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africa<strong>Travel</strong> <strong>Magazine</strong>Smiling CoastThe Gambia Hosts ATA 35th CongressJourney Through West AfricaPrivately, Perfectly PembaTanzania Treasures and GemsCameroon: Africa in One CountryEthiopia 32 Page Supplement.Africa <strong>Travel</strong> <strong>Magazine</strong>


THE GAMBIA SAYS “MANY HAPPY RETURNS” TO ATA MEMBERSAfrica <strong>Travel</strong> <strong>Magazine</strong>Member: Africa <strong>Travel</strong> Association,Head Office: New York, NY, USAATA Executive Director: Edward J. BergmanPublisher’s Office: Vancouver, BC, CanadaTel. (604) 565-8752, Skype: <strong>air</strong>hitravelE-mail: <strong>air</strong>hwy@smartt.comWebsites: www.africa-ata.orgwww.<strong>air</strong><strong>highways</strong>.comEditor & Publisher: Jerry W. BirdAssociate Editors:Muguette Goufrani, French LanguageKaren B. H<strong>of</strong>fman, Based in New YorkContributors: In Print, Radio and Online.Pr<strong>of</strong>. Wolfgang Thome, Habeeb Salloum,Rick Antonson, Ogo Sow, Sandy Dhuyvetter,Mariama Ludovic de Lys, Gill Staden,Abigail Lubliner, David Cogswell, PaulKisoni, Hilu Bara, Elena Hall, Agnes Chung,Vanessa Ngango, Cam McLeay, DanielDunn.Editions: Pre and Post ATA CongressAfrica <strong>Travel</strong> and Nature Library:Big Five Regional Series, Marketing AfricaTourism Series, Best <strong>of</strong> Africa Series.Subscriptions: <strong>air</strong>hwy@smartt.comMost ATA delegates will be seeingThe Gambia up close for the firsttime. To set the stage our editorialteam decided to let this year’s hostcountry speak for itself.I am The GambiaThey call me the Smiling Coast- proud host country <strong>of</strong> the Africa<strong>Travel</strong> Association 35th AnnualCongress. I occupy a narrowarea on the GambiaRiver, surrounded bySenegal to the north, eastand south. My westernboundary along the AtlanticCoast <strong>of</strong>fers visitors some<strong>of</strong> Africa’s most beautifulbeaches with warm coastal watersand a tropical climate that is warmand humid year round. A formerBritish colony, I became independentin, 1965.As H. E. President Yahya A.J.J.Jammeh, stated recently concerningmy promising future, “We want totransform The Gambia into a trading,export oriented agriculturalAfrica <strong>Travel</strong> <strong>Magazine</strong>and manufacturing nation, thrivingon free market policies and avibrant private sector, sustainedby a well educated, trained, skilledhealthy, self reliant and enterprisingpopulation and in so doing bring t<strong>of</strong>ruition this fundamental aim andaspiration <strong>of</strong> Vision 2020.”My Ethnic RootsMany Americans know about methanks to Alex Haley’sbestseller and epic televisiondocudrama “Roots,” which tells the story<strong>of</strong> Kunta Kinte and hisancestral homeland <strong>of</strong>Juffureh. My population<strong>of</strong> 1.5 million includesthe Mande, Mandinka and Atlanticpeoples - Wol<strong>of</strong> and Fulani, who liveharmoniously in mixed communities,freely exercising their religious andcultural traditions. My people arewidely recognized for their genuinefriendliness and hospitality. WhileEnglish is the <strong>of</strong>ficial language,Wol<strong>of</strong> and Fulani are spoken intowns and Mandinka in rural areas.


