Verified By Visa Brand Guidelines - Visa Asia Pacific
Verified By Visa Brand Guidelines - Visa Asia Pacific
Verified By Visa Brand Guidelines - Visa Asia Pacific
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VISAAP-00036 V <strong>By</strong> V Guide Line 10/8/04 6:20 PM Page 1<strong>Verified</strong> <strong>By</strong> <strong>Visa</strong> <strong>Brand</strong> <strong>Guidelines</strong>
VISAAP-00036 V <strong>By</strong> V Guide Line 10/8/04 6:20 PM Page 3<strong>Verified</strong> <strong>By</strong> <strong>Visa</strong> <strong>Brand</strong> <strong>Guidelines</strong><strong>Verified</strong> by <strong>Visa</strong> Merchant Mark <strong>Guidelines</strong>In order to use the <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark, merchantsmust:1. Have operational and certified 3-D Secure software on theirwebsite, andNever alter the arrangement or proportion of the individualelements, or contain the <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark in ashape. The letters, elements and spacing shown on this pageare in the correct design and proportions.2. Agree to the <strong>Verified</strong> by <strong>Visa</strong> License Agreement<strong>Verified</strong> by <strong>Visa</strong> Merchant Mark Reproduction SpecificationsConsistent, accurate reproduction of the <strong>Verified</strong> by <strong>Visa</strong> MerchantMark is essential. The following reproduction specifications willprovide merchants with all the information they need to use themark on their website.The <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark consists of the <strong>Verified</strong> by<strong>Visa</strong> Mark and the “learn more” link; and must always appearexactly as shown in the next column.learn more<strong>Verified</strong> by <strong>Visa</strong> Watermark“learn more”link300
VISAAP-00036 V <strong>By</strong> V Guide Line 10/8/04 6:20 PM Page 4<strong>Verified</strong> <strong>By</strong> <strong>Visa</strong> <strong>Brand</strong> <strong>Guidelines</strong>Clear SpaceThe <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark must be surrounded bysufficient clear space. The mark should be clearly separatedfrom other marks, graphic elements, text or photographicbackground elements. See the diagram below for clear spacerequirements (x=height of V).Size RequirementsThe <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark may be reproduced ina range of sizes from a minimum of 60 pixels wide to 155pixels wide.XXXlearn moreX004
VISAAP-00036 V <strong>By</strong> V Guide Line 10/8/04 6:20 PM Page 5<strong>Verified</strong> <strong>By</strong> <strong>Visa</strong> <strong>Brand</strong> <strong>Guidelines</strong>Full Color ReproductionThe <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark must appear in full-color<strong>Visa</strong> Blue and <strong>Visa</strong> Gold whenever it is displayed on merchantwebsites.There are three different color versions of the <strong>Verified</strong> by <strong>Visa</strong>Merchant Mark to accommodate the variety of merchant webpage background colors. Use the version of the <strong>Verified</strong> by <strong>Visa</strong>Merchant Mark that best corresponds to the background colorof your web pages.learn more learn more learn moreOn a white, light, or neutralbackground, the Verifield by<strong>Visa</strong> logotype appears in <strong>Visa</strong>Blue and the cursor appearsin <strong>Visa</strong> Gold. The “learn more”link appears in <strong>Visa</strong> Blue.On a dark background, theVerifield by <strong>Visa</strong> logotypeappears in white and thecursor appears in <strong>Visa</strong> Gold.The “learn more” link appearsin white.On a gold background, theVerifield by <strong>Visa</strong> logotypeappears in white and thecursor appears in <strong>Visa</strong> Blue.The “learn more” link appearsin <strong>Visa</strong> Blue.5
VISAAP-00036 V <strong>By</strong> V Guide Line 10/8/04 6:20 PM Page 6<strong>Verified</strong> <strong>By</strong> <strong>Visa</strong> <strong>Brand</strong> <strong>Guidelines</strong>Language TranslationThe Web provides a borderless medium for retailers to accessa global customer base. The <strong>Visa</strong> brand derives significant valuefrom its global presence and consistency. For this reason, <strong>Visa</strong>recommends displaying the <strong>Verified</strong> by <strong>Visa</strong> Merchant Markin English.If necessary, the <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark may beaccompanied by a translated version as shown on the followingpage. The translation must appear in proximity to the Englishlanguage<strong>Verified</strong> by <strong>Visa</strong> Mark, and comply with the clear spacerules.The “learn more” link, and the text of the <strong>Verified</strong> by <strong>Visa</strong> popupService Description Page, may also be translated into thelocal language.1. Recommended Translationlearn more2. Optional Translation:If necessary, a translated version of the <strong>Verified</strong> by <strong>Visa</strong> MerchantMark may be created and used without the English-languagemark.Translated versions of the <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark mustbe approved by a <strong>Visa</strong> representative. The name, <strong>Visa</strong>, cannotbe translated, and must always appear in English.learn more006
VISAAP-00036 V <strong>By</strong> V Guide Line 10/8/04 6:20 PM Page 7<strong>Verified</strong> <strong>By</strong> <strong>Visa</strong> <strong>Brand</strong> <strong>Guidelines</strong>PlacementUse of the <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark is limited to a singleplacement per web page, and on the three designated webpages shown on the following pages.If a merchant has a security information page, <strong>Visa</strong> recommendsplacing the <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark next to the textprovided as shown below.learn moreCommitted to providing the most advanced online security features, we support the<strong>Verified</strong> by <strong>Visa</strong> security service. Click on the <strong>Verified</strong> by <strong>Visa</strong> Mark to learn more.700
VISAAP-00036 V <strong>By</strong> V Guide Line 10/8/04 6:20 PM Page 8<strong>Verified</strong> <strong>By</strong> <strong>Visa</strong> <strong>Brand</strong> <strong>Guidelines</strong>123learn morelearn morelearn more1. Home page or storefront 2. Security information page, along withSecurity Information text3. Checkout page(s). Here the <strong>Verified</strong> by<strong>Visa</strong> Merchant Mark must be placed awayfrom card acceptance marks at a minimumdistance equaling the height of the <strong>Verified</strong>by <strong>Visa</strong> Merchant Mark as it appears onyour checkout page(s).008
VISAAP-00036 V <strong>By</strong> V Guide Line 10/8/04 6:20 PM Page 9<strong>Verified</strong> <strong>By</strong> <strong>Visa</strong> <strong>Brand</strong> <strong>Guidelines</strong>FunctionalityThe <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark is a click-able mark, asindicated to consumers by the “learn more” link. Each use ofthe <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark must link to a <strong>Visa</strong> provided<strong>Verified</strong> by <strong>Visa</strong> Service Description Page hosted by the merchant.<strong>Visa</strong> will provide the required text and layout for the ServiceDescription Page. The text of the Service Description Page mustbe directed to explaining what <strong>Verified</strong> by <strong>Visa</strong> is and is not, andexplaining how the reader can get more information. Any suchtext should be approved by <strong>Visa</strong> legal counsel. See diagrambelow for the suggested layout and some sample ServiceDescription Page text.Reproduction ArtworkFor reproduction artwork of the <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark,electronic art is available from your <strong>Visa</strong> representative.900
VISAAP-00036 V <strong>By</strong> V Guide Line 10/8/04 6:20 PM Page 10