„Ultimul” hotel din Albena - info albena

- Deja a]i tras principalele concluzii
privind sezonul care tocmai se
încheie. Care vor fi principalele pie]e
c`rora Albena li se va adresa anul
viitor?
- Bineîn]eles, pia]a român` va fi în
continuare în aten]ia noastr`, fiind una din
principalele pie]e, al`turi de cea german`
[i cea ruseasc`. {i 2010 va fi un an dificil [i
ne gândim de pe acum cum s` ne
provom`m avantajele pe diverse pie]e. În
februarie - martie vom organiza un roadshow
în România, care va trece prin ora[e
importante precum Bucure[ti, Pite[ti,
Târgovi[te, Ploie[ti, Constan]a, Br`ila, Ia[i,
Suceava, Bac`u, Bra[ov, Cluj, Târgu
Mure[, Sibiu... Vom prezenta avantajele
Albenei în fa]a jurnali[tilor [i a agen]ilor de
turism. Discut`m despre cum s` îmbun`]im
rela]ia cu touroperatorii, c`rora le oferim
acces automat pe site [i despre cum s` le
oferim acces de la sistemul propriu de
rezerv`ri la cel al Albenei, care pot fi
conectate. Acestea vor determina, cu
siguran]`, cre[terea volumului [i a
vânz`rilor. De asemenea, ne gândim cum
s` atragem mai mul]i turi[ti, [i de aceea am
sc`zut pre]urile pentru anul viitor. Am
introdus [i alte avantaje pentru early
booking, oferind un discount de 20%
pentru cei care fac rezerv`ri pân` la
sfâr[itul lunii aprilie. Credem c` toate aceste
m`suri vor determina cre[terea num`rului
de turi[ti. Deocamdat` a[tept`m s` tragem
concluziile acestui an, sezonul încheinduse
la mijlocul lunii octombrie. Din p`cate,
pentru români [i bulgari sezonul se încheie
pe 20 septembrie, ace[tia preferând
perioadele mai calde, fa]` de turi[tii nordici
sau germani.
- Inten]iona]i ca anul viitor s`
lansa]i un nou mesaj, o alt`
campanie de promovare?
- Înc` ne gândim la un nou slogan. În acest
an, am avut “Ultra Summer”, prin care am
sugerat c` oferim mai multe hoteluri în
regim ultra all inclusive, o premier` pe
litoralul M`rii Negre, la pre]uri foarte bune
[i servicii de calitate.
A consemnat Traian BåDULESCU
At this moment, the Romanian tourists represent 25%
AN INTERVIEW WITH MARGITA TODOROVA, SALES AND MARKETING DIRECTOR OF THE ALBENA RESORT
Margita Todorova has a career that is
strongly linked to tourism and Albena. She
graduated the Tourism Colledge from the
Varna University, which at the time was
called ’touristic economy’. Just after
graduating she started to work for the
Albena Resort, as a restauration specialist.
Then she was promoted to Sales and
Advertising Manager for the spa. From
1990 she works at the marketing and sales
departaments, being named director in
1996. She is a member of the Albena
holding board and of the directing council
of the resort.
-You are the Sales and Marketing
Director of Albena and you have
been working for the resort for
almost 30 years. In your opinion,
what are the main reasons that
attract tourists from all around the
world and specially from Romania
to Albena?
-On the 24th of August, Albena has just
become 40 years old, both as a resort and
as a company. So you can say that we
have a vast experience when it comes to
serving and satisfying our customers. In
order to have succes in this field you must be
open to the tourists and to be albe to meet
their expectations. Our high standards and
the great quality-price ratio are proven by
the fact that most of our clients come back
many more times. To be more precise, 35
to 40% come return.
-Albena is 40 years old, thus having
a rich past. What can you tell us
about the evolution of this resort?
Was it created for Bulgarian or
foreign tourists?
-It was built for foreign toursts. At the time it
was oriented for the soviet Russian market.
The architecture has managed to make a
very good product and in 1970 the resort
received the ’Dimitrov Award’, the highest
reward in Bulgarian tourism. The second
stage of Albena’s evolution was in 1973.
In 4 years a number of 43 hotels have been
built. A construction company was created
in the city of Dobrich in order to provide the
materials. The hotels were built in a piramid
style. Afterwards, according to the newer
projects, the hotels were built in a classical
style. A nother particularity of Albena is that
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