Supermarket brochure - Philips

Sustainable 

supermarkets 

A simple switch in supermarket lighting

2 

Supermarket brochure 

“The fight against climate change is an enormous 

challenge. Our cooperation with Philips, for example 

reducing the energy consumption of our cooler lighting, 

has brought us closer to an energy efficient solution.” 

Martijn Versteegh, Green Manager Ahold

Supermarket brochure 3

4 

Green 

supermarkets 

As more supermarkets come to understand the importance of a carbon footprint, Philips 

Lighting is proving to be a key partner in addressing the strategic and practical issues facing them. 

And the solutions offered, specially geared at the challenges facing supermarkets today, cover 

not only energy reduction, efficiency and contributing to a decrease in CO 2 emissions, but also 

new efficient optics, performance lamps, luminaires and gears and sophisticated LED solutions. 

For more information about how Philips can contribute to your green image, visit our website. 

www.philips.com/supermarketlighting 

Supermarket brochure

Todays supermarkets are facing enormous challenges. Profit 

margins are under pressure, as price wars break out, while at 

the same time supermarkets know they need to be dynamic, 

attractive places that inspire and provide the customer with a 

better shopping experience if they are to generate higher 

sales. There is also a growing need to take a radical approach 

to sustainability, to create a truly green supermarket, yet costs 

are under constant scrutiny. 

Philips Lighting offers expertise based on innovation rooted in 

solid research. In this brochure we demonstrate how choosing 

the most appropriate lighting for each individual area of the 

supermarket can have immediate benefits in the form of 

customer satisfaction and long-lasting benefits in the area of 

cost reduction and sustainability. They prove that Philips is the 

right partner to assist in major strategic decisions, such as 

refurbishment of lighting, balancing initial investment and 

maintenance costs, and implementing lighting schemes which 

bring out the best in the products on show. 

EDEKA, Grenzach, Germany 


6 


Light sources 

Todays most efficient fluorescent lamps are the Philips Eco 

versions, which can offer an immediate 10% energy reduction 

just with a simple lamp replacement and without sacrificing 

anything in light levels or lifetime; they are also dimmable. 

The MASTERColour CDM family is available in different 

versions with excellent colour rendering to bring out the best 

in the products on display. MASTERColour CDM Elite lamps 

– characterised by crisp, sparkling white light – offer significant 

benefits. Using MASTERColour CDM Elite lamps with Philips 

luminaires will significantly reduce your energy consumption, 

and therefore cut costs. 

MASTER SDW is undeniably the best solution for lighting 

fresh food. Superior red rendering enhances the natural, rich 

colours of fresh food – meat, produce, fish and bakery 

products. MASTER SDW creates a warm ambiance and offers 

excellent colour rendering.

Luminaires, optics and controls 

Philips on-going philosophy of improvement has resulted in 

new solutions for optics, providing not only perfect 

illumination of products displayed on racks, but also, thanks to 

wider spacing between luminaires, allowing a considerable 

reduction in the number of luminaires required and savings up 

to 50% of energy costs. 

New developments in LED technology provide energy- 

efficient solutions for better display of products – even in 

demanding situations such as freezers, coolers and fresh 

food areas. 

In the area of control, scene setting and energy saving are the 

key focus. Philips can offer complete solutions that really save 

costs, whether stand-alone products, such as movement 

detectors, which can save as much as 30% in energy bills, or 

fully networked systems, capable of managing a whole building 

more efficiently and cost-consciously than has ever been 

possible in the past. 

Double asymmetric light distribution Oval light distribution 

Kaisers, Krefeld, Germany 


8 

Supermarket 

overview 

\\ 01 . Aisles \\ 04 . Fish 

\\ 02 . Promotional goods \\ 05 . Cheese 

\\ 03 . Fruits and vegetables \\ 06 . Meat 


\\ 07 

\\ 09 

\\ 11 

\\ 10 

\\ 02 

\\ 03

\\ 01 

\\ 08 

\\ 04 

\\ 07 . Bread and pastries \\ 10 . Coolers 

\\ 05 

\\ 08 . Wine \\ 11 . Check-out/cashier 

\\ 09 . Freezers \\ 12 . Warehouse and cold store 

\\ 06 

\\ 12 


10 

\\01 . Aisles 

Good aisle lighting is essential. Not only to allow customers to understand the lay-out of the 

shop, but also to make them feel at ease, comfortable. www.philips.com/supermarketlighting 

\\ 01 . UnicOne Pendant \\ 02 . MASTER TL-5 Eco 

A LED pendant with maximum 

energy-saving double-asymmetric- 

optic, perfect for general lighting. It 

retains a constant colour over its 

long lifetime and is available in warm 

and cool white light. 


