Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESResearch and Development12.24 Following a number of enquiries, SCC plans to open a web portal for the general public tojoin the Somerset Car Share Scheme. However, individuals will only be able to accessdetails of other members of the public who have joined, and not those of people who havejoined through organisations. “As employers don’t want to have to deal with any madmembers of the public!”12.25 An additional member of staff has recently been appointed by Somerset County Council towork on the car share scheme two days per week, assisting Craig Lamberton who has otherresponsibilities in addition to scheme administrator. Their task will be to help develop andgrow the scheme, and to support existing members.Support / Consultation12.26 As overall scheme administrator, Craig Lamberton provides a degree of support to memberorganisations, in turn they appoint their own administrators that provide support forindividuals who join the database.“I seem to spend a good deal of time spoon-feeding organisations”, commented CraigLamberton. “I’ll have a lot of contact with a company before it signs up, then I need to trainthe appointed administrator to both sell the scheme to staff and students, and deal withday-to-day queries from that organisations’ members. In some cases, I have had to returnthree or four times before they’ve got the hang of it.”User Perceptions12.27 Below is a sample of the views of the scheme users who were interviewed.“To be honest I think most SCC employees who join the scheme do so primarily to gain aparking permit.”“I think Craig does a really good job as scheme administrator. He keeps people informed ofnew developments, and if we ever have a question or problem he’s on the case straightaway. It helps to have an understanding person in this role, rather than a jobs-worth.”“Having to re-register every quarter is a bit of a pain. I understand why we have to do it, toweed out those who aren’t sharing any more and reclaim their parking permits. But I thinkonce every six months would be frequent enough.”“A lot of those working in the SCC highways and transport department are actually nowemployed by WS Atkins. We’ve got an agency agreement. However Atkins staff, many ofwhom are ex-SCC employees, can’t be the permit holder in a car share group. They haveto find an SCC worker to lead the group and apply for a permit – like me, and I can’t drive!”“My car share partner drives all the time, as I can’t drive and in any case I work part-time.However, he wont even let me contribute to petrol costs. He’s a family friend, he doesn’thave to go out of his way to pick me up/drop me off, and I entitle him to a free parkingspace at work.”Final V1.1, Dec. 2004 - 82 -
MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIES13 CHESTER BUSINESS PARKGeneral Background13.1 The Chester Business Park is on the A483 approximately 2 miles south of Chester citycentre and within 0.5 miles from the junction with the A55. It is close to Chester South Parkand Ride. Bus links to the city centre and rail station, direct from the Business Park aregood, every 15 minutes before 9.00 a.m. and every 10 minutes after 10.00 a.m. Thejourney time from the station is approximately 15 minutes.13.2 The Park was built to emulate US-style business parks. It is on the edge of town, close tomajor road networks, with wide boulevards for car access, plenty of green space, limitedpedestrian routes and little thought for public transport use. The Park currently has 7,500employees working for 25 different companies. This is projected to increase to 12,000employees by 2007. MBNA Europe Bank and Marks and Spencers Money are the twolargest employers on the Park.13.3 The main drivers for introducing travel planning and car sharing have been: Congestion – it was taking 30 minutes to get on to the A55.Parking – land costs, car parking building costs, and planning restrictions on parking.13.4 The Park has its own travel plan initiative: Smartways. It works with other companies onsite to develop public transport offers, and is trying to launch a park-wide car share scheme– so far only 6 employees have signed up. MBNA and M&S have their own successful inhouseschemes, with 40% of staff car sharing, and these are described below.Final V1.1, Dec. 2004 - 83 -
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