gains to2012 when the market is expected to recover to anestimated £416 million. Key factors influencing thefuture prospects for ceramic tiles remain the healthof the housing market, consumer confidence andthe continuing attraction of wall and floor tiles inpreference to alternative products. Priced at £625,the report is available from AMA Research on01242 235724 or e-mail sales@amaresearch.com.The R&D Director of Warmup Underfloor Heating,Dr Simon Newberry, has been elected the newChair of Technical Committee of UHMA for 2009. Itis the first time an electrical UFH committee memberhas held this post. Dr Newberry has been anactive committee member for several years whilerepresenting Warmup, and has a wealth of experiencedispensing advice on electrical issues as partof the UHMA Technical Committee.Johnson Tiles has converted part of Tiles UK’sSalford showroom into an area displaying solelythe company’s product. Johnson Tiles invested£47,000 converting the area which measures 120sq. metres. The showroom was unveiled at a Galaevening with a guest appearance by Olympic GoldMedalist, cyclist, Jamie Staff.Mapei have just released their CPD calendar for2009 and will start the season at the Surface DesignShow, London, where their Fast-Track Screeds seminarwill be held on Wednesday 11th February.Mapei will then be holding further seminars as partof the Construction Services CPD RoadseminarTour and the RIBA Roadshow at various locationsincluding Glasgow, Belfast and Birmingham.JANUARY 2009 TSJ15

TTA NEWSLETTERWhy join The Tile Association?It says on TTA website: “The Tile Association represents all aspects of thewall and floor tile industry in the UK, from manufacture to installation. Itis dedicated to the advancement of all sectors of the tile industry anddelivers real advantages to its members and their customers. It is committedto raising standards of product, installation, sales, training and promotionacross the industry.” It is worth remembering that The TileAssociation is the trade association for your industry.The majority of independent retailers and fixers will more than covertheir membership fee by the savings they make on such benefits as PDQrates and public liability insurance. Here are more reasons to continue asa TTA member or, if you haven’t joined yet ... why not?2008 TTA AchievementsTraining:Collaboration with ACTD ad Construction Skills on trainingprogrammesPublicity: 21 million opportunities for consumers and specifiers to seereferences to TTA via consumer and trade magazines. Press releases toregional press promoting TTA suppliers and contractorsPromotion: at Skills London Careers exhibition (pictured), The Tile &Stone Show and The Home Building & Renovating Show.Lobbying: of DEFRA to ensure that ceramic and natural stone tiles areseen to be a green product suitable for public procurement contracts, ofhouse builders to withdraw price reductions and for public sector spendingto be maintained. Promoted the Fair Payment Campaign and highlightedthe importance of cash flow for specialists, especially SME’s.Appealing to contractors not to weaken on contract agreements withmain contractors.TTA Technical documents: Free to all membersRevamped TTA website: An average of 770,000 hits per month2009 TTA plans to benefit membersCash flow assistance: Free online credit checking and regional creditmeetingsHelpline improvements: Improved technical, legal and financial helplines for membersTechnical seminar: A dedicated Technical Seminar on the newlyrevised fixing standard BS5385Website: Launch of members’ area of TTA websiteTraining: Launch of TTA Supply Chain Resource pack and TrainingPackageTraining: Revision of Wall & Floor tiling diploma for college students andpublication of lecturer’s manual in wall and floor tilingLobbying: Continue to lobby and persuade all sides to work to the FairPayment Campaign and to work towards a reduction in time and work onprequalification processTechnical Documents: New documents on cleaning & maintenanceof ceramic and natural stone tiles and on Large Format TilesFees: No increase in membership subscriptionsInsurance backed warranty scheme launchedTTA has announced the launch of an insurance backed warranty schemefor TTA fixers working in the consumer sector on post completion tilingworks.For the first two years after completion, the fixer would be expected toreturn to site to deal with any defect. The only exceptions to this wouldbe liquidations, ceasing trade, emigration, major illness or death.For the following four years, the warranty scheme will effectively covermajor defects.To be included, there is a minimum contract value of £250 and a maximumof £5,000 (incl. VAT). An excess of £250 on each project will apply.Cover will only be provided for wall and floor tiling in a single private residencewith no business use and excludes projects such as swimmingpools.TTA fixers who work in the domestic sector will be sent a pack ofbrochures/leaflets to hand to their clients. The fixer will hand the detailsto the client once he has been paid. The client must complete the formand send it to the insurance company who will send a policy documentto the client. In the case of a problem, the consumer will contact theinsurance company.TTA will charge fixers £10 per contract for the cover. This can easily beincluded in quotes provided for prospective client. TTA fixers should usethe Warranty Scheme as a marketing tool to help them get business. Itwill give them the edge over any other fixers as this is the ONLY insurancebacked warranty scheme in the tiling industry.It’s not all doom and gloom!The Tile Association Member of the Month for December is NationwideCeramics Ltd of Ripley, Derbyshire for their pro-active marketing.Colin Elliott’s email to TTA says it all. “I got fed up with all the doom andgloom I was seeing on the news programmes so I sent the followingemail to the BBC. I run a small business in Ripley in Derbyshire. I importceramic floor and wall tiles, mainly from Europe and supply all over the UK.I employ 5 people. Business this year has been hard but this is our bestyear ever, not by a lot. It’s our highest sales we have ever achieved.”“Primarily we supply corporate customers, small supermarket chains, cardealerships, who have to have a corporate appearance, so we have ongoingcontracts taking us well into 2009 and 2010. These contracts werenegotiated well before the weakness of the Pound came into place. Howdid we do it? Despite the fact that the Euro has risen in value against thePound earlier this year, we were getting 1.47 against the Pound now it is1.19. Goods are costing us, and many importers like us, a good 23% moreat source and we have had to suffer fuel increases and yet we are stillahead.”“Well we realised what was coming earlier than most I guess so we tookthe bull by the horns and we re-negotiated all of our prices with thesecorporate contracts and down sized agreed stock levels, to improve efficiencyand therefore increasing cash flow that was previously tied up instock. We also employed a new strategy by adopting a new direct to sitedelivery service from Europe straight to the customer, cutting down onfuel costs, loading and handling costs at our warehouse.18 TSJ JANUARY 2009

