Lambeau Field - NFL.com

LAMBEAU FIELD

LAMBEAU FIELDHALLOWED GROUNDCOMMUNITYADMIN. &COACHESVETERANSDRAFT &FREE AGENTS2010 REVIEWRECORDS &HISTORYLAMBEAUFIELDMISC.One of the National Football League’s most reveredstadiums, Lambeau Field this year is hosting its 55thseason of football.A year-round destination venue to be enjoyed byPackers fans in a variety of ways on an everyday basis,it underwent a dramatic facelift that added a host of newamenities and attractions. The conclusion of the redevelopmentproject was marked by a rededication game, Sept.7, 2003, against longtime divisional rival Minnesota.Featuring the only true “retro” look in the entire league,the glorious tradition and history of the Packers iscarried forward in the “like-new” LambeauField with its heart – the original seatingbowl – saved. The same hallowedground where many of theNFL’s greatest moments havetranspired continues to exist, acanvas where current playerscan paint their own memoriesin future years.At the same time, thestructure has been transformedfrom a football stadiumthat fans could use only10 days during the season to aPackers cultural center that can beenjoyed throughout the year. Withinthe five-story Lambeau Field Atrium,located on the stadium’s east side, is the25,000-square-footHall of Fame, corporate meetingand event facilities for 25to 1,200 people, five differenteating options highlightedby a one-of-a-kind brew pub(Curly’s Pub) with interactiveareas, and a larger PackersPro Shop (see page 601-603for a full listing of the Atriumdining, entertainment and retailoptions).Just outside the Atrium inthe Robert E. Harlan Plaza,named in honor of the formerteam CEO (1989-2007), arebronze statues of team founderCurly Lambeau and legendarycoach Vince Lombardi.Sculpted by Julie Rotblatt-Amrany (Lombardi) and OmriAmrany (Lambeau) of Fine ArtStudio of Rotblatt-Amrany inHighland Park, Ill., at a costof more than $400,000, eachstatue is 14 feet tall, atop threefeet of steps and a four-footbase. Nearby the statues areseveral park benches — makingthe plaza area a great placeto sit and soak up the majestyof Lambeau Field.On gamedays, fans benefitfrom many of the same 21stcenturyamenities typicallyPackersLAMBEAU AT A GLANCEDedicated: Sept. 29, 1957, Green Bay 21, Chicago Bears 17.• Capacity: 73,128 present65,290 to 66,110 in 200260,890 in 200132,500 in 1957 (original seating)Original name: “City Stadium” (new City Stadium)• Original Cost: $960,000 (paid off in 1978)found in the shiny but sterile, newer facilities that havesprouted up across the country in recent years – everythingfrom wider concourses (including a new, upper concourse)to enhanced concession areas to modernized andincreased restroom facilities (particularly for female fans),to a club level for suite and club seat patrons.The 32-month, $295 million redevelopment of Lambeauwas completed on time – and on budget – with the• Renamed: Rededicated as Lambeau Field Sept. 11, 1965,following death of Curly Lambeau the previous June.• Owner: City of Green Bay and Green Bay/Brown CountyProfessional Football Stadium District (operated/maintainedby the team).• Field: Installed in 2007, the top level of the field systemis 12 inches of root-zone sand and Kentucky bluegrassturf. DD GrassMaster synthetic fibers are stitched into thesurface, providing strength and stability to the field. Fibersextend approximately seven inches below the surface andare exposed approximately one inch above the surfaceand are spaced every three-quarters of an inch. Approximately20 million individual stitches make up the process.• Heating system: Installed in 2007 and contains morethan 30 miles of radiant heating pipe, which can maintaina root-zone temperature of 55-plus degrees tokeep the ground from freezing during the season’s lattermonths. First system was put in by Vince Lombardifor 1967 season (failed during Ice Bowl).Location: 1265 Lombardi Ave., southwest Green Bay.NFL Championship Games: Three (1961, 1965 and 1967).• Packers all-time record:Regular Season: 179-107-4 (.625)Postseason: 13-3-0 (.813)Overall: 192-110-4 (.635)592Packers remaining in Green Bay to play all of their gamesthroughout the process. Put into motion by a county-widereferendum that approved a half-cent sales tax increase onSept. 12, 2000, the project was financed jointly by the cityof Green Bay, county taxpayers, the Packers and the NFL.The Packers’ football facilities – a vital element inattracting players in today’s ultra-competitive NFL – alsowere enhanced greatly by the stadium’s redevelopment,debuting in time for the 2002 season. The centerpiece ofthese quarters is a breathtaking, 64-by-120-foot, footballshapedlocker room with 64 stately wooden lockers.Another 25 lockers can be found in anadjoining, auxiliary locker room, to beutilized during training camp.The new football facilities alsofeature a much larger trainingroom with all of the latesttherapy pools as well asa permanent X-ray machine,a new weight room, individualposition meeting roomswith theatre-style seating, a150-plus-seat team auditorium,a basketball court with a parquetwood floor, a racquetball court,a team dining room and a players’lounge.Not forgetting the Packers’ rich traditionand history at Lambeau Field, then-GM/Head Coach Mike Shermanrequested three slabs of concretethat were located in theteam’s former field tunnel atthe north end – which werewalked over by many of thegreatest players in club history– to be moved to the newtunnel in the southeast corner;the players began usingit during the 2002 season.A nearby plaque recognizesthe presence of the concretefrom the old tunnel.In July 2002, all of theteam’s administrative andfootball-operations officesalso relocated to within theLambeau Field Atrium on thestadium’s east side.Other benefits realizedthrough the redevelopmentproject include a modern systemof field lights that is morethan eight times brighter thanthe previous stadium lights,and a new visiting-teamlocker room. Also, a larger,more comfortable and modernpress box that can seatin excess of 250 media membersfor a playoff game – andpositioned along the sidelines– debuted in 2002. In 2003,the press box was renamed“The Lee Remmel Press Box” in honor of the former newspapersportswriter, Packers public relations director andteam historian. Remmel retired in 2007 after more than 60years of close association with the organization.The Packers continue to upgrade the stadium as well.This season, a distributed audio system that is designed todeliver sound more consistently and evenly throughout thestadium bowl will benefit fans. In 2012, new video boards

