Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESparking. The company operates a ‘get you home guarantee’ for staff using any mode otherthan driver alone.14.9 The company operates financial incentives for all staff who travel by any mode besides car,driver alone. The staff are allocated a point for each day they use a travel alternative,including car sharing. When they have collected 30 points, they are credited with £20 intotheir salary. Thereafter, they are credited with £90 for every 120 points they collect.Impact and Effectiveness14.10 There are now 4,880 car share members; 12 months ago there were 3,322 and 24 monthsago there were 2,494. The use of car sharing is in line with the overall staff ratios: 41% ofstaff are male, 59% are female. MBNA does not ask detailed questions about age, but 81%of staff are over 25 with 19% under 25.Successes / Failures14.11 It has been more difficult to engage staff who worked at MBNA before the companyexpanded, as they remember the days when car parking was freely available and resentthe push towards car sharing. Getting the communication right is crucial. There are stillsome staff who view the car as their own personal space and there has been someconcern about mixing smokers with non-smokers, en route to work.14.12 Sharing personal information has not been a problem for staff. But this would have beenmore tricky if the car sharing scheme had covered the whole Business Park. TheClearWays Scheme is discussed during job interviews. However, it is felt someinterviewees are put off by the lack of parking, experienced first hand if they come by car tothe interview.Supporting Measures / Alternative Approaches Considered14.13 The success of MBNA’s travel planning has been down to the dogged determination of theClearWays team. Besides car sharing, which has been the most successful measure,video-conferencing facilities are available and there are pool cars on site, keeping thecompany car fleet to a minimum. MBNA also provides free works buses from locationswhere there are clusters of staff. Staff are offered 0% loans for cycles and motorcycles,with showers and lockers for cyclists, and there are financial incentives for all staff who donot travel to work by car, driver alone. The most important reason to join the car sharingscheme is the lack of parking space on-site, in which context the guaranteed parkingspaces for car sharers are a firm winner.14.14 Individual travel costs have been reduced significantly. As part of the promotion of the carsharing scheme, MBNA looked at cost savings on journeys from Wrexham and Manchesterand the estimated savings on petrol costs alone were between £200 and £500 per annum.In marketing terms, the financial incentives (described earlier) offered to car sharers arebased on the cost of car tax.Final V1.1, Dec. 2004 - 85 -