CTX - Cisco Knowledge Network
CTX - Cisco Knowledge Network
CTX - Cisco Knowledge Network
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<strong>Cisco</strong> TelePresence Exchange System<strong>CTX</strong> OverviewMay 2013SP Service Creation Team© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved.<strong>Cisco</strong> Confidential 1
• <strong>CTX</strong> Product/Features Overview• <strong>CTX</strong> Release 1.3 Highlights• HCS Integration• Open APIs and Third Party Developers• Service Options and Use Cases• System Architecture• System Interface Details• Summary and Backup slides© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 3
<strong>CTX</strong> Product and Features Overview
ExchangeData CenterSPT VPN ServiceContractedSLATransportSPT OTT ServiceInternetAccessEnterprise ServicesSIPLINESIPLINESIPLINESIPTRUNKSIPTRUNKSIPTRUNKEnterprise ModelsHosted Dedicated EnterpriseSIP LINE ServicesHosted Enterprise Hosted EnterpriseSIP LINE Service SIP TRUNK ServicesHosted Enterprise OTT AccessSIP TRUNK Services SIP TRUNK Services© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 8
Policies per Resource Group• Configured per resource groups that have mediaresources• Percentage of total capacity allocated in the resourcegroup to a reservation type• Resource groups shared by both scheduled meet-meand rendezvous meeting types for better utilizationReservation Types• Flexible models supported Guaranteed and Best Effort• Flexible SP level controls for over-provisioning invarious best effort reservation types© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 12
Management• Create, Modify, Delete rendezvous meetings• Provisioning using UI• Provisioning using APIsFlexible Rendezvous Meeting Models• Secure Rendezvous option with host-pins or host end-point detection• Resource sharing – Meet-me and Rendezvous meetings using same resourcepools• Flexible Meeting Types – Guaranteed and Best Effort• Over provisioning – Flexibility of over-provisioning for various service levelsActive Meeting Management Interaction• Roster list• Lock/Un-lock Meetings• Add/Drop Participants• Mute/un-mute© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 14
Best Effort Reservation Type Overbooking- Select the Overbooking factor. Eg. 400% (4:1)- Rendezvous meetings are permanent meetingsand are available anytime, but not always used- It is necessary to over provision in order to get the mostOptimized use of resources.Example:Best Effort Resources(Actual size= 48 ports)Best Effort Resources Overbooked at400%(Available for reservation = 192 ports)One could create only (8) Rendezvousmeetings of Max size = 6 portsOne could create (32) Rendezvousmeetings of Max size = 6 ports© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 15
ServiceDesk<strong>CTX</strong> AdminEnterpriseCustomerUse CaseMeetingControl Portal<strong>CTX</strong><strong>CTX</strong>Step 1. Customer uses meetingcontrol portal to access his meetinginformation and control his meetingexperienceStep 2. SP Service Desk canalso assist the enterprise userin case he has any issuesduring the meetingStep 3. Meeting control portalcontrols the meeting via the <strong>CTX</strong>active meeting managementAPIsStep 4. <strong>CTX</strong> interacts withthe underlying mediaresources to update themeeting experienceFeature DescriptionActive Meeting Management• Support CTMS, MSE 8510 and8710 MCUs• Add/drop participants• Mute/un-mute participants• Lock/unlock meeting• Meeting roster and status• Meeting extension• Change layout on 8510• Customized messages formeetings on MSE• Dial-out for RendezvousmeetingsMSEpoolsCTMSpoolsKeyBenefits Enable SPs to differentiate their services using customer facing applications Allow end users and concierge desk to quickly and easily control a meeting© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 16