LAMBEAU FIELDMary Jo Walicki/Milwaukee Journal Sentinelin the end zones will feature state-of-the-art LED technologyand higher-resolution displays, and will be four timestheir current size.Opened in 1957, Lambeau Field had seen numeroussmaller-scale changes through the years, including sevenprior seating expansions and the addition of suites. But,as new stadiums rose throughout the NFL in the 1990s,Lambeau Field became outdated. As a publicly ownedteam, the Packers must generate a significant amount ofincome from their home to remain competitive. Challengeswith capacity, as well as the need for updated suites plusmore club seats, restrooms and concessions, made redevelopmenta necessity.Faced with these challenges, the organization went towork in October 1999, assembling a plan to protect 80years of Packers history and ensure the club’s continuedviability. After several feasibility studies and overwhelmingsupport for renovation, as opposed to building a newstadium, the redevelopment plan was dubbed the propercourse of action. Unveiled in January 2000, the plan ultimatelywon voter approval that September with the hardwork of people committed to preserving Green Bay’sunique franchise.“Our fans overwhelmingly asked us to save LambeauField,” then-President and CEO Bob Harlan said. “This planaccomplishes that while giving the Packers an economicbase to build for the future in Green Bay. We want this tobe the No. 1 destination in Wisconsin. We’re going to builda stadium that the rest of the National Football Leaguewished it had.”Included in the redeveloped stadium are more than11,600 additional seats, including roughly 6,000 morebowl seats, to increase Lambeau’s capacity to 73,128. Over4,000 of the new seats were available for use during the2002 season with construction ongoing.REDEVELOPMENT FINANCINGTotal cost: $295 millionReferendum passed by Brown County voters Sept. 12, 2000.$160 million in bonds from half-cent sales tax in Brown County.• $9.1 million for stadium infrastructure improvements fromthe state of Wisconsin.LAMBEAU FIELD UPGRADESAMENITIES CLUB LEVELTICKETS• Increase in stadium capacity from 60,890 in 2001 to73,128 presently.• The Packers are making available 4,000 tickets pergame to Brown County residents 18 and over who donot hold season tickets; the program began in 2003.• The team was able to further reduce its season-ticketwaiting list, which still contains more than 88,000 people;roughly 3,500 names have come off since 2001.• 168 state-of-the-art private suites featuring increasedsquare footage and high-end custom finishes.• Club seating increased from 1,920 indoor seats to approximately3,000 indoor and 3,000 outdoor seats.• An exclusive club level can be accessed by privatebox and club seat holders on game day. Available tothe general public during the year for functions.• Concession points of sale doubled (to almost 300).• Dramatic increase in women’s restroom facilities (180to 556); men’s restrooms increased from 436 to 708.• Disabled seating increased from 56 to 733.• An upper concourse was added and existing concourseswere widened.The block of new seats helped the Packers to removealmost 1,500 names from their season-ticket waitinglist – which has more than 88,000 names on it – betweenboth ticket packages. Additionally, Brown County residentswithout season tickets have a chance to purchase theremaining 4,000 new bowl tickets on a game-by-gamebasis; in 2010, 10,000 residents were randomly selectedfrom a list and were able to purchase four tickets. Disabledaccessibleseats also increased dramatically through thedevelopment project, rising from 56 to 733.The main concourse – previously so narrow in someplaces that it had become a safety problem – also wasexpanded significantly. And, a new, upper concourse –• $125.9 million from the Packers, the city of Green Bayand the NFL…Team asked fans for one-time seat user fee($1,400 for seven-game “Green Package” ticket holders,$600 for three-game “Gold Package” ticket holders) in2001…Proceeds contributed from the 1997-98 stock saleand an NFL loan…Additionally, the club pledged to coverany project cost overruns in consideration of its authority todirect the design of the building and stadium construction.COMMUNITYADMIN. &COACHESDRAFT &VETERANS FREE AGENTS 2010 REVIEWRECORDS &HISTORYLAMBEAUFIELD MISC.593

