La Quinta Cliffhouse to Host... - La Quinta Chamber of Commerce

TheGemThe Voice of Business Vol.XX111 Issue#11 November 2006La Quinta Cliffhouseto Host...erched on historic Point Happy, the Lauinta Cliffhouse captures the area's rancheritage and architecture of the early 1900s.o successful is its ambiance, it won themerican Society of Interior Designers firstlace award in Restaurant Design.The menu offers “American Classics” withn emphasis on unique preparations. Theocus is premium quality seafood and steakst great prices. The thoughtfully chosen wineist compliments the food well and is reasonblypriced. The Cactus Grill in theliffhouse has long been a favorite for locals.he golfing community gathers from coursesll over the valley for the nightly happy hournd the bar menu featuring hamburgers andantina favorites.The year 2002 marked T S Restaurants5-year anniversary. They opened their firstestaurant, Kimo's, on March 25, 1977 inhe town of Lahaina on Maui. They nowhave thirteen restaurants throughoutHawaii and California. The success of T SRestaurants stands on the basis of respectfor all individuals and the friendships theynurture in every day life. This is a combinationthat works and is evident by the numberof years their employees and managershave been with the company. Even withsome 2,000 employees, they still considerthemselves just a small group of closefriends.As in years past, the La Quinta Chamberof Commerce will hold their Annual Toys forTots Mixer at the charming CliffhouseRestaurant. Valley residents look forward toexpressing their thanks to the Twenty NinePalms Marines who are the glue that holdthis wonderful campaign together. Pleasemark you calendars: Monday, December11th, 5:30pm-7:30pm. Don’t forget…oneunwrapped toy for admission.PACIFIC WESTERN BANK OPENS IN “THE VILLAGE”On Wednesday, September 27, 2006, PacificWestern Bank held their last Franks onFriday. Yes, I know, how can you have Frankson Friday on a Wednesday? It was necessaryfor the weekly barbeque by the pool to berescheduled, enabling the banks relocation totake place in a timely manner. Pacific WesternBank closed their doors at the Ave.52 branch on Friday to reopen onMonday, October 02, 2006 at theirnew location at 78-080 Calle EstadoSte. 101 in La Quinta. We are veryexcited to have the bank so close tothe Chamber office.Pacific Western Bank is a fullservicecommunity bank offering abroad range of banking productsand services including originatingcommercial loans, real estate loans,construction loans, and consumer loans, alongwith accepting demand and time deposits.Pacific Western focuses on extending credit tosmall and medium-sized business customerslocated primarily in the valley it serves.Pacific Western Bank is a wholly-ownedsubsidiary of First Community Bancorp.Combined with its other subsidiary, FirstNational Bank, which has 14 branches locatedacross San Diego County, FirstCommunity's subsidiaries operate 56 communitybanking offices throughout SouthernCalifornia and 1 community banking officein San Francisco.At 9:00am, Monday, October 02, 2006,several members of the Executive Committeefor the La Quinta Chamber of Commercewere first in line to open a new checkingaccount and other financial transactions.The beautiful surroundings and pleasantemployees created a wonderful experience.IN THIS ISSUEChamber Happenings ................3Chairman’s Message ..................4La Kwinta.....................................5Member News ............................7New Members ..........................8-9City Pages ..............................11-14Chamber Snapshots ..................15Ambassador’s Spotlight ............16La Quinta Chamber of Commerce78-275 Calle Tampico, #BLa Quinta, CA 92253Prsrt StdU.S. Postage PaidPalm Springs, CAPermit No. 9

lqchamber.com November 2006 La Quinta Chamber of CommerceThe Gem 3LA QUINTA CHAMBER OFCOMMERCE 2006 – 2007CHAMBER HAPPENINGS!NOVEMBEREXECUTIVE COMMITTEELinda Evans, Chair of the BoardJohn F. Kennedy Memorial HospitalRon Salute, Chair-ElectDesert Southwest Insurance BrokersScott Brooks, 1st Vice-ChairJESA PrintingCos Cappellino, SecretaryKEZN-FM EZ 103.1David Archer, TreasurerEdward Jones InvestmentsLew E. Piper, Immediate Past ChairKDI StoneworksLA QUINTA CHAMBER OFCOMMERCE78-275 Calle Tampico #BLa Quinta, CA 92253PHONE: 760-564-3199FAX: 760-564-3111BOARD OF DIRECTORSCathy BretzImperial Irrigation DistrictJon P. GaffneyDesert Sands Unified School DistrictRich HarshbargerThe Desert SunPaul McCormickLa Quinta ResortThomas McDermott, Jr.McDermott & Delateur, LLPKen NapperModern Woodmen of AmericaJohn PeñaJohn Peña & AssociatesRoger PerrisMillennium MortgageKurt A. Spurgin, D.C.Advanced Physical Health CenterRobert SylkThe Sylk GroupCOMMITTEE CHAIRSBizNet 2006 - 2007Chair Cos CappellinoKEZN-FM EZ 103.1EVENTS & PROGRAM COMMITTEECo-Chair Ken NapperModern Woodmen of AmericaCo-Chair Cos CappellinoKEZN-FM EZ 103.1POWER LUNCH SUB-COMMITTEEChair Debbie FrazerMary Kay Cosmetics IndependentSales DirectorLEGISLATIVE & COMMUNITYAFFAIRSChair John PeñaJohn Peña & AssociatesMEMBERSHIP SERVICESCOMMITTEECo-Chair Robert SylkThe Sylk GroupCo-Chair Scott BrooksJESA PrintingGOLF TOURNAMENT COMMITTEEChair Jon GaffneyDSUSDCHAMBER PROFESSIONALSTAFFRuth FinholtPresident/CEOPatricia WalshMembership DirectorIdalia UribeMembership Coordinator- A/R-A/PRafael TinocoEvent CoordinatorArmine FrancoReceptionistVOLUNTEERSMildred DonleyJoan MoloughneyThe GEM Printing, The Desert Sun2 MAYOR’S LUNCHEON 11:30 a.m. La Quinta Resort & ClubSponsor: Julia E. Burt Attorney at Law 777-1930Speaker: Rick Daniels, Salton Sea Authority6 LEGISLATIVE COMMITTEE MEETING 3:30 p.m. Chamber Office7 ELECTION DAY8 RIBBON CUTTING CEREMONY 7:50 p.m. Henry’s Farmers Market, La Quinta9 MEMBERSHIP COMMITTEE MEETING 9:30 a.m. Chamber Office10 VETERANS DAY Office Closed14 OPPORTUNITY KNOCKS BRIEFING ON ADVERTISING4-4:30 p.m. Chamber Office. Members Only15 EVENTS COMMITTEE MEETING 9 a.m. Chamber Office (Multi-purpose Room)EXECUTIVE COMMITTEE MEETING16 BREAKFAST NETWORK 7:30 a.m. -La Casita RestaurantSponsor: Modern Woodmen of America/Home Loan ConsultantSpeaker: Rich Harshbarger, The Desert Sun3:30 p.m. Chamber Office (Multi-purpose Room)21 RIBBON CUTTING CEREMONY 2 p.m. PC-OLOGY, Palm Desert22 RIBBON CUTTING CEREMONY 8 a.m. Costco Wholesale, La Quinta23-24 THANKSGIVING HOLIDAY Office Closed28 BOARD MEETING 12 noon Chamber Office29 MIXER 5:30-7:30pmHost/Sponsor: Uli's Bistro formerly the La Quinta Café and Le Mirage Salon & Day SpaDECEMBER4 LEGISLATIVE COMMITTEE MEETING 3:30 pm Chamber Office8 MEMBERSHIP COMMITTEE MEETING 9:30 a.m. Chamber Office11 TOYS FOR TOTS 5:30 p.m. - 7:30 p.m. La Quinta Cliffhouse12 CITY COUNCIL BI-MONTHLY MEETING 9 a.m. Chamber OfficeOPPORTUNITY KNOCKS BRIEFING ON ADVERTISING4-4:30 p.m. Chamber Office. Members Only14 POWER LUNCH 11:30 a.m. Amore Ristorante ItalianoSponsor: Home Loan ExpertsSpeaker: Kathleen McEntee, Kathleen McEntee & Associates, Inc.20 EVENTS COMMITTEE MEETING 9 a.m. Chamber OfficeEXECUTIVE BOARD MEETING25-26 CHRISTMAS HOLIDAY Office Closed3:30 a.m. Chamber OfficePLEASE NOTE: Reservations are required for all Mayor’s Luncheons, Power Lunches & The Breakfast Networks. COSTS:Mayor’s Luncheons - $25 for members/$30 for non-members with reservations 3 days prior to the event; $30 formembers/$35 for non-members thereafter; $35 for members/$40 for non-member walk-ins. MIXERS - $5 for members; $8for non-members. POWER LUNCHEONS – Members only — $20 with reservations 3 days prior to the event and $25 thereafter.THE BREAKFAST NETWORK – Members only — $18 with reservations 3 days prior to the event and $23 thereafter. Anadditional fee of $5 will be charged if an invoice is required. We accept VISA & M/C ONLY.MISSION STATEMENTTO PROMOTE AND ENHANCE BUSI-NESS GROWTH, CIVIC WELL-BEINGAND A SOUND QUALITY OF LIFE.STRATEGIC OBJECTIVESCREATING A STRONG LOCAL ECONOMY.PROMOTING THE COMMUNITY.PROVIDING NETWORKING OPPORTUNI-TIES. REPRESENTING THE INTERESTS OFBUSINESSES WITH GOVERNMENT.POLITICAL ACTION.The La Quinta Gem is the official publication of the La Quinta Chamber of Commerce. Circulation: 20,000. Distributed free to all residents,Chamber members and businesses in La Quinta. Additional distribution by subscription available for $25 per year. To advertise, subscribe, orsubmit articles, please contact the Chamber at (760) 564-3199. PLEASE NOTE: The opinions and views expressed in all editorial material are thoseof the writer or person interviewed and are not necessarily those of the La Quinta Chamber of Commerce, its Board of Directors, officers or ofthe advertisers in The GEM. The La Quinta Chamber of Commerce endorses no person, political candidate or opinion unless specifically stated.

