Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESResearch and Development8.19 The transportation team continue to assess the scheme, and look for improvements whereappropriate. For example, the ‘long distance’ trip matching register is a new addition to thetravel notice board. British Gas are also an active TravelWise company, and hence keep upto date with industry advances, and look to learn from others. They have consideredupgrading the database, but have yet to identify the business advantage of doing so (thepersonal advice and support is seen as a major benefit to the approach taken, hence anautomated matching service has not been pursued).8.20 British Gas are also looking at the possibility of allocating spaces to car share groupsspecifically to improve enforcement still further, and exploring ways of improving caroccupancy rates (i.e. combining current 2 people groups to join together where possible).This is direct response to the current waiting list (20 in total) for new car share group spaces,hence the need to focus upon 3 and 4 people per car.Support/Consultation8.21 The scheme was developed through a strong consultation process with staff, and this wasrecognised by all of the individuals interviewed. It was recognised that transport would playa major part in the success or otherwise of the staff transfer to Blythe Valley Park, henceconsultation was evident in all stages of the scheme development.8.22 In addition, British Gas has a strong working relationship with the local planning authority(Solihull Borough Council), and is an active TravelWise company, and hence continues towork with staff on developing appropriate solutions and initiatives. They also worked closelywith the developer (ProLogis) and their consultant team, particularly with regard thenegotiation of bus services (which were finally agreed one day prior to occupation).User Perceptions8.23 It is evident that car sharing remains a ‘hot topic’ throughout the staff. Generally staff havepositive statements including:The ability to meet new friends and colleaguesEnsures a relaxed and pleasant journey to / from workBridges the gap across all staff grades / levelsOffers financial savingsWell consulted from outsetEnsures working hours are adhered to (i.e. against overtime culture)Makes good use of a limited resource (and recognition that the office space hasimproved as a result of reduced parking)Feeling of security (for example if vehicle breaks down on Motorway)8.24 Negative comments received from users focussed upon:Final V1.1, Dec. 2004 - 56 -
MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESImposition rather than encouragementDoesn’t suit all trip types, and hence often have to adopt significant change (forexample diverting to pick up staff)Personality conflictsSafety of cars parked on-street when car sharers meet at a common locationReceiving payment from car sharers (difficulty in approaching subject when sharers arenot forthcoming)Stress of finding a partner (or if current partner leaves) if this is the only viablealternativeInflexibility (e.g being able to make visits after work, or leaving early / late).8.25 It was mentioned that for one member of staff car sharing had ‘saved her life’, when her carshare partners arrived to pick her up and found her in a coma at home.Other General Issues8.26 British Gas is a pioneer in embracing such tight restrictions on parking. As such they havefaced difficult staff issues, but tackled these by a very positive promotion of car sharing,combined with a personal matching service. This is seen as fundamental in the success ofthe scheme in these circumstances, as is the on-going enforcement and promotion activities.The personal qualities and drive / enthusiasm of the transportation team and car sharecoordinator are fundamental in overcoming staff objections, and ensuring a successfulscheme delivery.Final V1.1, Dec. 2004 - 57 -
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