Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESTwo of the Moorcar vehicles, which are all now branded with the distinctive silver and green livery: a SEATArosa [top] and a VW Sharan [below] (photos courtesy of www. kasstzam.com)Impact and Effectiveness19.7 There are currently 30 Moorcar members. This has grown from 12 a year ago, and two whenthe scheme was launched in October 2002. The gender of members is evenly split betweenmale and female. The age range is as follows: 17-24=0% (insurance does not permit members under the age of 23); 25-34=3% (1);35-44=6% (2); 45-54=76% (22); 55-64=12% (4); 65+=3% (1).19.8 Member records show the following pattern of use of Moorcar vehicles:Five or more times per week=0; 2-4 times per week=1; once per week=5; 1-3 times permonth=5; less than once per month=19.19.9 Over the life of the scheme there has been significant fluctuations in the level of vehicle use,illustrated in the table below. This seems, not surprisingly, to be linked to some extent to thenumber of cars available for hire.Final V1.1, Dec. 2004 - 110 -
MAKING CAR SHARING AND CAR CLUBS WORKCASE STUDY SUMMARIESMonthNumber ofvehiclesHires Hours MilesApril 2003 1 7 29 434May 2003 1 7 54 353June 2003 1 4 27 481July 2003 1 12 55 636August 2003 1 10 131 1111September 2003 1 13 174 1019October 003 2 5 17 98November 2003 2 7 32 234December 2003 2 15 99 1079January 2004 2 33 218 2243February 2003 2 23 301 1638March 2004 3 20 619 3185April 2004 4 41 324 2652May 2004 4 23 114 872June 2003 4 25 82 623Successes / Failures19.10 Key successes:At least two Moorcar members have relinquished their private vehicles since joining thescheme.One member interviewed commented that Moorcar membership has enabled him toavoid purchasing a second household vehicle.The potential of Moorcar to offer a valuable service to socially marginal groups in ruralcommunities is gradually being recognised.19.11 Teething problemsThere was some initial difficulty securing convenient parking spaces for Moorcarvehicles in Ashburton, near the centre of this small town where they could be easilyaccessed by local residents. The plan was to secure a couple of spaces in the centralFinal V1.1, Dec. 2004 - 111 -
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Making Car Sharing and Car Clubs Work - Case ... - The Civil Service

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