lqchamber.com November 2006 La Quinta Chamber of CommerceThe Gem 5PLEASE DON’T CALL IT LA KWINTABy Leslie LafayetteThis, That, andA RoundaboutSo there I was in a nail salon in Old Town, and Ladies, did you ever think whenyou were a young girl struggling to raise the kids or finish your education thatone day you’d be casually saying, “I must drop by for my manicure and pedicure?”Even today it is hard for me to find time for this personal little indulgence,and by the way, I have noticed more and more of our husbands, sons and malecolleagues with their feet lathered up, requesting the “Sea Scrub” pedicure. Wow,metrosexuality is alive and well in LQ, eh?So anyway, while waiting for the nail polish to dry – which takes longer thanWaiting for Godot - I got to talking with a charming woman as young and asbeautiful as I am (just checking to see if you are still reading). Before long we discoveredthat we not only grew up in the San Fernando Valley, but we attended thesame grammar school, junior high and high school! The report from here is, it isstill a small world!It made me think about how little La Quinta once was but how many newbiesare joining our ranks each season. And I thought our new residents and visitors(and some of our older codgers, too) might appreciate a few Helpful Hints aboutnegotiating their way around our town and what to watch out for.( I never haveany problem telling people how to behave; I was, after all, a high school teacherfor too many years.)For starters, let’s tackle that Roundabout again. If you are from the east, youknow what these are. And if you have traveled in Europe, and especially thoseparts of Europe which favor driving on the WRONG (no, not the left, the WRONG)side of the road, you are used to roundabouts, although I do not recommendnegotiating a roundabout in Scotland while learning how to downshift in yourrental car and arguing with your traveling companion about what is on the map.This can lead to not one but two blown-out tires which are not covered by yourinsurance. But that’s another story for another time.At this time of the year, the Roundabout, located at Jefferson and 52nd , adjacentto Silver Rock, reminds me of those spinning things we kids used to jump onat the playground. Remember? It was going full tilt and you had to take a real runat it, leap up, grab the handle, and hope you could maneuver onto the spinningcircle and not drag your little feet in the sand pit.Shall we review the Rules of the Roundabout one more time? Okay, here goes.The most important one: HE WHO IS IN THE ROUNDABOUT HAS THE RIGHT OFWAY. This does not mean “sometimes.” It means always. The only way you haveto look when you get to the Roundabout is to your LEFT. When you determine itto be a reasonable time to enter the circle (“reasonable” does not mean 10 feetahead of the car speeding your way) , do so.Even though you now have the “right of way” because you are in theRoundabout, beware of drivers entering from your right. Some of them don’tknow that you have the right of way. Some of them don’t care. Some of them aretalking on cell phones and haven’t seen you. So maneuver your way through cautiously.Going around the Roundabout at 60 mph is frowned upon. Drivingthrough the center island of the Roundabout is not considered good form.Stopping cold and freezing from fear as you reach the Roundabout is not appreciatedand will result in a lot of disgruntled drivers behind you on Jefferson whomay shake their fists and share a few phrases with you that you’d rather not hear.In my next column we’ll talk about why you shouldn’t drive on Monroe to getanywhere, how Madison disappears halfway south of 111, why all the big beautifulTamarisks that once marked Avenue 54, providing shade and respite in thesummer, have been sawed in half by an apparently bad magician, how to avoiddoing the Wal Mart U-Turn Boogie, ten hobbies you can take up while waiting forthe light to change at Washington and 111, and who makes the absolute bestestdanged Drive-Thru Burger in LQ (your mileage may vary.)RESTAURANT REVIEW: A TASTE OF LA QUINTABlendSophisticated dining in La QuintaBy Felice ChiapperiniNestled on a quiet block, there isn’tmuch to advertise the restaurant’s presenceuntil your round the corner and seethe multicolor sign and warm, inviting glow of the entry canopy. Inside, the décor aptlyreflects the establishment’s name by artfully blending bright swatches of primary colorswith tasteful furnishings and subtle lighting to create a comfortable dining ambiance.My friends and I were seated at a table that had a good view of the main room. Thereis also a lively bar area and several smaller dining nooks. Michael, our friend, Susanand I all ordered Mojitos. We knew we were in for a treat when the bartender sent thewaiter out to the herb garden to pick the fresh mint for our drinks! Our other friend,Nicolaas, enjoyed a glass of Merlot.For starters Nicolaas ordered the steamed mussels in green Thai curry and coconutlobster broth. Susan tried the Dungeness crab cake with spring vegetable salad andcitrus vinaigrette. Michael selected the grilled prawns with arugula, avocado, jicamaand pico de gallo, and I enjoyed the Caesar salad, complete with Spanish whiteanchovies.The menu is quite extensive with entrée offerings ranging from beef, chicken andpasta to venison, rabbit and even skate wing. The intriguing Chef’s Tasting Menu offers afive-course dinner created by the chefs each evening and served as a surprise; you onlyget to specify any ingredients you don’t want included.Now for our entrees. Susan got the grilled mahi-mahi with cauliflower, braisedromaine and saffron tomato broth. Nicolaas ordered the maple brined pork prime ribwith polenta, bacon and Brussels sprouts. Michael tried the red wine braised beef withhorseradish mashed potatoes and I ordered the wild salmon with miso sake marinadeand broccolini.Michael and Nicolaas opted to skip dessert. Susan ordered the trio of fresh sorbetsand I tried the passion fruit panna cotta with fresh blueberry sauce, along with a veryample glass of Italian Grappa.With creative, first rate cuisine, professional and friendly service, Blend easilyascends to the ranks of the Desert’s top restaurants. Next time you’re celebrating, or justwant a special treat, take a drive out to beautiful La Quinta and enjoy a meal at Blend.You won’t be disappointed.78073 Calle Barcelona • La Quinta, CA 92253 • (760) 564-4771, fax (760) 564-3202Leslie Lafayette, MA, is a Chamber member and owner-broker of Lafayetteroperties, a full service real estate brokerage. She lives at PGA West. E maileslie at cnetwork@aol.com, or visit her website at www.laquintaescapes.com.

