Course Descriptions - Hong Kong Baptist University - Academic ...
Course Descriptions - Hong Kong Baptist University - Academic ... Course Descriptions - Hong Kong Baptist University - Academic ...
340Course Descriptionsexercises and projects will be used to enable student to learn theconcepts, skills and techniques of audio equipment and systemsinvolved in the entire film and/or video production processes.FILM 3007 Film and Media Arts Research (3,3,0)MethodsThis course introduces students to the basic researchmethodologies used in film and digital media. We will identifythe disciplinary elements of film and digital media studiesand the cross-disciplinary aspects of film and digital media incontemporary contexts. The course is structured by a set of issuesconnected to art history, literary criticism, social and criticaltheory and philosophy. It draws on many conceptual, historicaland methodological issues, challenging students to evaluatemoving images critically and creatively. It also aims to explorecontemporary screen theory as an interdisciplinary hybrid offormal, aesthetic, ideological, institutional and technologicalapproaches.FILM 3008-9 Film and Media Arts Practicum II (0,*,*)(1) Film Concentration: This course aims to engage students inprojects operated by The Young Director (TYD). The TYD is astudent organization, which is jointly run by second and third yearof Film Concentration students.(2) Media Arts Concentration: Students gain practical experience inmanaging Media Arts projects by operating under the Digiforce(DF). Digiforce is a student organization which is jointly runby second and third year Media Arts Concentration students.Through a series of external and internal creative projects,students learn how to plan, organize, decide, visualize and workas a team and individually.FILM 3015 Digital Animation (3,3,0)This course introduces the history, language, principles, aestheticsand digital tools used in the creation of animation withinthe context of art and design. Focus is on understanding thedevelopment of animation, the mechanism of animation, and thetechniques of animation sufficient to produce projects of merit.The course is organized to maximize hands-on experience and willinclude numerous in-class exercises. Because of this, attendanceat and participation in the weekly classes is extremely importantand is considered in grading calculations.FILM 3016 Non-fiction Video Production (3,3,0) (C)The course introduces the variety and possibility of non-fictionvideo productions. It aims to illustrate how the non-fiction videoresponded to personal, social, political, and economic realities andto changes in technology and systems of distribution. Studentswill broaden and widen the perspective in the video creation. Itwill introduce all essential stages of producing a non-fiction fromgenerate idea, pre-production, production, and post-production.FILM 3017 Studies in Television (3,1,2) (E)This course is designed to acquaint students with knowledge oftelevision history, institutions and cultures and methodologies oftelevision studies. The first part of the course is an overview oftelevision, with a focus on institutions and structures of television.The second part focuses on television as a manifold cultural formand how contemporary literary, media, and cultural theorieshave redefined studies of television. The impact of television’snew trends and orders, including transnational expansionism, deregulation,and new technology will also be discussed.FILM 3025 Digital Aesthetics and Practices (3,3,0)This course provides a further study and understanding of digitaldesign principles and practices through the creative process.The learning goal will focus on the aesthetic as well as cognitivetheory and applications of visual ideas and industrial standardby different creative media. The major learning activities willbe hands-on practices in digital media and design experienceof communication and transformation such as graphic arts,multimedia design and interactive publication. Exploration ofcontent creations and media solutions in contemporary creativebusiness are expecting to be realized and delivered by students.Cross-media narrative skill and visualization techniques will berequired to achieve the creative expression and idea. In addition,exploiting different visual skill sets together with demonstrationson professional techniques will be provided to students. Aftercompleting this course, students will be able to understand thediscourse of design solutions and cultural changes in digital mediaaesthetics and practices.FILM 3026 Documentary Photography (3,2,2)This course introduces the documentary vocabulary and theorythrough examination of a series of thematic visual works, i.e.photography, video, film, and new media from historical andsociological perspective. Students will be encouraged to formtheir holistic perception and apply their formulation of visualinterpretation to their surrounding reality using photography as amedium.FILM 3027 Television Studio Production (3,3,0) (C)Prerequisite: FILM 2016 Film and Video CinematorgraphyThe course aims to introduce all essential aspects of TV studioproduction for incipient students. Students will learn techniquesof multi-camera shooting in television studio. The equipment,personnel and crew will be explained. Fundamental aestheticsof shot composition, shot variation, shot arrangement, light, useof sound and music, etc. will be instructed. Students will workas group to explore their own strengths and produce project toacquire various knowledge and techniques in television studio.FILM 3035 History and Aesthetics of Chinese (3,3,0) (C)CinemaStudents learn the general development of Chinese Cinema, themajor concepts of film aesthetics and the key idea of Chinesefilm aesthetics. They will be able to appreciate the Chinesenessin Chinese films and write about the achievements of major filmsaesthetically.FILM 3036 Hong Kong