2012 Budget Summary - Chicago Park District

CommunicationsThe Chicago Park District’s Communications Department is charged with the task of increasing publicawareness for the District’s programs and initiatives. The Department is comprised of marketing andmedia relations units. The Department also oversees internal communications initiatives and worksclosely with the Information Technology Department to manage content on the District website.Department ExpendituresAccount 2010 Actual 2011 Budget 2012 BudgetPersonnel Services $ 1,061,029 $ 1,125,321 $ 1,457,866Materials & Supplies $ 5,453 $ 8,500 $ 7,350Contractual Services $ 1,095,661 $ 543,850 $ 434,865Total $ 1,755,733 $ 1,677,671 $ 1,900,081Personnel FTE 15 12 192011 Accomplishments$2,000,000$1,900,000$1,800,000$1,700,000$1,600,000$1,500,00020102 2011 2012 Working with the Department of Green Initiatives, launched new communications effort at beachesregarding water quality Worked with the Information Technology Department to pursue a new contract for the District'swebsite. Launched electronic news clip report, thereby reducing the amount of printed material. Increased Chicago Park District You-Tube channel viewership by more than 50% over previous year.2012 Goals Continue "green" efforts by reducing the amount of printed materials, focusing on electroniccommunication where possible. Working with relevant departments, including Community Recreation and Human Resources todevelop training, policies and procedures targeted to improving customer service in parks citywide. Further develop the marketing "advisory council" comprised of key stakeholders to assist in theongoing development of new and innovative marketing strategies designed to reach new audiences. Work with Information Technology department to market Chicago Park District’s new website.Performance DataGoal:Increase awarenessof Districtprograms andinitiativesMeasure2012Projection2011As of 9/30/112009-2010% Change2010 2009customer # distributed 25,000 25,000 25,000 25,050satisfaction # returned 3,750 3,515 7% 3,591 3,355surveys Response Rate 15% 15% -1% 14% 13%# of email newsletter subscribers 94,000 30,941 13% 86,400 76,796$ value of pro-bono or tradeadvertisingNA 0% $180,000 $180,000112