6 The Gem La Quinta Chamber of Commerce November 2006 lqchamber.comLEGISLATIVE COMMITTEEMEMBERSHIP COMMITTEEBy John PeñaThis year, as in virtually every year since the 1950s,California’s population is projected to grow by more than500,000 people, driving the state population to almost 37million. More than 80 percent of Californians live in cities,requiring the cities to respond with more housing, schools,improved transportation systems, upgraded sewers anddrinking water systems, flood control, parks, libraries and other facilities.These factors make it easy to see why increased funding for infrastructure isso crucial for California cities. On the November ballot, there is a package ofinfrastructure funding measures. The following summarizes these measures, andwhy they are so important for cities. For more information go to the VoterInformation Guide at: http://www.ss.ca.gov/elections/elections_vig.htmProposition 1A - Transportation Funding Protection. Legislative ConstitutionalAmendment. (Prop. 42 Reform)This measure is not a bond, but a constitutional amendment designed to “fix”Proposition 42 - the 2002 ballot measures that funded transportation - bypermanently dedicating the sales tax on gasoline to transportation purposes.Proposition 1B - Highway Safety, Traffic Reduction, Air Quality, and Port SecurityBond Act of 2006.$2 billion for the Local Street and Road Improvement, Congestion Relief, and TrafficSafety Account, allocated directly to cities and counties for traffic congestion relief,traffic safety, transit, storm damage, maintenance, construction and other projectsto improve the local street and road system. $1 billion will go directly to cities(minimum $400,000 allocation), and $1 billion will go directly to counties. Otherallocations apply as well.Proposition 1C - Housing and Emergency Shelter Trust Fund Act of 2006.Prop. 1C contains $2.85 billion in funding to address a range of housing needs,including $1.35 billion that helps cities address housing-related infrastructureissues:Proposition 1D - Kindergarten - University Public Education Facilities Bond Act of2006.This measure would provide $10.4 billion in bonds to be deposited into the 2006State School Facilities fund, which will be used to meet capital outlay needs ofhigher educational facilities, and finance grants for construction and renovation ofschools, including charter schools and facilities for career technical educationprograms, and to relieve overcrowded schools. This also includes $29 million tofund joint-use projects for construction of K-12 school facilities.Proposition 1E - Disaster Preparedness and Flood Prevention Bond Act of 2006.This bond would provide a total of $4.09 billion to prevent flooding by repairinglevees and other flood control infrastructure in the Sacramento-San Joaquin RiverDelta and elsewhere.Robert F. SylkCo-Chair Membership CommitteeChair AmbassadorIt has been a privilege to work with the best Board ofDirectors and staff. I am proud of our Chamber, its accomplishmentsand reputation in the valley. Everything is in verygood hands with Linda Evans and her team and it is going tobe fun to sit back and watch the developments of a successful new era within the LaQuinta Chamber of Commerce.You’ve heard it so many times, but once again the programs and activities of ourChamber can only be maintained by a strong membership roster. Many successfulChambers have one or more excellent programs that they can be proud of. We havemany, and whether it is membership programs like our terrific Ambassador’sCommittee or events, etc, we all should take great pride in what we do. Our newmembers are then drawn in to help us support these activities.I ask each and every member to take a look in the mirror tomorrow morning and seeif you can find the time to do a little extra for our Chamber and City. I know you can…so call me or the Chamber staff at 760-564-3199 and tell us that you are ready to help.Please do take the time to brush up on our accomplishments via our website availableat www.lqchamber.com and share our story with your friends who might thenwant to support our purpose and goals.2005-2006 has been a very challenging year for the Membership Committee. Weachieved our goals and can be especially proud of the teamwork and dedication ofour members. Many individual achievements shine brightly and those can hold theirheads up high knowing they made a difference during this year.To each member, a special thank you for your support.P.S.Good luck to Ruth!EVENTS COMMITTEEby Ken Napper, Co-ChairStarting next month and for a few months, Cos Cappellino, asthe Events Co-Chair will write the Events articles. I challengedhim to write as much nonsense as I have. Cos said it would beeasy, he’d just have to lower his I.Q. about 30 points to getdown to my level. It’s been fun, hope you enjoyed the dribble,will begin again in the spring. Maybe by then all my childrenwill get married, the darn dog will run away and my better half,Jamie, will let me have the “last word.” Not going to happen, is it?First up in November is the Mayor’s luncheon on the 2nd at 11:30 a.m. at the LaQuinta Resort. Later is the Breakfast Network on the 16th and the early birds will lovethe starting time, 7:30 a.m. And, don’t miss the Ribbon Cutting ceremony at 8:00 a.m.on the 22nd at the new La Quinta COSTCO. Wrapping up November is the MIXER onthe 29th at 5:30 p.m. at the La Quinta Cafe.Finally, put the date December 11th down on your schedule for the TOYS FOR TOTSMixer starting at 5:30 p.m. at the La Quinta Cliffhouse Restaurant. Always a great event.Well, ladies and gentlemen, it’s been fun doing these articles. Hope you got a chucklenow and then. Hope to see you at an activity soon!

lqchamber.com November 2006 La Quinta Chamber of CommerceThe Gem 7GEM OF THE MONTHNovember:Topaz or CitrineIn colors of autumn leaves, topaz is the traditional birthstonefor the month of November. Ancient Greeks associated topazwith strength, perhaps in recognition of the gem’s hardnessand exceptional clarity. Across the world, topaz has been linkedin legend and lore with more curative powers than any othergemstone. A long held belief in India maintains that a topazworn above the heart assures not only a long life but also beauty and intelligence.Topaz occurs in a wide range of colors, from colorless to golden tones and sherrybrowns. Most pretty pink and soothing blue colors seen today have been permanentlyinduced by heating topaz, thus making these popular hues more affordable andreadily available. A harder gem than quartz, topaz can still break when struck in itsweak plane. Shield topaz with protective settings in rings or bracelets and the stonewill show lasting beauty in a variety of cuts and shapes.November’s alternative birthstone is citrine, a variety of quartz. This sun jewel takesits name from the Latin citrus for its warm shades of yellow to orange. Brazil is amajor source for this lemony gem as well as topaz, where both can occur as massivecrystals weighing dozens of pounds. Citrine is sometimes confused with topaz but ismore abundant in nature and thus, less costly. Lapidaries use large and lovely citrinefor gem carvings ranging from decorative perfume bottles to soaring crystal sculptures.Citrine can be scratched by harder stones such as topaz and sapphires. Large crystalsare ideal for unusual cuts and shapes, especially in pendants. While citrine dressesup well with diamonds, its sunny tones can provide contrast in combination settingswith cooler red, blue and purple gemstones.Happy Birthday, November babies!© Matilde Parente, LIBERTINE Fine Jewelry Salon at the Renaissance Esmeralda Resort& Spa. LIBERTINE® participates in the Chamber’s Member-to-Member program.MEMBER NEWS:LIBERTINE ISSUEDTRADEMARKThe United States Patent and TrademarkOffice issued a registered trademark toLibertine®, a fine jewelry salon at theRenaissance Esmeralda Resort and Spa inIndian Wells. The trademark was issued forjewelry and precious/non-precious gemstones.In addition to custom designs,Libertine’s signature fine jewelry lines areknown for style, quality and value, guidedby gemologist expertise. Libertine® participatesin the Chamber’s Member-to-Member program.MEMBER NEWS:LQ CHAMBERTOP PRODUCERTarbell Realtors congratulates August TopProducer Molly Ortiz (760/238-2400) ofthe La Quinta office at 47-100 WashingtonStreet, Suite 101. Being recognized as a topproducer is a great honor and distinctionfor a Tarbell Realtor.GONSTEAD FAMILY CHIROPRACTICIn September Gonstead Family Chiropractic transitioned from a complete paper systemoffice to a computerized system. The appointment book, clinical records, billing and theentire business office are now computerized. We are using a software program designed byPlatinum Systems that is specifically designed for family wellness chiropractic practices likeours. Platinum Systems has integrated state of the art technology without losing the personaltouch of a family practice. We are excited that this change is making our proceduressmoother and more efficient and it allows us to serve you and your family even better!!!