We interview Hon. Baba Hamadou, Minister <strong>of</strong> Tourism, CameroonAfrica <strong>Travel</strong> <strong>Magazine</strong>:Mister Minister, what are yourimmediate and long range goalsfor tourism in Cameroon?In the area <strong>of</strong> tourism, Cameroon iscurrently pursuing a double objective:seeing that this sector participates concretelyand immediately in the implementation <strong>of</strong>the Head <strong>of</strong> State’s policy programme forhis current seven – year term <strong>of</strong> <strong>of</strong>fice, soas to meet the common goal<strong>of</strong> social well being. This iswhy my Ministry is working tosignificantly increase the number<strong>of</strong> international tourists visitingCameroon. The figure is todayestimated at about half a million.The immediate objective agreeswith the medium- range target <strong>of</strong>endowing the sector with a soundtourism policy that will be madepossible in the coming monthsthrough a Tourism Development MasterPlan. This will lead to a more rational andoptimal development and exploitation <strong>of</strong> ourpotential.The upcoming creation <strong>of</strong> a NationalTourism Board; developments now takingplace in some tourist sites, notably withinthe framework <strong>of</strong> the STEP (SustainableTourism for Eliminating Poverty)Program; the imminent launching <strong>of</strong> majorconstruction works for the investment <strong>of</strong>giant tourist complexes in Malimba-Yoyoin the Littoral and in Lobé near Kribi in theSouth are ample pro<strong>of</strong> <strong>of</strong> a brighter futurefor Cameroon’s tourism industry. As far ascooperation is concerned, we are going tocontinue with the signing <strong>of</strong> cooperationagreements in the area <strong>of</strong> tourism, notablywith China.What sets Cameroon apart fromother destinations in Westernand Central Africa? What is yourcompetitive edge?The main characteristic <strong>of</strong> Cameroon’stourist products is their diversity. Infact, thanks to its central position on theAfrican continent, Cameroon’s tourism ischaracterized by a large variety <strong>of</strong> products.Cameroon’s tourism potential is endowedwith a large range <strong>of</strong> resources stemmingfrom its landscape, and climate which giverise to flora and fauna resources among therichest in Africa.Moreover, this country harbours almost thetotality <strong>of</strong> what nature has unevenly given toother African countries. Here live more than250 ethnic groups, with exceptionally richand varied cultures and folklores. It is worthnoting that in a region like ours which isplagued with all sorts <strong>of</strong> crises; social peacethat reigns in our country is very conducivefor pr<strong>of</strong>itable tourism investments.How highly do you rate yourmembership in the Africa <strong>Travel</strong>Association and its events inAfrica and the USA?There are potential market segments in theUSA that can be exploitedfor the development <strong>of</strong> ourtourism - for example,lovers <strong>of</strong> nature, <strong>of</strong> lessdisturbed environment,and <strong>of</strong> genuine culturesand traditions. But, themost visible segment is<strong>of</strong> human and historicinterest.It is worth recalling thataccording to historians,about 30% <strong>of</strong> black slave population thatwas taken from the West Coast <strong>of</strong> Africaoriginated from the region that stretches fromCameroon to the Niger Delta. Probability istherefore high that an important segment <strong>of</strong>African Americans hailed from Cameroonianfamilies, as is the case with Nate Parker,who, according to recent information, willvisit Cameroon where his roots are said to befound in the Tikar region.This accounts for: Cameroon’s adhesionto ATA in 1986; the organization <strong>of</strong> twoannual congresses (1987 and 2004) and<strong>of</strong> one symposium on ecotourism in 2001in Cameroon; the creation <strong>of</strong> an ATAChapter; the creation <strong>of</strong> a National ScientificCommittee on Cultural Tourism Project“The Slave Route” and more recently therepresentation <strong>of</strong> Cameroon Head <strong>of</strong> StateH.E. Paul BIYA at the 4 th Forum <strong>of</strong> AfricanHeads <strong>of</strong> State on Tourism organized By ATAlast September in New York alongside theGeneral assembly <strong>of</strong> the United Nations.As far as ATA events in Africa and the USAare concerned, they have been witnessingfor the past years both a quantitative andqualitative evolution. The project for theelaboration <strong>of</strong> a five-year plan <strong>of</strong> ATA’sactivities could be a good thing likely to helpthis organization be more at the service <strong>of</strong>its members and development <strong>of</strong> tourism inAfrica.What are your priorities for theimprovement to the tourisminfrastructures?To improve tourism infrastructures inCameroon, certain number <strong>of</strong> activities hasAfrica <strong>Travel</strong> <strong>Magazine</strong>been undertaken, notably:1- On going leasing procedure <strong>of</strong> Stateownedhotels. To that effect, a publicinternational call for the manifestation <strong>of</strong>interest was launched and the deadline forsubmission <strong>of</strong> tender files is 24 May 2010;2- Many tourist sites have been studied andare soon going to be developed within theframework <strong>of</strong> ecotourism development inCameroon. It is