SEALING & CLEANINGSealing and cleaning range from Pilkington’sPilkington’s Tiles may be a name more commonly associated with tilemanufacture and distribution, but the group has drawn on its widespreadexperience, including terrazzo, to introduce a range of sealers andcleaners. According to Pilkington’s: “The sealing and cleaning of tilesassists in the preservation of a surface’s natural sheen and durability.Natural stone and porcelain require specialist solutions that enhancecolour and lustre of tiles. Sealing offers a colour enhancing, high lustre,hard and durable protective finish, designed to enhance and preserve thebeauty of natural tiles, providing added resistance to most commonabrasive and corrosive materials, with a breathable membrane that allowsinternal moisture to evaporate. For the best results, it is recommendedthat specialist products are used for different types of surfaces. Forexample, the Quiligotti range provides three sealing and three cleaningformulas specifically for porcelain; slate & granite and marble; andtravertine & limestone tiles.Many cleaning products provide a gentle action that maintains tiles intheir original condition, whilst offering a highly effective cleaningsolution, designed to remove diverse common stains and have antibacterialproperties that make them a perfect hygienic solution for use indomestic kitchens and bathrooms as well as larger scale professionalprojects. For domestic projects it is advisable to use residue free andhygienic formulas and the Quiligotti range benefits from a unique formulathat is non-toxic and safe to use, whilst maintaining cleaning formulas thatare powerful and effective, ideal for larger scale commercial and industrialprojects. Some products, including the whole Quiligotti range, are waterbasedensuring that they are environmentally friendly.In addition to tile sealers and cleaners, there are also product solutionsfor protection and cleaning of grout. Grout protectors help prevent buildups of mould and mildew and minimise dirt and residue, providing a longlasting, colourless barrier against common stains. Pilkington’s GroutCleaner works efficiently to minimise dirt and residue, reducing the needfor re-colouring and re-grouting.”that surfaces remain sensitive to scratches after being treated. Marble andlimestone also remain sensitive to acid.Since impregnator sealers tend to be quite expensive, it is tempting toskimp on the application. This renders the treatment all but useless since liquidswill still be able to penetrate and damage the visible surface. Generallyimpregnator sealers should be applied until the stone is visibly saturated andany surface excess removed. Some stone suppliers are overcoming the issueof badly applied impregnator sealers by factory-applying the sealer. This notonly ensures that the stone is properly sealed, but saves on-site time forinstallers.Since impregnators retain the water permeability (breathability) of the stonethey are suitable for both indoor and outdoor use. They are either solvent- orwater-based. Both solvents and water serve as carrying substances for theactive ingredients. The effectiveness is comparable but a few differencesremain. Water-based are environmentally-friendly and nearly odourless.However, pre-treated surfaces are water-resistant and, thus, cannot be treatedwith water-based products. Solvent-based impregnators can be used onall types of surfaces. However, some surfaces may become slightly darker incolour.Colour intensifying impregnators share the same characteristics as theirinvisible counterparts but also enhance the colour and accentuate the naturalstructure of the stone.Maintenance guidance from LTPEffective floor treatment should be viewed as a three-stage process, arguesLTP. “Whether you have a natural stone floor or a terracotta floor or aporcelain or ceramic floor you will probably be advised to considerprotecting the surface with one of the many brands of sealer on the market.However it is important to think beyond the sealing. Sealing is, in fact, themiddle stage of a three-part process in achieving and maintaining the bestfinish for your floor. It is quite obvious but often over looked, but the firststage is cleaning the floor, whether you are renovating an existing floor orlaying a new floor, it always pays to clean the surface before sealing. This isparticularly important with polished Porcelain as many factories arecoating their tiles with a waxy film to protect the tiles during transit andfixing.Once the floor has been thoroughly cleaned and allowed to dry, it is timeto consider sealing. There are countless options available and the choicecan seem daunting. However if you break it down to the basic principles ofhow do you want your floor to look then life becomes much lesscomplicated. Essentially there are three possible finishes: a Matt finish,leaving the surface protected by unaltered in appearance; a colourenhanced finish, which protects and intensifies the colours of the tile, butstill offers a matt finish, and, finally, a gloss/satin finish that leaves a thinfilm over the top of the tile. Within these finishes there are many variables;for example water based or spirit-based sealers and different types of glossfinish. With polished tiles, such as polished porcelain, the idea is to find asealer which offers some protection against staining, as the process ofmechanically polishing a tile nearly always leaves the surface morevulnerable than an unpolished surface. However to ensure the tilemaintains its polished surface chose an impregnating sealer.The third stage in achieving long lasting protection for the floor - the ongoing maintenance - is often overlooked. However, it is vital that thecorrect compatible maintenance product is used to wash the floor on aroutine basis. Too often an impeccably sealed floor is compromisedbecause the end user is washing the floor with a standard householdcleaner. Products like these actually break down most sealers, leaving thefloor dull and vulnerable to staining. As this happens floors tend to getwashed more often thus compounding the problem.So when a sealer is sold the correct maintenance wash should also besupplied. In some cases these compatible maintenance washes will notonly clean floors without damaging the seal, but they will often enhancethe seal at the same time thereby increasing its effective life span.”Topical Sealers: Advantages• Economical, with relatively low application cost.• Easy to apply..• Provide a sacrificial layer that takes most of the wear on the stone.• Can provide added slip resistance.Topical Sealers: Disadvantages• Easy to scratch and scuff.Require frequent buffing or reapplication.• Can build up and detract from the stone’s appearance.• Some sealers can yellow with age, particularly when exposed toUV light.• Some require frequent stripping and reapplication, creating a potentialfor physical or chemical damage to the stone’s surface. Certainstripping pads can scratch softer stones. Some wax strippers can harmagglomerate stones by attacking their polyester resin binders.22 TSJ JANUARY 2009

SEALING & CLEANINGand efficiently for improved application. The microfibre towels lift, trap,and absorb better than other fibres and trap residue, dirt, and particlesthat other towels may leave behind. It is designed for use with all naturalstone and tile surfaces. It is also excellent for everyday cleaning and polishingwith Aqua Mix cleaning products.• Enrich'N'SealEnrich’N’Seal is a premium, no-sheen penetrating sealer formulated todarken, enrich and highlight the character and beauty of unsealed naturalstone. It rejuvenates the colour and improves the appearance of wornand weathered stone. It may also be used as a pre-grouting sealer.• Ultra-SolvUltra-Solv is a premium, no-sheen, natural-look, solvent-based penetratingsealer formulated to provide maximum stain protection, especially infood preparation and serving areas. It may also be used as a pre-groutingsealer.Above: LTP’s MPG formulated for polished surfaces. Right: Seal Guard.Impregnators: Advantages• Most impregnators do not change the appearance of the stone.• Rarely require frequent re-application.• Are not affected by UV light.• Impregnators are typically hydrophobic; some are also oliophobic.Impregnators: Disadvantages• Solvent-based formulations can produce noxious and flammablevapours and environmentally-damaging VOCs.• Some water-based impregnators contain toxic chemicals.• Application is generally more difficult.• The initial cost can be relatively high.• Generally, cannot be used below DPC.General adviceThe surface to be treated must be completely dry. Always apply accordingto the instructions on the product label. Water-based products can besprayed on for an even application. Solvent-based products can beapplied with an applicator or roller. Impregnators should never dry on thesurface. Always wipe up product excess to prevent an irregular appearance.Sealants need to dry on the surface in order to produce the desiredprotective layer. Regular maintenance is integral to the beautiful appearanceof natural stone. All surfaces should be wiped from time to timewith a specialised care cleaner.Some companies are now choosing to factory-treat stone with a resin,designed to camouflage imperfections in the stone. If these stones aresubsequently treated with an impregnator sealer, the resinous materialcan cloud, discolour or fade. A colour enhancer may solve this problem.Stone sealers are little understood by the general public, so it is incumbenton the contractor or retailer to ensure that they are providing thecorrect information to their customers.AquamixAquamix is now part of Custom Building Products in the USA. Its productsare available in the UK through Celtex Agencies.01244 819939 www.aquamix..com• Sealer Application KitThe Aqua Mix Sealer Application Kit is specially designed for stone andtile sealer application and clean up. The kit contains a sponge applicationpad for easy sealer application with less waste and 2 microfibre towels forquick cleanup after sealing. The application pad distributes sealer evenlyCarrs01527 599460 www.carrspaints.com• ProtectAllThe ProtectAll range of products are water borne, silicon-free, non-toxicprotective surface treatments that (depending on product chosen) act asrepellents to oil, liquid, graffiti and other surface contaminants. They arespecifically designed for porous substrates utilised in the building andconstruction market. The ProtectAll range gives long lasting protectionto a wide variety of porous building materials, for example: brick limestone,marble, granite, slate, terracotta, concrete rendering and artificialstone. The range includes:ProtectAll WP offering enhanced protection from damage by water andalkali attackProtectAll Premium for protection against damaged caused by liquids,graffiti, chewing gum and algae.ProtectAll Advanced offering superior protection against damage causedby liquids, graffiti, chewing gum, algae and alkali attack..Dry-TreatManufactured in Australia and Germany, Dry Treat is available in the UKthrough Naturelli.0800 096 4760 www.naturelli.com www. drytreat.com• Dry Treat Porcelain SealerThis is an impregnating, invisible and breathable sealer that protects lowabsorbent tile, natural stone and grout from damage caused by water,salts and oil-based stains. Treated indoor and outdoor surfaces becomeeasier to clean, maintain and keep looking good for longer. It provides .lasting protection for polished marble, polished granite, porcelain, terrazzo,vitrified tile and grout. Typical applications include building facades,floors, walls, swimming pool surrounds, patios, garages, kitchens andpublic and private entertaining areas.Faber Chimica+39 0732 627178 www.faberchimica.com• NeugelNeugel is a dense highly-concentrated neutral pH detergent formulatedwith synthetic and natural cleansing agent with the addition of coconutoil. The product removes dirt and soil quickly and easily thanks to highquality cleansing agents. After mopping, Neugel leaves a superficial invisibleresidue that protects the treated surface. Time by time this actionincreases the resistance of the floor against pedestrian traffic extendingthe period between each maintenance. Neugel can be used for the dailycleaning of all washable, sealed or waxed surfaces and is recommendedfor treated terracotta, aged marble, limestone, sandstone and slate.24 TSJ JANUARY 2009