8 The Gem La Quinta Chamber of Commerce November 2006 lqchamber.comNEW MEMBER INTROSBRITE & CLEAN WINDOWSA Family Trade for 35 YearsIn 1970, John Bloom was paying his way through pre-medicaland chiropractic college cleaning windows, when his secondson, Timmy was born. Little Timmy spent his toddleryears in the household of a professional window cleaner andlater grew into adolescence as his father established a thrivingchiropractic clinic in Missouri.Upon graduation from high school in 1988, 18 year-old Tim Bloom moved to theCoachella valley to start a window cleaning company. Since then, Tim and his company,Brite & Clean Windows, have been cleaning windows for thousands of the finesthomes in the desert. Due to Brite & Clean Windows attention to detail and theirfriendly customer service, clients confidently refer the company to their friends, familyand business associates.Additionally, Tim’s family developed an amazingly effective product and process forremoving stubborn water stains on shower doors, windows and porcelain tile calledthe Simple Cleaning Solution.Most notably, Tim helped develop a mobile application process called Diamon-Fusion. Diamon-Fusion, when applied to surfaces like shower doors, windows, graniteand porcelain tile, makes them stain resistant and easier to keep looking like new.HELPING YOU – ENJOY YOUR VIEW!Call with any questions: 346-9274, or visit: www.briteandclean.comBILL AND LINDA B“The Team You Can Trust!”Bill and Linda Baughman provide professional real estateservices to Coachella Valley residents, and visitors consideringhomeownership in the desert. After 30 years of part-timedesert living, they became full-time residents and joinedWindermere Real Estate in La Quinta (47-250 WashingtonStreet), where they’re defining quality customer service asThe Team You Can Trust!”In the Desert Area’s dynamic real estate market, Buyers and Sellers require moreighly qualified expertise than ever. Bill and Linda B are proven professionals;etween them, they have 50 years of banking, lending and real estate experience.rior to joining Windermere, Linda was President and CEO of an $800 million dollaregional bank that grew 400% under her marketing leadership while directing morehan $2 billion dollars in real estate transactions. Bill’s experience as a residential andommercial lending expert and as chief appraiser for a large national bank is anothereason for their team’s success; Bill is also an honors graduate of UC-San Diego’saralegal program with a special emphasis in contracts.For “The Team You Can Trust!”, you can reach Bill and Linda B directly at60.835.3803 or through Windermere at 760.564.9685. %&&'() ! $* +, -)%$ + .!"! #!$$ MICHAEL K. BUTLERKINETIX HEALTH AND PERFORMANCE CENTER“Molding Athletes into Champions”Kinetix is a state of the art fitness and wellness facility providingathletes a place to receive the best in athletic conditioningand fitness services. Owned and operated by Michael KButler and his wife Susan their programs in sports conditioning,nutrition and lifestyle coaching and neuromuscular Massage therapy providesthe athlete with the best opportunity to reach the next level in his/her sport.Kinetix also offers programs for the communities wellness needs, including postrehabilitation exercise programs, gold corporate events and on going seminars andclasses for youth fitness development.Michael is a graduate of Cal State Long Beach, where he received a Bachelors inPhysical Education. He holds national certifications in strength and Conditioning,nutrition, neuromuscular therapy and as a CHEK level 1 practitioner.Michael has trained professional golfers from the PGA, LPGA, Futures andNationwide tours. Michael and Susan’s real passion is working with the youth, asthey see a real need in providing a positive atmosphere that will enable the kids totake better care of themselves.Kinetix Health And Performance Center • 38-895 El Desierto Road • Palm Desert, CA 92253 • 200-1719WILLIAM CONWAY AND ELIZABETHBLOWNAWAY CUSTOM SANDBLASTING AND ETCHINGHaving granite counter tops are nice and so is travertinetile. Why not take “nice” to “extraordinary”. That’swhat BlownAway Custom Sandblasting and Etching isall about, creating the “uniquely yours” touch.BlownAway will go into your home, sandblast and etch on your existing tile, granite,concrete, glass or stainless steel. This process is done without making a mess. Beingmobile has enabled BlownAway to work with their clients to create that unique customlook to areas they could not have thought imaginable. Change the feel of a roomby adding filigree to the edge of your counters or marble fireplace. The possibilitiesare endless. Every detail of your home can be customized. From hummingbirds handetched onto back splashes to medallions sandblasted into travertine tiles. Whetheryou are sandblasting for privacy purposes or that dramatic mural on your glassshower, BlownAway custom sandblasting and etching can do it all pre or post installation.Working with private parties, designers, contractors and architects from startto finish ensures the client is always blownaway with the results. If it hasn’t beenBlownAway it’s not custom. Visit their website at www.blownawaysandblasting.com.BlownAway Custom Sandblasting and Etching • (760) 413-5391William@blownawaysandblasting.com • www.blownawaysandblasting.comKAREN DALLYFASTFRAMECustom Picture FramingFASTFRAME offers quality custom picture framing to consumers,art collectors, interior designers and commercialclients. You’ll find an extensive selection of popular customframing materials and moldings at competitive prices.FASTFRAME provides quick turnaround, but does so withquality framing and preservation techniques that have earned our customer’s trust andreferrals. With FASTFRAME, you’ll be confident in knowing that your framing comeswith a Guarantee on both Design and Craftsmanship. FASTFRAME provides customframing for all needs including: mirrors, oils, watercolors, posters, memorabilia, needlework,and shadow and plexi boxes. Free pick-up and delivery service is available.Owners Karen and Ken Dally, and Mark Drews combined have over 20 years ofexperience in custom framing. They own the FASTFRAME stores in La Quinta at78446 Hwy 111 in the Point Happy Center (771-4600) and in Rancho Mirage at 36101Bob Hope Drive in the Pavillons Shopping Center (324-9228).Chamber Members receive a 15% discount on custom framing orders.

lqchamber.com November 2006 La Quinta Chamber of CommerceThe Gem 9NEW MEMBER INTROSDIANA GRAYCAL METRO MORTGAGE SERVICESAh, the joys of buying a home—settling in to a new place,redecorating, getting to know your neighbors…and paying amortgage. OK, so that last part might not be everyone’sfavorite aspect of homeownership, but that doesn’t mean ithas to be painful. Just ask Diana Gray, a loan officer withCal Metro Mortgage Services. Diana specializes in helpingpeople through the sometimes complicated process of obtaining a home loan.With experience in several different financing programs, including zero-down,interest-only and jumbo loans, Diana can make sure every home buyer gets theright deal. An avid people person with a family-business background, Diana takesinto account the personal needs of each client and searches over 7,000 loan programsto find the best rates and terms, whether clients are first-time buyers or justwant to refinance. As a member/affiliate of the Women’s Council of Realtors,California Desert Association of REALTORS® and La Quinta Chamber of Commerce,she focuses on the Coachella Valley and Orange County areas.When Diana isn’t crunching numbers for her clients, you can find her at anAngels baseball game, on the golf course, spending time with her family, or enjoyinghomeownership herself—she recently moved into a new home in Palm Desert.Cal Metro Mortgage • 47250 Washington Street, Suite B • La Quinta, CA 92253Phone: 760-564-2829 • Fax: 760-564-6907 • Cell: 760-285-4449dgray@calmetromortgage.com • www.loanswithdianagray.comJEROD PANNELLAMERA MORTGAGE CORPORATIONThe service industry is the backbone of the Coachella Valleyeconomy. Although residential lending is not usually consideredpart of this sector, for Jerod Pannell, Amera Mortgage istruly about service. While Amera Mortgage is new in thedesert, Jerod brings over ten years of experience in the residentiallending industry, with eight of those years right here inhe Coachella Valley. With his extensive local knowledge and the national lendingower of Amera Mortgage, Jerod is able to offer his clients an exceptional array ofrograms coupled with unparalleled quality service.With the huge range of mortgage programs that are available today and the constanthanges in the market, the process of residential finance can be very intimidating. Theey to his business is working with all clients on an individual basis to find the loanhat best fit their present and future needs. In addition, Jerod also has a variety of proramsto serve local businesses and real estate industry professionals, including comercialand construction loans. His philosophy is to build relationships that allow himo be partner in their success. With Jerod and Amera Mortgage, you are guaranteed toind integrity, competitive rates, efficient service, and above all, personal attention.4-040 HWY 111, Ste. L-214, Palm Desert CA 92260 • Phone: 760-567-8187 • Fax: 760-341-2898erod.pannell@capitolbancorp.comTRADER JOE’S IN LA QUINTATrader Joe’s is your neighborhood grocery store in La Quinta. They’re known fortheir wines, cheeses and other entertaining staples – and, of course, Hawaiian shirts.But did you know that Trader Joe’s is also a terrific place to find everyday staples likemilk, eggs, cereal and bread at everyday value prices? It’s true. Trader Joe’s alsooffers fresh meat and produce at unbeatable values and an incredible array of groceryitems from pastas and sauces to dried fruits and nuts. And the frozen foods sectionat Trader Joe’s is unlike anything you’ve ever seen: including out of this world horsd’oeuvres, one-of-a-kind entrees and delicious desserts from around the world.Trader Joe’s introduces new products every week, so you might just find somethingnew every time you shop. Because their products are such great values, you canafford to try something new without fear of breaking the bank. Think of it like a littletreasure hunt… and you come out the winner every time!Trader Joe’s in La Quinta is located at 46-400 Washington St., just south of Highway 111. They’reopen every day from 8am – 9pm.JOHN KABAKERSECURANCE RISK MANAGEMENT & INSURANCE SERVICES, LLCSecurance Group, LLC was formed in 1997 as a specialist risk management andinsurance brokerage company catering to affinity groups, associations and middlemarketcompanies.The firm provides Employers with a host of products and services that mitigaterisks emanating from their employees, regulators, fortuitous interruption of cash flow,and asset destruction.California Employers’ Choice © combines Workers’ Compensation, EmployeeBenefits, Human Resources Consulting, Retirement Plan Services, EmploymentPractices Liability and Fiduciary Liability from a single resource. Supporting this multidisciplinedrisk reduction and cost-mitigation strategy is an array of customized losscontrol and claims management services provided by professionals in each discipline.Half of all Workers’ Compensation policies written in California subject to experiencerating are wrong. The premium audits that are performed on those policies arewrong. This Employer payroll “tax” results in overcharges. With adequate preparation,guidance and vigilance provided by our firm, the costs can be reduced. Securancecan make all the difference. In most cases we can get your money back from priorpolicies going back two or more years.When it comes to benefits, we use modern approaches to budgeting core benefitscombined with voluntary payroll deduction plans. Our approaches and methods canreduce your costs.California Employer’s Choice © Make it your Choice ©Securance Group, LLCSecurance Risk Management &Insurance Services, LLCCalifornia License OC 17332Telephone 760-777-7861jkabaker@securancegroup.netRAMIROYour Barber at Le Mirage Day Spa78-045 Calle Barcelona • La Quinta, CA 92253Cell 760-574-3671 • Phone 760-564-7915Monday - Friday, 8:00 - 5:00Appointments Available