the case with the EBOGOtourist site in the Centre Region and LakeAWING in the North- West Region whichare STEP projects (Sustainable Tourism forEliminating Poverty)3- Improving upon the quality <strong>of</strong> servicein lodging establishments through the ongoing campaigns on classification and reclassification.4- Training and sensitization campaignsgeared towards private operators throughthe organization <strong>of</strong> seminars on quality.What results do you expectfrom the Africa TourismCommission meeting this May?The UNWTO Africa Commission isholding its 50th meeting from 17 to 19May 2010 in Algiers in Algeria.This meeting is coming after the 18thsession <strong>of</strong> the General assembly <strong>of</strong> theWorld Tourism Organization held lastOctober in Astana in Kazakhstan andwhose resolutions marked more thanever before, the determination and thecapacity <strong>of</strong> its members to make tourism anessential tool for job creation and economicrecovery. In my capacity as Ch<strong>air</strong>man <strong>of</strong>the UNWTO Commission for Africa, andconsidering the positive results achievedby this region as far as internationaltourist arrivals since the beginning <strong>of</strong> theeconomic and financial crisis <strong>of</strong> 2008 areconcerned, our wish is to see our countriesimplement the resolutions mentionedabove, namely the ones relating to “theroad map to recovery “and the Declaration<strong>of</strong> tourist movements”. This will help tomaximize the fallouts <strong>of</strong> tourist activitiesin our countries. The World Football Cupto be organized in South Africa and thecelebration <strong>of</strong> the fiftieth anniversary <strong>of</strong> theindependence <strong>of</strong> most African countrieswill obviously contribute to it.Cameroon Ministry <strong>of</strong> TourismTel:, +237 222-4411, Fax:, +237 222-1295.B.P. 266 Yaoundé 237 CameroonVisit www.africa-ata.org/cameroon.htm


Elevated and crafted along an idyllic island beach, The Manta Resort <strong>of</strong>fers privacy,romance, adventure, and water sports on East Africa’s finest island sanctuary: www.themantaresort.comAfrica <strong>Travel</strong> <strong>Magazine</strong>


THE MANTA RESORT, PEMBA ISLAND, ZANZIBARThe Manta Resort has gone througha major facelift, with new guest rooms andpublic areas. At the heart <strong>of</strong> the resort youwill find Oxygene Pemba, a PADI 5 star DiveCenter, <strong>of</strong>fering a combination <strong>of</strong> diving,snorkel- ling, fishing and water sports.• In the front there willnow be six SeafrontVillas, dedicated tocomfort and romance.The honeymoon marketas well as guests thatdemand elevated levels<strong>of</strong> service is a growingsegment <strong>of</strong> business.• Air conditioned, largebathrooms, private seaside verandahs - all thetrimmings.• The brand new Villageare ten cottages nicely set in the gardens withwooden floors, mosquito net covered king sizebeds, lamu screen floored en-suite bath rooms,European Sales OfficeMatthew SausPhone (Sweden): +46 704 92 66 18E-mail: sales @resort360.seAddress: Stora gatan 1b, 722 12 Vasteras SwedenTanzanian Sales OfficeResort ManagementPhone (Tanzania): +255 776 718 852E-mail: sales@resort360.seAfrica <strong>Travel</strong> <strong>Magazine</strong>and a makuti-thatched veranda – all with viewsoverlooking the Pemba channel.• The sea side Kipepeo Spa <strong>of</strong>fers all customerssoothing massage treatments that have become anexpected service in boutique lodges.•A watersports centre, a swimming pool, and abeach lounge willform the hub <strong>of</strong> theclients’ social lifeduring the day.• Dining facilitieshave been increased,as well as the mainbar and loungerelaxing area,overlooking theamazing views <strong>of</strong> thePemba channel. TheManta Resort has thepotential to becomethe most unique ocean product in the <strong>world</strong>.The Manta ResortPemba Island, Tanzaniawww.themantaresort.com+254 (0) 41471771/2,info@themantaresort.comCoastal Aviation: safari@coastal.ccTanzania Tourist Board:ttb@ud.co.tzTanzania National Parks (Tanapa)info@tanzaniaparks.comFestival <strong>of</strong> Dhow Countries: www.ziff.or.tz


Tanzania promotes Treasures <strong>of</strong> theNorth, Gems <strong>of</strong> the South and WestHon. Shamsa Mwangunga, Minister <strong>of</strong>Natural Resources and Tourism andPresident, Africa <strong>Travel</strong> AssociationDear <strong>Travel</strong> Agents, In this special ATACongress edition <strong>of</strong> Africa <strong>Travel</strong> <strong>Magazine</strong>,we want to take this opportunity to introduceyou to a part <strong>of</strong> Tanzania few people knowabout, the Gems <strong>of</strong> the South – RuahaNational Park, the Selous Game Reserve,Pangani, Tanga and Songea. Even if you havenot yet been to Tanzania, most <strong>of</strong> you arefamiliar with some <strong>of</strong> our famous icons andWorld Heritage sites, Kilimanjaro, the tallestmountain in Africa, Serengeti National Park,famous for the great wildebeests migration,as well as the Ngorongoro Crater, which is<strong>of</strong>ten called the 8 th Wonder <strong>of</strong> the World.But in the south, with fewer tourists, theexperience is different, some say even moreauthentic. Ruaha National Park is now thelargest park in East Africa and the secondlargest national park in all <strong>of</strong> Africa. TheSelous Game Reserve is the largest in the<strong>world</strong>. Now, as the <strong>air</strong> connections betweenNorth and South expand with CoastalAviation <strong>of</strong>fering scheduled flights betweenthe Serengeti and Ruaha National Parksstarting June 2010, and as the choice <strong>of</strong>accommodation increase in the South, yourclients can have a diversified safari experienceall in one destination – Tanzania. Let us alsonot forget the opportunities for total relaxationon the miles <strong>of</strong> white sandy beaches alongthe Indian Ocean. Marine parks, water sportsand <strong>world</strong> class diving sites are found <strong>of</strong>fthe shores <strong>of</strong> mainland Tanzania, its coastalislands like Mafia, as well as on the exoticspice islands <strong>of</strong> Zanzibar. The most frequentlyheard comment from first time visitors toTanzania is “I came for the wildlife, but tookhome the memories <strong>of</strong> the warm hospitality<strong>of</strong> the people.” Tanzania’s Cultural TourismProgram, Visit the People, which currentlycomprises 26 villages in the North, <strong>of</strong>fersvisitors a rare opportunity to meet the localpeople and participate in a diverse range<strong>of</strong> daily activities such as cooking, fishingand making handicrafts We look forwardto saying Karibuni Tanzania (welcome toTanzania) to you and your clients.TREASURES OF THE NORTH,GEMS OF THE SOUTHTanzania, the largest country in East Africa,is focused on wildlife conservation andsustainable tourism, with approximately 28% <strong>of</strong> the land protected by the Government.It boasts 15 National Parks and 32 gamereserves. It is the home <strong>of</strong> the tallestmountain in Africa, the legendary Mt.Kilimanjaro; The Serengeti, named inOctober, 2006, the New 7th Wonder <strong>of</strong> theWorld by USA Today and Good MorningAmerica; the <strong>world</strong> acclaimed NgorongoroCrater, <strong>of</strong>ten called the 8th Wonder <strong>of</strong>the World; Olduvai Gorge, the cradle <strong>of</strong>mankind: the Selous, the <strong>world</strong>’s largestgame reserve; Ruaha, now the secondlargest National Park in Africa; the spiceislands <strong>of</strong> Zanzibar; and seven UNESCOWorld Heritage Sites. Most important forvisitors, the Tanzanian people are warm andfriendly, speak English, which together withKiswahili, are the two <strong>of</strong>ficial languages;and the country is an oasis <strong>of</strong> peace andstability with a democratically elected andstable government.TREASURES OF THE NORTHTanzania is most famous for the icons <strong>of</strong>what is known as the Northern Circuit.Arusha, the Safari capital <strong>of</strong> Tanzania,is the jumping <strong>of</strong>f point for the North.International flights to Arusha fly intoKilimanjaro Airport, most domestic andsafari flights are from Arusha Airport.Ngorongoro CraterA visit to the <strong>world</strong> renowned NgorongoroCrater is an integral part <strong>of</strong> any first timeSafari to Tanzania. But too <strong>of</strong>ten it is justan overnight, where visitors only cometo see the Ngorongoro Crater, which infact is only one <strong>of</strong> eight craters, and missthe excitement and diversity <strong>of</strong> the entireNgorongoro Conservation Area. There is somuch to experience beyond the NgorongoroCrater that we encourage visitors toincorporate at least two or three night staysin the NCA. It is one <strong>of</strong> the World’s mostunique ecosystems because it is the onlyconservation area where man and wildlifeco-exist in harmony and one <strong>of</strong> the reasonsthat NCA was accorded the status <strong>of</strong> aWorld Heritage Sites and listed as one <strong>of</strong>Africa <strong>Travel</strong> <strong>Magazine</strong>the International Biosphere Reserve by theUNESCO’s Man and Biosphere ReserveProgram.Kilimanjaro – “The Ro<strong>of</strong> <strong>of</strong>Africa”Kilimanjaro is the highest mountain inAfrica. The ultimate in adventure travel,scaling the peak <strong>of</strong> Mount Kilimanjaro isa heavy challenge, more from the rigors <strong>of</strong>altitude than the actual difficulty <strong>of</strong> the hikeitself. The climb, which takes on averagefive days, takes hikers through thick forestsand alpine grasslands, desolate rockface andbrilliant white glaciers.Serengeti National ParkSerengeti National Park is easily Tanzania’slargest and most famous park because <strong>of</strong> theannual animal migration <strong>of</strong> over one millionand a half white bearded wildebeest andzebras; it has 5,700 square miles <strong>of</strong> protectedarea. Large prides <strong>of</strong> lions laze easily in thelong grasses, plentiful families <strong>of</strong> elephantsfeed on acacia bark and trump to each otheracross the plains, and giraffes, gazelles,monkeys, eland, and the whole range <strong>of</strong>African wildlife is in awe-inspiring numbers.One <strong>of</strong> the highlights <strong>of</strong> the SerengetiNational Park is the opportunity to take ahot-<strong>air</strong> balloon safari, organized by SerengetiBalloon Safaris. The journey takes <strong>of</strong>f flyinglow over the plains as the sun comes up andturns the grasslands from blue to gold. Afterlanding, guests have a champagne breakfastcomplete with crystal glasses and whitelinen tablecloths in the middle <strong>of</strong> the Africanbush, as zebra and antelope graze nearby.GEMS OF THE SOUTHCome discover the wonders <strong>of</strong> Tanzania’sSouthern Circuit! The sheer vastness <strong>of</strong>southern Tanzania, still undiscovered bymany, makes for some spectacular gameviewing and opportunities <strong>of</strong>f the beatentrack. Dar es Salaam, the commercialcapital <strong>of</strong> Tanzania, is the jumping <strong>of</strong>f pointfor the South.Ruaha National ParkRuaha, which boasts 10,000 elephants,the largest population <strong>of</strong> any East Africannational park, protects a vast tract <strong>of</strong>the rugged semi-arid bush country thatcharacterizes central Tanzania. Its lifebloodis the Great Ruaha River which coursesalong the Eastern boundary <strong>of</strong> the park. Afine network <strong>of</strong> game-viewing roads follows


