Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIES21 BEDZEDGeneral Background21.1 Beddington Zero Energy Development (BedZED),is located in Hackbridge, approximately 12 milessouth of London City Centre. The developmentwas completed in 2002, and comprises 100residential, work/live apartments and officeaccommodation (the residential properties are splitequally between private sale, shared let and socialhousing). The site is located in an accessiblelocation, 5 minutes walk from Hackbridge station(with half hourly services to central London), adjacent to a good network of local busservices, and within easy reach of Croydon Tramlink. The site has a total of 84 spaces forresidential and commercial use. These spaces are leased to users at a cost of £200 a year.21.2 BedZED was developed by a consortium, with the finance delivered through the PeabodyTrust, who maintain the freehold for the site.21.3 From the outset, the site was subject to a green transport strategy (as part of the Section106 Agreement, hence legally binding), with a strong emphasis on reducing car usage, inorder to achieve overall carbon emission reduction targets. The target was to reduce privatefossil fuel consumption by 50% (compared to a similar scale development).Operating Structure21.4 The car club comprises 2 full time vehicles (Vauxhall Corsa and Ford Focus – originally aVauxhall Astra Estate), with a third vehicle currently being trialled (Renault Clio), and hasapproximately 50 car club members. The car club aims to introduce dual fuel vehicles wherepossible (hence avoid the congestion charge – car club vehicles designation in itself is notexempt from the charge).21.5 Some of the employers on the site (including BioRegional Development Group and BillDunster Architects) offer car club membership to their staff, with the usage costs coveredeither by the individual or the employer, depending on the trip purpose (trips are recorded bythe user, and registered as work or leisure trips).21.6 Whilst the scheme was originally established as a closed scheme for BedZED, it has sincebecome part of the London City Car Club (open), in order to increase choice and flexibilityfor members (an additional parking station is therefore located 1 mile south of BedZED inWallington). Throughout the establishment of the scheme, a key driver of success has beenstrong partnership working between the Local Authority (including their role in assisting thedevelopment of the London City Car Club), the Developer, the Car Club operator, andBioRegional (a not for profit organisation, that acted as facilitator for the car club).Final V1.1, Dec. 2004 - 122 -
MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESTechnical Issues21.7 The scheme is managed by Smart Moves, and utilises DRIVE-IT hardware and software.Car Club members pre-book cars using an internet interface, or alternatively, can access avehicle ‘on-spec’, and book it’s use there and then (if not already pre-booked by anothermember). All members have a smartcard for access to the vehicle, which also recordsusage details, and informs the accounting system, which sends out automated twice monthlyinvoices for payment. The keys to start the engine are stored inside the vehicles, and theengine can only be operated when a valid smartcard access and security details have beenvalidated by the on-board computer. The DRIVE-IT hardware is located adjacent to thedriving position, and hence does not interfere with the standard radio and CD equipment,which is provided as standard. All cars are equipped with a ‘petrol card’ which is used forfuel payment, and are encouraged to ensure the vehicle is returned with at least a quartertank of fuel.21.8 All vehicles operate on a maximum 3 year lease (hence maintaining the ‘newness’ ofvehicles), with maintenance and cleaning managed by Smart Moves.Payment Structure21.9 Members of the car club pay £15 a month (corporate members pay £7.50 per driverincluding VAT); plus £2.80 to £3.00 an hour usage (depending upon the choice of vehicle),plus £0.17 to £0.18 per mile usage, again depending upon the vehicle (standard SmartMoves membership costs, and consistent with the London City Car Club).Staffing21.10 The scheme is managed by Smart Moves, who employ a full time officer to manage theLondon City Car Club (within which the BedZED scheme now resides). In establishing theinitial concept, BioRegional secured £35,000 of New Opportunity Fund SEED grant, to funda green lifestyle officer to promote sustainability issues to new residents. The green lifestyleofficer was in post for 1 year (as the first residents occupied the site), and it is estimated thatapproximately 1.5 days a week was taken up developing, promoting and marketing the carclub.Impact and Effectiveness21.11 The scheme has proven to be a success, with 50 members, primarily drawn from theBedZED development itself (although the scheme has been marketed beyond BedZED, veryfew external members exist). The usage statistics are as follows:Final V1.1, Dec. 2004 - 123 -
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