SEALING & CLEANINGHG Stain Protector HG Marble Impregnator HG Grout Cleaner• ATS 60 ImpregnatorATS 60 is a solvent-based oil and water repellent impregnator for mediumabsorbing stones. It penetrates the pores of the stone forming an invisiblebarrier, protecting the material against dirt, water, oil, grease, coffeeand tea. Generally ATS 60 does not affect the natural colour of the treatedsupport.• Hidro 120 CE sealerHidro 120 CE is a water-based penetrating sealer formulated for the factorytreatment of porcelain. The product prevents the penetration ofstaining agents such as mortar grout, dirt or marker pen.• Hidro 100 sealerHidro 100 is a water-based penetrating sealer for natural stone. It formsa sub-superficial membrane that repels oil and water. It dries invisibleand can a be applied when the surface is still damp. It is ideal for the protectionof polished or honed marbles, granites, stone and agglomerates.• Oxidant cleanerOxidant is a highly oxidising cleaner designed to remove various kinds ofstains on marble, stone and granite. As well as coffee, wine, tea, etc., it isalso suitable for removing ink or pen marksFeder Chemicals+39 030 338 5578 www.federchemicals.it• Stone AgeAfter considerable research, Italian manufacturer Federchemicals hasintroduced Stone Age, a new anti-stain water-repellent product with astrong wet enhancing effect. It can be used both on external and internalsurfaces and it has a high resistance to UV rays and to acid rain.FilaItalian manufacturer Fila offers a broad range of specific formulationincluding sealers/impregnators, waxes, polishes, cleaners, oils and stainremovers.www.filachim.com• FilaStone PlusThis solvent-based impregnator is suitable for use on food contact surfaces.With a single application, treated surfaces are ready to walk on aftereight hours..• HydrorepThis solvent-based formulation is particularly suited to exterior paving. Ithelps prevent efflorescence and the formation of moss and mould. Onelitre offers around 20 sq metres coverageFirwood Paints01204 525231 www.firwood.co.uk• FirAqua 2506 Stone SealThis water-based formulation is designed for all types of stone, slate andceramics. Transparent, it is available in matt or satin finish. Touch-dryafter 30 minutes, it can take foot traffic within 12 to 24 hours..Genesis Floorcare01642 713000 www.genesisfloorcare.co.uk• Grout SealGrout Seal is a formulated sealer for floor grout. In cases where glazedtiles have been applied to the floor, invariably the grout has not beenwaterproofed. Being porous, dirt is likely to form, even with regular cleaning.Grout Seal will seal the pores, preventing water seepage and collationof dirt thus resulting in a cleaner more hygienic finish.• Shower SealerShower Sealer is a quick and easy spray application designed to seal thegrout joint of a tiled shower. This prevents moisture travelling into the wallpreventing damp problems such as mould growth. Shower Sealer preventsthe grout from collecting dirt, mildew and bacteria resulting in amore hygienic environment. It is safe to use on all types of tile and grout.• Seal & ShineThis water-based acrylic surface sealer is designed for slate, sandstone,limestone, quartzite, terrazzo, cement or terracotta. Non-yellowing andUV stable, it dries quickly to a gloss finish in around four hours.HG Hagesan01206 795200 www.hg.eu• Hagesan Porcelain Cleaner (Quick)Irregularities and small holes or pores in the floor surface can collect dirtand deposits of limescale, which are left behind even after cleaning. HGPorcelain Cleaner (HG quick) removes these, leaving the floor thoroughlyclean and shining. One litre is enough for a surface area of 50 to 250 sq.metres.• HG Stain ProtectorHG Stain Protector is for use on unglazed ceramic tiles, porcelain, glazedstoneware, slate, marble, granite and other natural stone. It provides protectionagainst almost all water-based spillages and against oily spotsand general contamination. As the porous based materials are protecteddeep within the pores, HG stain protector is suitable for use in the livingroom, kitchen and bathroom.Marble and limestone should be first cleaned with HG Marble ShineFinish Remover. Unpolished floor tiles should be first cleaned with HGPorcelain Cleaner.• HG Marble ImpregnatorHG Marble Impregnator penetrates deep into the surface and completelyseals off small pores. Larger pores are made smaller meaning liquidmolecules can no longer be absorbed. However, any dampness in thefloor can still evaporate. It is suitable for internal or external use.• HG Grout CleanerHG Grout Cleaner deep cleans and degreases grout joints. Any limescalethat is left behind after the cleaning can be removed with HG HagesanBlue. Use HG Mould Spray for black deposits on grout..LiberonLiberon is part of the V33 group. Products are manufactured in France.The UK subsidiary is located in Kent.01797 367555 www.liberon.co.uk• Liberon Natural Finish Stone Floor SealerThis water-based formulation is suitable for York stone, slate, terracotta,quarry tiles, ceramic, marble and all porous stone. Application is in a singlecoat. Dry within 2 to 3 hours, it can accept heavy traffic after 24 hoursThis non-colouring water-based product will retain the natural look of thestone. It is resistant to oil, grease and other stains.• Liberon Colour Enhancer Stone Floor SealerThis solvent-based formulation is suitable for York stone, slate, terracotta,quarry tiles and all porous stones. It can be walked on after 8 hours.26 TSJ JANUARY 2009

part sevenMany Tile & Stone Journal readers have years ofexperience, while others are relatively new to theindustry. As none of us would claim to knoweverything there is to know about tiling, a handyreference guide to some of the industry’scommon terms could be useful. With thanks toBAL for creating this definitive A-Z, here is theseventh monthly part of the Alphabet of Tiling.Watch out for next month’s final instalment.ShrinkageContraction or decrease in volumeof a material, such as cement-basedsystems including concrete andcement/sand screeds. It is causedby a physical or chemical change inthe material or escape of substancesfrom it, such as water. Thedegree of drying shrinkage within a proprietary cement-based tile adhesiveor grout as it dries is controlled within normal, expected parameters.The amount of shrinkage is also dependent upon application thicknesses(thick bed and thin bed application). Excessive shrinkage can result incracking of the tiles and/or grout as well as a consequential loss of adhesion.Silicone sealantAn elastomeric material used to fill and seal expansion joints to allowmovement at the joint while preventing the passage of moisture. It is onlysuitable when a non-epoxy grout has been used. Typical applicationsinclude sealing the joints between sinks, baths or shower trays and surroundingtiling. When using silicone sealant between a bath and a wall,the bath should be filled with water before starting to apply the sealant.Some baths will give slightly when full, stretching and eventually weakeningthe seal.SlateA natural stone, frequently grey incolour, although a range of colourscan occur even within slateobtained from a single source.Slate from North Wales, for example,can be obtained in shades ofcyan, green or purple as well aspale to dark grey. Seven to ten daysshould be allowed for drying ofslate tiles after fixing and grouting.Slate is not recommended for usein wet areas.Slip resistanceThe level of slip resistance of floor tiles describes the degree to which tilesresist slipping. It is the coefficient of dynamic friction, as related to somebodywalking on it. The greater the amount of friction between any floorsurface and the shoes of a person walking on it, the less likely they are toslip. The slip resistance of tiles can be increased by manufacturing themwith the inclusion of an abrasive admixture, with abrasive particles in thesurface or by including ridges or patterns on the surface. Slip resistance,however, can be affected by contaminants. Most typically, this will bewater, which acts as a lubricating film. For this reason, tiles intended forsuch wet areas as showers or swimming pool surrounds need to be moreslip resistant than those used in dry areas.The dangers of flooring with low slip resistance were recognised in theWorkplace (Health, Safety and Welfare) Regulations 1992, which stipulatedthat floors should not be slippery enough to create a safety risk. A numberof methods have been used to determine the slip resistance of tiles. Thepreferred method of both the Health and Safety Executive and the UK SlipResistance Group is the Pendulum Test, which simulates the action of aslipping foot. This test is used by such standards as BS 7976 (pedestriansurfaces), EN 1341 (external paving) and EN 14231 (natural stone modulartiles).Slurry coatA coating of a soft, paint-like consistency which may comprise a mixtureof water with a finely granulated insoluble material, such as cement, slag,clay in suspension or cement mixed with a suitable polymer additive suchas BAL Bond SBR. A slurry coat can be used as a primer or to increase bondstrengths, for example between cement-based screeds or renders and thesubstrate to which they will be applied.Soft waterIn chemical terms, this is water containing few or no calcium or magnesiumcat ions. Its significance in tiling terms is its potential threat tocementitious grouts. If the mains water supply for such wet areas as showersand swimming pools is soft water, an epoxy grout is recommended toprevent possible erosion of the joints.Solid bed fixingWhen tiling walls in dry internallocations, it is not normally necessaryfor the backs of tiles to be completelyin contact with adhesive.Adhesive is applied to the substrateand then combed into ribs using asuitably sized notched trowel. Bestpractice is that a minimum of at least 50% of the back of each tile shouldbe in contact with adhesive, spread evenly over the tile. Some internal dryuse wall trowels will provide approximately 70 to 80% adhesive coverageoffering maximum performance. In all other applications - external walls,wet area walls, all flooring - solid bed fixing is necessary because of thenature of the environment, the load upon the tiles or both. It means thatthe back of every tile has to be completely adhered, with no gaps or voids.JANUARY 2009 TSJ 29