LAMBEAU FIELDCOMMUNITYADMIN. &COACHESVETERANSDRAFT &FREE AGENTS2010 REVIEWRECORDS &HISTORYLAMBEAUFIELDMISC.complete with concession stands and restrooms – whichincreases the ease with which fans can move through thefacility, fully debuted in 2003 with the project’s completionafter partial use in 2002.Concession stands and restrooms have been greatlyexpanded as well, lessening the time fans are out oftheir seats. Concession points of sale increased to 281on the main and upper concourses alone, up from 186.Availability of women’s restrooms, far below meetingthe needs of female fans in the old stadium, increasedfrom 180 to 556. Men’srestrooms now are at 708,up from 436.The centerpiece of theredeveloped stadium is theLambeau Field Atrium, a366,000-square-foot, fiveplus-storystructure onthe east side. MillerCoors,through a sponsorship dealannounced in July 2002 thatextends through the 2012NFL season, is a partnerwith the Packers in theAtrium and is the sponsorof the area’s main entrancegate. Welcoming fans is aglass wall, facing LombardiAvenue, measuring over180 feet long and 80 feethigh.The Lambeau FieldAtrium with its many attractionscreates an “entertainmentdistrict” at the legendarystadium, a conceptpioneered at venues likeCamden Yards in Baltimoreand Progressive Field inCleveland.Revenue generated fromthe Packers Pro Shop,Packers Hall of Fame,Curly’s Pub, the Atriumeateries, the Legends Cluband special events, as wellas other Atrium businesses,is essential to the Packers’long-term survival. In justthe first year, with only thenew Pro Shop open andseveral gate sponsorshipssold, the Packers’ NFL revenueranking for the fiscalyear 2002-03 jumped to10th, up from 20th the prioryear. The strong financialperformance continued duringthe ensuing fiscal yearsas all elements of the redevelopedstadium are nowonline; the club’s NFL revenueranking has continued16 MEMORABLE GAMES• Sept. 29, 1957: Packers 21, Chi.Bears 17…New City Stadium isdedicated with Miss America,Vice President Richard Nixon andactor James Arness on hand…Babe Parilli hits Gary Knafelc onfourth-quarter TD pass.• Sept. 27, 1959: Packers 9, Chi.Bears 6…Vince Lombardi winshis first game; gets carried offthe field after team erases 6-0fourth-quarter deficit with JimTaylor touchdown and DaveHanner safety.• Dec. 31, 1961: Packers 37, N.Y.Giants 0…First NFL title game inGreen Bay and Lombardi’s firstof five NFL crowns…Packerstotal 345 yards on league’s No. 1defense, led by Sam Huff.• Dec. 26, 1965: Packers 13, Balt.Colts 10…In Western ConferencePlayoff, Green Bay winsfirst franchise overtime contestto be in the second quartile, allowing the team to continuedelivering on its promise to the community and its fans –turning profitability into the preservation of the franchiseand the stadium. The redevelopment’s economic impacton the area has been positive as well; roughly 60 percentof the Packers’ special events department’s bookings comefrom outside Brown County, bringing in additional businessto the Green Bay area. The Atrium already has eventsbooked out to 2017.Two offseason football-related events are popularattractions: Packers Draft Party and Packers Fan Fest.The former saw nearly 2,000 fans take to the Atrium for594LONGEST CONTINUOUSLY OCCUPIED NFL STADIUMSYears Current Name Tenant First NFL Game55 Lambeau Field Green Bay Packers 195745 Qualcomm Stadium San Diego Chargers 196741 Candlestick Park San Francisco 49ers 197140 Arrowhead Stadium Kansas City Chiefs 197239 Ralph Wilson Stadium Buffalo Bills 197337 Superdome* New Orleans Saints 197530 HHH Metrodome Minnesota Vikings 198225 Sun Life Stadium Miami Dolphins 198720 Georgia Dome Atlanta Falcons 199217 Jacksonville Mun. S. Jacksonville Jaguars 1995Edward Jones Dome St. Louis Rams 1995McAfee Coliseum Oakland Raiders 199516 Bank of America Stadium Carolina Panthers 199615 FedExField Washington Redskins 199714 M&T Bank Stadium Baltimore Ravens 1998Raymond James Stadium Tampa Bay Buccaneers 199813 Cleveland Browns Stadium Cleveland Browns 1999LP Field Tennessee Titans 199912 Paul Brown Stadium Cincinnati Bengals 200011 Heinz Field Pittsburgh Steelers 2001INVESCO Field Denver Broncos 200110 Ford Field Detroit Lions 2002Gillette Stadium New England Patriots 2002Reliant Stadium Houston Texans 2002CenturyLink Field Seattle Seahawks 20029 Lincoln Financial Field Philadelphia Eagles 2003Soldier Field (new) Chicago Bears 20036 Univ. of Phoenix S. Arizona Cardinals 20064 Lucas Oil Stadium Indianapolis Colts 20083 Dallas Cowboys Stadium Dallas Cowboys 20092 New Meadowlands S. N.Y. Giants/N.Y. Jets 2010*New Orleans Saints played only preseason games at Superdome in 2005on Don Chandler’s 25-yard field goal…Chandler tied the game with a controversial 22-yarder with1:58 left in regulation…In 1966, the NFL raised its uprights.• Jan. 2, 1966: Packers 23, Clev. Browns 12…In snowy ‘65 NFL championship game, Taylor and PaulHornung combine for 201 yards on the ground…Packers hold Jim Brown to 50 yards.• Dec. 31, 1967: Packers 21, Dal. Cowboys 17…In -13 temperatures (-46 wind chill), Bart Starr scoreson sneak in game’s final minute, ending 12-play drive…Last NFL title game in Green Bay…“IceBowl” win sends Packers to AFL-NFL world championship game (Super Bowl II).• Sept. 7, 1980: Packers 12, Chi. Bears 6…Chester Marcol catches his own blocked kick (by AlanPage) and runs 25 yards for game-winning touchdown six minutes into overtime…First overtimecontest in Packers-Bears series, NFL’s longest rivalry.• Jan. 8, 1983: Packers 41, StL Cardinals 16…Lambeau hosts first postseason game in 15 years(“Super Bowl Tournament”).• Oct. 17, 1983: Packers 48, Washington 47…Teams combine for highest-scoring game in history ofMonday Night Football, and rack up 1,025 yards...Mark Moseley misses FG as time expires.• Nov. 5, 1989: Packers 14, Chi. Bears 13…Sterling Sharpe’s 14-yard fourth-quarter touchdowncatch knots contest with 32 seconds left, but official flags Don Majkowski for crossing line of scrimmage…Fourminutes later, instant replay official Bill Parkinson overturns call.• Sept. 20, 1992: Packers 24, Cincinnati 23…New acquisition Brett Favre comes off the bench toerase 20-7 fourth-quarter deficit, finds Kitrick Taylor for 35-yard touchdown with 13 seconds left.• Dec. 31, 1994: Packers 16, Detroit 12…Fritz Shurmur’s defense holds NFL rushing leader BarrySanders to -1 yard on 13 attempts, and the Lions as a team to -4 yards, to advance in playoffs.• Jan. 12, 1997: Packers 30, Carolina 13…With -17 wind chill, Green Bay wins NFC Championship,earns first trip to Super Bowl in 29 years…The Packers rush for 201 yards.• Nov. 6, 2000: Packers 26, Minnesota 20…Antonio Freeman makes incredible catch in rain, scoreson 43-yard touchdown in overtime on Monday Night Football.• Jan. 4, 2004: Packers 33, Seattle 27…Al Harris picks off Matt Hasselbeck and scores on 52-yardinterception return, the first defensive touchdown in NFL sudden-death playoff history.• Jan. 12, 2008: Packers 42, Seattle 20…Packers spot Seahawks 14-0 lead then storm back to outscorevisitors, 42-6, as heavy snow falls...Six TDs and 42 points both set team postseason records.a gathering on the NFL Draft’s first day of action from2004-09, hearing from Packers front-office members andcurrent players and watching the selection process unfoldwith fellow Green and Gold fans; recent versions wereheld in Curly’s Pub, in conjunction with the Draft’s newprime-time format.The latter witnesses 3,000 enthusiastic fans descendupon the Atrium in March for two days of meeting coachesand players, autograph sessions and even a tour of thelocker room. After a hiatus in 2011, it is expected to returnin 2012.