10 The Gem La Quinta Chamber of Commerce November 2006 lqchamber.comNEW MEMBER INTROSTHE WRIGHT FAMILYPITSTOP NASCAR COLLECTIBLESAs owners of PitStop Nascar Collectibles, theWright family is committed in continuing tokeep Nascar racing as the number one growingspectator sport in the nation.As a family owned and operated business, their goal is to provide friendly andersonal service to every customer with attention to detail. PitStop is an officiallyicensed dealer of MotorSports Authentics and Team Caliber, the leading manufacturrsof Nascar merchandise PitStop offers a large variety of racing apparel, hats,ackets, framed art, diecast cars pet accessories, childrens’ merchandise, bedding &ath accessories, party supplies, vintage memorabilia and lots of one of a kind giftsdeas. PitStop also handles race tickets and pit passes for California Speedway’sascar races. PitStop supports local school charities and contributes to Victoryunction Gang (a charity formed by Kyle Petty after the death of his son Adam). Ashe Valleys’ only Nascar store, PitStop works with other local businesses when prootingNascar themed events. PitStop has been recently rated as one of the nicestascar memorabilia stores in the country by MotorSports Authentics. If you are pasionateabout racing or know a fan, this is one race store you won’t want to miss.itStop Nascar Collectiblels • 79-400 HWY 111 Suites 104, La Quinta, CA 92253 • Phone: 760-564-6001SCOTT AND MICHELE WILSONDESERT PROPERTY CHECK HELPWant Peace of Mind leaving your Home Behind?Let Desert Property Check Help?The company was founded in the summer of 2002 byScott and Michele Wilson, desert residents since 1986.Prior to 2002, the business started primarily with the needof watching just one unit, Michele’s family condo in the Palm Desert Resort CountryClub.Through the valley’s recent growth of seasonal residents, we found a vision witha need: Want Peace of Mind while leaving your Home Behind…Then let Desert Property Check Help.We are a fully licensed, insured, and bonded company designed to help you keepthat peace of mind when you’re away.Let us be the eyes and ears of your property while your not there.For $25.00 per visit we will:Clean your mailbox of all junk mail.Do a thorough interior and exterior walk-throughPick up all debris in the flower beds on the grounds.Check the thermostat settings, making sure you’re not wasting energy.Clean out the cob webs on all doors and windows.Flush toilets and run water through all drains.The service includes a written report of each visit mailed to the homeowner.The $25.00 fee applies to condominiums.Larger homes are extra and fees will vary.For a free consultation, please call Scott or Michele Wilson at (760) 238-4465 or visit our website@ www.desertpropertycheck.com

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lqchamber.com November 2006 La Quinta Chamber of CommerceThe Gem 15Chamber Snapshots

16 The Gem La Quinta Chamber of Commerce November 2006 lqchamber.comEthics, Anyone?By Kathleen McEnteeEstablish a Code of Ethics to help youand your employees make great, fairjudgment calls.Everyday we make decisions, large and small, based upon our individual values.To make sure your employees are in line with your values and to guidethem to “do the right thing,” create an ethics code for your organization.List your core opening values. Limit the list to ten or fewer to ensure thatyou can remember them and reflect on them daily. Keep them posted as areminder to you and your staff. Some examples of core operating values heldby some companies are: recommending only the products or services the customertruly needs, honestly informing customers about products you stock,invoicing a customer only for the products and service provided, and givingback to the community.Create a policy statement. Define your philosophy on ethical businessconduct. Create a statement that includes your operating values and calls forAmbassador’sSpotlightall employees to uphold those values everyday in the services they providefor your customers.Train your staff. Review the values you expect your business to display.Discuss performance actions that meet those values. Talk about situations thatmay challenge those values and how to handle them.Evaluate how well your procedures support your values. Do your advertisingand business documents reflect your values? Charges and policiesshould be upfront, clear and concise. Your procedures for hiring and discipliningemployees, hiring contractors, and working with suppliers should alsoreflect your code of ethics.Once you’ve created your organization’s Code of Ethics, you must hold yourself,employees, vendors and subcontractors accountable. Behavior upholdingcompany values should be applauded. Behavior that detracts requires furthertraining, guidance, or disciplinary action. Let your company’s code help youto balance the quest for profit and growth with fair, honest treatment and stellarcustomer service.Kathleen McEntee is president of Kathleen McEntee and Associates, (KMA) smart and effectivesolutions center for successful businesses. Ms. McEntee created KMA as a practical answer to assistbusiness owners and entrepreneurs work “on” their business, as they work “in” their business.Kathleen McEntee • Kathleen McEntee and Associate, Ldt. • 54-613 Oak Hill,La Quinta, California 92253My name is Judy Mathes, and I am aReplacement Property Specialist with 1031Exchange Options. I have more than 25 yearsexperience in the securities industry, and as aninvestment professional I work with real estateinvestors to identify and acquire institutionalgrade investment properties structured for coownership(tenants-in-common) to completetheir 1031 exchanges or for direct investment. Imoved to the Coachella Valley from Modestoabout a year ago, and through a recommendationfrom Jacquie Litto, I joined the La QuintaChamber last May. Although new to thearea and to the Chamber, I also joined theAmbassadors. I have found that getting involvedis one of the best ways to connect with people,both professionally and personally. My experienceas a Chamber member has been extremelybeneficial and rewarding in a very short period oftime. I have met so many wonderful people,made new friends and expanded my businesscontacts - and had fun doing it! Becoming aLa Quinta Chamber member has definitely addedto my enjoyment of living in the Desert.

lqchamber.com November 2006 La Quinta Chamber of CommerceThe Gem 17What is your game planfor managing your credit?By Jay HicksIf you think paying your bills on time is all you need todo to maintain good credit, it’s time for a quick lesson from consumercredit expert Stephen Snyder.“Fifteen years ago it didn’t matter,” Snyder writes in his book,“Do You Make These 38 Mistakes With Your Credit.” “As longas you paid your bills on time, your credit rating was consideredgood.”Today, most lenders use a credit risk rating based on the contentsof your credit report to obtain a credit score. The credit score system is designedto show your credit worthiness at a particular point in time. Your score is used todetermine if you will be offered credit, and at what interest rate.The factors that credit scores are based on generally include: payment history,amount owed, length of credit history, amount of new credit, and type of credit.Lenders also review credit reports for bankruptcy, collections, judgments, and foreclosure.According to Snyder, millions of Americans are denied credit or pay too muchbecause they make one of 38 common credit mistakes.Here are five mistakes worth noting:Paying cash for everything doesn’t establish your ability to manage creditClosing accounts can shorten your credit history and lower your credit scoreBringing your credit card balances to the maximum limit each month can reduceyour credit scoreApplying for credit before knowing what guidelines the lender will use to approveor deny your applicationBuying a car or appliances on credit while you are applying for a home mortgagecan reduce your credit scoreYour credit scores are an important financial tool. By increasing your credit scores,Snyder says you can:Reduce the interest rate on your credit cards and mortgageSave tens of thousands of dollars in interest costsGet approved for no-down-payment financingIf you want to learn how to avoid mistakes with your credit, increase your creditscores and improve your lifestyle, you can get the full list of 38 mistakes andSnyder’s book at Amazon.com.Jay Hicks is a chamber member and loan representative for World Savings. He has representedthe World Savings Real Estate Loan Group in the Coachella Valley since 2004.CITY OF LA QUINTA DEMOGRAPHICSPopulationPermanent Residents 38,340Seasonal Residents 15,827Permanent Population GrowthSince 1990 Census 242%Since 2000 Census 61.8%Median Age 36.4HouseholdsFamily households 10,433Non-family households 3,066Total households 13,439Persons per household 2.85Total Housing Units 18,762Median Home Value $464,515IncomeMedian Household income $65,844Median family income $68,616For a copy of a report on Credit Scores and Managing Your Credit, call Jay at (760)485-0240. He can also be reached by e-mail at jhicks411@worldsavings.com. Fax(866) 878-7426.La Quinta’s First &Largest Frame ShopCommercial & Residential • Free Pick-UpCompetitive Pricing • Museum Quality FramingComplete Commercial ServicesDry Mounting/Laminating • MirrorsLarge Selection of Prints/PostersOils/Watercolors/StitcheryPlexi Boxes/Shadow Boxes • DiplomasIn Home Consultation10% OFF TOLA QUINTA RESIDENTSFREE PICK-UP AND DELIVERYSame Day ServiceNo Additional CostPlaza La QuintaVons Shopping Center771-598978-447 Hwy 111 Suite B4Cards

