86% first fit success* clear - Eye Care Professionals - CIBA Vision

AIR OPTIX AQUA MULTIFOCAL
SPHERE POWERS (D): ADD POWERS:
+6.00 to -10.00, 0.25D steps LO, MED, HI
MATERIAL: lotrafilcon B
BASE CURVE: 8.6mm
Dk, Dk/t: 110, 138 @ -3.00D DIAMETER: 14.2mm
SURFACE: Permanent plasma treatment
WATER CONTENT: 33%
DESIGN
CENTRE THICKNESS: 0.08mm @ -3.00D
HANDLING TINT: Blue visibility tint
APPROVED WEARING SCHEDULE: Daily wear or up to 6 nights extended wear
RECOMMENDED REPLACEMENT SCHEDULE: Monthly replacement
Talk to your emerging presbyopes about AIR OPTIX AQUA MULTIFOCAL
for a subtle transition to superior vision 1 and comfort. 3
Give your silicone hydrogel patients an extra
hour of comfort with AOSEPT PLUS. 9
No 1 in cleaning. No 1 in comfort. 10,11
Shared Passion for Healthy Vision and Better Life
* In emerging presbyopes
AIR OPTIX AQUA Multifocal (lotrafilcon B) Dk/t = 138 @ -3.00D. AIR OPTIX NIGHT & DAY: Dk/t = 175 @ -3.00D. AIR OPTIX Individual: Dk/t = 117 @ -3.00D. AIR OPTIX for ASTIGMATISM: Dk/t = 108 @ -3.00D, -1.25D x 180.
AIR OPTIX AQUA: Dk/t = 138 @ -3.00D. Other factors may impact eye health.
Important information for AIR OPTIX AQUA Multifocal: For daily wear or extended wear up to 6 nights for near/far-sightedness and/or presbyopia. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare
case, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur.
References: 1. CIBA VISION data on file, 2008. Compared to PureVision Multi-Focal and monovision, based upon subjective ratings by emerging presbyopes. 2. TNS Vision Trak, Contact Lens Penetration Survery 2007. 3. CIBA VISION
data on file, 2008. 4. CIBA VISION data on file, 2008. 5. Kollbaum PS, Wong JR. Are today’s aspheric soft multifocal contact lenses as good as monovision? Presented at the AAO (American Academy of Optometry). Anaheim, 2008.
6. CIBA VISION data on file, 2008. 7. CIBA VISION data on file, 2007. 8. CIBA VISION data on file, 2007. 9. CIBA VISION data on file, 2008. On average, compared to OPTI-FREE RepleniSH. 10. CIBA VISION data on file, 2006.
According to subjective ratings given by silicone hydrogel lens wearers in a clinical study comparing AOSEPT PLUS to OPTI-FREE RepleniSH, OPTI-FREE EXPRESS, COMPLETE MoisturePLUS, and ReNu MultiPlus as a group. 11.
Dillehay SM, McCarter HE, et al. A comparison of multi-purpose care systems. Contact Lens Spectrum. 2002; April: 30-36. 12. “Sight over forty” study, Presbyopia plagues daily life claims new research, Optician magazine Oct 2005
13. Woods, J. Comparison Of The Simplicity Of Completing An Initial Fit Of Symptomatic Early Presbyopes With Monovision And An Aspheric Multifocal Silicone Hydrogel, AAO 2008. 14. Lyndon Jones Contact Lens Spectrum June
2007. Improving ocular health and comfort with silicone hydrogel lenses.
AIR OPTIX, NIGHT & DAY, AOSEPT PLUS, PRECISION TRANSITION, CIBA VISION, the PRECISION TRANSITION logo and the CIBA VISION logo are trademarks of Novartis AG. PureVision Multi-Focal and ReNu MultiPlus are registered
trademarks of Bausch & Lomb, Inc. ACUVUE is a registered trademark and ADVANCE and OASYS are trademarks of Johnson & Johnson Vision Care, Inc. OPTI-FREE, RepleniSH, and EXPRESS are registered trademarks of Alcon, Inc.
COMPLETE is a registered trademark and MoisturePLUS is a trademark of Advanced Medical Optics, Inc. Biofinity is a registered trademark of CooperVision, Inc. BlackBerry is a registered trademark of Research In Motion Limited.
© 2008 CIBA Vision Corporation 91005222
Crisp
clear
vision
AIR OPTIX ® AQUA MULTIFOCAL
Superior vision for emerging presbyopes 1
Simple, successful fitting
86% first fit success *
at all distances*
*Among emerging presbyopes Shared Passion for Healthy Vision and Better Life

