Experiences of SNV in Tanzania- Birgit Steck - Travelers' Philanthropy

Tanzania Cultural Tourism ProgramSNV – Supporting the TanzaniaTourist Board• Marketing and promoting the CTP as a fully fledged tourism product.• CTP Coordination office provides guidance for existing and newinitiatives in establishing and improving cultural tourism businesses.• CTP Coordination office and TTB Arusha branch also act as contactpoints for individual tourists, groups, tour operators, and localtour guides.• Development of Cultural Tourism Guidelines with Quality Standardsand Seal of Approval, together with MNRT.• TTB is spearheading the revamping ofexisting cultural tourism products and theexpansion of the concept countrywidein collaboration with the MNRT andwith support of UNWTO ST-EP initiative.17