Saving 10% energy consumption 

just by using this lamp. Uplamping is 

possible without changing the 

control gear. A quick return of 

investment within 1.5 years and 

available in HE and HO.

Kaisers, Krefeld, Germany 

General lighting in the aisles needs to be at a high level. In addition, sufficient 

light must be provided for reading labels and pricing information. The use 

of asymmetric light distribution helps to illuminate the vertical planes, thus 

providing excellent light for selecting products. Accent lighting can be used 

to draw the shoppers’ attention to special offers in gondolas at the head 

of shelving units, thus generating higher sales. For more design flexibility, a 

choice can be made between light-line or point-light sources. 

Old situation 

TL-D 2.58W on EM ballast, 

Luminaires TTX400 Trunking system 2.58W 

+ white reflector 

Green Supermarket 

1xTL5 Eco 45W HF, 

Luminaires: Maxos 1.49W D-DA 20 

Area (m 2 ) 475 475 

Amount of luminaires 104 104 

Total installed power (W) 13,382 5,356 

Energy load per year (kWh) 48,412 18,746 

Load per m 2 29.1 11.3 

Energy savings up to 61% 

* Based on 3,500 opening hours / year 


12 

\\ Reference project 

Client 

PLUS Heerlerheide 

Project 

Lighting PLUS 

Location 

Heerlerheide, The Netherlands 

Light sources / Luminaires 

iW Cove, iColor Cove, LED Freezer, Maxos 

More information 



PLUS, Heerlerheide, 

The Netherlands 

There are nearly 300 PLUS supermarkets in the Netherlands. In Heerlen, 

in the south of the country, the PLUS supermarket is the first to feature 

the Philips AmbiScene concept which offers unique possibilities for 

instantly adjusting the lighting and thus creating different shopping 

experiences. General lighting is supplied using two fluorescent tubes in the 

fittings, each with a different colour temperature, allowing levels of lighting 

between 2700 and 6500K. LED RGB lighting and LED tiles allow additional 

accent colour changes. 


14 

\\02 . Promotional 

goods 

Eye-catching displays – with promotional items or special offers – can not only generate sales, 

but also attract customers into the store. www.philips.com/supermarketlighting 

\\ 01 . Spot LED \\ 02 . eW Profile \\ 03 . iColor Cove 

Up to 80% more energy-efficient 

and with a longer lifetime than 

conventional solutions, it ensures 

consistent colour - warm or neutral 

white - and can be track, recessed 

or surface mounted. 


Easy to install, energy-efficient and 

virtually maintenance free. A truly 

sustainable solution. 

Offers maximum coloured lighting 

control and is suitable for virtually 

any alcove and accent spaces.

Albert Heijn, Breukelen, The Netherlands 

\\ 04 . MASTERColour 

CDM Elite 

This lamp provides a superior 

sparkling white light and has 

improved color rendering (Ra90). 

10% more efficacy, 20% more 

lumen maintenance. 

Drawing attention to fast-moving, high-profit articles is essential. Accent 

lighting on, for example, the head of the gondolas can create dramatic 

effects for the products on display. By placing colour behind the product, 

additional attention can be created. While integrated LED shelf lighting can 

draw extra attention to smaller, but generally more expensive, items. Every 

detail of the product is exceptionally clear and an impression of a halo is 

created around it. 

Old situation 

CDM-T 70W on EM ballast, 

Projector 60800 on track 


MASTERColour CDM-T Elite 35W 

HF, Luminaires: Magneos, Spot LED 

Area (m 2 ) 42 42 


Total installed power (W) 1,810 924 


Load per m 2 43.1 22 



\\ 05 . Magneos 

A LED solution that is optimised to 

bring out the colours in the produce 

on display. An exceptional energy- 

saving solution. 


16 

\\03 . Fruits and 

vegetables 

Fresh produce – luscious green vegetables, glowing fruits – always have a special appeal to 

customers. But it also shows how much a supermarket cares about quality. 


\\ 01 . LuxSpace Micro* \\ 02 . LuxSpace Mini \\ 03 . LuxSpace Compact* 

No maintenance, install and forget. 