Both prescription requirements and contact lens
drop out rates increase dramatically after 402 Because:
• Additional chair time is required to fit
emerging presbyopes with the right
near vision correction
• Current multifocal or monovision
options may compromise vision
• Comfort problems may result from dry
eye symptoms caused by ageing
% USE OF GLASSES & CLs BY AGE
However, there is significant interest among patients 12 :
• 50% of women in their 40s felt that
contact lenses would have a positive
effect on their quality of life
• 41% said they would try contact lenses if
their practitioner recommended them
Introducing AIR OPTIX AQUA MULTIFOCAL
Easy fitting, excellent vision and superior comfort
• 86% first fit success with AIR OPTIX AQUA
MULTIFOCAL among emerging presbyopes 4
• Simple transition from single vision for an easy fit 4
• Most patients achieve a
successful fit with only
one trial lens per eye 4
• As quick to fit as
monovision 13
• 3 ADD system to
successfully fit a wide range
of presbyopes
100
90
80
70
60
50
40
30
20
10
0
15-19 20-24 25-34 35-44 45-54 55-64 65+
GLASSES CONTACT LENSES
For crisp, clear vision at all distances*
• Consistent ADD power across entire spherical
power range for a predictable fit
• Proven aspheric back surface design for optimal
centration and fitting 3
I N T E R M E D I AT E
PRECISION
TRANSITION
AIR OPTIX AQUA MULTIFOCAL:
Smooth transition from close-up to
distance vision in real world situations
N E A R
D I S T A N C E
LENS DESIGN
Lens Power Profile
Smooth transition between near, intermediate and far zones.

Fit easily
LO ADD +2.00D
CONSUMERS NEED
• Clear vision for daily activities such as
computer use, reading menus, books,
labels
• Comfortable lenses
AIR OPTIX AQUA MULTIFOCAL
DELIVERS
• Clear vision at all distances
• Smooth transition from emerging
through the latter stages of presbyopia
with 3 ADD options
• Superior comfort compared to
leading silicone hydrogel multifocal lens 3
AIR OPTIX AQUA MULTIFOCAL provides
a Healthy Option * with Superior Comfort3 A 30%
improvement in
contact angle
over AIR OPTIX 8
*DK/t 138
• Allows up to 5 times more oxygen through the
lens than traditional hydrogel soft multifocal
lenses for whiter, healthy-looking eyes
• The AQUA Moisture System for comfort on
contact all day, every day
The AQ AAQUA UA Moisture System
FOR COMFORT Lubricates
Maintains
Sustains
On Contact
All Day
Every Day
Lubricates
A unique moisture agent binds with the lens surface
to create a silky layer that helps the eyelid to easily
glide over the lens for comfort on contact.
Maintains
A patented material helps maintain moisture
by minimising the rate of lens dehydration ¶6
Maintains
A patented material helps maintain moisture
by minimising the rate of lens dehydration
for comfort all day.
¶6
for comfort all day.
Sustains
An ultra-smooth surface with superior
wettability †7 and excellent deposit resistance 8
Sustains
An ultra-smooth surface with superior
wettability
for comfort every day.
†7 and excellent deposit resistance8 for comfort every day.
¶Based ¶Based on in vitro measurements compared with high-water content (>50%) HEMA lenses.
†In †In vitro measurements compared with ACUVUE OASYS, ACUVUE ADVANCE, ADVA V NCE, Biofinity, and PureVision. PureV e ision.
AIR OPTIX AQUA has superior wettability 1
compared with other silicone hydrogel lenses 8
Lower contact angle increases wettability
AIR OPTIX ® AQUA
ACUVUE ® OASYSTM ACUVUE ® ADVANCETM PureVision ®
More wettable surfaces provide improved comfort and reduced deposits 14

Percentage Of Emerging Presbyopes
Presbyopes
100
90
80 80
70
60
50
40
30
20
10
0
AIR OPTIX AQUA MULTIFOCAL
is the Clear Winner for patients3 Overall Comfort
Preference
Overall Vision
Preference
Overall
Preference
Percentage Of Emerging Presbyopes
100
90
80
70
60
50
40
30
20
10 10
AIR OPTIX AQUA MULTIFOCAL MULT L IFOCAL PureVision Multi-Focal No Preference
0
Purchase
Intent
AIR OPTIX AQUA MULTIFOCAL IS MORE
COMFORTABLE THAN PUREVISION MULTI-FOCAL 3
AIR OPTIX AQ A UA MULTI L FOCA C L IS MORE
COMFORTA T BLE THAN PUREVISION MULT L I-FOCA C L 3
L
Average Consumer Ratings §
Av A erage Consumer Ratings §
10
9
8
7
6
5
4
3
22
1
SUPERIOR COMFORT
for your patients1 Initial
Comfort
Comfort
During The Day
End-of-day
Comfort
Overall
Comfort
AIR OPTIX AQUA A MULTIFOCAL MULT
L IFOCAL PureVision Multi-Focal
§ Subjective ratings from emerging presbyopes on a scale
of 1 to 10, with 1 being poor and 10 being excellent (p