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Arts - Buffalo State College

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92<br />

Humanities<br />

examines how through engineering a mindset in athletes all around<br />

the world by connecting Nike with successful athletic achievement,<br />

Nike has transformed the athletes, and warped the way sports are<br />

played forever.<br />

Presentation Type and Session: Oral – Humanities I<br />

The World Around Us: Advertising and Its<br />

Impact On Me<br />

Desiree Wiley, COM 450: Communication and Society<br />

Faculty Mentor: Professor Michael Niman, Communication<br />

Family is arguably the most important influence in a child’s<br />

life. Although this rings true, from pre-school years on to college<br />

years children spend most of their day outside of the home and<br />

away from their guardians. They are influenced heavily by the<br />

world around them. Their teachers, peers, celebrities, television,<br />

music, advertisements and more, all contribute to the culture each<br />

individual tries to fit in to. “The world is fast becoming a global<br />

marketplace controlled not by individual governments but by<br />

transnational conglomerates interested only in profit,” wrote Jean<br />

Kilbourne in her book, “Can’t buy my love.” The world we are living<br />

in is being controlled by big business. Their marketing strategies and<br />

advertisements are designed to target our inner most desires. One<br />

greatest desire, especially for women, is to be “beautiful.” I will focus<br />

on my experience in the pageantry and modeling world. My journey<br />

has been a long one, full of sad and happy moments. Looking into<br />

and exploring my life, I am now aware how advertising has had a<br />

huge impact on how I view myself, especially physically. I will revisit<br />

vivid memories of the past and explore the industry, contextualizing<br />

my memories within the framework of contemporary scholarship in<br />

the fields of communication and women’s studies.<br />

Presentation Type and Session: Oral – Humanities I<br />

Yes, Master: The Subordination of Women<br />

In the Mass Media<br />

Victoria Palmiotto, COM 450: Communication and Society<br />

Faculty Mentor: Professor Michael Niman, Communication<br />

Today’s media is laced with representations of gender roles<br />

showing women as subservient to men. For example, my study of<br />

ten recent successive issues of Cosmopolitan magazine shows each<br />

issues has at least one cover-story headline offering women advice<br />

on how to better serve men—sexually and otherwise. Whether it<br />

is “50 Sex Moves: Thousands of men rank the hot and not so hot<br />

things you can do to their naked bodies,” or “What Men Want Most<br />

at 9PM,” the message is clear: a woman should focus on getting the<br />

attention of a man (or men) and keeping him (or them) satisfied.<br />

This type of message is particularly frightening in a world where<br />

countless women are sexually assaulted on a daily basis and deprived<br />

of basic human rights that men take for granted. My research<br />

documents the ways that various forms of media perpetuate the ethos<br />

of male dominance and female oppression and subservience. It also<br />

explores how these gender-biased messages are reflected in real life<br />

relationships.<br />

Presentation Type and Session: Oral – Humanities II

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