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Arts - Buffalo State College

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Beauty Is Only Skin Deep, Or Is It?<br />

Advertising To Women<br />

Kimberly Drummond, COM450W: Communication in Society<br />

Faculty Mentor: Professor Joseph Marren, Communication<br />

This presentation focuses on the portrayal of women in<br />

advertising. Some journal articles state that negative portrayals of<br />

women in advertisements play a role in women’s lives for years, and<br />

it perhaps stems from childhood influences and jealously of other<br />

females. The articles are: “Highly attractive models in advertising<br />

and the women who loathe them: the implications of negative affect<br />

for spokesperson effectiveness,” by A.B. Bower; and “Women in<br />

Advertising: Representations, Repercussions, Responses,” by Maurice<br />

Peterson. Building on that, this presentation will gather data from<br />

three focus groups (consisting of about 10 people apiece): one with<br />

only female college students, one with only male college students,<br />

and one with a mixture of both. There will also be interviews with<br />

Media Production and Women Studies professors about the subject<br />

of women in advertising. These interviews will be with two women<br />

professors and two male professors. Each will take a survey of at<br />

least twenty questions that are similar to questions asked in the focus<br />

groups. Also analyzed will be ads of well-known fashion magazines<br />

that treat women as objects of beauty: Vogue, Allure, Glamour<br />

and Cosmopolitan. The project will also analyze the documentary<br />

series “Killing Me Softly,” which focuses on the views of women in<br />

advertising and the eyes of beauty through a worldwide lens. This<br />

research can be important to communication majors because they<br />

can learn more about how information is presented in the media<br />

and how messages can have a lasting effect on someone’s self-image,<br />

whether positively or negatively.<br />

Presentation Type and Session: Oral – Humanities I<br />

Bike For Love: Bringing an End To Human<br />

Trafficking<br />

Kathryn Maslanka, COM 495: Bike Fundraiser Project<br />

Faculty Mentor: Professor Deborah Silverman, Communication<br />

Slavery may have been abolished years ago, but like so many<br />

other crimes making it illegal does not make it go away. It is<br />

estimated that 27 million people worldwide are enslaved today. There<br />

are more slaves today than at any other time in history. Human<br />

slavery has a different look today. Humans are trafficked for labor<br />

or worse, commercial sex. Many of these slaves are children. On<br />

average, two children are sold into slavery every minute. LOVE 146<br />

is a non-profit organization to works towards the abolition of child<br />

slavery and exploitation. My project uses primary and secondary<br />

research to create a fundraising plan to both raise money for this<br />

organization and also generate awareness about this injustice.<br />

Presentation Type and Session: Oral – Humanities II<br />

Humanities<br />

The Commercial Assault On Childhood<br />

Anthony Stevens, COM 450: Communication and Society<br />

Faculty Mentor: Professor Michael Niman, Communication<br />

Children are targeted by marketers through advertising<br />

schemes that place them at the mercy of corporations. The<br />

media torrent delivers messages that corrupt childhood and the<br />

psychological development of children. These messages target<br />

children from birth and transform them into lifelong consumers.<br />

This exposure contributes to limiting their creative development<br />

and impairing their judgmental skills, while damaging their body<br />

image perceptions of themselves and others, and increased eating<br />

disorders and obesity, to name a few problems. Our desensitized<br />

society allows the media torrent to come between parents and<br />

children while subjecting children to manipulation regarding their<br />

wants and desires concerning commodities such as the food we<br />

eat, the toys we buy and the clothes we wear. Advertising is now<br />

everywhere in a child’s life, from preschool classrooms to your home<br />

and virtual environments. It is nearly impossible for a child to avoid<br />

this media torrent. Politically, many feel that little will be done to<br />

protect children from this torrent. In the area of education, however,<br />

we have all the tools. My research examines both the effects of the<br />

commercial media torrent, and strategies for mitigating its damage<br />

to children.<br />

Presentation Type and Session: Oral – Humanities I<br />

A Cross-Cultural Analysis of Negative Body<br />

Image: Who Is To Blame?<br />

Kathryn Maslanka, COM 450: Communication of Society<br />

Faculty Mentor: Professor Michael Niman, Communication<br />

Adolescent girls in Western countries have long struggled to<br />

emulate the “ideal” woman as portrayed by the American media.<br />

This pressure can lead to a negative body self-image, eating<br />

disorders, depression, and other self-destructive behaviors. Critics<br />

in both academia and the popular press have blamed advertising,<br />

particularly in television and fashion magazines, for instilling<br />

negative body images among women. This research examines the<br />

difference in body image across cultures. Specifically, I examine<br />

case studies of non-Western countries that suffer such effects after<br />

introducing Western media into their cultures. My research asks,<br />

is the media to blame for negative body image perception among<br />

women? Is there a direct correlation between media consumption<br />

and negative body image?<br />

Presentation Type and Session: Oral – Social Sciences<br />

Edward Murrow: The Misinformed Public<br />

Matthew Sodon, SPC 321: Rhetorical Criticism<br />

Faculty Mentor: Professor Liao Hsiang-Ann, Communication<br />

In 1958, renowned journalist in radio and television, Edward<br />

Murrow, gave a speech at the Radio- Television News Directors<br />

Association (RTNDA) convention. In this paper, I used several<br />

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