Paras Enterprise - Industrial Products

FORUMD E L H IManishh BhallaManaging DirectorParas Enterprises…Brand Delhiis apowerfulproperty todayQ & APROMOTING BRAND DELHI:“New Delhi” the capital of India, today is one of the fastest growing cities in the world.We have shown the world that despite all odds, we can make things happen. Be it the CWG,F1, Delhi Metro or development of NCR from mere suburbs to the global business hubs. TheWorld Cities Study Group at Loughborough University rated New Delhi as an "alpha- world city”Brand Delhi is a powerful property today and what is needed is just the right bent ofmind and promotion to take it where it belongs. Initiatives like “AtithiDevoBhawa” have a184 PURCHASEDecember 2011

State MonitorDelhistrong impact on the international tourist community, henceas responsible citizens we need to do our bit.World IT sector is waking up to India as adestination; we should be more welcoming throughour systems and practices to such projects as theynot only promote the city but also provide economicleverage.International summits, trade tie ups, conferencesshould be brought in to showcase what the cityholds.In a report jointly prepared by Institute forCompetitiveness and Confederation of Indian Industry, the cityis listed as the best to live in India; hence a collective effort iswhat we need to build the brand further.Q & AQ & AQ & AQ & ABEATING RISING COMPETITION FROM OTHER STATES:Low cost of infrastructure, cheap land and labour and invitinggovernment policies in other states make it hard for Delhi to compete.Nonetheless Delhi is still the first choice when it comes to setting upbusinesses across most industries. Lower taxation, better connectivity and facilities, and adeveloped market provide us with the necessary means to sustain and flourish.OVERCOMING INFRASTRUCTURE CHALLENGES:Relatively high cost of infrastructure and strict regulations make Delhi a challenging cityfor sustained growth, but at the same time these conditions motivate us to be verycompetitive, efficient, progressive and prepared.A greater number of opportunities in the form of new clients and a strong existingcustomer base gives us an edge over the other domestic and international markets and assuch provides for the requisite growth.A higher disposable income in the hands of people makes the city a preferredinternational business destination.FACILITATING INVESTMENT AND ACCELERATING TRADE AND COMMERCE:FDI in retail and education have been recent initiatives which I think can be instrumentalin making India a global business hub. Yes we need our local businesses to be protected butat the same time in this highly competitive market the existence of unorganized sectorcannot be sustained for long.Credit policy needs to be strengthened for SME”s and cottage industry, topreserve the essence of risk taking and movement of money in the local market,BOOSTING INDUSTRIAL PERFORMANCE:Industrial performance is an outcome of Government policies, technologicalinputs, financial stability and Human resource availability.To be able to evolve as an industrial superpower we have to ensure ourgovernment acts as a protector, supporter of the existing entrepreneurial segmentand also motivates people to set up businesses.Also the international trade policies should be such that globalinterface becomes complimentary to in-house units as against policieslike cut on import duty of items which are instrumental in sustainingthe local industry thus making their existence impossible.Labour laws need to be balanced so as to promote a healthyenvironment and ensure there is no abuse of policies. Recent case ofMarutilabour unrest in Haryana has a lot of learning to offer providedthe lessons are taken.The money market has to be stable and raw material prices atsome point need to be regulated or else competing in domestic andinternational market would become very challenging.I would like to add that it is because of the impact that Delhi hashad on the International community over the years, that today eachand every multinational organization feels the need to make itspresence felt in New Delhi in order to be recognized throughout Indiaas a global enterprise.186 PURCHASE December 2011