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New Contenders in the Editorial Systems Market - Impressed

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<strong>Editorial</strong> <strong>Systems</strong><br />

Browser client for<br />

adm<strong>in</strong>istration.<br />

Modulo’s new<br />

Concerto system is<br />

built around an SQL<br />

database and uses a<br />

browser client called<br />

Harmony to handle<br />

adm<strong>in</strong>istrative<br />

functions.<br />

adm<strong>in</strong>istrative functions and provides remote editorial<br />

access to <strong>the</strong> content database. Through it, adm<strong>in</strong>istrators<br />

can configure <strong>the</strong> system, view a list of all loggedon<br />

users and <strong>the</strong> applications <strong>the</strong>y are runn<strong>in</strong>g, search<br />

<strong>the</strong> log of all XML commands that have been executed,<br />

monitor <strong>the</strong> status of pages, handle archiv<strong>in</strong>g, and set<br />

up and manage groups and users with access privileges<br />

and permissions. (Permissions can be based ei<strong>the</strong>r on<br />

system functions or on content, with overrides available<br />

for <strong>in</strong>dividuals with<strong>in</strong> a group.)<br />

Harmony also enables reporters and editors to<br />

query <strong>the</strong> database, preview layouts, check stories out<br />

for edit<strong>in</strong>g, and create and submit stories. To create a<br />

story, a reporter can use Harmony’s rudimentary text<br />

editor, which produces a flat text file without hyphenation<br />

and justification (with <strong>the</strong> option of embedd<strong>in</strong>g<br />

XML tags), or write <strong>the</strong> story us<strong>in</strong>g Word (or CopyDesk<br />

or InCopy) and submit it as a Harmony attachment.<br />

If a story has already been assigned to a layout, it<br />

cannot be edited to fit <strong>the</strong> layout us<strong>in</strong>g Harmony itself<br />

unless <strong>the</strong> user has CopyDesk or InCopy runn<strong>in</strong>g locally<br />

for this purpose and checks articles out remotely.<br />

However, Modulo is work<strong>in</strong>g on two options to enable<br />

writ<strong>in</strong>g to fit. One is an <strong>in</strong>terface between Word and<br />

both Xpress and InDesign, which would enable text to<br />

be sent to an H&J server and returned to Word with<br />

<strong>the</strong> results of H&J displayed <strong>in</strong> Word. This approach<br />

depends on <strong>the</strong> availability of a server version of <strong>the</strong><br />

layout program, which is already possible with Xpress<br />

us<strong>in</strong>g Quark’s Dynamic Document Server and is<br />

expected to be offered <strong>in</strong> <strong>the</strong> future by Adobe for InDesign.<br />

The o<strong>the</strong>r copyfitt<strong>in</strong>g option is <strong>the</strong> forthcom<strong>in</strong>g<br />

Quasar browser for InDesign (see below). Modulo said<br />

it is also work<strong>in</strong>g on an agreement with AdLizard to<br />

enable remote composition us<strong>in</strong>g InDesign.<br />

O<strong>the</strong>r functions of Harmony are to review highresolution<br />

images (a key requirement of one of Concerto’s<br />

early users) and to view f<strong>in</strong>ished pages <strong>in</strong> PDF.<br />

Quasar browser. To be able to offer a remote client with<br />

<strong>in</strong>teractive composition capabilities, Modulo is look<strong>in</strong>g<br />

to Quasar, which is already supply<strong>in</strong>g such technology.<br />

Serv<strong>in</strong>g much like <strong>the</strong> “self-service” ad-build<strong>in</strong>g stations<br />

now com<strong>in</strong>g <strong>in</strong>to <strong>the</strong> ma<strong>in</strong>stream advertis<strong>in</strong>g market,<br />

it enables a client to access a remote server for<br />

design<strong>in</strong>g and compos<strong>in</strong>g jobs. Thus, it will handle not<br />

only <strong>in</strong>teractive H&J for reporters and editors, but also<br />

remote editorial page layout and <strong>the</strong> possibility of unattended<br />

ad build<strong>in</strong>g by advertisers.<br />

We haven’t seen <strong>the</strong> Quasar remote functionality<br />

yet, but we’ve been told that it has been <strong>in</strong>stalled at a<br />

customer site for eventual use <strong>in</strong> design<strong>in</strong>g and produc<strong>in</strong>g<br />

corporate magaz<strong>in</strong>es. (See “Quasar,” below.)<br />

Sonata standalone client. Modulo offers ano<strong>the</strong>r client,<br />

called Sonata, that provides query<strong>in</strong>g and content<br />

management functions for files created by third-party<br />

applications such as Adobe Photoshop and Illustrator.<br />

It recognizes files based on <strong>the</strong>ir file types, checks <strong>the</strong>m<br />

out and opens <strong>the</strong>m <strong>in</strong> <strong>the</strong>ir native applications. After<br />

edit<strong>in</strong>g, files are checked back <strong>in</strong>, system files are<br />

updated, previews generated, etc.<br />

Concerto pric<strong>in</strong>g and status. Concerto pric<strong>in</strong>g is based on<br />

a server license fee rang<strong>in</strong>g from $27,000 to $40,000<br />

and a per-seat charge of $1,250 to $2,750 for a fullfunction<br />

client (less for a Harmony browser client). Five<br />

systems have been <strong>in</strong>stalled at sites that currently use<br />

QPS. The first, a major magaz<strong>in</strong>e, has <strong>in</strong>stalled a 16seat<br />

configuration us<strong>in</strong>g CopyDesk and Xpress. Two<br />

medium-circulation newspapers each <strong>in</strong>stalled about<br />

100-seat systems. The o<strong>the</strong>r two sites are a Canadian<br />

f<strong>in</strong>ancial services bus<strong>in</strong>ess and a small publisher of<br />

magaz<strong>in</strong>es and catalogs. All have been <strong>in</strong>stalled, but<br />

none are <strong>in</strong> full production, so it was too early to solicit<br />

feedback on system performance. We contacted magaz<strong>in</strong>e<br />

publisher TL Enterprises and <strong>the</strong> Arizona Star<br />

newspaper, and both seemed optimistic about <strong>the</strong><br />

prospects and offered to provide us with comments<br />

after <strong>the</strong>ir systems have been put <strong>in</strong>to full production.<br />

Initial releases of Concerto support InCopy, InDesign,<br />

CopyDesk and Xpress, although some functions<br />

(e.g story jumps and built-<strong>in</strong> Xpress-to-XML conversions)<br />

won’t be supported until <strong>the</strong> second release.<br />

Release 1.5 will add features for cross-media publish<strong>in</strong>g<br />

and font management, plus support for Adobe CS<br />

2 and Quark DDS. Release 2.0 will <strong>in</strong>clude edition<br />

management and complete <strong>in</strong>tegration with Modulo’s<br />

advertis<strong>in</strong>g system, called Symphony. No dates have<br />

been announced for those versions.<br />

Quasar. The deal with Quasar gives Modulo nonexclusive<br />

worldwide rights (exclusive <strong>in</strong> <strong>the</strong> Americas) to<br />

market <strong>the</strong> Quasar GetReady system developed <strong>in</strong><br />

Spa<strong>in</strong> and now <strong>in</strong> use at one customer site <strong>in</strong> France<br />

and ano<strong>the</strong>r <strong>in</strong> Spa<strong>in</strong>. Modulo plans to use <strong>the</strong> Quasar<br />

technology to <strong>in</strong>tegrate parts <strong>in</strong>to Concerto, as noted<br />

8 October 6, 2004 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies

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