Offering 50% energy savings and a 

five times greater life than CFL 

downlights. Available in warm and 

neutral white light. 125mm cut-out. 











neutral white light. 198mm cut-out 

* Please note Luxspace Micro will only be available from May 2010. Luxspace Compact 

will be available from January 2010.

\\ 04 . UnicOne Projector 

A LED solution that is optimised to 

bring out the colours in the produce 

on display. An exceptional energy- 

saving solution. 

Most supermarkets devote a special section to fruit and vegetables and it 

has become the place where consumers enjoy browsing at their leisure. A 

warmish general lighting provides the right ambiance for this, while 

directional lighting can be used to bring out the freshness and colour of the 

produce on display. A crisp, white light makes green vegetables look 

fresher, while warmer colours, with reds and oranges, make fruits look 

more appealing. 

Old situation 

SDW-T 50W + CDM-T 70W 

Luminaires: Suspended luminaires EM ballast 


MASTERColour CDM-T Elite 35W 

HF, Luminaires: Fugato Oval + 

Magneos 

Area (m 2 ) 95 95 




Load per m 2 18.4 10.7 




18 


Client 

Kaiser’s Tengelmann AG 

Project 

Tengelmann supermarkets 

Location 

Mülheim, Germany 


Fugato LED, UnicOne LED, eW Profile 

Powercore, UnicOne, LED customised 

luminaires, Fiorenza Twin, Fiorenza, Maxos 

with double-asymmetric-optic, 

MASTERColour CDM-T Elite 35W, MASTER 

TL5 35W 




Tengelmann, 

Mülheim, Germany 

Kaiser’s Tengelmann operates some 700 supermarkets in Germany, placing 

the emphasis on quality, freshness and service and has been committed to 

an environmentally-friendly and socially responsible policy for over 40 

years. At the end of 2008, it opened its first eco-supermarket as part of its 

determination to reduce CO 2 emissions by 20% by 2020. Philips produced 

a lighting plan making use of LEDs, MASTERColour CDM-T Elite lamps 

and a lighting control system with daylight regulations. 


20 

\\04 . Fish 

Fish has become an essential part of a healthy diet. But it has to be fresh. Gleaming. Straight 

from the sea or river. www.philips.com/supermarketlighting 

\\ 01 . Spot LED \\ 02 . UnicOne Pendant \\ 03 . LEDCooler Module 








With colour optimised for fish – a 

clean white or with increased red – 

this LED pendant generates no 

heat, thus avoiding drying and 

discolouring, and retains a constant 

colour over its long lifetime. 

Energy-saving, yet offering 

improved fresh merchandise display 

and decreased food wastage, it is a 

significantly better environmental 

alternative.


Freshly-caught fish needs to be kept cold, often on a glistening bed of 

crushed ice. Careful lighting can emphasise the wetness of the skins to make 

the fish seem as if it has just been unloaded from the boat. And colour 

temperatures can be used to great effect: a cold, white light will display 

white fish, such as cod, sole and turbot, to perfection. For red fish, such as 

salmon and tuna, a warmer colour, with a touch of red in the spectrum, 

will enhance the natural attractiveness of the fresh fish. In addition to 

MASTER SDW and MASTERColour CDM Elite use can also be made of 

the latest fresh food innovation in lighting offered by UnicOne 

LED Pendants. 

Old situation 

SDW-T 50W EM ballast + CDM-T 70W EM ballast + 

PL-C 26W EM ballast, Luminaires: Downlights for 

general lighting and adjusted spots 


MASTERColourCDM-T Elite 35W + 

PL-R Eco 17W, Luminaires: Fugato 

Oval Mini and Performance + 

Magneos 

Area (m 2 ) 30 30 


Total installed power (W) 1,256.4 695 


Load per m 2 41.9 23.2 




22 


Client 

EDEKA Group 

Project 

EDEKA Supermarkets 

Location 

Bocholt, Grenzach, Koblenz and 

Wedemark, Germany 


Maxos TL5 light-lines with double- 

asymmetric-reflector, Garnea suspended 

luminaires with fresh-produce optic, Mini 300 

Cube, Megalux, Fugato, Scrabble and Dueta 

downlights with fresh-produce optic, 

Magneos and Monza projectors, LEDline 2 , 

Affinium LED Freezer modules, Savio 

suspended luminaires, Rotaris 

recessed luminaries. 