and Taiwan Cinema (3,3,0) (C)This course is designed to investigate histories, aesthetics, genres,directors and modes of production of Hong Kong and Taiwancinema. Students need to have a basic understanding of cinema asan artistic medium as well as a cultural product subject to marketeconomy and cultural policy of nation-states. Lectures focus onthe idea of cinema as a never-ending process of struggles amongfilmmakers, film languages, the film industry, official culturalagendas, the audiences, and film culture. Each class meetingconsists of screening and lectures.FILM 3037 Interactive Arts I: Visual (3,3,0)ProgrammingThis course aims to extend students’ visual literacy andapplication of creative ideas from static medium to dynamicinteractive media with the introduction of programming skillsand the relationship between codes and visual elements. In orderto harness the full potentials of the emerging dynamic media, athorough understanding of the general programming principlesand interactivity design is indispensable. However, this course isnot going to train students as programmers but prepare them withsufficient knowledge to develop and exploit the dynamic mediafor their creative endeavors. Students will learn the underlyingmechanisms of manipulating, creating and transforming visualelements using programming codes. Moreover, students willexplore the domain of generative visuals and arts through theevolutional computing concepts of iterations, recursion, randomfunction and L-system. After finishing this course, students willbe able to develop dynamic and generative visual applications forvarious domains of creative and media productions.FILM 3045 Creative Arts and Visual Strategy (3,3,0)This course introduces the art and science of persuasion:creative concepts. It outlines the criteria of effective creativecommunication, the techniques and creative process involvedand how to generate ideas from brief to creative strategy. Itgives students an overview of the creative department increative bureaus. Students will also analyse the creative
strategies of awarded campaigns to uncover the secrets ofeffective communication. Learning will be emphasized throughparticipating in real world competition, practical class exercisesand group projects. Students will judge the aspect of good visualstrategies and come up with better solutions of their own.FILM 3046 Radio Production (3,3,0)The goal of this course is to introduce radio terminology and theoperation and production aspects of radio studio work. Topicsinclude sound recording, editing and mixing technique, musicand sound effects for radio, voice delivery, programme designand radio scriptwriting. Student will get practical experience inaudio labs and broadcast control rooms and further their skills bycreating both short-form and long-form radio programme formatssuch as radio drama, features, music programmes, talk shows,phone-in programmes, interviews as well as radio jingles andcommercials.FILM 3047 Studies in Hollywood Cinema (3,3,0)The objective of the course will be to introduce students to thehistory of Hollywood film production, and to a number of keyissues relevant to a study of the subject. Topics covered willinclude the development of the studio system, relationship tosociety, the star system, and key films and directors. The secondpart of the course will focus on the films of one major filmdirector.FILM 3055 3D Modelling, Texture and (3,3,0)Rendering3D computer graphics and digital animation have beenincorporated into many different forms of digital media and designproduction among disparate sectors of creative industries. Thiscourse is an extension of the foundational knowledge of computergraphics and aims to prepare the students with histories, theories,principles, genres, and practical skills of 3D modelling, texturingand rendering from preproduction, production to postproduction.The students will learn both technically and artistically (1)different methods of geometric modelling—NURBS, polygonand subdivision surfaces; (2) shading and texturing—from surfaceshading to procedural texturing; and (3) lighting and rendering—lighting and shadows, raytracing and radiosity. Simple animationand camera techniques from keyframing to path animation willbe introduced. Eventually, the students should be able to createinnovative 3D design from concepts, sketches and storyboardsto 3D models and renderings for different kinds of 3D digitalvisualization and simple animation applicable to film, TV, game,environmental and industrial design, as well as other multimediaproductions.FILM 3056 Apps Design and Programming (3,3,0)Smartphones and tablet computing have offered traditionalsoftware applications an outreach from general desktop computersto an unprecedented mobile and networked platform. This newlandscape has spawned a new breed of software applicationscalled Apps which revolutionize how people entertain, socialiseand communicate. This course aims to introduce the frameworksand principles behind the Apps design from both platformdependent and independent perspectives.Starting from general principles of Apps design to specificplatform programming, students will learn both theories andpractical skills to exploit the creative potentials of mobileinteractions for different types of applications ranging fromentertainment to social networking. The latest open standardWeb technologies such as HTML, JavaScript and CSS will beintroduced as the backbone for platform-independent Apps designwhile contemporary platforms such as iOS and Android will becovered in specific implementations.FILM 3057 Character Animation (3,3,0)This course builds on the knowledge foundation from thecourses “Computer Graphics” and “3D Modelling, Textureand Rendering” and focuses on the principles and techniques indeveloping character animations for narrative purposes.Unlike motion graphics and effects animations, characteranimation demands the capability