Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIES10.6 The Council and The Heath Business and Technical Park (in Runcorn) have closed/privatesites within the Halton Journey Share Site.10.7 All closed/private groups can extend their search for car share partners to the public sectionof the Halton Journey Share site, if they are unable to find a suitable match with colleagues.10.8 Halton College are considering having a closed site on the database for staff. Its maincampus is located next door to the Council’s Offices in Widnes and there is possibility herefor sharing between College and Council employees. The College is only advertising thescheme to staff, as it is College policy to encourage students to travel by public transport.10.9 The NTT has been in contact with another local employer, with 3,000 staff, who hasexpressed an interest in taking an active part and promoting the car sharing scheme in theirworkplace.Impact and Effectiveness10.10 The Scheme is in the early stages of development. The impact and effectiveness of theScheme is very low, so far. Development is being hampered because the NTT feels unableto promote the Scheme as they are concerned about the equity and suitability of the currentdatabase.10.11 The NTT is trying to persuade the database providers to make its site more user-friendly forpeople who have low levels of literacy. At present the site is difficult to navigate in places,includes questions that are probably unnecessary and could be seen as discriminatory. TheNTT is concerned that the level of literacy required to fill in the form and use the website isrelatively high, and includes information that requires a reading age above the nationalaverage.10.12 The NTT is especially unhappy with the specific question about disability on the applicationform, which includes the following list of options:NoneDeafBlindPartially-sightedPhysical disabilityPsychiatric disabilitySpeech disability.10.13 The list of employment types listed on the form, which is not a compulsory question, appearsto the NTT to be arbitrary and skewed towards identifying higher earning individuals (thetype of questions typically used for segmented marketing purposes). Many residents inHalton are used to completing benefit-related forms, where all parts must be completed. TheNTT is concerned that residents will not take note of the symbols indicating a question isoptional, but will instead think they are obliged to fill in all of the sections.Final V1.1, Dec. 2004 - 64 -
MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIES10.14 The database website (as it currently stands) does not make it clear whether the informationprovided will be used for marketing purposes, although the Privacy Policy states thatindividual contact details will not be released (the site does not include a tick box stating thatyou do not wish your personal information to be released for marketing purposes).10.15 For all of these reasons the NTT has not considered it appropriate to promote HaltonJourney Share widely in its present form. The changes proposed to assist Halton residentswould be likely to make the site easier and quicker to use for everyone.10.16 If the car sharing scheme is to provide additional transport options for local people who areseeking employment, it is vital that local employers encourage their staff to take part in thecar sharing scheme. It is also important that JobCentrePlus sees the work of the NTT ascomplementary to its own: both can help to place people in employment, so the Job Centreneeds to encourage clients to ask for travel planning support when going to interviews andjob placements. The links that the NTT forges with employers should help to open the doorfor job-seekers to get their foot on the employment ladder.Successes / Failures10.17 There is nothing of substance to report.Supporting Measures / Alternative Approaches Considered10.18 The NTT sees the car sharing scheme as one of the travel options they can offer to localresidents. The scheme supports the mechanisms the NTT is using to promote sustainableand affordable travel in Halton.10.19 The NTT helps individuals to choose the best travel option for particular journeys – throughtheir individualised journey planning programme. This includes bespoke public transportinformation, support to access Joblink services (low cost minibus service to reachemployment sites not served by public transport, funded by Merseytravel from a joint bid toDfT with Halton Borough Council), referral to Halton Community Transport for residents whoneed specialist accessible transport services or for women who need to use the Women’sSafe Transport service at night, as well as information about the car sharing scheme.10.20 The NTT works with employers, encouraging them to promote sustainable transport optionsfor their staff, and assisting them with the development of travel plans and providing practicalsupport with travel plan measures.10.21 The NTT works in partnership with other service providers in Halton, such as JobCentrePlus, Halton College, Halton Primary Care Trust and other members of the Local StrategicPartnership, to identify transport problems that may be preventing people from accessinglocal services.10.22 The NTT wants to extend the journey matching facility created by the car sharing scheme tocover other types of journey:Taxi sharingSharing journeys to healthcareFinal V1.1, Dec. 2004 - 65 -
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Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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