Granular white list management capability that allows• Flexibility to manage different business models• Provide privacy to customersKey points• Scalable Inter-SP white-listing flags (Outgoing, Meet-Me, Direct Dial)• Scalable Intra-SP white-listing groups for flexible B2Bpolicies (Direct Dial protection only)• Enhanced CDRs to identify calls rejected due to policy• Also available through API© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 17
Ease of Management• Secure meetings if needed with host-pins• Others participants queued in the IVR until host joins with prompts and music onhold• Capability to add, modify and delete host-pins in UI and API• Set Host pin per meeting – randomly generated or user specifiedFlexible models• Flexibility to specify one or more provisioned end-points as a host for pin-lessmeeting start• IVR based Host PIN entry also available• SP, Org and Meeting level policies to enable the host-pins• SP policies when Hosts leaves – continue meeting or drop all participantsSupported Meeting Types• Both scheduled and rendezvous meeting© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 18
Description• Allow a meeting to be extended if the resources are available• Resource allocation check done for current and future meetings• Configuration available both from UI and API.Supported on all bridges• Supported for meetings on CTMS, 8710 and 8510• Extension Notification for meeting on 8710 and 8510, final 2 minute warningfor meetings on CTMSFlexible Policy Control• Hierarchal Meeting extension policy control at every level - SP, Org andMeeting level• Allow maximum extension control policy configuration at the SP. Org andMeeting level© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 19
Best Effort Granular configuration Example: Min =3, Max= 6 Configurable timersGuaranteed ScheduledMedia ResourceKey Takeaways• Flexible Resource allocation• Reduced percentage of call rejections• Higher OPEX savings© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 20
<strong>CTX</strong> Physical 6-ServerConfigurationVirtualization Infrastructure<strong>CTX</strong> VMs CUCM VCSUCS B-Series© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 21
a “Starter kit” for SPs to launch VideoLow initial CAPEXVirtualizedEasy upgrade to full deploymentLicense<strong>CTX</strong>1.2<strong>CTX</strong>-E1.2Multi Region Included ✖Stateful Failover ✔ ✖<strong>CTX</strong> PortLicensesNo Limit250 Max© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 22
Each <strong>CTX</strong> Port License is normalized to manage one 1080p license onMSEEach <strong>CTX</strong> Port License manages three CTMS portsScreenResolution1 <strong>CTX</strong> Port LicenseMediaPorts on8710MediaPorts on8510MediaPorts onCTMS1080p 1 1 3720p 2 2 3© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 23
HCS:Telepresence Integration
CUBE-SPCUBE-SPShared MediaExchangeSharedCUCMShared CallControlDedicatedCUCMVCS-CEntCUCMVCS-ELegendSPT ModelHosted DedicatedHosted DedicatedHosted DedicatedHosted LINEHosted TRUNKOTT AccessHCS Model© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 25
SharedCUCMHCSCUBE-SPSharedMediaResources<strong>CTX</strong>Join My VRMbridgeFHDSDHDAudioVCS-CEntCUCMVCS-E11. Bundled VMR & hosted endpoint: deploymentGreenfield/pilot video expansion122. A-la-carte VMR for existing video deployment11213133. A-la-carte VMR for OTT guestHosted LINEHosted TRUNKOTT Access© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 26
EnterpriseHCS ServiceManagementSP ServiceManagementManaged/Assured usingdomainmanagersCloudProviderAPI AccessProvisioningReportingAssuranceUnified CMCUBE-SP<strong>CTX</strong>Pervasive endpoint supportRendezvous MeetingsShared Media ResourcesOverbooking ServicesIncreased ReachSecureCloudConferencing Services© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 27
Endpoint Support• Telepresence• CTS, TX• Hardware Codec• EX, C, MX, SX• Desktop• <strong>Cisco</strong> Jabber forTelePresence• Tablet• <strong>Cisco</strong> Jabber for iPadUnified CMInter-Op services• H323/SIPOTT access to SPExchange• VCS-ExpresswayIC 3 Voice/Video Services• Intra-Company• Inter-Company• Inter-CarrierConferencing Services• RendezvousPervasive endpoint support© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 28