18 The Gem La Quinta Chamber of Commerce November 2006 lqchamber.comPALM SPRINGS AIR MUSEUMVeterans Day November 11, 2006“CREATIVE LANDSCAPING 101”By Susann SloaneSusann Sloane Creative Landscapes & Exterior DesignThe Palm Springs Air Museum is turning 10!Come join us in a day-long celebration to honor our Veterans!1:00 AM Flight Demonstration2:00 PM Flight Demonstration SCHEDULE OF EVENTS1:00 PM Commemorative Program on the History of the Palm Springs AirMuseum, including a panel discussion with our main founders andoriginal Board of Directors2:00 PM Fly over by the T-34 Dragon Squadron3:00 PM Birthday Cake for everyone!ALL DAY EVENTS82nd Airborne Re-enactment Group will be giving presentationsfrom 10:00 AM until 3:00 PMBook signings by several authors throughout the dayVarious food vendors until 4:00 PM Ahhhh.....October and November...andthe hot, hot (hotter this year!) days ofJuly are finally behind us and the FallSeason of renewal is upon us! Theseare also the best months to start plantingnew yards or finally gettingaround to tearing out “the old nastystuff” and starting fresh.Planting in October and Novemberprovides the perfect temperatures tohelp give your plants and trees ahealthy start without extreme heat,cold or monsoon rains (hopefully!)The first most important step is tohave your yard properly designed foryou, with attention to the landscapeand the years of growth to come. Thisis where the benefits of hiring aProfessional Landscape Designercomes into play. With the “Right, WellThought-Out Plan”, you won’t end upspending double 3-4 years down theroad when half the plants are dead,overgrown or just plain ugly!A good Landscape Designer willknow what works for you, your personalityand needs.In addition to designing the landscapewith attention to detail, proportion,balance, texture, color, sun exposure,maintenance, and longevity ofthe landscape, they can also help youremodel or update an existing olderExterior with the proper selection ofpaint colors, hardware, lighting, gatedesign, hardscapes and fire, Bar-B-Qand water featuresA Professional well designedLandscape should only grow morebeautiful with character and age if properlydesigned, installed and maintained.When initially hiring a Landscaper, itis important to see pictures of differenttypes of landscapes they’ve createdand installed along with client references..(Beware! A lot of landscapecontractors lack design backgrounds -Ask!)The “Design Enlightened” shouldtake the time to “Ask ImportantQuestions” about you, your lifestyleand outdoor needs, such as “Do youlive here full time?”(a biggie since thiswill determine what plants are rightfor you to enjoy when in town) “Doyou entertain?”, “How many guests?”,“How much outdoor furniture do youhave or want?”This determines your hardscapeneeds and layout. “What type of activitiesdo you enjoy?” Maybe yourequire a basketball court, puttinggreen or pool. “do you have any childrenor grandchildren?” Perhaps you’llneed a spot for a trampoline, swingset or built-in sandbox! “do you havepets?” Along with children, this willguarantee plants that are “pet andchildren friendly.” Do you have allergies?”“What colors do you like ordon’t like?”” Your maintenanceneeds?” All questions should beaddressed and satisfied.“Happy Planting!”Susann Sloane is a ChamberMember and Owner/Designer ofSusann Sloane Creative Landscapes &Exterior Design located in La Quintasince 2003. She is also an accomplishedProfessional Artist currentlyspecializing in Custom Hand-Sculptedand Hand-painted Mosaic Installationsfor the Home and Garden.She may bereached at (760) 200-2076 or at sscreativeland@aol.com. ! "! "#$$ % "& "%%#" %" &"% " " " ' "" #"# % "& "%%# ()*+ ,)-./0112

lqchamber.com November 2006 La Quinta Chamber of CommerceThe Gem 19HEART ATTACK WARNING SIGNSSome heart attacks are sudden and intense, but most start slowly withmild pain or discomfort. Often people affected wait too long to get thenecessary help. Having full knowledge of the early signs and symptomsand taking immediate action may save your life or the life of aloved one.Confusion: If you or someone you are with suddenly is confused and isexperiencing trouble understanding or speaking, this can be a sign ofstroke.Tip: Ask the person if they know what year it isVisual Impairment: If a sudden loss or radical change in vision in one ofboth eyes occurs, this can also be a sign of oncoming stroke.Chest Discomfort: Most heart attacks involve discomfort at the center ofthe chest that may go away and come back or more continually lastmore than a few minutes. This discomfort is usually defined as a deeppressure, squeezing, fullness or pain.Upper Body Discomfort: Pain or discomfort in one or both arms, theback, neck, jaw or stomach.Shortness of Breath: May occur with or without discomfortSevere Headache: If you are not accustomed to suffering fromheadaches, and a severe headache with no known cause afflicts you,this may be a warning of stroke.If possible, check the time when the first symptoms appeared. It isimperative that immediate action be taken. A clot-busting drug givenwithin the FIRST 3 HOURS of the start of symptoms can reduce thechance for long-term disability as a result of the most common type ofstroke.Other Physical Signs: Cold sweat, nausea, lightheadedness.If you or a loved one experiences chest discomfort, especially with oneor more of the other signs, do NOT wait longer than 5 minutes to call 9-1-1 for immediate assistance.STROKE WARNING SIGNSStroke comes on very quickly, therefore there is often little time for evaluationof symptoms. However, if you or someone with you has one ormore of these warning signs, IMMEDIATELY call 9-1-1 to get help.Sudden Numbness: Weakness of the face, arm, leg, especially on oneside of your body that appears suddenly is a critical warning of stroke.Tip: Ask the person to smileNew in town? Need a physician? Call JFK’s free physician referral line at800 343-4535.HARMONY DESIGNWe feel compelled to rave about a fellow LaQuinta Chamber Member and our fantasticdesign team, Harmony Design. We startedworking with Mauricio and Maria Salazar, ofHarmony Design, a few months ago and wehave been so happy with their work. They areprofessional, creative, communicative, friendlyand incredibly responsive – I can contact themat any hour to get their creative advice or discussanother marketing/advertising idea. Theytake care of all of our marketing needs andhave already created our new business cards,yellow page directory advertisements and areally amazing website. We have receivednumerous compliments on their work fromcurrent and new clients. We highly recommendHarmony Design to anyone interested ipropelling and promoting their business.Harmony Design does quality work.Erica Schaefer • Key Mobile Inc.www.keymobileinc.comSometimesThe Best Realtors ®are Right UnderYour Nose!Put Our Experience toWork For You!Serving La Quinta since 1990Call 760-777-7627 or800-319-9570 toll free78060 Calle Estado · P.O. Box 1241 · La Quinta, CA 92253Relay For Life is a 24 hour celebration ofhope, progress and answers. In honor of themillions of Americans who have survived cancer,teams of friends, families, and co-workersraise funds to support the continued fightagainst the disease. You can walk. You can run.You can Relay For Life. This is an AmericanCancer Society signature activity. HELPMAKE A DIFFERENCE!AGENDAPalm Desert High School43570 Phyllis Jackson, Palm Desert CAFriday, November 3, 2006:Campsite set up: 3:00 pmSATURDAY, NOVEMBER 4, 2006Registration: 7:00 amOpening Ceremony: 9:00 amSurvivor Lap: 9:00 am & 7:00 pmLocal Dignitaries Welcome: 9:15 amParade of Teams: 9:30 am.Luminaria Ceremony: 8:00 pmSUNDAY, NOVEMBER 5, 2006Closing Ceremony: 8:45 amLast Lap: 9:00 amActivities and entertainment throughout theevent.

20 The Gem La Quinta Chamber of Commerce November 2006 lqchamber.comAre some students destined to succeed inmathematics because they’re inherently“good at math?” According to the NationalCouncil of Teachers of Mathematics, theanswer is no. Educators believe everyone cansucceed at math.THE POWER OF PARENTSTo support your child’s math learning, parentsmust believe that everyone can learnmathematics, and that learning math is essentialto lifelong success. Studies indicate thatpeople who have experienced long-term difficultywith a subject tend to give up quickerthan those who have met with success.Therefore, it is important for parents to interveneas soon as a child exhibits signs that he isstruggling with a concept.THE ROAD TO ACHIEVEMENTMany students admit that they are reluctantto ask for academic assistance because theyfeel alone in their struggles. Children needsomeone who is very patient to help themA PARENT’S GUIDE TOMATHEMATICALACHIEVEMENTBy: Wendy SullivanSylvan Learning Centerbetter understand math – either a parent,teacher, friend or a tutor.Students who are unsure of their academicknowledge require assurance to ask forhelp. By working together as a family andfollowing the suggestions below, you canensure math success.• Model the process of making mistakesand calmly learning from them.• Start each new session with math conceptsthat are familiar, and gradually moveinto new and more difficult areas.• Use hands-on objects from around thehouse to introduce new math concepts.• Take turns working on problems andexplaining how you arrived at your solutions.• Encourage your child to skip difficultproblems temporarily and return to themlater in the session.• Watch for signs that your child needs theassistance of a professional tutor. If your childis becoming frustrated and will not allow youto help, a non-family member may be neededto engage the student.TACKLING TESTINGThe first step is helping your child learnhow to complete math homework. The secondstep is alleviating the fear associatedwith tests. Educators advise parents that thereal trick to doing well on math tests is toread every problem VERY carefully, particularlyword problems, and always study thenight before the exam.The most important thing parents can doto help, according to students with a history of“math anxiety,” is to demonstrate their totalconfidence in their son or daughter’s ability toperform well on the test.Wendy Sullivan is the Center Director at theLa Quinta Sylvan Learning Center, the leadingprovider of in-center and live, online tutoringat home to students of all ages and skill levels.With more than 25 years of experience andnearly 1,200 centers located throughout NorthAmerica, Sylvan Learning Center has positivelychanged the lives of over two million studentsand families. Sylvan's trained and certifiedteachers provide personalized instruction inreading, writing, mathematics, study skills andtest-prep for college entrance and state exams.For more information regarding the SylvanAdvantage, call (760) 777-8383 for LaQuinta or (760) 836-3300 for Palm Desert.Aloveof readingstarts with Sylvan.©2006 Sylvan Learning, Inc. Online tutoring at participating locations only.Don’t wait, call today forthe best tutoring!Palm Desert 836-3300La Quinta 777-8383• Customized tutoring for yourchild’s unique needs• Individual attention from caring,certified teachers• Regular progress reports for you• Confidence that goesbeyond the classroom• Convenience of in-center or live,online tutoring at homeSee why more parents turn toSylvan than to any other tutor.www.educate.com (Sunday thru Wednesday)Rico’s Totally You Hair Salon78-570 Hwy 111La Quinta, CA 92253(760) 777-7760Corner of Washington & Hwy 111(in the Stater Bros Shopping Center, across from Automobile Club)$$$ Gift Certificates Available $$$ !!" #$