follows the Great Ruaha and its seasonaltributaries, where, during the dry season,impala, waterbuck and other antelopes risktheir life for a sip <strong>of</strong> life sustaining water.The risk is considerable with prides <strong>of</strong> 20plus lions lording over the savannah, thecheetahs that stalk the <strong>open</strong> grassland andthe leopards that lurk in tangled riversidethickets. Ruaha is also home to over 450bird species and now includes the IhefuWetland, the natural water reservoir for theGreat Ruaha River.The Selous Game ReserveThe Selous Game Reserve is Africa’s largestgame reserve and covers more than 5%<strong>of</strong> Tanzania’s total area. Its rivers, hills,and plains are home to roaming elephantpopulations, the area’s famous wild dogs,and some <strong>of</strong> the last black rhino left in theregion. Due to its natural diversity anduntouched state, the Selous Game Reservewas proclaimed a World Heritage Site in1988 and today continues to live up to itsesteemed status. The Selous <strong>of</strong>fer touriststhe added attractions <strong>of</strong> boating safaris onthe Rufiji River and walking safaris.Katavi National ParkIsolated, untrammelled and seldom visited,Katavi is a true wilderness, providing thefew intrepid souls who make it there witha thrilling taste <strong>of</strong> Africa as it must havebeen a century ago. Tanzania’s third largestnational park, it lies in the remote southwest<strong>of</strong> the country, within a truncated arm <strong>of</strong> theRift Valley that terminates in the shallow,brooding expanse <strong>of</strong> Lake Rukwa.Saadani National ParkSaadani is where the beach meets the bush.Located on the Indian Ocean beachfront, itis the only marine/bush national park in EastAfrica. The beach possesses all the attributesthat make Tanzania’s tropical coastline andislands so popular with sun-worshippers.Yet it is also the one place where those idlehours <strong>of</strong> sunbathing might be interrupted byan elephant strolling past, or a lion comingto drink at the nearby waterhole! About athree hour drive from Dar es Salaam, it isalso a popular day trip from beach resortsscattered along Tanzania’s northern coast.Mbeya RegionThe city <strong>of</strong> Mbeya, near the Zambian borderdeep in the southernhighlands, is themajor agriculturalcapital in thecountry’s southwestregion. TheMbeya mountainrange lies to thenorth, and the Porotomountain range liesto the south-east.Lake Nyasa, thatserves as a boundaryfor Tanzania andMalawi, is amongthe leading touristattractions in thesouthern highlands.The 800-metre deeplake and shore-line<strong>of</strong>fer pristine beachesfor water sports andsun bathing. The lakeis the third largestbody <strong>of</strong> waterbordering Tanzania,500 kilometres longand 50 kilometreswide. From theLake Nyasa Shores,are the UporotoRanges, Kipengereand Livingstonemountain rangesand the Rift Valleyfeatures; all <strong>of</strong>Africa <strong>Travel</strong> <strong>Magazine</strong>which the Tanzania Tourist Board (TTB)and the Tourism Division in the ministry<strong>of</strong> Natural Resources and Tourism haveidentified for development and marketing.At the Chimala and Matamba escarpments,a road with 52 h<strong>air</strong>-pin bends (sharpcorners) has been constructed and <strong>of</strong>fersa thrilling, panoramic and breathtakingdrive as it snakes through nine kilometers <strong>of</strong>spectacular waterfalls.SongeaSongea town in Ruvuma region has beendeclared a historical tourist site in southernhighlands <strong>of</strong> Tanzania. Ruvuma region hasbeen identified for its rich tourist attractions,mainly cultural heritage, historical sitesand scenery. Among such attractions arethe Matongo Forest Reserve, Luhira GameReserve, the German Boma, originallybuilt in Songea town in 1902 and the MajiMaji warriors hanging place. Since the end<strong>of</strong> infamous Maji Maji rebellion in 1906,a festival to commemorate the Maji Majiheroes hung in Songea takes place everyFebruary. The new Maji Maji MemorialMuseum was inaugurated during the 2010Songea Festival .WEBISCO BLACKHISTORY WEEK FAMTRIP TO NIGERIAOSUN FESTIVAL:webiscoblackhistorymonth.orgAUGUST 22 - SEPTEMBER 6, 2010VENUE: LAGOS-OSUN/OSOGBO-ILEIFE-IDANRE HILLS(EKITI),IKOGOSI (ONDO STATE), KOGI-LOKOJA(Where Slavery wasabolished).ABIA(AROCHUKWUSLAVE DEPOT), AKWA IBOM(Flatplatforms where slaves were loaded).COME TO YOUR ROOTS IN THEEVERGREEN LAND OF CULTUREAND TOURISMBe there! Don’t miss this!CONTACT:CHIEF MARGARETBOLANLE FABIYI(Rev. Mrs)Member International Board<strong>of</strong> Directors, Africa <strong>Travel</strong>Association (ATA)President Webisco/ WiftwetnP.O.Box 4313, 7 AdelabuClose, Surulre, Lagos, Nigeria, E- mail:webiscocare@yahoo.comwebiscoblackhistorymonth.org.