A to Z OF TILINGDepending upon the amount of adhesive applied to the substrate and theprofile on the back face of the tile to be fixed, additional back butteringwith adhesive may be required.SpaA spa pool is a thermal bath forhealth treatments using warmwater, often including the use ofmoving water with multiple waterjets or in a whirlpool effect. Interms of tiling, they must be considereda wet area and should betiled using the same degree and ofplanning and preparation as for ashower or swimming pool.SpacersPlastic spacers are insertedbetween tiles as they are placed inposition on walls and floors toensure consistently accurate widthof the gaps between the tiles.Widths of 1 mm, 2 mm, 3 mm, 4mm, 5 mm, 6 mm, 8 mm and 10mm are generally available, as straight spacers and in ‘T,’ ‘Y’ and crossshapes. Plastic wedges are also offered for use when fixing wall tiles abovean uneven surface, such as rough concrete. They enable precisely levelpositioning of a row of tiles and prevent them slipping down the wallwhile the adhesive dries.SpecificationThe use of standard specification templates to describe building projectscan remove ambiguities and misunderstandings. It allows a particular jobto be described in great detail by an architect, using standard, pre-definedterms which can be understood not just by other architects but by contractorsand sub-contractors. In effect, it means that the person or companycreating a design can say: “Here is what has to be done, the materialsto be used and the ways in which the work is to be done,” in a mannerthat is readily understood by whoever will be carrying out the work.In the UK, there is a recognised national standard specification service forbuilding construction, produced by National Building Specification (NBS),which has more than 100 staff and is owned by the Royal Institute ofBritish Architects. Its wide range includes the standard M40 TilingSpecification in two formats: architects’ specification and contractors’ specification.For any given job, the information will be consistent between thetwo, but emphasis and level of detail will differ.It is important to ensure that recommendations within any specificationare also aligned with appropriate, recognised industry guidelines andstandards, including any relevant BS EN codes of practice such as BS 5385Parts 1-5, BS 8000 Part 11.1, TTA technical specifications and so forth.An M40 Tiling Specification will cover much more than merely anoverview of the specific tiles to be used, the background, preparation,bedding, adhesives, grouts and joint widths. It will address every possibleaspect of the project in fine detail, laying out exactly what is to be done —and including what should not be done. While much of the informationcontained may seem obvious common sense to the experienced fixer,including this level of detail serves two valuable purposes. It ensures thateverything is understood and agreed, in advance of work starting, by allinvolved parties. Equally importantly, the end customer seeing a comprehensiveformal specification, is immediately reassured of the fixer’s expertise,thoroughness and professionalism.SqueegeeA tool used for the rapid application of grout. The typical squeegee comprisesa stiff, flat plastic blade with a more flexible rubber edge. It is usedto push grout across tiles. The rubber edge ensures that grout is removedfrom the tile surfaces, but forced into the joints between tiles.Steam roomAs the purpose of a steam room is to provide a hot, constantly highlyhumid atmosphere, it must always be treated as a wet area. Tiling shouldbe carried out with the same planning and preparation as for a shower orswimming pool.Straight edgeAs the name suggests, this is a piece of material used to provide a straightedge for the correct alignment of tiles. A straight edge is traditionallymade of wood, but steel and other materials are also used. It is not unusualfor a straight edge to bear markings allowing it to be used for measuringlength or to incorporate the necessary fittings for it to be used as aspirit level.Stress relieving jointsAlso known as movement joints or stress relieving profiles, these are manufacturedjoints designed to compensate for the movement of tiles andsubstrates. If such joints are not used, shear stress arising from movementcan cause debonding, bulging and cracking. They work by splitting a largetiled area into discrete fields which can move independently of each other.The degree of relief offered will depend upon the joint’s size and material,although a useful guide is to expect a joint to handle movement of up toone-fifth of its movement zone width. A larger joint, therefore, with an11mm movement zone should accommodate 2mm or so of movement.The necessary distance between joints will also depend upon the individualapplication, but tends to be from five to eight metres in most cases,with the BSI recommending a maximum interval of ten metres. Preformedjoint are available in a variety of materials. Brass and stainless steelare normally used in heavy duty industrial applications and in laboratoriesand other locations subject to chemical spillages. Aluminium is morecommonly seen in light commercial applications, while PVC is typicallyused in residential applications.Where there is a stress relieving joint in a substrate, the correspondingjoint in the tiling must be positioned exactly above it. Offsetting the jointby just a few millimetres will render it useless.StudworkThe supporting frame within a wallor partition, typically comprising alattice of horizontal, vertical anddiagonal beams to which boardshave been fixed.Information on tiling is available from BAL on 0845 600 122230 TSJ JANUARY 2009

REVIEW: CERSAIEEvocative evolutionTSJ showcases more new designs unveiled in Bologna.As TSJ observed in the first of this two-part review of Cersaie 2008, the Italian tileexhibition was characterised by evolution rather than revolution. Stands featuredrefinements of established trends rather than a striking change of direction.The show confirmed the popularity of wallpaper effects, subtle baroque and roccococonfections right through to jazzier figurative patterns.In the contract sector, texture is now king, from masculine and rigorous geometrics,through to etched timber effects, animal skins, and moulded 3D shapes: the latter beingone of 2008’s key trends. Faux wood tiles, often deeply grained, .linen, seagrass and hessianare also common textures, plus takes on other cloths, hand-made paper, polishedconcrete and distressed stone.Large and larger narrow rectilinear formats predominate; while metallic effects are nowalmost ubiquitous. They range from the now commonplace burnished metal finishesthrough to highly polished gold, silver and platinum effects - presumably created prerecessionfor the Russian market..Greys and darker earth tones are still the dominate colour, along with various interpretationsof white, set off by the occasional splash of crimson and various takes on blue,especially cornflower.After the pop art extravagances of recent years, stripes are now de rigueur. Anotheremerging trend is the use of strong colour in ultra-large gloss tile formats. These vibrant,primary colours give a new twist to retro styling.The key trends are the new wave of decors that explore the possibilities of new digitalprinting technology, and the emergence of sculptural. abstract and geometric shapes.These three dimensional relief designs add texture and depth to surfaces, either as decorativestrips and borders or, more dramatically, as feature walls.On a more populist note, ceramic tiles designed to imitate the look and texture of naturalmaterials such as stone; have now evolved so far in terms of both colouration and texturethat they can genuinely be billed as superior to the original. Almost limitless variationsare now possible so no two tiles need look alike, while the manufacturing processmeans that shading, veining and colour variation can be precisely controlled. Advancesin digital technology and textural effect allow the use of such tiles in many non-traditionalenvironments.Shell by RecerGardens by EdilcuoghiAdore by Atlas ConcordeMaralines by Azuvi32 TSJ JANUARY 2009

