Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESand the gender of car sharers, and whether they want to be a driver, passenger or both. Thedatabase then provides a list of potential car share partners, including work contact details.Individuals are free to select and contact the most compatible and establish a car sharearrangement. The web site and supporting literature provide guidelines on car shareetiquette.12.9 Database searches can be confined to those living/working within a specified radius, andthose with compatible start/finish times. If no appropriate matches are found, the search canbe broadened to a wider geographical area, more flexible start/finish times, or thoseliving/working en route.12.10 Both scheme members interviewed said that they knew their car share partners personallybefore they initiated a sharing arrangement. One went on to comment: “If I didn’t know theperson I’d be sharing with I’d have to insist on a trial period. I don’t think the databaseprovides enough personal information on registered individuals, but I can also appreciatethere are data protection issues at stake here.”Impact and Effectiveness12.11 Within a month or so of its establishment in 2002, 140 individuals had registered with thedatabase. A year later this figure had grown to 210, and currently stands at 320. There arenow 15 member organisations, representing a total of 30,000 staff and students – andpotential car sharers. Members represent a range of enterprises, although the majority arepublic sector. A ‘parent’ member organisation, e.g. a primary care trust, may have staffdispersed throughout a number of work sites/sub-organisations. Two-thirds of those listed onthe database are SCC employees. However, not all of those listed are currently in car sharearrangements. Craig provided the following figures about active sharers:40 share five days a week15 share between two and fours days a weektwo share once a week12.12 However, the figures above are almost certainly an underestimate of the real level of carsharing as they relate only to those registered with the database who have indicated to thesystem administrator that they are actively car sharing. Those who have found car sharepartners outside the system, and those who have joined the system but have – for whateverreason – not registered that they are sharing, are omitted from these figures. Craig alsoprovided the following information about the effect on commuter travel patterns among SCCstaff of the introduction of the car share scheme:Final V1.1, Dec. 2004 - 78 -
MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESMode Before AfterSingle occupancy car 60% 53%Multi occupancy car 6% 15%Cycle 9% 8%Walk 15% 15%Bus 7% 6%Other 3% 3%12.13 Of note, the two scheme users interviewed had both been used to car sharing prior to thelaunch of the official project. They commented that in a rural areas like Somerset, withrelatively poor public transport, there is generally greater development of informal carsharing arrangements.Successes / Failures12.14 Key successes:One of the Somerset Car Share Scheme members, Taunton and Somerset NHS Trustwith 3,500 employees, started with an allocation of 12 parking spaces for car sharers.The scheme has been so popular that the Trust is now considering increasing theallocation to 100 spaces, located in a more secure area.12.15 Teething problemsSomerset College of Art and Technology (SCAT) joined the scheme in response to aplanning condition, but has not really embraced the spirit of the initiative. For example,it will not issue its students with an organisation-linked email address, which they needto access the database, arguing that ‘it is too complicated’. (The use of personal emailaddresses is not permitted as this would make it very difficult to police the scheme, andensure it is used only by those affiliated to paid-up member organisations.)The amount of time needed to market and administer the scheme, and support memberorganisations, has been greater than SCC anticipated. Together with County Councilspending/staff cuts, this has resulted in the scheme being under-resourced, and not yetdeveloped to its full potential.Member organisations are asked to nominate an individual, who is trained by CraigLamberton to administer the car share scheme within that organisation. Largermembers can have a variety of sub-organisations, which may be difficult to penetrate.As a result car sharing activity among sub-organisations is often very limited. Also,some of the nominated administrators are not experienced at marketing and promotion,so car sharing among members of organisations other that the County Council is notparticularly high.Final V1.1, Dec. 2004 - 79 -
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