„Ultimul” hotel din Albena - info albena

16
ALBENA MAGAZINE SEPTEMBRIE 2009
a l l
the hotels rooms face the sea. Of course the
hotels right next to the beach have an
advantage, but the hotels from the green
zone which are further away have a sea
view.
-What was the evolution of foreign
markets along the years?
T h e
structure
has changed a
lot. In the 1980s
tourists from all the
European markets were present:
Germans, Belgians, Scandinavians... We
had a long-lasting 30 year cooperation
with them. Of course the structure is
different now. Now we take pride in the fact
that we have tourists from Germany, Rusia,
Romania and Bulgaria in equal numbers.
The Romanian tourists represent 25% at this
time. However, in this difficult year we have
seen a growth of the Bulgarian market.
-
’OUR TARGET IS TO OPERATE ON THE
ROMANIAN MARKET, AS THE CAPITAL
OF BUCHAREST IS VERY CLOSE TO
ALBENA AND THE BLACK SEA.’
-The number of Romanian tourists
that choose Albena has grown
exponentially, every year, as it
has become the most well
known resort in Bulgaria. It is
the number one destination
for outgoing Romanian
tourists in the whole
world. What strategies
have you used, starting
from 2005, in order to
attract Romanians?
-From the beginning we
have invited many tour
operators and journalists to
visit us. Along with the
Romanian-Bulgarian
Chamber of Comerce we
have organised visits and
we have presented the
advantages of Albena. Our
target is to operate on the
Romanian market, as the
capital of Bucharest is very close
to Albena and the Black Sea. The
first advantage presented was that
it is a beautiful place, with superb
natural surroundings and clean
beaches. In the first year the results
were not spectacular, but in the following
years we managed to double and even
triple the number. Last year we reached
50,000 Romanian tourists which bring 7
million euro. This year we expect a similar
figure. Romanians are not here only for
vacations, they come at events. But to be
honest, this year the number of teambuilding
events and seminares has
decreased from 2008, because of the crisis.
-I was just about to ask you, what
are the main types of tourists which
choose Albena?
-First of all, families with children, as we offer
them many advantages. Then the ones that
like sports and those that come to seminares.
In the last years the wellness and spa
segment has evolved. Tourist that wish to
combine their stay at the seaside with spa
treatments choose the Flamingo and
Dobroudja hotels.