REVIEW: CERSAIEOh by FAPFucina by TaginaLink by Casamood, Florim GroupWave by KeopeFeel Cabochon by IrisRomantic by Sant’ AgostinoJANUARY 2009 TSJ 33

PREVIEW: CEVISAMASpanish showcaseWith a 12% fall in stand space and doubts over the numberof buyers visiting the show, TSJ previews Cevisama ‘09.There are still a few weeks to go to Cevisama, butit is clear that the economic down-turn will affectboth exhibitor and visitor numbers. Because standsare booked so far in advance, the show will still beimpressive, but many UK visitors are set to stay athome, partly to save on travel expenses and partlybecause few are in the market for new tile designs.The 27th Cevisama will take place from 10th to 13thFebruary in Valencia and the last report from the organisersstated that around 80% of the anticipated spacehas been booked.The global economic situation is reflected in a 12%reduction in the stand space booked by ceramic tileexhibitors. The contraction is due largely to companiestaking less space, rather than to a reduction in the actualnumber of exhibitors. One of the fair’s objectives isto maintain its commercial appeal and the high degreeto which it is representative of the industry.One hundred of the companies exhibiting are fromabroad and a third of these are top Italian firms.Another country with a substantial representation isPortugal.In the past Cevisama has attracted more foreign buyersthan any other trade fair in Spain, with almost 14,000visiting the last show. The diversity in terms of thesources of visitors, who come from more than 145countries around the world, mirrors the global nature ofthe exhibition. While more than 350 major buyers fromall over the world have confirmed that they will beattending, TSJ’s informal contacts with some of the leadingUK distributors have indicated that although bookedto attend, many have decided to stay in the UK.Cevisama partner hotels have so far logged more than4,300 reservations.While Cevisama enjoys considerable visitor loyalty,with more than 65% of visitors having come to the fairbetween three and five times, many UK buyers arebreaking a tradition spanning more than a decade inskipping this year’s show.For those that do make the trip, this year’s show willagain be promoting awareness of the use of ceramic tilesin architecture and interior design. Trans Hitos, the displayof trends in ceramic tiles staged by Alicer, is beingsubtitled Redes (Networks). Trans Hitos has become apoint of reference for the leading edge of Spain’s ceramictile industry, especially as regards new uses and applications.More than 900 designs have been entered forCevisama’s Indi international competitions that are runeach year by the International Exhibition forArchitectural Ceramic and Bathroom Equipment. 438designs have been entered for the ceramic tile designcompetition, including 68 from colleges abroad.Educational establishments from 20 countries have submittedselected work by their students, most notablyfrom Portugal and Germany. Last year, in fact, it was astudent from the Design College in Caldas da Rainha inPortugal who won third prize in this category.The number of designs entered for this year’sInternational Design and Technological Innovation inCeramic Tile competition was 89% up on last year’snumber, with international entries up 30%. Three prizeswill be awarded in this competition, of Euro 3,600, 2,400and 1,200 each.The International Design and Technological Innovationin Bathroom Equipment competition has received 469entries, including 139 from colleges of design in 19 othercountries. The number of entrants increased by 68%against last year, with international entries up 40%.The competition rules set a theme that the designsmust adhere to. This year it was Liquid Dreams: thebathroom as a space for rest, enjoyment and reflection,a return to ancient cultures where bathing is a purifyingritual. The theme meant that the designs had to proposea fresh interpretation of the bathroom for the currentcentury. The prizes for the winners of this competitionwere Euro 2,500, 2,000 and 1,500. As with the othercompetition a substantial proportion of entries camefrom Portuguese and German colleges, with last year’swinner being from Matosinhos college in Portugal.There were also a significant number of entries thisyear from Latin American colleges, specifically fromMexico, Peru, Argentina, Uruguay, Chile, Venezuela andColombia. Students in the Czech Republic, Russia andHungary submitted a number of designs too.The jury, which is formed by well-known industrialdesigners, will announce the winners in the last week ofJanuary.34 TSJ JANUARY 2009

IRIS CERAMICALiveTile installationShowroom supremeSpread over a luxurious 8,000 sq. metres, Iris Ceramica’snew Sassuolo showroom is a stunning example of the vastdesign potential of ceramic tile and also a beacon of hopein today’s economically-challenging times.UK AgentEnrico Cesati07818 650214ecesati@iris-group.itwww.irisceramica.comEvery now and then this industry throws up an experiencethat completely renews one’s faith in theceramic tile industry, reports TSJ’s Editor, Joe Simpson.A night time trip to Iris’s new showroom at Sassuoloduring this year’s Cersaie was one such event.Spread over a massive 8,000 sq. metres, this constantlyevolving display space, has been lovingly designed toreflect the full design potential of ceramic tiles. It has beenconceived as a series of interlinked rooms, each dedicatedto a single tile range. Every room has its own designtheme and is fully dressed using furniture, sculpture,graphics and even complete structures such as buildingswithin buildings, bridges and striking sanitaryware. Someof the spaces are large enough to be used to hold meetings,seminars and training rooms. At Cersaie the showroombecame a recreational space with bar, buffet, musicand elegantly dressed hostesses to entertain the guests.Iris Ceramica is a multinational powerhouse; one of theworld’s leading manufacturers of ceramic floor and walltiles for residential, commercial and industrial projects. Thegroup has been led by its Chairman, Dott. RomanoMinozzi, since its foundation in 1961.Today Iris offers a huge portfolio that utilises six differentmanufacturing technologies and comprises some 50ranges totalling more than 3,000 items. Iris Ceramicaexports its ceramic products to over 100 countries, andboasts some 4,000 customers across the globe.The showroom bears testimony to the company’s commitmentto producing high quality ceramic tiles with anavant-garde design.Stand out ranges include MA.DE, which stands for materialsand design. This range is a complete interior and exteriordecoration project, divided into three lines of surfaces,that explore the different possibilities opened up by thecombination of material and design. It is offered in twelveseductive finishes, as soft to the touch as they are to theeye, transformed into soft coconut mats, texturesengraved with a diamond tip, matt metal or slabs in a singlecolour in damier motifs. Three formats and a strip, offermodular design possibilities, squared off to create a seamlesssurface on the floor or walls.In Ocean, sand and water come together to create a delicateceramic surface featuring the rhythms of oceanwaves, perfect for wellness spaces and designs. There arefour basic colours with a single almost imperceptible pattern.Feel offers three different surfaces - Taste, Touch andIllusion - in a collection of tiles inspired by the '70s, proposedin seven colour variants. With pop stripes, glossysurfaces and vintage colour combinations, Iris Ceramicasays that this range helps designers and homeowners torediscover the joy of home decorating.Architect is a more austere range with a cement look,bright colours and unexpected surfaces. This series wasspecifically created for architectural projects. It is offeredin two large formats, 1,200 by 600 and 600 by 600mm, withfive different surface finishes.New at Cersaie, Crystal Rock offers three subtle huesenriched with luminescence in a glossy finish with the vintagestyle that is such a strong theme in contemporaryinterior design. The range is offered in two formats: 600 by300 and 600 by 600mm It adds a new dimension to Iris thesurface finish options, which spans :the almost mirror finishof feel through to the matt , light-sensitive look of Ocean..UK DistributorsReed Harris www.reedharris.co.ukBibliotheque www.bibliotheque.co.ukVictor Parris www.victorparris.com36 TSJ JANUARY 2009

IRIS CERAMICAFeel displayOcean beige displayMA-DE displaySeta displayFormat displayNeo Barocco displayJANUARY 2009 TSJ 37