LAMBEAU FIELDOriginal concept,19551974196519852000COMMUNITYLarge-scale stadiumevents have included the‘Frozen Tundra HockeyClassic’ in February2006, a WisconsinBadgers-Ohio StateBuckeyes matchup thatdrew 40,890 fans, theLONGEST ACTIVE HOMEFIELD TENURES, PRO SPORTSYears Current Name Tenant First Game100 Fenway Park Boston Red Sox 191298 Wrigley Field Chicago Cubs 191455 Lambeau Field Green Bay Packers 195750 Dodger Stadium Los Angeles Dodgers 196246 Angel Stadium Los Angeles Angels 196645 Qualcomm Stadium San Diego Chargers 196744 Madison Sq. Garden New York Knicks & 1968New York Rangersfifth-largest hockeycrowd of all time. In June 2011, a Kenny Chesney concertattracted more than 45,000 music lovers to the stadium.The two events brought in $3 million and $5 million,respectively, to the local economy.On the community front, the Atrium has hostedregular events. ‘Spooktacular Fun,’ a Halloween event thatfeatures interactive and entertaining activities includingthe ‘Haunted Concourse,’ music, magic, miming, clownsand jugglers, takes place in October. In November, thePackers serve a Thanksgiving meal to more than 800people. March sees the Atrium welcome ‘Project LEAP!’(Lambeau’s Exercise and Activity Playground) – a dayfocused on getting kids out of the house to enjoy nonstrenuousphysical activity. More than 15,000 residentsenjoy the Atrium during these days.The project’s voter-approved financing came in theform of a half-cent sales tax in Brown County – wherethe Packers make their estimated $144 million annualeconomic impact – that supports over $160 million inbonding. The state of Wisconsin approved funding of anadditional $9.1 million for stadium infrastructure improvements.The Packers, the city and the NFL contributed$125.9 million from a one-time seat user fee ($1,400for seven-game “Green Package” ticket holders, $600for three-game “Gold Package” ticket holders, in 2001),proceeds from the 1997-98 stock sale and an NFL loan.And, the club pledged to cover any project cost overrunsin consideration of its authority to direct the design of thebuilding and stadium construction.The Packers’ contribution to the project ranked as thefifth highest in NFL history. Tommy Thompson, Wisconsingovernor at the time, signed into law enabling legislationMay 13, 2000, in a ceremony held on the playing field.Later, on Jan. 3, 2001, the Green Bay/Brown CountyProfessional Stadium District Board approved a newLambeau Field lease agreement between the district, thePackers and the city of Green Bay; the lease’s primary termruns for 30 years after the opening of the redevelopedstadium in 2003. Agroundbreakingceremony, involvingthen-GovernorScott McCallum,area dignitaries andPackers officialsand players, subsequentlywas held onMay 19, 2001.The NFL’s longest-tenuredvenue,LAMBEAU EXPANSIONSBowl Structure1961: Added 6,519 seats to 38,669.• 1963: Added 3,658 seats to 42,327.• 1965: Added 8,525 seats to 50,852(top left).• 1970: Added 5,411 seats to 56,263(top right, in mid-1974 – fully enclosingstadium bowl).Suites/Club Seats• 1985: Original 72 suites added 663seats, increased capacity to 56,926.• 1990: Team spent $8.263 million toerect 36 new suites and 1,920 clubseats in south end zone; constructionadded 2,617 total seats andcapacity increased to 59,543.• 1995: Packers spent $4.7 millionto enclose north end zone with 90more suites; added 1,347 to increasecapacity to 60,890.Lambeau easily Renovation/Redevelopmentranks as one of the • 2001-03: The $295 million projectmost recognized added 12,032 seats, pushing presentand envied locales capacity to 73,128.in all of sports, afact recognized in 1999 when Sports Illustrated named itthe eighth-best facility in the world to watch sports — andthe lone NFL stadium to make the magazine’s “Top 20”list. Additionally, SI.com in 2007 and 2008 rated LambeauField as the No. 1 stadium experience in the NFL, as didESPN The Magazine in 2009 and 2011.Even after the recent changes, Lambeau maintainsits nostalgic and intimate feel with totally unobstructedsightlines. Permeated by history, tradition and mystique,the view from inside can be awe-inspiring.Dedicated as City Stadium Sept. 29, 1957 – a day thatsaw Green Bay topple the hated Chicago Bears, 21-17 –ceremonies included Vice President Richard Nixon andNFL Commissioner Bert Bell. In 1965, the facility wasrenamed Lambeau Field following the death of E.L. “Curly”Lambeau, the Packers’ founder and first coach.Originally built at a cost of $960,000, an amount sharedequally by the Packers Corporation and the city of GreenBay, the facility was financed by way of a bond issue thatreceived 2-to-1 voter approval in a municipal referendumconducted April 3, 1956.ADMIN. &COACHESDRAFT &VETERANS FREE AGENTS 2010 REVIEWRECORDS &HISTORYLAMBEAUFIELD MISC.595

