Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESissues faced. All car sharers have worked for Land Rover for several years and hadrelocated to the Gaydon site. The key positive statements received from users were:The clear cost / financial savings (main motivation for all sharers)Software proven useful for matching partners (although those that had been registeredprior to the launch of 234car all expressed a preference for the personal approachpreviously taken)Staff were very well consulted on the office relocation and travel implications, and givenappropriate assistance in seeking car share partnersThe clear corporate commitment to car sharing7.25 Negative comments received focussed primarily upon:The lack of rewards for car sharers (incentives)The lack of any alternativesThe loss of personal freedom and flexibilitySometimes being let down by a sharer and the subsequent work related problems thatwere facedThe difficulty of approaching payment for sharing, and the lack of guidance provided byLand Rover in this area (for example, in one case, a car sharer recorded each journeyover a 12 month period and at the end of the year sought financial compensation fromthe other sharers)The need to accept other people’s driving habits7.26 All of the users adopted different mechanisms for sharing, some alternated between driverseach day, some drove for one week at a time before alternating, and others had the samedriver each day. There was no noticeable view on which of these offered the preferredapproach, and all users agreed that this is best agreed between the individuals themselves.7.27 Of those that paid for car sharing (i.e. did not drive), the payments averaged at about £3 aday. One user estimated saving £20 a week through car sharing.Other General Issues7.28 Whilst Land Rover has achieved an 8% modal shift as a result of its car sharing initiatives,this has been achieved without the need for specific incentives. The focus of the scheme isproviding a suitable matching system, which connects potential sharers, with the mainincentives for staff being their own financial savings accruing from car sharing.7.29 Land Rover staff who were relocated from Coventry and Solihull tend to live close to oneanother which makes car sharing easier. This is supported by close controls on overalllevels of car parking, flexibility in shift working times to meet the needs of potential partners,a high level of staff integration, and a strong corporate commitment to meet the targetswithin the site travel plan (which is enforced through a Section 106 Agreement).Final V1.1, Dec. 2004 - 50 -
MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIES8 BRITISH GASGeneral Background8.1 British Gas employ 1923 staff at their Solihull Site (on the Blythe Valley Business Parkaccessed directly from Junction 4 of the M42). The site is primarily used as a billing office(approx. 70% of staff), with the remainder of staff employed in the sales department, fieldengineers, national metering department or projects. In addition, the site employs a numberof agency staff. All staff have access to a PC.8.2 British Gas moved to the site in June 2000, from their previous offices in Wharf Lane,Solihull (5 miles away, and nearer to the Birmingham City Centre). The Wharf Lane site hadgood public transport connections, and 2000 car parking spaces. In comparison, the BlytheValley Park site has only 2 public transport services (X20 runs every 20 minutes betweenStratford and Birmingham, and the 166 runs every 20 minutes between Solihull andBirmingham), and has only 386 car parking spaces, with no adjacent on-street or off-site carparking facilities.Operating Structure8.3 The car share database was established during the planning and development phase of theoffice move, in recognition of the need to address the significant difference in parking supply.Detailed analysis of travel patterns (including staff surveys) were undertaken in order toascertain an appropriate scheme design. Contacts were made with other known car sharingsites, including Boots (Beeston, Nottingham), although non of these had addressed thescale of change required for the British Gas relocation. As a result, British Gas developedtheir own approach to car sharing, both for the technical development (database) andoperating structure.Technical Development (database)8.4 The site uses a simple access database to administer the car share scheme. This databaseis managed by one full time coordinator, and a part time coordinator. The database tookapproximately 6 weeks to populate with the initial staff data and testing. The databasecontains staff details of registered sharers (name and address), vehicle registration details(up to 2), who they share with (partners in group), car share preferences, first three digits ofpostcode (for matching purposes), and working hours. When a request for car sharing isreceived by the administer, they manually match with a suitable sharer in the database(simple visual inspection and searching on key fields), and pass on contact details in orderto arrange the car share group.8.5 Once agreed, a car share group is allocated a car space (not individually allocated, butregistered car sharers are enabled access through the barrier using the smartcard accesscontrol system), and a windscreen permit containing their registration number and car sharegroup ID. These disks are colour coded depending on the number of car sharers within thegroup (between 2 and 5). This is needed due to the high demand for car share passes, withFinal V1.1, Dec. 2004 - 51 -
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Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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