<strong>Cisco</strong> Developer <strong>Network</strong>:API Integration & Customized Portal Options
1. <strong>CTX</strong> Open API Architecture2. Scheduling, CDR, & Active Meeting Management3. Current Partners Overview© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 30
ApplicationGroupwareSched PortalProvisioningBillingSettlementConcierge• Scheduling Portal• Billing & Reporting• Active Meeting managementService ControlMedia<strong>CTX</strong>Open API Architecture allows for custom applicationSwitching Resource PoolTranscoding Resource Poolintegration with <strong>CTX</strong>• Conferencing Services• Distributed Resource Management• Pooled Media Resources• Open APIs for BSS/OSS• Enterprise Whitelist• SIP Dialout• Meeting Extension• Virtual MeetingSecurityVCS-E Cluster• Media Traversal• Topology HidingHosted CCCustomers, <strong>Cisco</strong> Developer <strong>Network</strong> PartnersDedicated CCDedicated CCSip TrunkOTT• Hosted Multi-tenant Call Control• Dedicated Call Control• SIP TrunkingScheduling, CDR, Active Meeting ManagementMPLSInternet / PSTNCustomer A Customer B Customer C Customer D Customer E / Guest• MPLS Access• Internet• PSTN / ISDN• Hosted / Enterprise Deployments• Over The Top© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 31
Full Spectrum of Next Generation Video Conferencing ServicesScheduling CDR Active Meeting ManagementCreate, Modify, CancelScheduled MeetingsSchedule <strong>Cisco</strong> and InteropendpointsSend meeting notificationsBilling SolutionsOperations IntegrationReporting ApplicationsConcierge/host controlCustom meeting experienceAdd/Drop, Mute/Un-muteparticipants, etc.For more details, visit <strong>CTX</strong> Tech Center: http://developer.cisco.com/web/ctx© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 32
EMetamyVRMHCL• Based in Korea• Scheduler, Active MeetingMgmt• Browser, Mobile• Trial at KDDI, Logicalis,CIBU• Contact: globalsales@emeta.co.kr• Based in NJ• Scheduler, Active MeetingMgmt• Browser, Outlook & MobileIntegration• Trial at DiData• Contact:Nanette Stavis - nstavis@myvrm.com• Based in India• Scheduler, Active MeetingMgmt• Agora suite platform• Browser• Contact:Ravi Sankar –ravisankarv@hcl.comCurrently adding Partners to CDN GTM Program© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 33
Partner EMeta myVRM HCLRegion Korea US India/USScheduling App Yes Yes YesActive Mtg Mgmt App Yes Yes No1.0 version -- Available --1.1 version July 31 Sept 2012 Dec 20121.2 version Oct 2012 Oct 2012 2013PlatformsCurrent LanguageSupportWeb,Mobile (iOS, Android)Eng, Korean, JapaneseWeb, Outlook, LotusNotes, iOSEng, French, Italian,Japanese, SpanishWebEnglishOther Apps Billing, Reporting None Agora Suite of AppsOther Customers CIBU, Korea Telecom Etisalat --Core Business Sch, Billing, Report Scheduling Agora Platform,EngineeringContact Sora Lee Nanette Stavis Ravi VenkatachalamContact Email srlee@emeta.co.kr nstavis@myvrm.com ravisankarv@hcl.comDemo Ready? Yes Yes Nov 2012Pricing Base + Volume Base + Volume TBDMarketing Materials Available© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 34
Built Specifically for <strong>CTX</strong>• Partners work closely with the <strong>CTX</strong> team throughout release development• Latest <strong>CTX</strong> features and functions are designed as part of solutionNo Customer In-house Investment Needed• Customers can focus on core SP business• More cost-effective to buy than build• Partners responsible for continuous development and feature releasesQuick to React, Flexible• Partners can accept customer feedback and make adjustments quickly• Flexibility allows differing customer requirements to be metMultiple Solution Options• Differing Tier-1 and Tier-2 customer needs can be addressed by multiplesolutions available© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 35
