Arts - Buffalo State College
Arts - Buffalo State College
Arts - Buffalo State College
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92<br />
Humanities<br />
examines how through engineering a mindset in athletes all around<br />
the world by connecting Nike with successful athletic achievement,<br />
Nike has transformed the athletes, and warped the way sports are<br />
played forever.<br />
Presentation Type and Session: Oral – Humanities I<br />
The World Around Us: Advertising and Its<br />
Impact On Me<br />
Desiree Wiley, COM 450: Communication and Society<br />
Faculty Mentor: Professor Michael Niman, Communication<br />
Family is arguably the most important influence in a child’s<br />
life. Although this rings true, from pre-school years on to college<br />
years children spend most of their day outside of the home and<br />
away from their guardians. They are influenced heavily by the<br />
world around them. Their teachers, peers, celebrities, television,<br />
music, advertisements and more, all contribute to the culture each<br />
individual tries to fit in to. “The world is fast becoming a global<br />
marketplace controlled not by individual governments but by<br />
transnational conglomerates interested only in profit,” wrote Jean<br />
Kilbourne in her book, “Can’t buy my love.” The world we are living<br />
in is being controlled by big business. Their marketing strategies and<br />
advertisements are designed to target our inner most desires. One<br />
greatest desire, especially for women, is to be “beautiful.” I will focus<br />
on my experience in the pageantry and modeling world. My journey<br />
has been a long one, full of sad and happy moments. Looking into<br />
and exploring my life, I am now aware how advertising has had a<br />
huge impact on how I view myself, especially physically. I will revisit<br />
vivid memories of the past and explore the industry, contextualizing<br />
my memories within the framework of contemporary scholarship in<br />
the fields of communication and women’s studies.<br />
Presentation Type and Session: Oral – Humanities I<br />
Yes, Master: The Subordination of Women<br />
In the Mass Media<br />
Victoria Palmiotto, COM 450: Communication and Society<br />
Faculty Mentor: Professor Michael Niman, Communication<br />
Today’s media is laced with representations of gender roles<br />
showing women as subservient to men. For example, my study of<br />
ten recent successive issues of Cosmopolitan magazine shows each<br />
issues has at least one cover-story headline offering women advice<br />
on how to better serve men—sexually and otherwise. Whether it<br />
is “50 Sex Moves: Thousands of men rank the hot and not so hot<br />
things you can do to their naked bodies,” or “What Men Want Most<br />
at 9PM,” the message is clear: a woman should focus on getting the<br />
attention of a man (or men) and keeping him (or them) satisfied.<br />
This type of message is particularly frightening in a world where<br />
countless women are sexually assaulted on a daily basis and deprived<br />
of basic human rights that men take for granted. My research<br />
documents the ways that various forms of media perpetuate the ethos<br />
of male dominance and female oppression and subservience. It also<br />
explores how these gender-biased messages are reflected in real life<br />
relationships.<br />
Presentation Type and Session: Oral – Humanities II