TRANSPORTArranging the international movement of goodsshould, in today’s global village, be a simplerprocess than it was a few years ago – yet it is one whichmany still see as too complicated or difficult to arrangeor manage themselves, despite the monetary sumsinvolved and the potential cost savings achievablethrough effective negotiation and careful supplier management.Every year, UK importers of goods are unnecessarily payingout millions of pounds on hidden transportation costsand duties which, had they been properly checked beforehand,could have been reduced or avoided altogether.Loading and unloading, haulage, containerisation, storage,ocean and air freight costs, and taxes and duties all need tobe considered yet virtually all can end up costing thebuyer more than they need to, eating into profit margins.For example, many companies who are new to importingsimply negotiate a cost for buying the goods from themanufacturer without thinking about how they are goingto be moved from a factory, usually in the Far East, to theeventual delivery depot or point of sale in the UK.When negotiating an international sales contract,though, as much attention should be paid to the terms ofsale as to the sales price. The almost universally acceptedinternational trade terms (INCOTERMS) set out a number ofcategories ranging from ‘Ex Works’ - where all the seller hasto do is package the goods while the buyer arranges transport- through to ‘Delivered Duty Paid’ where the sellerpays for all aspects of transport right to the buyer’s premisesand also covers all duty, taxes and customs clearance.However, there are a further 11 categories in-between,each placing different responsibilities on the buyer andseller, and this is often where extra costs can creep in if theresponsibility for carriage costs has not been clearly agreedin advance. For example, many importers who do nothave the inclination to get involved in negotiating costsand purchasing transport outside the UK will instead leaveit to the manufacturer who will supply the goods on a ‘costand freight’ basis – which covers transport costs to thebuyer’s home country but not charges on arrival, taxes,duty or customs clearance, or final delivery, leaving thebuyer with a hefty bill if this is not factored into the calculations.Furthermore, to save time, those manufacturers oftensimply use one shipping line which will provide a cost thatis then simply marked up and passed on to the importer,as there is no incentive for them to negotiate a cheaperdeal and cheaper shipping costs may be counterbalancedCarriage cost controlPurvinder Tesse, Logistics Director at freight forwarder FCLUK, provides some useful advice on how buyers can avoidthe potential pitfalls of purchasing international transportservices and so minimise transport costs on importsPurvinder Tesse, Logistics Director, FCL UKby high haulage costs if the shipping company is itselfusing a third party haulier. It’s easy to see, then how transportcosts often end up being as much as 20-30% higherthan if the buyer arranged the transport themselves orused a forwarder.Even if the UK importer uses a freight forwarder for theUK legs of the journey, they do not necessarily enjoy thefull benefits if the Chinese manufacturer’s shipper or forwarderuses a different UK agent, with sizeable ‘handovercosts’ often charged.However, placing the entire responsibility with a reputablefreight forwarder both takes away worry and allowsthe buyer to access the most cost-effective transport suppliers.Not only is the forwarder used to dealing with manufacturersin far–flung parts of the world, the fact that evensmaller forwarders are buying in bulk means that significanteconomies of scale can be achieved, with a completebreakdown of costs able to be provided in advance.Additionally, hands-on account management by staff whocan converse in local languages means the process is constantlybeing monitored and any potential hold-ups arequickly identified and dealt with. Rather than worryingwhen and whether their freight will arrive, this processallows the buyer to focus on the important aspects of theirbusiness and be safe in the knowledge that their transportcosts are as low as possible.CONTACTSFCL UKwww.fcluk.com0845 222 555538TSJ JANUARY 2009

TILING WEBSITEStiler ratings will be able, subject to certain terms and conditions,to win back the cost of their tiling.The launch of TilerWorld.com will be supported by anationwide promotional campaign, in two strands, makingboth fixers and the public aware of its benefits.Tilers are already being informed - and are registeringfast - through a variety of communications media, including:• Newsletters• Postcards• E-mail• Texts• Posters• Distributor staff T-shirts• Distributor point-of-sale material• Public relationsVirtual verificationAs TSJ’s mystery shopper has found repeatedly whileevaluating tiles shops up and down the country, manyretailers fall short when it comes to recommending a tiler.BAL’s new initiative - TilerWorld.com - should help to solvethis problem, while rewarding competent tradesmen withextra work and also providing home owners with thepeace of mind that comes with third-party evaluation.Top: TilerWorld.com homepageAll the marketing experience and considerableorganisational resources of BAL, the UK’s establishedmarket leader in tiling adhesives, grouts and associatedproducts, will be chanelled to support the publiclaunch of www.TilerWorld.com next month.TilerWorld.com is a free website designed to bringtogether tilers and customers. Traditionally, house ownershave had to rely on business cards on a shop counter, yellowpages or advertisements in local papers and magazinesto find a tiler. With the exception of TTA members,the most reliable way to assess the competence and businessprobity of these tradesmen was, probably, word ofmouth: a recommendation from a friend, neighbour ortile retailer.TilerWorld.com aims to rectify this situation by providinga ready database of pre-rated tilers in every part of thecountry. Obviously the benefits of the system shouldgrow as more tilers register and more consumers providefeedback, but already home owners can access the siteand click on the "rate my tiler" button to rateTilerWorld.com tilers for work already received. And toincentivise home owners to use the site, those submittingHome owners and the general public will learn ofTilerWorld.com through a public relations campaign,using both consumer magazines and local newspapers.They will also encounter publicity materials if they sourcetheir tiles from hundreds of BAL distributors across thecountry. In addition, TilerWorld.com has been designedusing ‘search engine optimisation,’ so that it should appearhigh in any listing if a consumer uses the Internet tosearch for a local tiler. Finally, the campaign will includerelevant advertising in every local edition of Yellow Pagesnationwide.The timing of the launch of TilerWorld.com is important.There is no doubt that, in a recession, good standards oftradesmanship come under increasing pressure. Having agood on-line rating, coupled with the professional presentationof quotes provided by BAL’s Quote Builder system,will set the tiler apart and help justify realistic prices.The system will also reward the top tilers in each area ofthe country since, when consumers seek out the bestratedtilers in their area, the cream should rise to the topof the list and thus receive more requests for new quotesand new work.All tilers need to do is register for TilerWorld.com byclicking on the “Login for the boost my rating form” buttonand then get former customers to complete a quick andsimple feedback form.TilerWorld.com is the latest in a set of free tools from BALdesigned to help BAL’s tiler customers to boost their business.The most relevant to TilerWorld.com, as note previously,is Powerspec, with its Quote Builder feature. Thisallows tilers to confidently specify the correct products forany job in seconds. and, at a click of a button, turn this intoa professional quote and method statement (completewith company logo) to give to customers. This shouldgive participating tilers extra credibility and allow homeowners to confidently choose participating tilers overtheir competitors.TilerWorld.com will rely on a positive feedback loop toget established. Tilers will log on and print off a “boost myrating” form. Initially, this can be handed out to recentcustomers and then, going forward, to every customer at40 TSJ JANUARY 2009

TILING WEBSITESthe end of every new job. Tilers can ask the customer tocomplete the form online at www.TilerWorld.com .Customers that do not have internet access can simplypost it back to BAL.Entries are verified by using the tilers unique ID. Everyfeedback form will automatically enter the customer intoa monthly draw to win back the cost of their tiling.It is planned that TilerWorld.com will become a morehighly featured site over time with technical information,design inspiration and other magazine features. Alreadysome 1,500 trade outlets are signed up to support thescheme, so the impact should be considerable.Other TilerWorld.com benefits for tilers will include:• Special offers from select stockists• Exclusive offers on business cards, leaflets,workwear and more• A free web page where tilers can display their skills• Free ‘ask the expert’ technical forums• Free online ‘master class’ training• Free updates by text, including leads and tipsAll these features are designed to keep tilers, as well asconsumers, visiting the site and actively participating inthis online community.For non-internet users, BAL will be offering a premiumrate telephone line for consumers. BAL will undertake anonline search for callers and provide a list of recommendedtilers in their area.TilerWorld.com is clearly a marketing tool for BAL anddoes not pretend to be a totally inclusive initiative.However, given the strength of the BAL brand, and thetechnical knowhow behind the system, TilerWorld.comshould provide a valuable resource for tilers and their customersalike.Unlike some on-line forums, all the technical informationon the site will be proven, empirical and based on currentstandards. It should also provide education for consumerson topics such as undertile heating, porcelain tiles, sealers,tiling on timber, sub-floor preparation and tanking wetroomsthat can easily lead to disputes on site. Linked withthe well-conceived Quote Builder system, TilerWorld.comshould help ensure that competent tilers using goodmaterials can justify a fair fee for their work.On the other side, there should be no hiding place forpoor contractors on the site, making this an important initiativein the on-going drive to improve standards acrossthe whole tiling sector.www.TilerWorld.comFar left: Typical Yellow Pagesadvertisement forTilerWorld.comLeft: Feedback forms forcustomers can be printed offfrom the website.Bottom left: A typical quotationproduced using Quote Builder.JANUARY 2009 TSJ 41