Scheduling• For SP Admin, Org Admin, OrgUsers• Create, Modify, Cancel ScheduledMeetings• Specify rooms and participants formeetings• Schedule <strong>Cisco</strong>, Interop, andunprovisioned endpoints• Send meeting notificationsCDRActive Meeting Management• For Admins, Concierge, MeetingHosts• Add/drop participants• Mute/un-mute participants• Lock/unlock meeting• Meeting roster and status• Meeting extension• Change layout on 8510• Customized messages for meetingson MSE• Dial-out for Rendezvous meetings• For SP Admins• Provides call record data foraccurate billing and usage statistics• Can be used for analytics in portals© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 36
Partner EcosystemPartners integrating with <strong>Cisco</strong> technologies to createcustomer relevant solutions• ISVs, IHVs, Technology Partners, System Integrators• Tiered program for partner differentiation• Benefits granted by tier level; higher tier = morebenefitsPreferredSolutionDevelopersSolutionDevelopersRegisteredDevelopersDeveloper CommunityA collaborative community of individuals registered ondeveloper portal• Self Service support via forums, wikis, blogs• Access to <strong>Cisco</strong> development platforms• Software Development Kit downloads & information• News & Eventshttp://developer.cisco.com© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 37
CollaborationReachEfficiencySP Video Solution RoadmapFeature Candidate List<strong>CTX</strong> 1.2Mar 2013<strong>CTX</strong> 1.3July 2013FutureWebEx IntegrationResource AllocationOptimizationPorts in CloudAdhoc Meetings<strong>CTX</strong> Starter PackageMSFT Lync Interop(SPT 1.3)HCS/CPCM 10.1CDR EnhancementsNew LicensingResource ConsumptionOptimizationVirtual TSVirtualizationMax Screens EnforcementHybrid Switching/TranscodingPresentation Progress11%© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 38
<strong>Network</strong> OperationsCenterSNMP Alarm<strong>CTX</strong>32145Resource PoolGE buys MCU Ports in Cloud ServiceOrg Allowed Ports = 4Max Org Allowed Port = 5© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 39
Admins can set a maximum quality for meetings on a TelePresenceServer to enable greater resource control and managementHigher QualityFullHD 1080pBill720p DesktopJack480p iPad JabberHD 720pSD 480pBill’sVMR(720p Max)SD 480p(no content sharing)Enforce 720p max limitLower QualityLaura1080p TP roomLaura will join at 720p© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 40
Port Harvesting reclaims excess capacity from participant endpoints and returns it tothe general resource pool for use by other meetingsBill720p DesktopBill’sVMR(720p Max)Laura720p VideoJack480p JabberRobAudio-onlyAt 720p quality, Billuses only ½ TSscreen license,instead of a full1080p screenLower qualityendpoints consumeeven lessIntelligent utilizationleaves capacity foruse by othermeetingsTelePresence Server 3.0 Resource© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 41
Enforce participant limits of meetings based on screens attending to maximizeconcurrent meeting usage.Bill720p DesktopKenAudio-onlyJack480p JabberExceed max screen limitBill’sVMR(720p Max)Max ScreensLimit = 5CurrentScreens5Lync 2010 UserLaura720p VideoRobAudio-only© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 42
Simplified TPaaS Models;Unifying the HCS & SPTsystems across HostedTelePresenceCUBE-SP<strong>CTX</strong>Shared Media ResourcesShared MediaExchangeHCS TPaaS offeringDedicatedCUCMsShared CUCMVCS-CEnt On-PremiseCUCMFederated Clouds(Lync, WebEx)Ent AEnt BEnt CVCS-EGuest Access(JabberC, 3 rd party)Ent X Ent Y Ent ZHosted DedicatedHosted DedicatedHosted DedicatedHosted SharedHosted OTTHosted Hybrid© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 43
CollaborationEdgeBridgesInternetVCSe8.XVCSc8.X<strong>CTX</strong>SBCLync Edge3rd PartySite1 CPE© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 44
Virtual Meeting RoomCollaborationEdgePublicInternetJabberC HTML5Based BrowsersHosted ExchangeServicesEnterpriseCustomersEnterpriseCustomers© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 45
Thank You© 2010 <strong>Cisco</strong> and/or its affiliates. All rights reserved. <strong>Cisco</strong> Confidential 46
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