Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

More documents

Recommendations

Info

MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESThe provision of secure parking, showers, lockers, tools and road safety events forcyclists and motorcyclists, together with the provision of interest-free loans forequipment.The introduction of two park and ride services to GCHQ from other areas of the town.Integration with Other Schemes3.14 Owing to security issues, the scheme is available only to GCHQ staff.Marketing and Promotion3.15 GCHQ has employed a number of approaches to market its car/parking space sharingscheme, and supporting travel planning measures.26 seminars were held in the twelve month period before the travel plan measureswere introduced, to consult on them, involving a total audience of 1,106 GCHQ staff.“The change management team responsible for travel to work issues had an infectiousenthusiasm, and were determined they were going to sort out the car parking problem.” The change management team have adapted elements of the TravelSmart campaign –pioneered in Perth, eastern Australia – which was based on personalised travelinformation. In brief, 30 existing GCHQ staff who were known to possess goodcommunication and interpersonal skills were identified and appointed as ‘pathfinders’.Each pathfinder was given responsibility for ageographical area, or route corridor, and asked to assiststaff living in that area who needed help overcoming travelto work problems. The scheme has proved verysuccessful. Pathfinders have, for example, organisedcoffee breaks to bring people in their area together todiscuss car sharing, as well as to seek advice on walking,cycling or using public transport. “It helped that thepathfinders were themselves facing the same problemsand issues as the people they were trying to help. Theycould empathise, and there was a feeling they were one ofus.” The car parking restrictions at GCHQ apply across the board. The changemanagement team insisted that the scheme would only work if all managers anddirectors were included, demonstrating commitment and leadership.The marketing campaign adopted the ‘INSTEAD’ slogan (e.g. ‘Walk instead’, ‘Cycleinstead’).Fliers, stickers and posters have been used to advertise a variety of travel planinitiatives. To encourage car sharing two example slogans used were: ‘Start the daywith a pick-me-up!’ and ‘Have you the drive to make car sharing work?’It encourages staff to use the flexitime system to work a compressed working week,and promotes this with the slogan “Don’t drive one in five”.Final V1.1, Dec. 2004 - 18 -
MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIES“There’s loads of information on the (GCHQ) intranet system, including newsgroups forusers of different means of transport. And there’s always messages flashing up aboutthe need for responsible parking behaviour.”Financial Performance / Targets3.16 The GCHQ travel planning measures, and associated targets, have been driven by thereduction in car parking spaces associated with the move to new premises. Between March2004 and May 2005 the target is to accommodate almost a 50% reduction in parking spaceavailability (down from 3,400 to 1,800). In the medium term, parking spaces will increaseonce the construction phases is complete, but are likely to be trimmed again in the longerterm as more development on the site takes place, and to honour a planning agreement withthe local authorities. In May 2005, GCHQ will have 85% of the number of parking spacesavailable prior to the move. By 2012, this will drop to 73%.“Getting this programme off the ground and the ongoing support, which will continue for theforeseeable future, has meant a huge financial commitment on the part of GCHQ. It’sdifficult to estimate a figure, as it’s tied up with the relocation expenses which cost £308million (and that doesn’t include construction costs), but we’re talking hundreds ofthousands of pounds.”Research and Development3.17 In preparation for the move to the new site a ‘travel census’ was carried out among GCHQstaff which asked, among other things, ‘How do you currently travel to work?’ and ‘How doyou intend to travel to the new site?’ The responses to these questions are summarisedbelow.Mode Existing (before the move) Proposed (after the move)Car, single occupancy 62% 56%Car share, driver 5% 8%Car share, passenger 4% 4%Walk/jog 6% 5%Cycle 8% 11%Powered two wheeler 2% 3%Bus 2% 5%Other 12% 8%3.18 GCHQ mathematicians were involved in analysing the results of the survey, to produceoptions for car park space allocation in the context of the forecast parking space availability.Final V1.1, Dec. 2004 - 19 -
Page 1: Department forTransportMaking Car S
Page 4 and 5: MAKING CAR SHARING AND CAR CLUBS WO
Page 12: MAKING CAR SHARING AND CAR CLUBS WO
Page 73 and 74:
MAKING CAR SHARING AND CAR CLUBS WO
Page 75 and 76:
Page 77 and 78:
Page 79 and 80:
Page 81 and 82:
Page 83 and 84:
Page 85 and 86:
Page 87 and 88:
Page 89 and 90:
Page 91 and 92:
Page 93 and 94:
Page 95 and 96:
Page 97 and 98:
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
show all

Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

Create successful ePaper yourself

Delete template?

Save as template?