lqchamber.com November 2006 La Quinta Chamber of CommerceThe Gem 21Patios Plus Honored withPrestigious Apollo AwardSeptember 27, 2006 – Patios Plus, the valley’sleading retailer of casual furnishings andaccessories, was honored with a prestigiousApollo Award, recognized by the Summer andCasual Furniture ManufacturersAssociation (SCFMA) as one of thetop two stores nationally for the secondyear in a row. They have beennominated for the award consecutivelyover the last seven years. TheApollo Awards, now in its 47th year,annually honors the industry’s topcasual furniture retailers across thecountry and abroad. The awardsceremony was held in Chicago onSeptember 15.Patios Plus has showrooms inRancho Mirage and at a newerlocation in La Quinta. The companyoffers their clients a unique andexpansive environment that displayssophisticated collections in asetting of actual lifestyle motifs. An extensiveselection of the finest lines of hand-selectedfurnishings and accessories for home andpatio are available that define the casuallyelegant lifestyle enjoyed in the desert area.Among the lines offered by Patios Plus are:Brown Jordan, Tropitone, O.W. Lee,Lloyd/Flanders and Gloster.Patios Plus has been serving the desertsince 1976, and has been under the directionof current owners, Jim Schultz, KristineSchultz Hutchinson and Les and JaniceSchultz since 1992.Jim Schultz is a graduate of the Universityof Maryland, specializing in business management.He served as president and marketingdirector of one of the principal insurancecompanies in the Washington, D.C. areabefore moving to the desert in 1992.Kristine Schultz, Jim’s sister, graduatedfrom East Carolina University as an artmajor. She came to the desert in 1984 andbegan her local career as an associate withSteven DeChristopher Interiors. In 1992 sheestablished Kristine Schultz Interior Design -a specialized design company that rounds outthe exclusive services provided by Patios Plus.PMA Advertising & Public Relations, Inc.Contact: Beverly Maxfield, Public Relations DirectorPhone: 760-778.1313 beverly@pmaadvertising.comKNOW WHEN TO HOLD ‘EM, OR FOLD ‘EMOwen Croomes, Levelone FinancialWith mortgage rates on the rise & the buzzwords “Cooling Real Estate Market” floatingin the air, Homeowners and Investors alikeare asking, “Do I have the right Mortgage”?The last five years of Real Estate growthhas produced a host of hybrid mortgageproducts that allow buyers to buy morehouse than they normally could afford.THE HOMESTEADERYou've just found a home in a nice neighborhoodand you plan to stay there untilyour kids are through high school. Or maybeyou're 65 and are buying your retirementhome. In either case, you know you're notmoving for at least a decade.What you want: No doubt about it. Inthe current environment, you want a fixedratemortgage. Rates on a 30-year fixed-rateloan are incredibly low, and though a fixedrate still costs more than an adjustable-ratemortgage, the difference between the two isnot that great.THE RELOCATORYou're never going to spend more than afew years in this house. Maybe your spousehas a thing about moving. Maybe youknow you'll eventually need space to workfrom home. In any case, you're certain thisisn't where you'll grow old.What you want: You're a candidate foran adjustable mortgage or maybe a“delayed adjustable.” Also known as 3-1s, 5-1s and 7-1s, these loans are fixed for theirfirst three, five or seven years, then convertto a one-year adjustable.THE CREDIT DELINQUENTYou've got a couple of 30-day late paymentson your Visa card, and once you forgotto pay the phone bill. Will you be ableto get a loan?What you want: Alt A, or Sub Primeloan. Lenders have finally figured out thatmost people with 20% to 30% equity in ahome aren't going to walk away from it, evenif their credit is bad.Of course each case is different, but withcareful planning and research you can findthe right mortgage to keep you “financiallyhealthy”.Owen Croomes is a mortgage professionalwith over 25 years experience in the real estate /insurance industry. For more informationOwen can be reached at 760-564-0021 ore-mail: ocroomes@levelonefinance.com or visitwww.levelonefinance.comCOME AND GROWWITH OUR NEW CHURCH!COVENANT CHURCHIN LA QUINTA10AM SUNDAYCASUAL DRESS SERVICEFree coffee or lemonade & snacks afterward.Free Nursery &“The Kid Connection”Fun, Safe & Educational Children’sand Youth Programs!Join us at “the corner”:La Quinta High School Theatre,Westward Ho Dr. & Dune Palms Rd.(Ample parking on Westward Ho Drive.)LQCChome.org, or call 771-1189.Whale TailOCTOBER 20 - NOVEMBER 26“I Love You, You’re Perfect, Now Change”DECEMBER 8-24“A Tuna Christmas”JANUARY 19 – FEBRUARY 18“Lend me a Tenor”MARCH 10 – APRIL 7“Dirty Blonde”2006-2007 SEASONTickets are $28, $15 for students.PlayHouse members and groups of 11 ormore save 10%.For Box Office and general information:Phone 760-360-9191Email LQPlayHouse@aol.comWebsite – www.LaQuintaPlayHouse.comOur new home for our “Theatre under theTent” is in the Village of La Quinta (near OldTown) on Calle Estado, between Desert ClubDrive and Avenida Bermudas.Distinctive new bunkerstyle on a gorgeous course.Discover the CoachellaValley’s new 18-holesof championship golf.Full service clubhouse.Public welcome.80-875 Avenue 40, Indio760-200-3375ShadowHillsGolfClub.com

22 The Gem La Quinta Chamber of Commerce November 2006 lqchamber.comPART 1VIDEO MARKETING: IT’S NOT JUST FORLARGE CORPORATIONS ANYMORE!It’s been said that a picture is worth a thousandwords. If so, a video is equivalent to winningthe Mega Millions Lottery. Video entertains,explains and endorses by combining picture,sound and motion. In as little as 30 secondsyour client is able to experience yourproduct or service, not just read the words onyour brochure. From the cozy surroundings ofhis or her home your client is emotionallyattached to your marketing message like neverTRENDS & IDEAS inVIDEO MARKETINGA FOUR PART SERIESby Mike Britton, Executive Producer,Britton HD Video Productionsbefore. However in the past, video marketinghas been the medium for only the very rich.Production crews, studios, film and all of theassociated time and expenses of editing havekept most businesses tied to print, my formerbusiness being one of them. But technology,innovation and the drive to change an industryhave brought Hollywood capabilities to thelocal businessperson right here in La Quinta.After 20 years in the publishing and printmarket I decided to focus my efforts onredefining the way video marketing wasaccomplished. After watching some of thevery best examples (SuperBowl commercials)and some of the worst (local cable commercials)I was determined to develop a processthat would allow the average business to producean effective video message and deliver itin multiple formats to their market withoutspending their yearly budget on just one campaign.Oh, and be proud of the end result.Admittedly advances in the Internet, DVDduplication equipment, video recording hardwareand non-linear editing software facilitatedmy mission. However the workflow, personneland methodology required for a videoshoot had to change or the cost of producingand distributing would remain out of reachfor most. But the biggest hurdle was overcomingthe mindset of the small to medium businessperson-- that you had to be on the NewYork Stock Exchange to be able to afford videomarketing. Well, nothing could be furtherfrom the truth.What if I told you that you could place avideo infomercial DVD in the hands of yourclients for the cost of a printed brochure? Isthat something that would interest you? Whatif you could show the benefits of your productto the world with a streaming web video? Isthat something that could boost your business?What if you could grab the attention ofa potential client at your next tradeshow witha large screen exhibit video instead of havingthem simply walk by your booth? Is thatsomething that could take your business tothe next level?Over the next three months we’ll explorethe Technology, the Creative Process and theOutlets for video marketing. We’ll attach somereal cost figures to video productions andshow you how to maximize your marketingdollars and place your message in front ofclients down the street and around the world.Remember, video marketing isn’t just forlarge New York corporations anymore, it’s aviable medium for your business as well.Mike Britton is creator of Adobe Press andcurrent owner of Britton HD Video Productionsin La Quinta. For more info call 310.493.3916or go to http://www.brittonhd.com.PSO EXPANDS TEAM ! " # $ # % & '( # ) * * + * + #, + -Peterson Slater & Osborne, a premier accounting and business advisory firmin the Coachella Valley, announced the expansion of its accounting team withthe addition of Elisa Schwartz, Certified Public Accountant, a former Director ofFinance for Marriott International.“Schwartz is an acknowledged finance professional and an enormous assetto our company,” stated PSO President, Lee Osborne. “Her vast knowledge inbusiness strategies, financial analysis and reporting, tax preparation and overallexperience in the field will add significantly to our accounting team."Most recently the sole proprietor of her own accounting practice, Schwartzbegan her career in 1987 with Hyatt Hotels in Greenwich, Connecticut asAssistant Controller. Soon after, she made the move to California andembarked on a successful 16-year career with JW Marriott Hotels & Resorts,where she started as Senior Assistant Controller for the Marriott Desert SpringsResort and Spa in Palm Desert, Ca. After serving as Controller and BusinessAnalyst within the company, Schwartz was named Director of Finance at theLaGuardia Marriott Hotels and more recently, the Marina del Rey MarriottHotel. In her position, Schwartz was directly responsible for properties grossingas much as $30 million annually.Schwartz holds a Bachelors of Science in Business Administration from theUniversity of Denver and attended the MBA program at Pepperdine University.The promotion and transfer of her husband, Ken Schwartz, to GeneralManager of Desert Springs, a JW Marriott Resort & Spa, prompted her returnto the Desert, with their six-year old daughter, Jennifer.PSO was founded nearly 50 years ago and has earned a solid reputationbased on integrity, professionalism, and community involvement. PSO’s certifiedpublic accountants offer a variety of business and individual services,including litigation support services, fraud detection, business valuation, loanfinance consulting, IRS representation and attestation services. For information,call (760)777-9805 or visit www.psocpa.com.