LAMBEAU FIELDFebruary, 1957COMMUNITYADMIN. &COACHESVETERANSDRAFT &FREE AGENTS2010 REVIEWRECORDS &HISTORYLAMBEAUFIELDMISC.June, 1957Located in southwest Green Bay,surrounded on three sides by the villageof Ashwaubenon, Lambeau Fieldoriginally was built on farmland, purchasedfor $73,305. The stadium’soriginal architect, Somerville Inc.,favored the current site because itwas sloped, making it perfect to builda bowl.Lambeau Field, now in its 55thNFL season, is the longest continuouslyoccupied stadium in the league– 10 years more than the next-closestvenue, Qualcomm Stadium in SanDiego at 45 years. In pro sports asa whole, only the Boston Red Sox atFenway Park (100 seasons) and theChicago Cubs at Wrigley Field (98seasons) have longer active homefieldtenures.Including the redevelopment, eightseating additions – all paid for bythe Green Bay Packers, Inc. – haveincreased Lambeau’s capacity from its original 32,150 to38,669 in 1961, to 42,327 in 1963, to 50,852 in 1965 andto 56,263 in 1970. Construction of 72 initial suites in 1985moved capacity to 56,926, and a 1990 addition of 36 boxesand 1,920 theatre-style club seats changed the number to59,543. The seventh seating addition, a $4.7 million projectin 1995, put 90 more suites in the previously open northend zone, for the first time giving the stadium the feel of acomplete bowl and upping capacity to 60,890.Ultimately, the eighth addition bumped stadium seatingcapacity to 73,128. During the 2002 campaign, with workongoing, capacity fluctuated between 65,290 and 66,110as the season progressed.In 2007, the Packers installed an entirely new playingsurface, including a completely new drainage and heatingsystem, bringing the latest technology in field managementSept. 29, 1957ORIGINAL CONSTRUCTION• Proposal: The Packers’ Fred Leicht, whosupervised the 1925 construction of CityStadium, in May 1955 submitted a proposalfor a new, 32,000-seat facility.• Referendum: Passed April 3, 1956 (11,575to 4,893), while community leaders continueddebate over a site.• Site: In late April 1956, the Packers hiredan engineering company to study proposedlocations. The company in July 1956recommended the corner of Highland(now Lombardi) Avenue and Ridge Road.• Land: City Council purchased farmlandowned by Victor and Florence Vannieuwenhovenin August 1956 for $73,305.• Contract: Awarded early in 1957, with groundbreakingas soon as weather permitted.• Time: No longer than nine months, in timefor ’57 opener.• Cost: $960,000 in municipal bonds; thePackers Corporation paid $634,700 ininterest and principal.596August, 1957to the famous stadium. Chief to thenew system is DD GrassMaster, anatural-grass surface reinforced withman-made fibers. All existing levelsof the field were removed and the newsystem began with a clay sub-gradelevel, compacted and graded (with a.6 percent slope), including drain tile,irrigation pipe and thermostat wiringfor the heating system. The secondlevel consists of 5½ inches of peagravel. On top of the gravel layer is30-plus miles of ¾-inch tubing for theheating system which can maintaina root-zone temperature of 55-plus degrees to keep theground from freezing during the season’s latter months.Level three consists of 12 inches of root-zone sand andKentucky bluegrass turf. DD GrassMaster’s synthetic fibersare stitched into the surface, providing strength and stabilityto the field. Fibers extend approximately seven inchesbelow the surface, are exposed approximately one inchabove the surface, and are spaced every three-quarters ofan inch. Approximately 20 million individual stitches makeup the process. The slope equates to a crown of about 5½inches on the new surface.Also prominent within the stadium are the names ofthe 21 Packers players and coaches elected to the ProFootball Hall of Fame in Canton, Ohio. The Packers’ 13 NFLChampionship seasons (southeast corner) and five retiredjersey numbers (north end zone) are on the facade as well.THE LAMBEAU BOWLOne of Lambeau’s special characteristics is its classic seating bowl, now exclusive to Green Bay. The bowl design, common inmany traditional college football stadiums, remains virtually untouched following a $295-million stadium renovation. Did you know…• The original architectural firm, Somerville Inc., favoredthe Lambeau construction site because it sloped, perfectfor building a bowl.• The bowl’s outstanding sightlines are generally creditedto Dick Gustafson, who worked closely with John Somervilleduring the design phase.• Some of Gustafson’s inspiration came from MichiganStadium in Ann Arbor, where he went to college.• Despite seating more than 62,713 (including an additional6,601 from the recent renovation), the bowl still offersthe NFL’s highest percentage of great seats. Somervillecredits that intimacy to the fact that the stadium was thefirst in the world designed exclusively for pro football.• The original stadium district instructed Somerville todesign a facility that could easily expand, and allow for offseasonconstruction projects to be completed by August.• The first significant project came just one year after thestadium’s opening campaign. Workers replaced the originalwooden bleachers with aluminum benches beforethe 1958 season.

In December 2006, the facade’s northeast corner becamehome to the name of Ron Wolf, the former Packers generalmanager (1991-2001). Bob Harlan, then CEO, had thename installed, in a new tradition, separate from the ProFootball Hall of Famers, so that Wolf could be recognizedin a way that is befitting of his enormous legacy with theorganization.Lambeau Field is among the NFL’s toughest placesto play. Green Bay holds a 114-38 (.750) regular-seasonrecord at Lambeau since 1992, plus an 8-3 mark in theplayoffs, for an overall record of 122-41 (.748). Evenmore imposing, the Packers have won 114 of their last151 games in Green Bay (including the eight postseasonvictories), since Oct. 10, 1993.In the midst of nearly four full seasons at home withouta defeat – prior to a 1998 Monday night loss to Minnesota,their last setback at Lambeau had come in the 1995 seasonopener – the Packers established the NFL’s second-longesthome winning streak (25). Only the Miami Dolphins (1971-74) have won more consecutive regular-season homegames (27).Over the past two decades, prior to the start of theredevelopment project, the Packers organization itselfhad spent more than $50 million on improvements to thestadium, the previous club administration building andtraining facilities, including construction of the originalindoor practice structure in 1982 and its replacement, theDon Hutson Center, in 1994 at a cost of nearly $4.7 million.Recent improvements include DD GrassMaster surfaces onpractice fields, Clarke Hinkle Field (2006) and Ray NitschkeField (2009). Nitschke Field also has a new seating facilityfor fans attending training-camp practices.Lambeau Field now is owned by the city of Green Bayand the Green Bay/Brown County Professional FootballStadium District; retirement of the city’s original $960,000debt was celebrated at a mortgage-burning ceremony inMay of 1978.Sold out on a season-ticket basis since 1960 (293consecutive games at the start of 2011, including playoffs)Lambeau was not the Packers’ only regular-season homeuntil 1995. The team maintained two separate ticket packagesafter moving all games to Green Bay, eliminating fourannual dates at Milwaukee County Stadium.“Gold” ticket holders (made up primarily of formerMilwaukee season patrons) have a three-game packageconsisting of the annual Midwest Shrine preseason contestplus the second and fifth regular-season home gameseach year.“Green” season customers (made up of original GreenBay ticket holders) have a seven-game package consistingof the annual Bishop’s Charities preseason game and theremaining six regular-season contests.2011 TICKET PRICESSections between 20-yard lines(115-124 and 322-330). . . . . . . . . . . . . . . . . . . . . . .$87Other sideline sections(109-114, 125-130, 314-320 and 332-338) . . . . . . .$76End Zone sections(100-108, 131-138, 303-312 and 340-354) . . . . . . .$69Suite tickets(4,000, 5,000 and 6,000 Levels) . . . . . . . . . . . . . . . .$87Indoor club seats(Sections 470-492 and 670-694) . . . . . . . . . $212-$218Outdoor club seats (Sections 403-435) . . . . . . $212-$313LAMBEAU FIELDCOMMUNITYADMIN. &COACHESDRAFT &VETERANS FREE AGENTS 2010 REVIEWRECORDS &HISTORYLAMBEAUFIELD MISC.597

