Port of Helsingborg Magazine Winter/Spring 2006 - Helsingborgs ...
Port of Helsingborg Magazine Winter/Spring 2006 - Helsingborgs ...
Port of Helsingborg Magazine Winter/Spring 2006 - Helsingborgs ...
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needs more purée, they place a call-<strong>of</strong>forder. They order transport and send awork order to the <strong>Port</strong>, which ensuresthat the right quantity is ready fordispatch. For the most part, transportcan be dealt with to involve as littleenvironmental impact as possible. ProcordiaFood stores the ready ketchupbottles in DHL’s warehouse in Klippan,meaning that there is a minimum <strong>of</strong>empty transport.The same lorry is <strong>of</strong>ten used bothfor delivery and collection. ‘For as longas I am aware, we have stored in port.But we have used other ports than<strong>Helsingborg</strong>. What is decisive for us isquality. In <strong>Helsingborg</strong>, the <strong>Port</strong> worksclosely with the shipping companies,and our day-to-day cooperation worksvery well. Everything is well organisedand effective,’ says Leif Johansson. ‘Thelocation is also good for us from theaspect <strong>of</strong> transport economy.’new factory in Eslö v. A fter the War,more and more women started workingoutside the home and this resulted inan increasing demand for products thatcould be cooked quickly and easily.M ashed potato powder became one <strong>of</strong>Felix ’ major successes. When the fi rstplastic bottle <strong>of</strong> ketchup was put ontoS wedish tables, the Felix trademarkhad defi nitely been established. Felixnow has a leading market positionwithin a number <strong>of</strong> product areas. Thecombination <strong>of</strong> well-rooted traditionsand regular innovations will ensurethat this position is retained in thefuture too. E x amples <strong>of</strong> products nowbearing the Felix trademark are tomatoketchup, dressings, pickled gherkinsand beetroots, French fries, mashedpotato powder, pizza, pies, meatballsand fro z en ready-meals.S ource: www.procordiafood.comThe container <strong>of</strong> paste is movedFacts about FelixA t the end <strong>of</strong> the 1 930’s, S wedishhousewives turned up their noses atvinegar for doing their own pickling.They preferred ready-made conserves,and this was the source <strong>of</strong> muchconcern at A B P H å kansson’s vinegarfactory in Eslö v. Donald Thompson,who was managing director, realisedthat something had to be done. Hecontacted Herbert Felix , who workedat his own family’s conserve factoryin Z naim in what was then Czechoslovakia.In 1 939 Herbert Felix wasmade responsible for building up aLeif Johansson12