Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESapproximately two weeks out of three and uses public transport for other journeys, wheresharing is not a possibility.10.37 Some users have expressed concern about the amount of personal information required toregister for the scheme. This has especially been the case with Council staff who have seenother car sharing sites used by local authorities that only request minimal information.10.38 One female employee of the Council said that she felt safer travelling by car with a colleaguethan she does travelling alone.10.39 There is some reluctance amongst staff at the Council to register for the scheme. Theintroduction of the scheme nonetheless appears to have stimulated discussion in theworkplace and may have increased the amount of informal car sharing taking place at theCouncil. The lack of incentives to car sharers means that it is less likely that informal carsharing arrangements will be registered, as there are no benefits to be gained fromregistration.Other General Issues10.40 One user of the scheme would like to see more national promotion of car sharing and anincreased use of high occupancy vehicle lanes to encourage car sharing.10.41 The NTT sees a need to develop marketing options that can promote car sharing in areaslike Halton where the issues are transport costs and lack of access, rather than congestionand lack of car parking space.Final V1.1, Dec. 2004 - 68 -
MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIES11 NORFOLK COUNTY COUNCILGeneral Background11.1 Norfolk County Council is based in Norwich, on the outskirts of the City Centre. County Hallcurrently employs 1,855 staff, (with an additional 324 staff employed in nearby CarrowHouse). These are primarily office-based staff.11.2 As part of its corporate commitment, Norfolk County Council established a travel plan in2001, following extensive staff consultation (primarily staff surveys on travel habits andattitudes). Whilst the travel plan covers a range of measures, a particular focus was placedupon the possibility for car sharing, recognising:the rural nature of the staff catchment areas (with low levels of direct public transportaccess)A reasonable degree of staff concentrations within surrounding villages and towns (asdemonstrated in the GIS staff postcode plots, correlated with a stated preference to carshare)The ability to deliver the scheme without significant cost implicationsThe location of the County Hall site being on the outskirts of the city centre.11.3 The car share scheme for the County Council and City Council staff (private group) waslaunched as a joint initiative between the City and County Council in November 2002.Operating Structure11.4 The car share scheme is a joint initiative with the City Council, offering members to jointlyshare with staff from either organisation, with the aim of widening travel choice. The schemeis administered by Liftshare.com. A dedicated private group was established to members ofthe City and County Councils within the parent web-site called www.carshare.to. The choiceof name was determined jointly by the City and County Councils so as to not place emphasison any one particular organisation.11.5 Staff have direct access to the www.carshare.to homepage (from where the private group isaccessed) direct from their PC’s (if they have access), and register their general details andpreferences (e.g. home location, gender, working hours, working location and specific carshare requirements).11.6 A car share coordinator provides on-going assistance to staff, and ensures the scheme ismanaged effectively. The coordinator provides feedback to the system developers(Liftshare.com) to improve the scheme in response to staff issues raised. The car sharecoordinator is also the business travel plan coordinator, and spends approximately 1 hourper week on car share issues.Final V1.1, Dec. 2004 - 69 -
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