Experiences of SNV in Tanzania- Birgit Steck - Travelers' Philanthropy

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Tanzania Cultural Tourism ProgramMajorChallenges• Different levels of performance withsome enterprises doing quite well andothers struggling.• Reporting, record keeping(from project module to enterprises).• Lack of formalized legal status andregistration.• Low level of business management andplanning skills.Limited facilities and services• Shortage of trained tour guides.• Umbrella organisation still building up.16
Tanzania Cultural Tourism ProgramSNV – Supporting the TanzaniaTourist Board• Marketing and promoting the CTP as a fully fledged tourism product.• CTP Coordination office provides guidance for existing and newinitiatives in establishing and improving cultural tourism businesses.• CTP Coordination office and TTB Arusha branch also act as contactpoints for individual tourists, groups, tour operators, and localtour guides.• Development of Cultural Tourism Guidelines with Quality Standardsand Seal of Approval, together with MNRT.• TTB is spearheading the revamping ofexisting cultural tourism products and theexpansion of the concept countrywidein collaboration with the MNRT andwith support of UNWTO ST-EP initiative.17
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Experiences of SNV in Tanzania- Birgit Steck - Travelers' Philanthropy

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