Arts - Buffalo State College
Arts - Buffalo State College
Arts - Buffalo State College
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Beauty Is Only Skin Deep, Or Is It?<br />
Advertising To Women<br />
Kimberly Drummond, COM450W: Communication in Society<br />
Faculty Mentor: Professor Joseph Marren, Communication<br />
This presentation focuses on the portrayal of women in<br />
advertising. Some journal articles state that negative portrayals of<br />
women in advertisements play a role in women’s lives for years, and<br />
it perhaps stems from childhood influences and jealously of other<br />
females. The articles are: “Highly attractive models in advertising<br />
and the women who loathe them: the implications of negative affect<br />
for spokesperson effectiveness,” by A.B. Bower; and “Women in<br />
Advertising: Representations, Repercussions, Responses,” by Maurice<br />
Peterson. Building on that, this presentation will gather data from<br />
three focus groups (consisting of about 10 people apiece): one with<br />
only female college students, one with only male college students,<br />
and one with a mixture of both. There will also be interviews with<br />
Media Production and Women Studies professors about the subject<br />
of women in advertising. These interviews will be with two women<br />
professors and two male professors. Each will take a survey of at<br />
least twenty questions that are similar to questions asked in the focus<br />
groups. Also analyzed will be ads of well-known fashion magazines<br />
that treat women as objects of beauty: Vogue, Allure, Glamour<br />
and Cosmopolitan. The project will also analyze the documentary<br />
series “Killing Me Softly,” which focuses on the views of women in<br />
advertising and the eyes of beauty through a worldwide lens. This<br />
research can be important to communication majors because they<br />
can learn more about how information is presented in the media<br />
and how messages can have a lasting effect on someone’s self-image,<br />
whether positively or negatively.<br />
Presentation Type and Session: Oral – Humanities I<br />
Bike For Love: Bringing an End To Human<br />
Trafficking<br />
Kathryn Maslanka, COM 495: Bike Fundraiser Project<br />
Faculty Mentor: Professor Deborah Silverman, Communication<br />
Slavery may have been abolished years ago, but like so many<br />
other crimes making it illegal does not make it go away. It is<br />
estimated that 27 million people worldwide are enslaved today. There<br />
are more slaves today than at any other time in history. Human<br />
slavery has a different look today. Humans are trafficked for labor<br />
or worse, commercial sex. Many of these slaves are children. On<br />
average, two children are sold into slavery every minute. LOVE 146<br />
is a non-profit organization to works towards the abolition of child<br />
slavery and exploitation. My project uses primary and secondary<br />
research to create a fundraising plan to both raise money for this<br />
organization and also generate awareness about this injustice.<br />
Presentation Type and Session: Oral – Humanities II<br />
Humanities<br />
The Commercial Assault On Childhood<br />
Anthony Stevens, COM 450: Communication and Society<br />
Faculty Mentor: Professor Michael Niman, Communication<br />
Children are targeted by marketers through advertising<br />
schemes that place them at the mercy of corporations. The<br />
media torrent delivers messages that corrupt childhood and the<br />
psychological development of children. These messages target<br />
children from birth and transform them into lifelong consumers.<br />
This exposure contributes to limiting their creative development<br />
and impairing their judgmental skills, while damaging their body<br />
image perceptions of themselves and others, and increased eating<br />
disorders and obesity, to name a few problems. Our desensitized<br />
society allows the media torrent to come between parents and<br />
children while subjecting children to manipulation regarding their<br />
wants and desires concerning commodities such as the food we<br />
eat, the toys we buy and the clothes we wear. Advertising is now<br />
everywhere in a child’s life, from preschool classrooms to your home<br />
and virtual environments. It is nearly impossible for a child to avoid<br />
this media torrent. Politically, many feel that little will be done to<br />
protect children from this torrent. In the area of education, however,<br />
we have all the tools. My research examines both the effects of the<br />
commercial media torrent, and strategies for mitigating its damage<br />
to children.<br />
Presentation Type and Session: Oral – Humanities I<br />
A Cross-Cultural Analysis of Negative Body<br />
Image: Who Is To Blame?<br />
Kathryn Maslanka, COM 450: Communication of Society<br />
Faculty Mentor: Professor Michael Niman, Communication<br />
Adolescent girls in Western countries have long struggled to<br />
emulate the “ideal” woman as portrayed by the American media.<br />
This pressure can lead to a negative body self-image, eating<br />
disorders, depression, and other self-destructive behaviors. Critics<br />
in both academia and the popular press have blamed advertising,<br />
particularly in television and fashion magazines, for instilling<br />
negative body images among women. This research examines the<br />
difference in body image across cultures. Specifically, I examine<br />
case studies of non-Western countries that suffer such effects after<br />
introducing Western media into their cultures. My research asks,<br />
is the media to blame for negative body image perception among<br />
women? Is there a direct correlation between media consumption<br />
and negative body image?<br />
Presentation Type and Session: Oral – Social Sciences<br />
Edward Murrow: The Misinformed Public<br />
Matthew Sodon, SPC 321: Rhetorical Criticism<br />
Faculty Mentor: Professor Liao Hsiang-Ann, Communication<br />
In 1958, renowned journalist in radio and television, Edward<br />
Murrow, gave a speech at the Radio- Television News Directors<br />
Association (RTNDA) convention. In this paper, I used several<br />
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