of relating the characters withthe audience for effective communication of messages. Thiscan only be achieved with fluid animations and vivid characters’personalities. This course will start with the classical Disneyanimation principles and demonstrate how to apply these invarious scenarios to deliver the sense of weight and convincingphysical movements. Students will then learn and master the artof timing and spacing in order to express emotions in the form ofanimation. This course will also cover some basic principles inacting, posing and body languages so that students can developcharacters for performance and storytelling applications in film,TV and games.FILM 3065 Creative Media and Art Direction (3,3,0)This course provides an overview of creative media and artdirection. Student will learn art direction through the study ofdifferent creative media applications ranging from traditionalfilm and multimedia design to digital animation and interactiveinstallation. The course will establish an understanding ofthinking conceptually and visually, current art direction standards,skills necessary for entry level work, behaviours and attitudestowards professional design and production processes. Afterfinishing this course, students will have better attention to details,improved craft skills, sharpened critical instincts and a deeperunderstanding of art direction in different creative media anddisciplines.FILM 3066 Television Programming and (3,3,0)ConceptsThis course explores TV programming strategies, practice,sources, and services at local (Hong Kong), national (China) andinternational levels; network, public, and independent broadcastand cable operations; audience research; schedule development.This course explores the management of television within the newinformation environment. Emphasis is focused on the evolutionof the various programme types, the planning of programmeformats, and the creation of programme ideas. It is designed togive students an understanding of the contextual factors that affectthe structures, policies, programming, and management practicesof various telecommunications industries.The convergence of broadcasting, cable television, computing, andtelephony will be examined. The function of telecommunicationsin providing new communications products and informationservices will be covered. Programming strategies, scheduledevelopment, and audience research will be discussed.FILM 3067 Creative Media Management (3,3,0)This course is designed for student to learn and acquire theknowledge of operational strategies and business communicationin relation with Hong Kong creative industry. This course isto introduce the basic understanding of the business worldand the foundation of communication design entities and tothe management concepts, which are specific to the process ofcommunication design. Students will be able to identify andapply economics to creative endeavours. They will develop anunderstanding of people as resources and individuals in differentcommercial sectors and learn the strategic skills of projectmanagement and problem solving. In reality, student will need tolearn and understand the genuine practices of creative industry.Study of departmental works and role-play of operating a creativecompany will be introduced. Students will eventually distinguishbusiness strategies and opportunities in the real world as distinctfrom the need for better creative media management.FILM 4005 Advanced Animation and Special (3,3,0)Effects WorkshopPrerequisite: FILM 3015 Digital AnimationThis course focuses on the overall workflow of an animationproduction, explores advanced issues of 3D Animation, andintroduces the basic principles behind each process among thespectrum of special effects that are being practised in the currentfilm and video industry. Hands-on experience is provided in the341Course Descriptions
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340<strong>Course</strong> <strong>Descriptions</strong>exercises and projects will be used to enable student to learn theconcepts, skills and techniques of audio equipment and systemsinvolved in the entire film and/or video production processes.FILM 3007 Film and Media Arts Research (3,3,0)MethodsThis course introduces students to the basic researchmethodologies used in film and digital media. We will identifythe disciplinary elements of film and digital media studiesand the cross-disciplinary aspects of film and digital media incontemporary contexts. The course is structured by a set of issuesconnected to art history, literary criticism, social and criticaltheory and philosophy. It draws on many conceptual, historicaland methodological issues, challenging students to evaluatemoving images critically and creatively. It also aims to explorecontemporary screen theory as an interdisciplinary hybrid offormal, aesthetic, ideological, institutional and technologicalapproaches.FILM 3008-9 Film and Media Arts Practicum II (0,*,*)(1) Film Concentration: This course aims to engage students inprojects operated by The Young Director (TYD). The TYD is astudent organization, which is jointly run by second and third yearof Film Concentration students.