Doug Pitt, Tanzania’s GoodwillAmbassador in the USAby Karen B. H<strong>of</strong>fmanPresident Jakaya Mrisho Kikwete, President <strong>of</strong> the UnitedRepublic <strong>of</strong> Tanzania, presents a Makonde carving to Doug Pitt,the newly appointed Goodwill Ambassador <strong>of</strong> Tanzania in theUS. “Also present were Julius Kibebe, Personal Assistant toHon. Mwangunga; Amant Macha, Marketing Director, TTB; andKaren H<strong>of</strong>fman, TTB USA-The Honorable Shamsa S Mwanguna, Tanzania’s Minister<strong>of</strong> Natural Resources and Tourism, makes a presentation toDoug Pitt and his wife Lisa Pitt on the occasion <strong>of</strong> the appointment<strong>of</strong> Doug Pitt as Tanzania’s Goodwill Ambassadorin the US.H.E. Jakaya Mrisho Kikwete, President <strong>of</strong> the United Republic<strong>of</strong> Tanzania, appointed Doug Pitt as Tanzania’s GoodwillAmbassador in the US at a special ceremony on April 19, atNew York’s Plaza Athene Hotel. Among the Tanzanian <strong>of</strong>ficialsjoining the President to honor Mr. Pitt were Hon. ShamsaS. Mwangunga, Minister <strong>of</strong> Natural Resources & Tourism,Hon. Jumanne Maghembe, Minister for Education andVocational Training, H.E. Ambassador Ombeni Sefue, TanzaniaAmbassador to the US, and H.E. Dr. Augustine Mahiga,Tanzania’s Permanent Representative to the UN. In makingthe announcement, President Kikwete said Mr. Pitt’s missionas Tanzania’s Goodwill Ambassador would be “to promotetourism and other developmental and humanitarian causes.”Pitt played a key role in TanzaniaHon. Mwangunga said that Mr. Pitt was already well knownin Tanzania for his passion and commitment to the countryand in making a difference in people’s lives. “Doug Pitt hasplayed a significant role in achieving improved outcomesin education, clean water, technology advancement andhealth. His numerous projects have been a source <strong>of</strong> hopeand happiness for many Tanzanians including school children,people with disabilities, women and the elderly. His on-goinginitiative in agriculture has had an enormous impact in therenewed growth <strong>of</strong> cocoa production, among other crops inTanzania. Pitt’s work as a photo journalist has already madean impact on the promotion <strong>of</strong> the country in the US.” TheMinister added “As our Goodwill Ambassador, Doug Pitt willcontinue to strengthen the friendship and cooperation <strong>of</strong> thePeople <strong>of</strong> our two Countries, the United States <strong>of</strong> America andTanzania. Doug is a director <strong>of</strong> Africa 6000 Internationaland is involved with WorldServe International. For10 Africa <strong>Travel</strong> <strong>Magazine</strong>


Visit Tanzania before and after the FIFA World Cup, for your once in a lifetime experience<strong>of</strong> the <strong>world</strong>’s natural wonders.We conserve these National Parks for you ...For more information please visit the website belowTanzania National Parks, TANAPA Building, Dodoma RoadP.O. Box 3134, Arusha, Tanzania, Tel: +255 27 2503471 Fax: +255 27 2508216info@tanzaniaparks.comwww.tanzaniaparks.comAfrica <strong>Travel</strong> <strong>Magazine</strong>11


The Africa <strong>Travel</strong> and Nature LibraryEditions Showcase Big 5 Regionsby Jerry W. Bird, EditorAuthor <strong>of</strong> “I am AfricaPart <strong>of</strong> the Africa <strong>Travel</strong> and NatureLibraryThis brief issue salutes the Africa<strong>Travel</strong> Association’s 35th AnnualCongress and our <strong>magazine</strong>’s 15thyear as the positive voice <strong>of</strong> Africa<strong>Travel</strong>, Trade and Tourism <strong>world</strong>wide.It also marks the ATA’s happyreturn to The Gambia after 26 years.What else? It introduces a library <strong>of</strong>marketing and learning resources forthe travel trade - in print and enhancedelectronic format. The projectis based on a “Nature Library” Ideveloped years ago for a Canadiangovernment client. As the new seriesis introduced <strong>world</strong>wide we expecteven greater success than the original.Over 24 editions are in progress,the first in the group are Africa’s Big5 Regional Yearbooks:Western Africa EditionThis issue, being launched in June, pr<strong>of</strong>iles17 