lqchamber.com November 2006 La Quinta Chamber of CommerceThe Gem 23EMBASSY SUITES HOTELS ® EXPANDS PORTFOLIOWITH NEW HOTEL AND SPA IN LA QUINTA, CALIFORNIA146-Suite Hotel Will Open in November under New Ownership and Management CompanyEmbassy Suites Hotels today announced plansto open the 146-suite Embassy Suites Hoteland Spa - La Quinta. Located just 21 milesfrom Palm Springs, the hotel is set to openNovember 1, 2006.The hotel is owned by Village Resorts, LLCand will be managed by Hilton HotelsCorporation. In addition to the 146 suites, theresort also features 144 privately ownedcasitas, which will also be a part of the hotel’sinventory.“We are pleased to be a part of this projectand open this hotel as an Embassy Suites,”said Jim Holthouser, senior vice president,brand management, Embassy Suites Hotels.“The La Quinta area is a perfect place for anupscale hotel brand such as Embassy Suites,and adding this hotel to our roster takes uscloser to our goal of having 300 hotels by2010.”“As the new owners of this hotel, we arepleased to be working with such a great companyas Hilton Hotels Corporation,” said FredParvey, Senior Vice President, Village Resorts,LLC. “This hotel is not only exciting for ourcompany but it truly showcases the beauty ofLa Quinta and the entire Coachella Valleyarea. We are delighted to bring this high-qualityhotel and offer visitors to the area anupscale, lodging option.”Nestled on approximately 10 acres, the hotelwill feature more than 11,000 square feet ofindoor meeting space, five outdoor pools andwhirlpools and a 5,000 square foot full-servicespa. In addition to two-room suites, the hotelalso offers adjoining casitas with separate livingareas and fully equipped kitchens. The hoteloffers a complimentary full cooked-to-orderbreakfast each morning and a two-hourManager’s Reception* each evening featuringbeverages and light snacks. High-speed Internetaccess is available throughout the resort.The newly built Embassy Suites Hotel andSpa – La Quinta hotel is located in the prestigiousVillage of La Quinta near the TrilogyGolf Club, Indian Wells Tennis Garden, andPGA West. The full-service, upscale, all-suiteresort is just minutes from the Empire PoloClub, Eldorado Polo Club, El Paseo ShoppingDistrict and the Riverside CountyFairgrounds. The McCallum Theatre, thePalm Springs Aerial Tramway and the communitiesof Palm Springs, Palm Desert, IndianWells and Ranch Mirage are all just a shortdrive away. The hotel is located 17 miles fromthe Palm Springs International Airport.ABOUT EMBASSY SUITES HOTELSEmbassy Suites Hotels is a member of theHilton Family of Hotels and opened its firsthotel in 1984. It was the first all-suite upscalehotel brand to enter the industry and todayhas nearly 190 hotels. To make reservations orlearn the locations of Embassy Suites Hotelsin urban, suburban, airport and resort areas,travelers can visit the Embassy Suites HotelsWeb site at www.embassysuites.com, call 1-800-EMBASSY or contact their professionaltravel agent.Hilton Hotels Corporation (NYSE:HLT) isthe leading global hospitality company, withnearly 2,800 hotels and 475,000 rooms in morethan 80 countries, including 150,000 teammembers worldwide. The company owns, managesor franchises a hotel portfolio of some ofthe best known and highly regarded brands,including Hilton®, Conrad®, Coral by Hilton®,Doubletree®, Embassy Suites Hotels®,Hampton Inn®, Hampton Inn & Suites®,Hilton Garden Inn®, Hilton Grand Vacations,Homewood Suites by Hilton®, Scandic and TheWaldorf=Astoria Collection.*Subject to state and local laws. Must be of legal drinking age.NOW OPEN!JFK Memorial Hospital Outpatient Rehabilitation ServicesPutting Lives Back TogetherAn injury or illness can rob people oftheir independence and potential. JFKRehabilitation Services are committedto providing treatment programs toreturn a person to his or her maximumlevel of independence.Conveniently located on the JFK campus,Outpatient Rehabilitation Servicesoffers a full range of programs for peopleof all ages. Using an inter-disciplinaryapproach, healthcare professionals collaborateto ensure individualized, qualitycare plans, and outcomes that maximizethe individual’s functional potential in atimely and cost-effective manner.The treatment plans are designed toaddress difficulty walking, speaking,remembering, performing personalcare, returning to work/school, or gettingaround the community. The goalof the therapy is to maximize the individual’spotential to live independently.Our comprehensive services canadvance clients from critical illnessthrough a continuum of care to living aquality life. This is the case for strokepatients, accident victims, jointreplacement recovery, sports injuriesand many other conditions.We mendboth bodies and lives.At John F Kennedy MemorialHospital, Rehabilitation Services are providedon an inpatient and outpatientlevel. In collaboration with other professionalswhich include Nursing,Occupational, Speech and PhysicalTherapists, Respiratory Therapists,Dieticians, Social Workers and CaseManagers, care plans are designed tomeet each individual’s needs. Thepatient and family are included in thisteam approach and receive assistanceevery step of the way.Expanding JFK’s rehabilitation serviceshas been the dream and initiativeof Nicolaas J. van den Heever,Director of Rehabilitation Services. Vanden Heever brings well over twentyyears experience as a clinical rehabilitationspecialist. “It is the continuumof care that is crucial to maximizingthe recovery process. By collaboratingwith our patients’ primary care physicians,surgeons, and the other healthcare professionals involved, we candevelop a relevant treatment programdesigned to attain the desired outcomein the timeliest manner.”JFK Outpatient RehabilitationServices are located adjacent to JFKMemorial Hospital at 81-863 Dr.Carreon Blvd, next to our ExpressCare. For more information please call(760) 775-8161.Note: Those seeking admission tothe Rehabilitation Center are requiredto have obtained a Physician Referral,be certified as medically stable, identifyfinancial resources for rehabilitation,and have the ability to participate inand benefit from the services and therapiesoffered.Kiner Communications NamesAndrea Carter Vice Presidentof Account ServicesAndrea Carter, a seasoned public relations and marketingprofessional, has been appointed as a Vice Presidentfor Kiner Communications, announced today the agency’s Chief Executive Officer,Scott Kiner. Carter will also serve on the agency’s Board of Directors.In her new role as Vice President/Account Manager, Carter will continue tomanage marketing programs for a number of clients including the City of LaQuinta, Desert Sands Unified School District, Old Town La Quinta, Hi-DesertMedical Center and Weintraub Financial Services. She will also seek out newbusiness opportunities and develop responsibilities related to the overall operationof the firm.“Andrea brings insight and strategic direction to help further evolve theagency’s business continuity of services,” notes Kiner. “Her national businessexperience in marketing and account management is a valuable asset to theagency.”