Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESthe approach to physically count access at the entrance gates in order to assess anaccurate view of numbers sharing).7.10 The initial scoping exercise for the car share scheme (and wider travel plan initiatives) wasdriven by a strong staff consultation process, encouraging local ownership of the outcomes(the travel group sought to ‘facilitate, coach and guide’). The development of the solutionswas derived by a team comprising 2 representatives from each building on the Campus.7.11 An issue was the lack of continuity of staff in the post of coordinator. The company hasworked hard to ensure continuity to instil confidence in the scheme and the current postholder has been in place for 18 months.7.12 Whilst the scheme can be accessed via any internet terminal (through a secure password), itis more difficult for hourly paid staff (not on the payroll, and often without PC internet accessat work) to access the database. In many cases, hourly paid staff are not provided with aLand Rover e-mail address (a prerequisite for the system registration), and hence have touse the address of a work colleague or home e-mail account. Actions to overcome thisproblem are being addressed to improve the take up by these hourly staff members.Supporting Measures / Alternative Approaches Considered7.13 Given the large distances staff travel (typically 20 miles or more), combined with localconcentrations of staff around previous Land Rover sites (e.g. Coventry and Solihull), carsharing remains as the priority approach to reducing car use, and achieving the targets setin the S106 Agreement. Car sharing was seen as a means of both achieving corporatetravel objectives, and reducing the cost and strain for staff by sharing the expense anddriving time of travelling to/from work.7.14 The site does not offer any specific financial incentives, nor an emergency ride home (staffare supported in finding alternative sharing partners in this case).7.15 The site continues to look for other opportunities, and is exploring the possibility of providing‘works buses’ to shuttle staff to/from key urban areas.Integration with Other Schemes7.16 The scheme integrates fully with the wider 234car database. Staff currently register with theLand Rover private group (part of the wider Ford group), but have the ability to use the234car matching software to meet with other external sharers. The 234car softwareenables matching ‘on-route’ and hence could be more widely promoted amongst otherbusinesses served by the routes taken by Land Rover employees.7.17 The car share scheme also fits within a wider travel plan for the Gaydon site, whosemeasures include (some of which have been implemented):Work from home / flexible working policiesImproved inter company site communications (e.g. video-conferencing)HGV routing policyFinal V1.1, Dec. 2004 - 48 -