countries, from Mauritania to Nigeriaand provides an illustrated showcase andcommentary on the The Gambia and ATA35th Annual Congress. Thanks to specialpermission are including an entire chapterfrom “To Timbuktu for a H<strong>air</strong>cut: A Journeythrough West Africa” by Rick Antonson<strong>of</strong> Vancouver- with customized tours<strong>of</strong> the areas described so effectively inRick’s book. Read the glowing commentson his work in this bulletin.Northern Africa EditionThis issue pr<strong>of</strong>iles 7 countries, from WesternSahara to Egypt and Sudan. Followingthe ATA 34th Congress in C<strong>air</strong>o, Egypt anda Nile Cruise from Aswan to Luxor, we devotedthe balance <strong>of</strong> 2009 creating the Africa<strong>Travel</strong> and Nature Library, from a villanear Essaouira, Morocco. From here weexplored many tourism areas not coveredin our earlier visits during ATA EcotourismSymposia in Marrakech and Fes.Eastern Africa EditionThis, our largest edition pr<strong>of</strong>iles 19 countries,from Eritrea to Madagascar and theexotic islands <strong>of</strong> the Indian Ocean. It alsoincludes personal interviews with tourismsuperstars, such as President Jakaya Kikwete,and Tourism Minister Shamsa Mwangunga<strong>of</strong> Tanzania, who participated in theAfrica <strong>Travel</strong> Association’s USA-AfricaForum at New York University.Southern Africa EditionThis issue pr<strong>of</strong>iles 5 countries, fromNamibia to Swaziland. With South Africahosting the 2010 World Cup, our recapwill feature the host cities, their magnicentnew stadia, new tourism attractionsand photos <strong>of</strong> the football finals. Sendyour stories <strong>of</strong> activities during the gamesto <strong>air</strong>hwy@smartt.comCentral Africa EditionThis issue pr<strong>of</strong>iles 9 countries, from Chadto Angola, which we describe as the “land<strong>of</strong> diamonds” in one <strong>of</strong> our feature stories.Having traveled extensively in Cameroon,our writers expand their commentary onthe cultural attractions and potential <strong>of</strong>“Africa in One Country.” On the agendaare further in-depth interviews with Hon.Baba Amadou, Minister <strong>of</strong> Tourism.Venues EditionDuring our 15 year partnership with theAfrica <strong>Travel</strong> Association, AssociateEditors Muguette Goufrani, Karen H<strong>of</strong>fmanand I have participated in dozens <strong>of</strong>successful events, developing sound partnershipswith travel show management.We plan to do the same with CulturalFestivals in Africa and the African Diaspora.Recent venues in the USA, Canada,Africa, Europeº and Asia are showcasedin our Global Venues Edition - a testamentto the power and lasting benefits <strong>of</strong>face-to-face marketing and networking.To advertise or subscribe to the editionson this page and others to be announced,e-mail <strong>air</strong>hwy@smartt.com and visitwww.africa-ata.org/mag.htm12 Africa <strong>Travel</strong> <strong>Magazine</strong>


Golden Tulip Kumasi City, GhanaRain Tree Street, P.O. Box KS 5191, Kumasi, GhanaTel. +233 51 83777 . +233 51 83711 . E-mail: jackie.senoo@goldentulipkumasicity.comwww.goldentulipkumasicity.com . www.goldentulip.com/rssIshema HotelMUSANZE, RWANDAVanessa E.Nuwera Ngango (Mrs.)General Manager, Ishema Hotel.P. O. Box 26, Musanze - RwandaGeneral Manager:+250 (0783) 641 111,nuwerav@hotmail.comBooking line: +250 546856email;ishema_hotel@hotmail.comwww.africa-ata.org/rw_ishema.htm .www.shyiradiocese.org.rw/wledgeableECOTOURISM travel with BlueMen <strong>of</strong> Morocco Include HavenLa Chance Desert Hotel . www.haven-la-chance-desert-hotel-merzouga.comAfrica <strong>Travel</strong> <strong>Magazine</strong>13