LAMBEAU FIELDCOMMUNITYADMIN. &COACHESVETERANSDRAFT &FREE AGENTSTHE SANDLOT YEARSInevitably, procedures at Packers games have come a long waysince 1919-20, when the team subsisted on the contents of GeorgeCalhoun’s hat. At that time, there were no ushers, cheerleaders, bandor public address system, which hadn’t yet been invented. Thereweren’t even any seats, and admission was free.From 1919-56, the Packers played their Green Bay games –including their first league contest – at virtually the same address.Their first home games were at Hagemeister Park, a vacant lotmarked with a football gridiron, adjacent to East High.There were no gates because there wasn’t a fence. Spectatorsjust dropped off the Walnut Street trolley and walked to the sideline,THE PACKERS’ SEVEN OTHER HOMES, 1919-94GREEN BAY• Hagemeister Park, 1919-22…Classicsandlot, near Baird and Walnutstreets, adjacent to East River…EastHigh School now occupies land.• Bellevue Park, 1923-24 (below in’24)…Minor league baseball park,near Hagemeister Brewery, in 100-200 block of North Main Street.• City Stadium, 1925-56 (picturedlower middle in 1946, and bottomin late 1920s)…Located behindEast High School…Expandedseveral times to reach peak capacityof 24,500…Annually voted the NFL’sbest playing surface, because it satjust yards from the East River…EHSfootball team still uses downsizedfacility.OTHER HOMES OF THE PACKERS, 1919-94MILWAUKEE• Borchert Field, 1933…Hosted onegame…Minor league baseball park,home to NFL’s Badgers from 1922-26…Located near Burleigh, Chambers andNorth Eighth streets…Torn down in1954, it’s now a children’s playground.• State Fair Park, 1934-51 (right insetin 1941)…Location: West Allis, Wis.,near West Kearney, Greenfield, South77th and South 84th streets, onWisconsin State Fairgrounds.• Marquette Stadium, 1952…Alsohoused Marquette football team.• County Stadium, 1953-94 (far right in’94)…Home to baseball’s MilwaukeeBraves and Brewers…Off Interstate94…Both benches were on east sideline…Endzones ran north-south, fromthird base to right field…Demolished in2000 to make parking lot for Miller Park.or drove their own cars and parked about 10 yards behind the ropesstretched around the playing field.If they felt like it, they either sat in their automobiles or on topof them, but most preferred to get out and follow up and down thefield. By moving as play progressed, one always had a “50-yard line”location and was handy for any donnybrook that might require a littlehelp. In fact, when things got exciting, the crowd sometimes spilledright onto the field, surrounded the scrimmage in a big circle andvirtually took part in every play. Teams didn’t huddle in those days,or the fans would have been in that, too.When the half ended, teams grabbed blankets and adjourned toopposite end zones where they relaxed and talked over the tacticsof the next half. The crowd formed a ringaround the players, a practice encouragedsince it made a handy wind break. Fansweren’t bashful about joining the discussionseither, sometimes with surprising results. Atleast one early game was pulled out of the fireby a spectator’s halftime suggestion.In 1920, the city built a section of stands –a small bleacher that held about 200 – givingthe Packers their first justification for chargingadmission. The next year, a portable canvasfence was erected around the perimeter and aregular admission charge inaugurated.BELLEVUEWhen Hagemeister was dug up in 1923to make way for a new East High School, thePackers shifted to the new baseball grounds atthe end of Main Street, Bellevue Park (left).Crowds of 4,000-5,000 stormed the fences toboo the hated Chicago Bears. Green Bay was9-2-1 in 12 league games at Bellevue from1923-24. Eight of the nine Packers wins wereshutouts, and the team won its last seven atthe stadium, including a 5-0 home slate in ’24.The lone tie was a scoreless affair in 1923.MISC.LAMBEAUFIELDRECORDS &HISTORY2010 REVIEW598

LAMBEAU FIELDCITY STADIUMBellevue obviously was inadequate and too farout, lacking about every amenity needed for football.Agitation to build a new stadium somewherenear the original site culminated in the erection ofCity Stadium, behind the new high school.The new facility was barely completed in time forthe 1925 opening, but it was an immediate success(the Bears opener drew a record crowd of 5,389). Itwas a typical small-town park of its day (pictured atbottom), with wooden fences and stands on bothsides between the 30-yard lines. Seating capacitywas gradually increased until it seated 15,000 by1934, with the end zones still uncovered. With thefilling in of the area around the end lines, the ultimatecapacity of just over 25,000 was reached (inset atleft, middle photo).After World War II, City Stadium gradually fadedfrom its once proud position as one of the favoredfields in the National Football League, to an inadequateand obsolete installation. As pro crowdsincreased, it was impossible to expand the stadiumany further. With limited capacity, the Packers foundit increasingly difficult to schedule topopponents at home. On Nov. 18, 1956,the Packers lost their final game at the stadium,to the 49ers. A new City Stadium, onGreen Bay’s west side, opened the followingyear (renamed Lambeau Field in 1965).MILWAUKEEThe decision to play games inMilwaukee (including State Fair Park,above inset; and County Stadium, aboveright) played a key role in the Packers’survival. It allowed the team to tap a largermarket and thwart any efforts to establishanother competing pro football team there.The Packers played games in Milwaukeefor 62 straight years (1933-94) until opting— mostly for financial reasons — tomove all games to Green Bay beginningPACKERS ATTENDANCE RECORDS10 LARGEST HOME CROWDSGreen Bay (reg. season):71,213 Min., 11/1/0971,113 DalC, 9/21/0871,107 Min., 10/24/1071,040 ChiB, 11/16/0871,010 Ind., 10/19/0871,004 Min., 9/8/0870,945 Min., 11/11/0770,920 ChiB, 9/13/0970,918 ChiB, 9/10/0670,913 DalC, 11/7/10Milwaukee (reg. season):55,592 Min., 11/26/8955,256 DalC, 11/12/7855,125 Min., 10/28/9055,119 Det., 11/21/9355,012 Min., 9/27/8155,011 Mia., 9/11/9454,995 Det., 11/6/9454,983 Sea., 10/10/7654,885 Atl., 12/18/9454,776 DalC, 9/28/8010 LARGEST ROAD CROWDS90,535 LARm, 12/11/5589,295 Was., 10/31/0487,760 Was., 10/10/1083,943 CleB, 9/18/6682,137 CleB, 12/7/6980,558 LARm, 10/21/7379,281 KC, 11/10/9679,176 Buf., 10/30/8879,029 Buf., 11/20/9478,988 KC, 11/4/07LARGEST PLAYOFF CROWDS91,060 Pit. (@ N. Texas), 2/6/11 (Super Bowl XLV)75,546 Oak. (@ Miami), 1/14/68 (Super Bowl II)74,152 @ DalC, 1/1/67 (1966 NFL Championship)72,740 NYG (LF), 1/20/08 (2007 NFC Championship)72,301 NE (@ New Orleans), 1/26/97 (Super Bowl XXXI)72,168 Sea. (LF), 1/12/08 (2007 NFC Divisional Playoff)71,457 Sea. (LF), 1/4/04 (2003 NFC Wild Card Playoff)71,075 Min. (LF), 1/9/05 (2004 NFC Wild Card Playoff)69,311 @ SF, 1/6/96 (1995 NFC Divisional Playoff)69,210 @ Atl., 1/15/11 (2010 NFC Divisional Playoff)69,144 @ Phil., 1/9/11 (2010 Wild Card Playoff)68,987 @ SF, 1/11/98 (1997 NFC Championship)68,912 Den. (@ San Diego), 1/25/98 (Super Bowl XXXII)LARGEST PRESEASON CROWDS92,753 College All-Stars (@ Chicago), 8/30/4590,218 @ Phi., 9/13/4585,532 @ CleB, 8/30/6984,918 @ CleB, 9/7/6884,567 College All-Stars (@ Chicago), 8/29/4084,560 College All-Stars (@ Chicago), 9/1/3784,236 @ CleB, 9/2/6783,736 @ CleB, 9/5/6483,118 @ CleB, 9/4/65*78,184 Den. (@ Madison, Wis.), 8/23/9978,087 @ DalC, 8/28/6776,704 NYG (@ Madison, Wis.), 8/22/9775,504 @ DalC, 8/20/66*—All-time Packers home attendance recordOTHER PACKERS ATTENDANCE RECORDSSingle Season, Total (16 games): 1,120,775 (2007)Single Season, Home: 566,443 (2007)Single Season, Road: 563,622 (2000)COMMUNITYADMIN. &COACHESDRAFT &VETERANS FREE AGENTS 2010 REVIEWRECORDS &HISTORYLAMBEAUFIELD MISC.599

