Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIES9 PARK ROYAL PARTNERSHIP: COMMUTER CENTREGeneral Background9.1 Park Royal is a very large employment area in the west of London: currently there are40,000 people working in 1,981 businesses or other organisations. There are also 4,000residents, and the area straddles three local authorities (Brent, Ealing and Hammersmith &Fulham). The Park Royal Partnership (PRP) brings together businesses, councils and otherstakeholders and aims to regenerate the area substantially, with a target of an additional25,000 people working in the area. Naturally, this has major implications for travel andtransport in and out of the area.9.2 The Park Royal Partnership established a Commuter Centre at its own offices near NorthActon tube station, using funding from Transport for London (TfL) and the SingleRegeneration Budget (SRB). By 2003, the funding had been reduced (TfL) or ended (SRB).A full-time Commuter Centre staff member left in August 2003 and a decision had to betaken not to hire again, due to lack of cash.9.3 The TfL contribution towards the Commuter Centre dropped to £20,000 per annum. Thisnow covers a quarter of the Receptionist’s time, and includes £10,000 for small grants tohelp Park Royal companies with their travel plan costs (up to 50% grant).9.4 The Commuter Centre is overseen by Kate Pinsent, PRP’s Transport and InfrastructureManager. One of her main tasks is to prepare the annual Borough Spending Plan for thePark Royal area on behalf of the PRP. In effect, this is a joint submission to TfL for fundingfrom all three Councils, covering the Park Royal area, so it is a large and significant task,consuming much of her time.9.5 PRP is seeking funding to create a Transport Management Association for Park Royal. Brentand Ealing Councils currently share one Business Travel Plan Coordinator.Final V1.1, Dec. 2004 - 58 -
MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESOperating Structure9.6 The Commuter Centre is in the PRP offices, whose location is good in relation to NorthActon tube, but is not central within Park Royal itself.9.7 The car share scheme, known as Park Royal LiftShare on their website(www.parkroyaltravel.org.uk), is run on Intrinsica software purchased a couple of years agousing TfL and SRB6 funding. The Commuter Centre has not installed the latest Intrinsicaupgrade, as it costs about £3,500 per annum for updates and assistance. In particular, KPfeels being signed up for support would have been useful for training the stream oftemporary staff at the Commuter Centre since August 2003.9.8 The time taken to put someone on to the Intrinsica system is estimated to be about an hour.Even with the current low level of operation, the car share scheme needs at least an hour aday of someone’s time. However, a car share user can go on the Internet and change theirown details on the Intrinsica system.9.9 The key bright spot this year has been the involvement of McVities (UK), the biscuitmanufacturer (see below, in section on car share users).Impact and Effectiveness9.10 Due to the lack of travel planning resources, the car share service is not being marketed atpresent. KP is concerned to avoid doing it half-heartedly and wants to give car sharers adecent service.9.11 About 300 people are registered. This had reached 400, but KP has recently done a cull.About 100 car share members are from McVities (UK) (see below). About 50 car pools havebeen set up, but it is not known how many actual matches have been created and are inuse.9.12 It is not known how effective the car sharing scheme has been in reducing car use at ParkRoyal. It is especially difficult to gather data as there are so many different separate firmsand organisations in the area.9.13 The proposed Transport Management Association is hoped to have two full-time staff andwould therefore be expected to make a much bigger impact.Successes / Failures9.14 There are several difficulties being experienced at present, but the key one is the absence ofanyone able to devote any proper time to marketing and organising the car share matchingservice. Bearing in mind the size of the potential catchment population (40,000), the relativeeffort going into car sharing at present is very small indeed.9.15 However, there are other issues too, that would have to be tackled whether or not carsharing had more resources:Final V1.1, Dec. 2004 - 59 -
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Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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