“A Journey Through West Africa.”Our Post CongressEditionswill includeselected chaptersfrom the newtravel book ...“To Timbuktufor a H<strong>air</strong>cut: AJourney throughWest Africa,”created by AuthorRick Antonson, CEO <strong>of</strong> TourismVancouver and a leader in our industry.His outstanding book is availablefrom www.amazon.ca and www.chapters.indigo.ca These unique andtimely book selections will be appearingin our Western Africa Yearbookand Global Venues Editions <strong>of</strong> Africa<strong>Travel</strong> <strong>Magazine</strong> - first as enhanceddigital issues and later in printedformat. To celebrate this innovativeproject, escorted West African toursinspired by Rick Antonson’s bookwill begin following the Africa<strong>Travel</strong> Association’s 35th AnnualCongress in Banjul, TheGambia. Hosted by ATA touroperator member MariamaLudovic de Lys <strong>of</strong> Bamako,the tours are detailed in comingissues andon Africa <strong>Travel</strong><strong>Magazine</strong>’s Website- www.africaata.org/wa_tours.htmHere is a briefexcerpt about thepriceless TimbuktuManuscripts(right)“Endangered, too,are the rarest <strong>of</strong>writings; pieces<strong>of</strong> history onpaper that formone <strong>of</strong> the <strong>world</strong>’s great treasures, theTimbuktu manuscripts. Many crumbleat the touch <strong>of</strong> a well-meaning hand;others wither simply because <strong>of</strong> theirexposure to <strong>air</strong>. Without them, wewill know immeasurably less abouta glorious time for Africa, some sixhundred years ago.The manuscriptsprovide a portrait <strong>of</strong>life, <strong>of</strong> religion andscience, <strong>of</strong> law andarchitecture, and <strong>of</strong>a society that thrivedlike none other at thattime. Before leavingon my journey, whileresearching Timbuktu’sfourteenth-centuryhistory and itsextensive libraries, Iwas disheartened toread about thousands“The remarkable comination <strong>of</strong> Rick Antonson exploring theancient mysteries <strong>of</strong> Timbuktu, matched with the rich culture <strong>of</strong>Mali he captures so well makes it a page-turner from start to finish.”Jerry W. Bird, Editor, Africa <strong>Travel</strong> <strong>Magazine</strong>14 Africa <strong>Travel</strong> <strong>Magazine</strong>


Historically rich, remote, and once unimaginablydangerous for foreign travellers, Timbuktustill teases with “Find me if you can.” RickAntonson, an internationally respected tourismexecutive, coaxes the reader with charm andknowledge into joining his personal quest inWest Africa.As Antonson travels in Senegal and Mali bytrain, four-wheel drive, river pinasse, camel,and foot, he tells <strong>of</strong> fourteenth-century legends,nineteenth-century explorers, and today’sendangered existence <strong>of</strong> Timbuktu’s 700,000ancient manuscripts in what scholars havedescribed as the most important archaeologicaldiscovery since the Dead Sea Scrolls.Think Eric Newby’s A Short Walk in the HinduKush or Redmond O’Hanlon’s Into the Heart <strong>of</strong>Borneo and you begin to see what kind <strong>of</strong> writerRick Antonson is. To Timbuktu for a H<strong>air</strong>cutcombines wry humour with shrewd observationto deliver an armch<strong>air</strong> experience that will lingerin the mind long after the last page is read.Over the centuries, ignorance has impeded thepreservation <strong>of</strong> the 700,000 Timbuktu manuscripts.A continued lack <strong>of</strong> awareness facilitatestheir slow disappearance — the loss <strong>of</strong>history’s book one page at a time. Without thesepaper treasures we will know immeasurably lessabout a glorious time for Africa some six hundredyears ago.Literally, it is a race against time to save theseirreplaceable riches, which in this book aredescribed as “Islamic pamphlets covered withsand … scholarly pages a phase away fromdust.” A portion <strong>of</strong> the author’s royalties fromTo Timbuktu for a H<strong>air</strong>cut will be donated tothe Timbuktu Educational Foundation to assistits Preserve-a-Manuscript Campaign.“Come and Joinour CustomizedTours <strong>of</strong> ExoticWest Africa.”Come fly to Timbuktu and back again!Our Mali-based company specializes inCultural and Adventure programs inMali, Senegal, Gambia, Burkina, Togo,Niger, Benin and Ghana.Owner-guided tours by MariamaLudovic de Lys trace the history andmystery <strong>of</strong> West Africa - <strong>of</strong>fering experiences<strong>of</strong> a lifetime!West Africa ToursBako - Djicoroni ACI BP E1642Bamako / MaliTel: (221) 77 510 15 58 or (223) 20 288157Fax: (223) 20 28 52 32E-Mai: mariamaludovic@yahoo.comwww.touringmali.comAfrica <strong>Travel</strong> <strong>Magazine</strong>15


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