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Press Release
Volkswagen hands over 600 Polos to LR
� 1,800 guests celebrated the car handover in the car city Wolfsburg
� Over 4,000 ‘LR Polos’ on German roads
Press contact:
LR Health & Beauty Systems GmbH
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de
Maria Kaufmann
Manager Corporate Communications
Tel. +49 (0) 2382 7060-570
Fax: +49 (0) 2382 7060-179
E-mail m.kaufmann@lrworld.com
Wolfsburg/ Ahlen, 17 September 2011 It is the success story of the sporty little black number carrying the
great green Aloe Vera imprint: the LR Polo logo.
The direct sales enterprises LR Health & Beauty Systems entered into a partnership with the automotive
manufacturer Volkswagen in 2008 and expanded its car plan to include the compact ‘VW Polo’.
6,000 small compacts have since left the assembly line, over 4,000 of which were Polos destined for the
German market. No-one could have expected such extraordinary figures: The VW Polo is extremely popular
with our young sales partners and management trainees. Our excellent cooperation with VW over many
years has been a success from day one,” said Dr. Jens M. Abend, CEO of LR Health & Beauty Systems
about the record-breaking handover in the car city.
Germany’s Volkswaqen sales manager Werner Eichhorn elaborated further: „Since the start of our
cooperation with LR Health & Beauty Systems in 2008, they have become one of Volkswagen’s key clients in
Germany. The handover of 600 Volkswagen Polos in the customer centre in the car city Wolfsburg highlights
our close and cooperative partnership”.
On Saturday 17 September, LR Health & Beauty Systems, VW's key customer, celebrated the delivery of 600
Volkswagen Polos as part of a big automotive handover in the car city Wolfsburg: From 7.00 am in the
morning until 6.30 pm, 600 keys were handed over to happy new car owners. Dr. Jens M. Abend and
Manfred Wagner, LR Managing Director Germany, Austria and Switzerland, together with Olaf Ansorge,
Director of Customer Management in the car city/Director of WA Sales for Germany's Volkswagen sales, and
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Francesco Forte, Director for the Central Region of Germany’s Volkswagen sales welcomed the 1,800 invited
guests between 12 pm and 1.00 pm..
Also representing Volkswagen were Oliver Wessel, Manager of Volkswagen Navarra from Spain and Uwe
Scholz, Sales Director for Volkswagen Leasing’s key clients. Christoph Maaßen, Managing Director of VW-
Autohaus Potthoff in Hamm, responsible for service, dealing, sales and consulting.
In 2008 LR had already handed over its first 500 LR Polos under the motto “Germany drives LR”, thereby
breaking the Guinness World Record with the greatest automotive mosaic.
LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and
beauty products, is represented in 32 countries and with 300,000 independent sales partners, LR is one of
the leading global players in the industry. Its mainstays of success include products with German quality
standard, a unique car plan, a fair and transparent marketing plan as well as the cooperation with celebrities
like Bruce Willis, Heidi Klum, Leona Lewis, the Desperate Housewives, Michael Schumacher, Boris Becker
and Marcus Schenkenberg. The company attaches particular importance to educating and training managers,
which is conducted at its own academy. LR is also a member of the following associations: Verband der
Vertriebsfirmen Kosmetischer Erzeugnisse e.V. (VKE) [German cosmetics distributors and marketing
association], Bundesverband deutscher Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren,
Nahrungs-ergänzungsmittel und Körperpflegemittel e.V. (BDHI), [Association of German industrial and
trading firms for pharmaceuticals, health care products, food supplements and personal hygiene products],
Industrieverband Körperpflege und Waschmittel (IKW) [German Cosmetic, Toiletry, Perfumery and Detergent
Association]. LR is TÜV-certified according to ISO 9001-2008.
LR Health & Beauty Systems GmbH
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de
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