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<strong>Metrohm</strong> worldwide<strong>Metrohm</strong> France’s «Tour de France 2005»As in 2005 there is no trade fair or exhibition in France, the employees of ourFrench subsidiary searched for other possibilities of presenting the many new<strong>Metrohm</strong> products to their customers in an original and attractive way. They thusdecided to organize a roadshow: «Le Tour de France <strong>Metrohm</strong> 2005». In order tomake the events as memorable as possible, very special locations were chosen,for example the «Stade de France» in Paris, the «Océanopolis» – a huge aquariumand theme park – in Brest or the «Musée National de l’Automobile» in Mulhouse.During the first six months of this year, the roadshow stopped over in 13 locations,attracting no fewer than 180 customers with a record 50 participants in Paris.Further product presentations are planned for the second half of 2005. Our photosgive an impression of the extremely successful event in the «Stade de France» on5 April 2005.Véronique Hénin, IC Product Manager at <strong>Metrohm</strong>France, introducing the new instruments for ion chromatography,such as the 861 Advanced Compact ICwith unique sequential suppression and the 844 UV/VISCompact IC. The product presentations took place in twolounges high up in the stand, providing an impressivepanoramic view of the «Stade de France», which canhold 80’000 to 100’000 spectators.The employees of <strong>Metrohm</strong> France with some of the participantsduring the visit to the «Stade de France».<strong>Metrohm</strong> Information Issue 2/2005 35

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