TILING WEBSITESWorking with the WebWhile TilerWorld.com may well prove to have the greatestimpact on the tile sector, it is far from the only onlineoptions for tilers. In this article, TSJ look at a slection of theplethora of Find A Tradesmen websites includingTradeFace.net, a new website that offers tradesmen theirown Facebook-style online profile, and multiwork.co.uk, anew website that aims to encourage better tradingstandards among the self-employed.Right: TradeFace.net visualWe all know that the Internet is the future when itcomes to mass marketing. The problem is thatthere are so many sites in the virtual world. This meansthat choosing the right one is fraught with pitfalls. Thisis true of the plethora of Find A Tradesmen sites, manyof which charge the tradesmen to be listed, or onlyoffer a basic listing for free and then charge an annualfee for an ‘enhanced” listing”.The situation is not much clearer for home owners.While almost all sites are free to use, some are very transparentand provide unfettered access to their database oftradesmen, while others handle the enquiry for the consumer.In either case, many of the sites have a very limiteddatabase of tradesmen. Others offer little verified feedbackand most have a vested interest in promoting thetradesmen on their sites and, one suspects, rather lessinterest in the service offered to the consumer.RatedPeople.com works says it believes that findingquality tradespeople shouldn't be a gamble and the site’sRatings System is designed to ensure that it isn't. Usersare able to choose from up to three tradespeople forevery job you post.The site has a three-step approach. Firstly users give adetailed description of their job. They then choose thebest tradesperson based on their skills and their rating.Finally, after the job is complete, the customer provides arating. The site also offers handy hints and tips.Customers don't pay to use the site, but listed tradesmenare .charged a small fee. For £10 (excl. VAT), tradesmen getthree months' membership and 100 texts with job details.While the first lead is free, there is a fee for all subsequentleads which relates to the size of the job.After the first three months, tradesmen pay a fee everyquarter. RatedPeople.com will send leads regularly leavingthe tradesman to decide which jobs to quote on.Leads can be sent via text and e-mail or just e-mail.RecommendedTradesmen.co.uk claims to help homeowners to find the best local tradesmen to carry out anyjob by providing consumers with tradesmen reviews andratings written by fellow customers that are then collatedinto a ranking table. This should help home owners toquickly find the best tradesmen to approach for quotingfor a particular job. Recommended Tradesmen.co.uk is aUK-wide service and, although only recently launched,already claims to have many tradesmen reviews.Tradesmen are charged for enhanced listing, with annualpackages costing from £179 + vat up to £299 + vat.To encourage consumer feedback, all reviews gain anentry into Recommended Tradesmen.co.uk’s prize draw.The site claims that it is “.not just another one-dimensionaltradesmen directory where finding a good tradesman ispot luck. The tradesmen ratings are based on real experiencesand the top rated tradesmen are there throughmerit. We aim to provide you with the information andtools to put you in control of the situation and help you tofind the best local tradesmen for your job - tradesmen recommendedby you.”After two years of development the site’s new systemssoftware for contacting tradesmen is in its final test phaseand is currently being run as a pilot in Edinburgh. "Earlyresults are very encouraging, call times are reduced anddata integrity is up,” stated Managing Director, PhilipHorne.The power of RecommendedTradesmen.co.uk, like mostof the similar websites, is that it collates many people’sexperiences. If ten different people say someone is goodthen they almost certainly are. “If the people who useRecommended Tradesmen take the time to share theirexperiences it will help others avoid the rogue element.We will also be able to drive up the quality of services providedby tradesmen and ultimately give you more controlwhen letting a stranger into your house. The decision isdown to all of us,” explains the site’s owners...RecommendedTradesmen.co.uk holds a weekly prizedraw to reward users for the ratings they have submitted.There is also a monthly prize draw with a larger prize.Consumers get one entry into the prize draws for everytradesman they rate providing that the rating passes ascreening process. In order to submit a rating users mustfirst. register with a valid e-mail address, click on a linkwithin the e-mail and then click on the button "rate yourtradesman" button within their user account to start ratingtradesmen.Tradesmen only appear on the site if one of their cus-42 TSJ JANUARY 2009

TILING WEBSITEStomers have submitted a review about their companyand the review has passed the screening process.www.localtradespeople.co.uk bills itself as “the UK's No1tradesmen directory.” The site aims to provide a way forconsumers to find the best local tradesmen quickly andeasily without having to trawl through a long structure.The site lists and provides access to information to localtradesmen and service providers and their home pages,while the.high speed server allows home owners to quicklyfind the best tradesmen to approach for a job quote.There are 245 tilers currently listed on the site, but thegeographic spread is very patchy.With TradeFace.net, tradesman and contractors have theopportunity to affiliate with a trusted industry community,creating their very own, easy to manage web page,complete with images, contact information, instant messaging,links to team members and details of recent projectsundertaken. Members’ clients and customers are providedwith a unique PIN on completion of work and areencouraged to submit detailed feedback and ratingsrelating to the service they received.The site owners claim that the general public can usethis free, intuitive and safe resource, secure in the knowledgethat they will be selecting tradesmen and contractorsbased on legitimate, qualified feedback and ratings.Further assisting site visitors to attain the very best outcomesfrom their home improvement projects, the sitefeatures Pete and Geoff’s Building Guide, where the highlyqualified duo provides advice on all aspects of a buildingproject, from processes and procedures, to personnelrequired, complete with a broad glossary of terms.For a low annual fee, TradeFace.net also allows main contractorsto source tradesmen from around the countrywho provide their services on a sub-contract basis.Launched at this year’s Interbuild, TradeFace.net is thebrainchild of Miles Thornton and Howard Holmes, bothveterans of the building industry with many years of experiencebetween them. “We were becoming increasinglyaware of the trend for homeowners to ‘stay put’ andimprove and extend their homes, rather than to move andthat the sourcing of experienced tradesmen can oftenprove confusing and not to mention, potentially problematic.In addition, the Internet continues to expand asthe primary source of research across all demographics‚“explains Thornton.The pair elaborated on how they sought to developTradeFace.net, reflecting similar attributes as found onFacebook and eBay. “The simple listing, recommended, or‘get a quote’-style sites went no way towards safely sourcingtrusted tradesmen, so we wanted to work a reliablefeedback and rating system into TradeFace.net‚“ addsHolmes.TradeFace.net is confident that it will continue to growover the coming months, positioning itself as an increasinglyimportant industry hub, developing relationshipswith trade bodies, builder’s merchants and by attendingtrade shows throughout the country. “We invite all tradesmento make the most of our free services in the run-upto our official launch in the Spring‚“ says Thornton. “Afterthat, a monthly charge from £10 will apply, but we areconfident they’ll want to stay. So much so, that there is nominimum contract in place.”TradeFace.net is owned and managed by ElmtreeHomes (Midlands) Limited, an established Derbyshirebasedproperty development company.MultiWork.co.uk is a new website, launched just overthree months ago to encourage better trading standardsamong the self employed. It works in the same way as e-Bay but members trade work instead of products.Contracting companies, once registered, post jobs onthe site stating where the job is, how much they are paying,what skills in their particular sector they require andthe start and finish date of the job. Self employed workersfill out their profile pages giving information abouttheir skills, how far they are willing to work, the pay theyare looking for and fill out the MultiWork calendar to indicatewhen they are available or busy.The site then searches the database for matches. Oncethey have a list to choose from they can then look intoeach other’s credentials and past feedback from othermembers, similar to e-Bay. However, the site is not an auctionfor work, but rather a simple search and rate system.MultiWork.co.uk claims to be currently working alongsideThe Contract Flooring Association, who in turn arenegotiating with The National Specialist ContractorsCouncil, who oversee 28 trade associations in total, with aview to making this a national requirement when usingsub-contractor labour. The NSCC part own the CSCSscheme so, with their backing, MultiWork.co.uk are hopingfor big things.There are numerous add ons to this site that are currentlyunder construction, claims the company, that havethe potential to take this site global.Clearly the Internet is an area worth exploring for alltilers. There does seem to be a huge difference in fees,from £1- to £300 or more, and many of the generalist siteshave little tile-specific content. As few of the sites havemuch in the way of a track record, the best measure ofpotential may well be the database of tilers already signedup, plus their ranking in a Google search.SELECTED SITESwww.RatedPeople.comwww.RecommendedTradesmen.co.ukwww.TradeFace.netwww.MultiWork.co.ukwww.LocalTradespeople.co.ukwww.MyWorkman.co.ukAbove: An advertisement forTradeFace.netFEEDBACKTSJ would like to hearfrom any tilers whohave had experience ofpromoting theirbusiness through these,or any other similarwebsite. Please sendyour thoughts to:tandsjournal@aol.comJANUARY 2009 TSJ 43

