Download Page 1-12 - Tropicana Golf & Country Resort

Guests, future retailers and members of the media enjoying the PowerPoint presentation of the mall by PohAlthough we are not as big as regional malls, Tropicana Mall will have something foreveryone. We envision bringing the mall closer to the community, right where theyneed it. The design of the building will steer away from the common “boxy” layout,apparent in most malls of today, to give shoppers and visitors a more relaxed, freeflowinglayout for browsing and shopping.PK Poh,Group Managing Director of Dijaya Corporation BerhadTan Sri Dato’ Seri Mohd Sedek bin Mohd Ali, Chairman of DijayaCorporation Berhad looks on as PK Poh, Group MD of DijayaCorporation Berhad (left) seals the deal with Shafie Shamsuddin, MDof Magnificient Diagraph Sdn Bhd, or Carrefour (right) after the leaseagreement signing ceremonyTropicana Mall is positioned as a neighbourhood mall, bringing theshopping experience closer to the residents and is due for completion bymid 2008. Covering a net lettable space of 390,000 sq ft, the mall will housemore than 180 retail lots spread over 4 themed floors – the Festival MarketPlace, Fashion & Events Floor, Family Floor and Fun & Entertainment.The main anchor tenant will occupy most of the lower ground floor, whilemini anchors are located on each level, comprising a 7-screen cineplex, aterraced 336-seater food court, KTV outlet, bookstore, sports store andhomeware store, among others.Other specialty retail outlets and F&B operators will offer a mix of alfrescocafes and diners, fast food outlets, themed restaurants, fashion boutiques,pharmacies, jewellers, timepiece stores, personal care stores and more.Alliance Bank Berhad is the main project financier for Tropicana Mall. Duringthe preview event, a lease agreement was signed between Dijaya Land SdnBhd, a subsidiary of Dijaya Corporation Berhad and Magnificient DiagraphSdn Bhd, the operator of Carrefour in Malaysia. This signing ceremonyofficially marks Carrefour, the leading French-based hypermarket chain, asthe main anchor tenant that will occupy 125,000 sq ft on the lower groundfloor of the mall. This event received wide coverage by the media as well asTV stations.Poh was optimistic when asked about his views of Tropicana Mall’ssuccess, especially in times of rising living costs and a competitive clusterof established malls situated within the vicinity. He stressed, “Extensiveresearch has revealed that we are located within a prime catchment areaof 350,000 affluent middle to upper middle income residents, earningmonthly average household incomes of RM9,000 and above, one of thehighest figures in the Klang Valley. 74% of this population falls within ourmain target age group of 15 to 64 years, of which 53% are women.”Inspired by architectural elements during his visit to the world’s currenttallest building, Taipei 101, Poh mentioned that Tropicana Mall will adoptsome of the ideas he has seen and improve on them to create TropicanaMall’s own distinct, unique features - among which include a signature glassportal at the main entrance façade that glows a golden hue at night, anelevated plaza with multi-level alfresco F&B terraces overlooking a stunningPetaling Jaya skyline, and a glass-domed skylight in the centre court.The Address, 3rd Quarter; July - September 2006 9