LAMBEAU FIELD ATRIUMLAMBEAU FIELD ATRIUMCOMMUNITYADMIN. &COACHESKey to making Lambeau Field a year-round destination venue is the 366,000-square-foot Lambeau Field Atrium, morethan five stories high on the east side of the stadium.Included within the Lambeau Field Atrium are a number of dining, entertainment and retail options for Packers fansof all ages. Free wireless Internet access is available at the Atrium, too, for guests who want to bring along their laptopcomputers and log on to the Internet while visiting a restaurant or taking part in a corporate event or meeting.PACKERS HALL OF FAME — Located one levelbelow the main Lambeau Field Atrium floor, the PackersHall of Fame is over 25,000 square feet of Packers artifactsand celebration of Green and Gold glory. A rebuiltoffice of legendary coach VinceLombardi, a section featuring threerotating exhibits each year, andlockers of all 21 Packers in the ProFootball Hall of Fame are among thehighlights of this unique space. Amoving, 12-minute movie about thePackers, produced for the team byNFL Films, starts the Hall of Fameexperience, which does not enduntil the visitor reaches the plaquesof all 147 members of the PackersHall of Fame and a display of the team’s four Super Bowltrophies. A must-stop for fans, the Hall welcomed morethan 97,000 visitors during the 2010-11 fiscal year.MISC.LAMBEAUATRIUMDRAFT &FREE AGENTS2010 REVIEWRECORDS &HISTORYVETERANSFans can sit behindVince Lombardi’sdesk as they walkthrough history inthe Packers Hall ofFame, a key stop inthe Lambeau FieldAtrium.600

LAMBEAU FIELD ATRIUMLAMBEAU FIELD STADIUM TOURS —Highlighted by a walk through the team tunnelto the hallowed ground of Lambeau Field,stadium tours allow fans to experience thePackers’ history-rich facility first handand see several behind-the-scenes areas.Outstanding photo opportunities availthemselves throughout each tour. Ticketsfor the one-hour tours are sold on a firstcome,first-served basis for each day’s availabletours. A popular attraction, more than 97,000 peopletook the stadium tour during the 2010-11 fiscalyear.Public access to the inside of LambeauField is available only through a tour. Thestadium tour hotline is 920/569-7513,and schedules are online at www.lambeaufield.com.COMMUNITYADMIN. &COACHESThe NFL’s most popular stadium tour also appears on itineraries of most fans; many ofthem schedule Lambeau Field and Packers training camp as their family’s summer vacation.Included on the tour is a stop at Paul Hornung’s 1956 Heisman Trophy.CURLY’S PUB — Offering a little bit of everythingfor everyone, this restaurant, sports bar and interactivearea serves up a menu like no other. Green Bay favorites,creatively prepared and served at a very reasonable price,make this the place to come for the entire family. Watchany sporting event on the 138 monitors throughoutCurly’s. Get into the actionwith Curly’s Game Zone withits custom football interactivegames. Or simply sit backand watch all of the action —either on the Packers’ practicefields or in the players parkinglot.ATRIUM EATERIES — Four locally based eaterieslocated within the Lambeau Field Atrium will be openroughly 100 days per year for special events and ongamedays. They are:FESTIVAL FOODS BOOMERANG CAFÉ —Subs, sandwiches and wraps are on the menu. Add acup of homemade soup or one of many deli salads for acomplete meal. The food is so good, it will have you comingback for more.FESTIVAL FOODS TITLETOWN GRILL —Serving Festival Foods’ own Festy Burgers and Dogs inaddition to their signature barbecue beef sandwich, thiseatery features the best in traditional Titletown fare.GOIN’ DEEP PIZZA — This Italian eatery offersindividual fresh-baked pizzas and creative pasta dishes.MEAT PACKING COMPANY — A restaurant conceptdeveloped exclusively for Lambeau Field; overstuffedsandwiches, giant bratwursts and delicious desserts arefeatured on the menu.DRAFT &VETERANS FREE AGENTS 2010 REVIEWRECORDS &HISTORYLAMBEAUATRIUM MISC.601

