Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESbased at Sowton Business Park. As a result of the increase in the use of a variety ofalternatives to single occupancy car commuting, but mainly in car sharing, the number ofcars used each day is only around 400, across a 24 working period. EDF Energy car sharersaverage 4 days a week sharing.Successes / Failures4.12 Key successes:Thorough consultation with staff and unions in advance of the launch of the scheme,clearly linked to deployment of information relating to office relocation.Recognition that car sharing was as appropriate, and attractive, commuting option forthe location and employee profiles.Very good ongoing relationship with the local authorities (Exeter City Council andDevon County Council), who provide supporting measures, e.g. roadside advertising forcar sharing.4.13 Teething problems:Some ongoing disgruntlement among a small minority of solo drivers about theprovision of dedicated parking spaces for car sharers.The car share database has not proved entirely user-friendly. One user pointed outthat, after registering months ago, he has not received any further information; anothercommented that when he registered he was offered a match with someone living manymiles away (it may be that he was matched with someone potentially on his commutingroute, but the link wasn’t obvious to him).Supporting Measures / Alternative Approaches Considered4.14 The Met Office offers three incentives to encourage staff involvement in the car sharingscheme:Reserved parking spaces for car sharers located near the entrances to the building.There are currently 133 car share spaces marked out, from a total of 770 (715 for staff,the remainder for visitors). This number will be increased to keep pace with demand.Sharers are issued with a car share badge, which they display on their dashboard onthe days they share, which entitles them to use the reserved spaces. There appears tobe little abuse of the scheme, except from a very small minority of solo car users, whoobject to the reserved parking system, and use the spaces themselves. Users generallyvalue the parking arrangements, specifically the fact that they are in a preferredlocation. However, as the car park currently typically has 120 unused spaces availableeach day, the imperative of having a reserved parking space for car sharers as aguarantee they will find somewhere to leave their car is somewhat diminished.A guaranteed alternative ride home in an emergency.Final V1.1, Dec. 2004 - 26 -
MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESAn intranet-based database for registering aninterest in car sharing and identifying potential carshare partners. Interestingly, of the three schemeusers interviewed, only one had initially identified hismain car share partner via the database. The othertwo had got to know people living near them whoare employed by the Met Office, and approachedthem informally to determine whether they would beinterested in car sharing. Undoubtedly, thewholesale move of office and staff from the southeastto the south-west facilitated this: a lot of peoplewere new to the area and organising newcommuting arrangements all at the same time.However, one of these two eventually also used thedatabase to identify other potential sharers, and is now in a pool of four, who share onaverage three days a week.4.15 The image right is an extract from the Met Office ‘STEP’ travel plan, which summarises theincentives offered to car sharers.4.16 EDF Energy offers similar incentives to encourage staff involvement in the car sharingscheme:Car parking is more restricted compared to the Met Office: there are 378 car parkingspaces available for 780 EDF Energy staff, with plans to increase the number ofemployees to 1,000, yet provide no additional parking. As parking spaces are soughtafter, an allocation system is enforced, with priority for those with caringresponsibilities, disabilities, a significant distance to travel, a lack of reasonablealternatives, etc. Spaces that become free due to staff on holiday, away on business orsick are re-allocated on a temporary basis to staff who do not normally qualify for aspace. Those car sharing are guaranteed a parking space and currently 160 spacesare reserved for car sharers, who are required to share on average three days a weekto warrant a space.If a car share arrangement fails at short notice as a result of unforeseen circumstances,and an alternative cannot be found, EDF Energy will cover the cost of a taxi ride home.EDF Energy uses the same intranet-based software and database as the Met Office tomatch car sharers.Integration with Other Schemes4.17 The Met Office and EDF Energy have developed this as a joint venture. There is someevidence of car sharing between employees of both companies, particularly among familymembers and friends/neighbours who know each other outside work. However, the vastmajority of car sharing groups are among colleagues working for the same company.Final V1.1, Dec. 2004 - 27 -
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