PORTFOLIOPorcelain offers tactile appealCeramiche Keope’s new Wave range of full-body porcelain stoneware walland floor tiles. creates continuous surfaces characterised by a pleasingroundness and a velvety tactile sensation in which delicate shades ofcolour melt together. This modern, metropolitan design combines highdesign quality and technological innovation, with exceptional wear resistanceallowing its use in both residential and commercial spaces.The Wave series, available in a lapped/rectified finish comes in sixcolours: Coral White, Rain Grey, Star Beige, Deep Brown, Sunset Purple,Ocean Black. Available formats are: 600 by 600’, 300 by 600’, 450 by 450,220 by 450 and 147 by 600mmDecorative options include a 300 by 300mm mosaic, 300 by 600mmdoga, 150 by 600mm dark and light graffiti 600 by 60,, dark and light glamdark and many others. The innovative TI-LED illumination system byCeramiche Keope can be used with the Wave collection.www.keope.comSelf-supporting wetroom floorUK shower manufacturer, Roman, has launched a Pre-formed ShowerFloor that is designed to make the installation of a wetroom as simple aspossible. The floor is manufactured from Roman Stone, a self-reinforcingmaterial that allows it to be placed directly onto the joists, without theneed for additional support, resulting in an easy to install system. It is thensimply tanked and tiled over to create an ultra modern wetroom. Thefloor then creates a natural fall towards the waste, eliminating the need forthe installer to create the drainage slope with adhesive.It is available in two sizing options: 1,000 by 1,000mm and 1,350 by850mm, with new sizes to be introduced later in the year. It can betrimmed to size on site so the outlet avoids joists if necessary and the offcentrewaste is also designed to ease installation.The new Pre-formed Shower Floor is the ideal partner for the RomanShield Tanking System.0845 050 7611 www.roman-showers.comSophisticated fossilised stone lookBilled as a complex and highly technical product, Tau’s Palladio Beige isoffered in an extensive range of options designed to satisfy the demandsand aspirations of all users. Palladio is a polished porcelain tile with anaustere, elegant style: classic yet avant-garde. Inspired by fossilised stone,each piece’s surface has thousands of fine gold inlays that sparkle as theyreflect light. The result is a smooth balanced blend of natural veins, contrasts,tones, and ever-changing chromatic shades. Palladio comes in sixcolours that can all be combined with each other, increasing the designoptions. In order to expand the collection’s range of applications, Tauoffers the Livorno series, inspired by Calacatta marble, that enhances theaesthetic finish of Palladio.www.tauceramic.comPearly Xtra wows with wet lookGranitiFiandre Xtra Ordinary, part of the recently launched Xtra Collection,was conceived by Italian designer Silvia Stanzani. Xtra Ordinary’s largeporcelain slabs are embossed with flowering graphics; bright glazing createsa wet effect on black and white options, while pearlised shadesaccent beige and brown options.The range comes in 600 by 600 and 600 by 300mm formats, complementedby mosaics and trim pieces depending upon material selection.Xtra is one of GranitiFiandre’s five porcelain portfolios that also includesGeoStyle, Geologica, GeoTecnica and Granitech offering a total of over300 styles/colours of porcelain tile with many finish, size and companionoptions available.www.granitifiandre.com46 TSJ JANUARY 2009

PORTFOLIOPRODUCT BRIEFSBold collection has rich Baroque styleDesigner Dominic Crinson has used hissharp eye for pattern and design to createhis latest and boldest series: the Emperorcollection. Drawing its inspiration fromthe ornate and extravagant Baroque style,this new hand-drawn series includes dramatic,show stopping designs such asBaron, Sultan and Imperial.Based on an eclectic colour palettewhich combines: taupe, antique gold,caviar, duck-egg blue, and cadmium red,these evocative designs are ideally suitedto both wallpaper and tile finishes. Eitheroption will transform both large-scalecommercial and residential interiors intoglamorous and luxurious spaces.If you are looking to make a monochromaticstyle statement or add a touchcolour, the new ‘Emperor’ collection willTo mark the winter season, TheWinchester Tile Company’s existing 5inCosmopolitan range from the ResidenceCollection has been enhanced to includefive new colours in delightful wintry hueswith a lustrous gloss glaze. These includesumptuous shades of Blackberry, Tayberryand Blackcurrant, and the more mutedGlen and Marsh in lilac and dusky pink.create an aura of splendour and glamour.The ceramic tiles, which are suitable forcommercial and residential installation,come in 100 by 100mm (wall tile), 200 by200mm (wall and floor tile) and 300 by300mm (wall and floor tile) formats. Thelead-time is three weeks from orderingand RRPs start at £285 per sq. metre.All wallpaper is made from FSC certifiedsustainable non-woven paper that iswashable, breathable non-toxic and canbe used in wet areas. The wallpaper is suitablefor commercial and residential useand the roll width is 465mm. Lead-time is1 to 2 weeks from ordering and RRPs startat £12.95 per linear metre and £27.85 persq. metre.020 7704 6538www.crinson.comFive hot new winter hues from WinchesterThere are now 25 high gloss tiles, 16crackle glaze and 16 lustre glaze tiles availablein full 5 by 5in and stylish half sizedtiles, all of which are suitable for either traditionalor contemporary settings.Based in Exeter, The Winchester Tile Co’sportfolio spans the Classic, Residence,Artisan and Kidszone.collections.01392 473005The latest range of new products from JohnsonTiles look just like the natural marbles that theyreplicate. The Elegance range of large formatdesigns offers a practical alternative to real marblesbut with all the advantages of ceramic tiles. Idealfor bathrooms this new range creates a look of realluxury.The large format wall tile sizes of 600 by 300mmand 400 by 300mm can be used either in landscapeor portrait format in conjunction with the matching300 by 300mm floor tiles.The latest “chorro tinta” technology is used to createthe design on the tiles. Unlike traditionally decoratedtiles, Elegance designs go right to the edgeof the tile. The design on the tile is random so amore natural look is created when tiles areinstalled.The new range has five designs manufactured in600 by 300mm, 400 by 300mm wall tiles and 300by 300mm floor tile formats. The 400 by 300mmtiles are priced from £34.82 for a pack of 8 tiles.01782 575575 www.johnson-tiles.comEstablished glass artist Karen Lawrence has introduced Coloured Glass forInteriors following a commission installed at St Thomas’ Hospital. The service isaimed at interior designers and architects who wish to commission innovative,one-off pieces for client’s interiors. Lawrence has been designing and hand-makingglass for over 25 years and has become well known for her contemporary glassvessels and installations. For the installation at St Thomas’ Hospital Lawrence useda self-developed technique to introduce colour to her work.“I believe it is the first time that the ‘pâté de verre’(paste of glass) technique I use- normally employed just for small vessels because it is so delicate - has been usedin this way,” explains Lawrence. “I have thoroughly enjoyed working with colourand light on a large scale and I am very excited about developing coloured glassfor interior settings as the possibilities are limitless.”karen@karenlawrenceglass.comAbove: Roomset showing Rhapsody 600 by 300mm on the walls, fixedin a Flemish brickbond design and 300 by 300mm on the floorTop: Solace wall tiles 600 by 300mm with 300 by 300mm floor tiles ;both from Johnson Tiles new Elegance range.JANUARY 2009 TSJ47