Port of Helsingborg Magazine Winter/Spring 2006 - Helsingborgs ...

needs more purée, they place a call-offorder. They order transport and send awork order to the Port, which ensuresthat the right quantity is ready fordispatch. For the most part, transportcan be dealt with to involve as littleenvironmental impact as possible. ProcordiaFood stores the ready ketchupbottles in DHL’s warehouse in Klippan,meaning that there is a minimum ofempty transport.The same lorry is often used bothfor delivery and collection. ‘For as longas I am aware, we have stored in port.But we have used other ports thanHelsingborg. What is decisive for us isquality. In Helsingborg, the Port worksclosely with the shipping companies,and our day-to-day cooperation worksvery well. Everything is well organisedand effective,’ says Leif Johansson. ‘Thelocation is also good for us from theaspect of transport economy.’new factory in Eslö v. A fter the War,more and more women started workingoutside the home and this resulted inan increasing demand for products thatcould be cooked quickly and easily.M ashed potato powder became one ofFelix ’ major successes. When the fi rstplastic bottle of ketchup was put ontoS wedish tables, the Felix trademarkhad defi nitely been established. Felixnow has a leading market positionwithin a number of product areas. Thecombination of well-rooted traditionsand regular innovations will ensurethat this position is retained in thefuture too. E x amples of products nowbearing the Felix trademark are tomatoketchup, dressings, pickled gherkinsand beetroots, French fries, mashedpotato powder, pizza, pies, meatballsand fro z en ready-meals.S ource: www.procordiafood.comThe container of paste is movedFacts about FelixA t the end of the 1 930’s, S wedishhousewives turned up their noses atvinegar for doing their own pickling.They preferred ready-made conserves,and this was the source of muchconcern at A B P H å kansson’s vinegarfactory in Eslö v. Donald Thompson,who was managing director, realisedthat something had to be done. Hecontacted Herbert Felix , who workedat his own family’s conserve factoryin Z naim in what was then Czechoslovakia.In 1 939 Herbert Felix wasmade responsible for building up aLeif Johansson12