LAMBEAU FIELD ATRIUMMISC.VETERANSLAMBEAUATRIUMRECORDS &HISTORYADMIN. &COACHESDRAFT &FREE AGENTSCOMMUNITY2010 REVIEWSPECIAL EVENTS — Lambeau Field, through theAtrium floor, Legends Club, Miller Lite End Zone, LeeRemmel Press Box and Club 1919, is capable of handlingevery type of special event. From the many fine points thatan elaborate corporate meeting requires to the extensivedetails of a wedding reception, the Special Events department(920/569-7515) can coordinate any function withcatering provided by nationally known and award-winningLevy Restaurants. The Lambeau Field Atrium hosted morethan 400 events — including several wedding receptions— during the 2010-11 fiscal year, welcoming more than91,000 guests to the facility. Roughly 60 percent of thedepartment’s bookings come from outside Brown County.Lambeau Field wedding receptionsare common requests fielded by thePackers’ special events department.602Photo Courtesy: Photo by Aubrey LLC

PACKERS PRO SHOP — Owned andoperated by the Packers, the two-story PackersPro Shop is nirvana for the Packers fan of anyage, with over 2,000 individual items in stock.A unique place to simply visit, the Pro Shophas a refurbished 1957 Packers Chevy pickupon display, along with authentic helmets fromall 32 NFL teams and framed, authentic jerseysfrom some of the team’s Hall of Famers, amongother things. The Packers Pro Shop is openyear-round from 9 a.m. to 7 p.m. weekdays,9-6 on Saturdays and 10-5 on Sundays, withspecial hours for training camp, gamedays andholidays.LAMBEAU FIELD ATRIUMCOMMUNITYADMIN. &COACHESDRAFT &VETERANS FREE AGENTS 2010 REVIEWRECORDS &HISTORYLAMBEAUATRIUM MISC.603

LAMBEAU FIELD ATRIUMCOMMUNITYOTHER ATRIUM EVENTSIn addition to the dining, entertainment, retail andspecial-event options, the Lambeau Field Atrium hosts anumber of football-themed events, as well as communitygatherings and activities each year.PACKERS FAN FEST — A two-day celebration ofPackers football for the whole family, the unique eventallows fans the chance to get up close and personal withtheir favorite Packers players, past and present, as wellas coaching staff and front office personnel. More than3,000 fans pack the Atrium to take in question-andanswersessions, autograph and photo opportunities,football-related activities, a special kids’ area and familyfun. Among the highlights of the event is a tour throughthe Packers locker room, a destination that does notappear on the regular Lambeau Field Stadium Tour. FanFest did not take place in 2011, but is intended to returnin the future.MISC.LAMBEAUATRIUMVETERANSDRAFT &FREE AGENTSADMIN. &COACHES2010 REVIEWRECORDS &HISTORYPACKERS DRAFT PARTY —Hundreds of fans pack Curly’s Pubin the Lambeau Field Atrium to takein the first night of the NFL Draft.Live coverage of the draft is on morethan 100 monitors and the Packers’flagship radio station, Newsradio 620WTMJ, is on hand to provide programmingas well. Appearances by PackersPresident/CEO Mark Murphy, GeneralManager Ted Thompson, Head CoachMike McCarthy and Packers players,as well as autograph sessions anddoor prizes, highlight the night asPackers fans get together to watchthe draft, celebrate their team and getready for the upcoming season.604

LAMBEAU FIELD ATRIUMCOMMUNITY EVENTS — An obviousdestination for football-related eventsand generally taking in Packers lore,the Lambeau Field Atrium also hosts anumber of community events each yearthat draw thousands of people. ProjectLEAP! (Lambeau’s Exercise and ActivityPlayground), a March event, focuseson getting kids out of the house toenjoy non-strenuous physical activity.Spooktacular Fun, held in October, is aHalloween event that features interactiveand entertaining activities, including singalongmusic, magic, miming, clowns andjugglers. Each November, the Packers,in conjunction with area parishes, servea Thanksgiving meal to more than 800people. Festival of Lights, aDecember holiday-themed eventthat includes a visit from SantaClaus, cookie decorating, choirsand a 40-foot tree with 10,000lights. In addition to those regularevents, other gatherings are heldfrom time to time, including acommunity send-off for GreenBay’s 127th National Guard Unitin 2005 and 2009.COMMUNITYADMIN. &COACHESFROZEN TUNDRA HOCKEY CLASSIC —Lambeau Field and the Atrium took on a hockey flavorthe weekend of Feb. 10-12, 2006, as the team hosted theFrozen Tundra Hockey Classic, featuring the WisconsinBadgers vs. the Ohio State Buckeyes. Among the weekend’shighlights were a community skate (more than3,000 participants took part, including guests from 18different states), picture-taking with the Stanley Cup andVince Lombardi Trophies, an autograph session withthe Badgers hockey team, and youth hockey sessions.The action culminated with a 4-2Badgers victory in front of 40,890fans. The attendance marked thefourth-largest hockey crowd of alltime. An economic boost to northeasternWisconsin, more than 1,300hotel rooms were booked and theevent brought in nearly $3 million tothe local economy.DRAFT &VETERANS FREE AGENTS 2010 REVIEWRECORDS &HISTORYLAMBEAUATRIUM MISC.605

LAMBEAU FIELD ATRIUMLZ LAMBEAU — Lambeau Fieldserved as a “Welcome Home” weekend forWisconsin’s Vietnam Veterans, Vietnam-eraveterans and their families, May 20-22,2010. Over the three days, 70,000 peopletook in speakers, exhibits, music and premieresegments from Wisconsin PublicTelevision’s Wisconsin Vietnam War Storiesdocumentary. Other events during the weekendincluded The Moving Wall. The Packerspartnered with the Wisconsin Departmentof Veterans Affairs, the Wisconsin HistoricalSociety, Wisconsin Public Television andveterans’ organizations statewide.MISC.LAMBEAUATRIUMRECORDS &HISTORY2010 REVIEWADMIN. &COACHESCOMMUNITYVETERANSDRAFT &FREE AGENTSKENNY CHESNEY CONCERTTOUR — On June 11, 2011, LambeauField hosted its first major concert since theredevelopment was completed in 2003. Morethan 45,000 fans packed the stadium to takein Kenny Chesney, along with the Zac BrownBand, Billy Currington and Uncle Kracker. Theweekend saw an economic impact of nearly$5 million for the Green Bay area.606