CEAMA - Consumer Electronics Sector Perspective - World ...
CEAMA - Consumer Electronics Sector Perspective - World ...
CEAMA - Consumer Electronics Sector Perspective - World ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
CONSUMER ELECTRONICS– SECTOR PERSPECTIVER ZutshiPresident - <strong>CEAMA</strong>
<strong>Electronics</strong> HardwareRs Billion750070006500600055005000450040003500300025002000150010005000957 ($22Bn)MARKET518($11Bn) 1.8%GDPPRODUCTION6991 ($155Bn)6994; 12% of GDP2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015YearHuge domestic demand driving the sector
<strong>Electronics</strong> Production as % of GDP14.012.012.0ntage of GD DPPerce10.08.060 6.04.02.01.80.02005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015Year
All India – Existing Penetration Level302526201615108503410.3CTV REF WM AC MWO DVD DSCSource : Francis Kanoi
<strong>Consumer</strong> <strong>Electronics</strong> Scenario in India3015%30 K Cr‘00 00 in Cr.2523 K Cr13%26 K Cr202007 2008 2009• Value growth due to up gradation and new technology adoptionin the market.• Semi urban markets maturing to branded products (As of 2007,only 30% of CTV sales coming from metros & 1 million+ cities• Manufacturers enhancing their penetration levels in the country
<strong>Consumer</strong> <strong>Electronics</strong> Scenario in India: Regional contribution14%30%28%28%• North India has been the traditional stronghold for theconsumer durables market• South Region emerging as a key market for <strong>Consumer</strong><strong>Electronics</strong> products since the year 2007
Industry Performance : Jan~Oct 20083029.3 %25Gro owth in %20151012.4%14.5%50CTV REF WMThe Only sector to have grown in spite of the slowdownSource : ORG-GFK
Performance of Key CategoriesCTVREFunit in mn151010.8 mn9.1%12.3 mn13%14.1 mnunit in mn645.2 mn8.3%5.6 mn7.6%6 mn52007 2008 200922007 2008 2009WMunit in mn322.3 mn12.9%25mn 2.5 12.7%2.8 mn12007 2008 2009
Indian Opportunity• Huge domestic market and growing• Economic outlook : 7.5% in 2008-09• Burgeoning middle class• Government working towards improvements in infrastructure,rural electrification and implementation of goods and service tax• Skilled low cost manpower• <strong>World</strong> class standards of productivityIssues domestic industry is grappling with• Tax incidence to the extent of 30%• Anomalies in import duties, because of implementation of FTAs• Competitiveness of component industry
Projected Market Size - 2015ItemIn Mn. Nos.Televisions 32.0DVD Players 16.0Microwave Ovens 5.0Air-conditioners 10.3Washing Machines 8.7Source: Frost & Sullivan ReportThank You
Change language