CommunicationsThe <strong>Chicago</strong> <strong>Park</strong> <strong>District</strong>’s Communications Department is charged with the task of increasing publicawareness for the <strong>District</strong>’s programs and initiatives. The Department is comprised of marketing andmedia relations units. The Department also oversees internal communications initiatives and worksclosely with the Information Technology Department to manage content on the <strong>District</strong> website.Department ExpendituresAccount 2010 Actual 2011 <strong>Budget</strong> <strong>2012</strong> <strong>Budget</strong>Personnel Services $ 1,061,029 $ 1,125,321 $ 1,457,866Materials & Supplies $ 5,453 $ 8,500 $ 7,350Contractual Services $ 1,095,661 $ 543,850 $ 434,865Total $ 1,755,733 $ 1,677,671 $ 1,900,081Personnel FTE 15 12 192011 Accomplishments$2,000,000$1,900,000$1,800,000$1,700,000$1,600,000$1,500,00020102 2011 <strong>2012</strong> Working with the Department of Green Initiatives, launched new communications effort at beachesregarding water quality Worked with the Information Technology Department to pursue a new contract for the <strong>District</strong>'swebsite. Launched electronic news clip report, thereby reducing the amount of printed material. Increased <strong>Chicago</strong> <strong>Park</strong> <strong>District</strong> You-Tube channel viewership by more than 50% over previous year.<strong>2012</strong> Goals Continue "green" efforts by reducing the amount of printed materials, focusing on electroniccommunication where possible. Working with relevant departments, including Community Recreation and Human Resources todevelop training, policies and procedures targeted to improving customer service in parks citywide. Further develop the marketing "advisory council" comprised of key stakeholders to assist in theongoing development of new and innovative marketing strategies designed to reach new audiences. Work with Information Technology department to market <strong>Chicago</strong> <strong>Park</strong> <strong>District</strong>’s new website.Performance DataGoal:Increase awarenessof <strong>District</strong>programs andinitiativesMeasure<strong>2012</strong>Projection2011As of 9/30/112009-2010% Change2010 2009customer # distributed 25,000 25,000 25,000 25,050satisfaction # returned 3,750 3,515 7% 3,591 3,355surveys Response Rate 15% 15% -1% 14% 13%# of email newsletter subscribers 94,000 30,941 13% 86,400 76,796$ value of pro-bono or tradeadvertisingNA 0% $180,000 $180,000112
Disability Policy OfficeThe Disability Policy Office oversees Americans with Disabilities Act (ADA)/Illinois AccessibilityCode/<strong>Chicago</strong> Building Code compliance initiatives and guides the <strong>Park</strong> <strong>District</strong>’s efforts to create a fullyaccessible park system. It plays an integral role in the prioritization of ADA capital projects andidentifying ways to improve accessibility to facilities. The Disability Policy office also advises alldepartments on the development and implementation of policies and programs inclusive of patronswith disabilities.Department ExpendituresAccount 2010 Actual 2011 <strong>Budget</strong> <strong>2012</strong> <strong>Budget</strong>Personnel Services $ 192,129 $ 333,192 $ 250,992Materials & Supplies $ 19,006 $ 30,000 $ 30,000Small Tools & Equipment $ 500 $ 5,000 $ 5,000Contractual Services $ 67,629 $ 95,693 $ 129,489Total $ 279,264 $ 463,885 $ 415,481Personnel FTE 4 4 3.47$550,000.00$500,000.00$450,000.00$400,000.00$350,000.00$300,000.00$250,000.00$200,000.002010 2011 <strong>2012</strong>2011 AccomplishmentsInstituted an EpiPen policy and trained park staff to ensure appropriate emergencyresponse procedures in the event of severe allergic reactions among programparticipants.Conducted ADA site evaluations at 80 parks.Worked with multiple disability advocacy agencies and organizations to ensure continuedADA compliance with local, state and federal regulations.<strong>2012</strong> GoalsContinue to develop and implement policies and programs responsive to theneeds/desires of all disability groups.Update the <strong>Park</strong> <strong>District</strong>’s ADA Transition Plan.Improve awareness of and access to information about the <strong>District</strong>’s accessibilityinitiatives.113