(2) Media Arts Concentration: Students gain practical experience inmanaging Media Arts projects by operating under the Digiforce(DF). Digiforce is a student organization which is jointly runby second and third year Media Arts Concentration students.Through a series of external and internal creative projects,students learn how to plan, organize, decide, visualize and workas a team and individually.FILM 3015 Digital Animation (3,3,0)This course introduces the history, language, principles, aestheticsand digital tools used in the creation of animation withinthe context of art and design. Focus is on understanding thedevelopment of animation, the mechanism of animation, and thetechniques of animation sufficient to produce projects of merit.The course is organized to maximize hands-on experience and willinclude numerous in-class exercises. Because of this, attendanceat and participation in the weekly classes is extremely importantand is considered in grading calculations.FILM 3016 Non-fiction Video Production (3,3,0) (C)The course introduces the variety and possibility of non-fictionvideo productions. It aims to illustrate how the non-fiction videoresponded to personal, social, political, and economic realities andto changes in technology and systems of distribution. Studentswill broaden and widen the perspective in the video creation. Itwill introduce all essential stages of producing a non-fiction fromgenerate idea, pre-production, production, and post-production.FILM 3017 Studies in Television (3,1,2) (E)This course is designed to acquaint students with knowledge oftelevision history, institutions and cultures and methodologies oftelevision studies. The first part of the course is an overview oftelevision, with a focus on institutions and structures of television.The second part focuses on television as a manifold cultural formand how contemporary literary, media, and cultural theorieshave redefined studies of television. The impact of television’snew trends and orders, including transnational expansionism, deregulation,and new technology will also be discussed.FILM 3025 Digital Aesthetics and Practices (3,3,0)This course provides a further study and understanding of digitaldesign principles and practices through the creative process.The learning goal will focus on the aesthetic as well as cognitivetheory and applications of visual ideas and industrial standardby different creative media. The major learning activities willbe hands-on practices in digital media and design experienceof communication and transformation such as graphic arts,multimedia design and interactive publication. Exploration ofcontent creations and media solutions in contemporary creativebusiness are expecting to be realized and delivered by students.Cross-media narrative skill and visualization techniques will berequired to achieve the creative expression and idea. In addition,exploiting different visual skill sets together with demonstrationson professional techniques will be provided to students. Aftercompleting this course, students will be able to understand thediscourse of design solutions and cultural changes in digital mediaaesthetics and practices.FILM 3026 Documentary Photography (3,2,2)This course introduces the documentary vocabulary and theorythrough examination of a series of thematic visual works, i.e.photography, video, film, and new media from historical andsociological perspective. Students will be encouraged to formtheir holistic perception and apply their formulation of visualinterpretation to their surrounding reality using photography as amedium.FILM 3027 Television Studio Production (3,3,0) (C)Prerequisite: FILM 2016 Film and Video CinematorgraphyThe course aims to introduce all essential aspects of TV studioproduction for incipient students. Students will learn techniquesof multi-camera shooting in television studio. The equipment,personnel and crew will be explained. Fundamental aestheticsof shot composition, shot variation, shot arrangement, light, useof sound and music, etc. will be instructed. Students will workas group to explore their own strengths and produce project toacquire various knowledge and techniques in television studio.FILM 3035 History and Aesthetics of Chinese (3,3,0) (C)CinemaStudents learn the general development of Chinese Cinema, themajor concepts of film aesthetics and the key idea of Chinesefilm aesthetics. They will be able to appreciate the Chinesenessin Chinese films and write about the achievements of major filmsaesthetically.FILM 3036 <strong>Hong</strong> <strong>Kong</strong> and Taiwan Cinema (3,3,0) (C)This course is designed to investigate histories, aesthetics, genres,directors and modes of production of <strong>Hong</strong> <strong>Kong</strong> and Taiwancinema. Students need to have a basic understanding of cinema asan artistic medium as well as a cultural product subject to marketeconomy and cultural policy of nation-states. Lectures focus onthe idea of cinema as a never-ending process of struggles amongfilmmakers, film languages, the film industry, official culturalagendas, the audiences, and film culture. Each class meetingconsists of screening and lectures.FILM 3037 Interactive Arts I: Visual (3,3,0)ProgrammingThis course aims to extend students’ visual literacy andapplication of creative ideas from static medium to dynamicinteractive media with the introduction of programming skillsand the relationship between codes and visual elements. In orderto harness the full potentials of the emerging dynamic media, athorough understanding of the general programming principlesand interactivity design is indispensable. However, this course isnot going to train students as programmers but prepare them withsufficient knowledge to develop and exploit the dynamic mediafor their creative endeavors. Students will learn the underlyingmechanisms of manipulating, creating and transforming visualelements using programming codes. Moreover, students willexplore the domain of generative visuals and arts through theevolutional computing concepts of iterations, recursion, randomfunction and L-system. After finishing this course, students willbe able to develop dynamic and generative visual applications forvarious domains of creative and media productions.FILM 3045 Creative Arts and Visual Strategy (3,3,0)This course introduces the art and science of persuasion:creative concepts. It outlines the criteria of effective creativecommunication, the techniques and creative process involvedand how to generate ideas from brief to creative strategy. Itgives students an overview of the creative department increative bureaus. Students will also analyse the creative
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