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Franke Kitchen Systems<br />

New Eisinger Techno Line, with clean geometrical styling<br />

Kitchen aesthetics in harmony with the architecture<br />

With its straight minimalist design, the new built-in kitchens incorporate the spirit of the time, with its global<br />

emphasis on clear, geometrical and aesthetic styling. Distinguished yet comfortable – high-grade yet easy-care.<br />

André Rudolf, Product Manager at Eisinger, puts it this<br />

way: "For us, design is not an end in itself, it is what<br />

we do. For years we have been tracking trends in architecture<br />

and design and applying them to kitchen products.<br />

The new Techno Line is a case in point."<br />

The exclusive design of this new range of sinks and<br />

worktops is remarkable principally for its love of distinctive,<br />

expressive details. Such as the tight 5mm<br />

radius emphasizing the stringent character of its lines<br />

whilst remaining easy to clean – unlike sinks with<br />

zero radius.<br />

New tap puts sink<br />

in its best light<br />

Light plays an increasingly important role in the<br />

modern kitchen. It has become a key design feature,<br />

as well as lighting the spaces and work-surfaces.<br />

Because light can make a room inviting, and if skilfully<br />

deployed, can create the right atmosphere in the<br />

kitchen of an evening.<br />

So light is the feature that has made the elegant new<br />

Franke single-lever mixer tap from the Belaqua range<br />

the object of attention. Fine LED lights are integrated in<br />

the spout of this stylish new tap, creating a fascinating<br />

light effect around the sink. One touch of the button<br />

creates an interesting and relaxed working atmosphere,<br />

as well as lighting up the working area. To make sure<br />

there are no slugs in the lettuce!<br />

The other eye-catcher is the new square strainer basket<br />

valves that ideally complement the new bowl geometry.<br />

Then there is the new elegantly concealed and remarkably<br />

hygienic overflow valve – an innovation that<br />

recently earned Eisinger one of the internationally<br />

renowned Red Dot Design Awards 2007.<br />

An extravagant selection of complete sink module<br />

variants perfectly complements the new Techno Line<br />

product range. These modules can be combined with<br />

other Eisinger lines as desired – for example with the<br />

Pure Line or Square Line sinks.<br />

The new Franke entry-level export hit<br />

All in One: new sink with global career prospects<br />

The impulse behind the new "All in One" export concept was to develop a sink to delight customers everywhere,<br />

that could be successfully marketed worldwide.<br />

The global picture is that mainly low-cost sinks have<br />

mass sales potential in most markets.<br />

The new sink needed an attractive price and a timeless<br />

modern and functional design, able to satisfy differing<br />

customer desires and needs in different regions.<br />

To make working conditions as efficient as possible,<br />

the sink has a generous bowl and practical fittings,<br />

such as a fixable cutting board, a functional tap with<br />

a high spout, a dish rack and the built-in draining<br />

bowl basket. Designed for quick and easy DIY installation,<br />

and of course all materials and workmanship of<br />

the accustomed, reliable Franke quality.<br />

By the beginning of August, everything was ready to<br />

ship the first "All in One" complete "Galley" sink sets.<br />

And for a kitchen environment with a unique and unmistakable<br />

character we recommend the new solid<br />

stainless steel Techno Line worktops. Precision<br />

designed to the millimetre, and perfectly fitted, that's<br />

what makes dream kitchens come true.<br />

The dealer is also issued with a complete marketing<br />

pack to ensure the sink is successfully marketed. Posters,<br />

display stands, flyers and a video help to convey<br />

the neat concept quickly to potential customers, and<br />

to clinch the sale.<br />

This reversible new sink set also gives the dealer an<br />

attractive entry-level model in the range that is simple<br />

and cost-effective to store – thanks to the practical<br />

stacking boxes – and addresses a broad target group<br />

without incurring installation costs. From singles<br />

households to young families and holiday home<br />

owners, for example.<br />

An idea whose time has come.

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