TL5 49 and 80W, TL5-C 60W, CDM-T 70W 

standard and Elite as well as 150W standard, 

CDM-Tm 20W, SDW-TG 100W 




EDEKA group, 

Germany 

The leading EDEKA supermarket chain, with stores throughout Germany 

managed by more than 4,800 independent retailers, has upgraded its 

interior concept to reflect its brand message: “We love food”. The new 

interior concept uses high-quality lighting to accentuate the fresh produce 

areas and ensure they are displayed at their mouth-wateringly freshest. 

Operating efficiency was also addressed: the use of the Affinium LED 

module in the deep-freeze sections has resulted in a reduction of 

approximately 15,000 kWh annually. EDEKA Grenzach has won the AIT 

Design price Store of the year 2008. 


24 

\\05 . Cheese 

The creamy invitation of fine cheese. Delicate and mild, blue-veined and tangy, deep yellow 

with a bite, hard or soft and flowing. A shop offering variety attracts customers. 






















\\ 04 . Spot LED 







Cheese is a delicate product that can easily be harmed if handled – or lit 

– incorrectly. It is essential when lighting cheese to ensure that no “hot 

spots” are created, since this could considerably impair the flavour. Evenly 

distributed light with wide beams is preferable. To display cheese at its best, 

a light with a touch of yellow – even on white cheese – helps attract the 

shoppers’ attention, whets their appetite and encourages them to buy. And 

the solutions offered by Philips not only provide excellent light, but also 

achieve maximum energy savings by using energy-efficient optics and light 

sources. 

Old situation 

SDW-T 50W EM ballast + PL-C 26W EM ballast, 

Luminaires: Downlights for general lighting and adjusted 

spots 


MASTERColour CDM-T Elite 35W + 

MASTER PL-R Eco 17W, Luminaires: 

Fugato Oval Mini and Performance 

Area (m 2 ) 12 12 


Total installed power (W) 470.2 258 

Energy load per year (kWh) 1,646 903 

Load per m 2 39.2 21.5 




26 


Client 

BILLA 

Project 

Supermarket chain BILLA 

Location 

Austria 


LED Freezer, MASTERColour CDM-T Elite, 

MASTER TL-D Eco, MASTER TL5, Maxos, 

Arano, Fugato, Scrabble 




BILLA, Austria 

BILLA, Austrias' leading supermarket chain, is committed to customers and 

their shopping experience. The chain concentrates on emphasising the 

freshness of the food more effectively; lighting plays an important role in 

this. Use is now made of just three lamps throughout the group, providing 

considerable savings in the area of purchasing and maintenance and helping 

to create a cohesive, energy-saving solution. “We are committed to 

innovation and quality,” says Volker Hornsteiner of BILLA, “and Philips 

lighting is helping us by supplying energy-efficient lighting solutions.” 


28 

\\06 . Meat 

Beautifully marbled beef, pink veal, succulent lamb, plump, delicious chicken. But in all its 

variety, the thing we demand most of meat is its freshness. 





















Edeka, Grenzach, Germany 

\\ 04 . LEDCooler Module 

Energy-saving, yet offering 

improved fresh merchandise display 

and decreased food wastage, it is a 

significantly better environmental 

alternative. 

More than any other produce, shoppers use the visual appearance of meat 

to decide whether it is fresh and of good quality. It has been shown that 

warm white light with a subtle red glow will display the meat at its best. 

The use of oval optics in combination with MASTERColour CDM Elite and 

dichroic filters optimises energy savings. 

Old situation 



spots 


MASTER PL-R Eco 17W HF + 

MASTERColour CDM Elite 35W HF, 

Luminaires: Fugato Oval Mini and 

Performance 

Area (m 2 ) 27 27 


Total installed power (W) 938 513 


Load per m 2 34.7 19.0 




30 

\\07 . Bread and 

pastries 

The smell of fresh bread is irresistible; the look of fresh bread totally inviting. And cream cakes 

– can your customers really resist them? www.philips.com/supermarketlighting 




















\\ 04 . Spot LED 







Fresh bread and rolls must give the impression that they have just come 

out of the oven. They should look crisp and appetising if they are to tempt 

the shopper. The best colours have been found to vary between white- 

yellow to red-brown. A cooler light is best used for pastries and a cool 

white light for enhancing the appearance of whipped cream. For maximum 

energy savings, Philips recommends the use of luminaries with oval optics 

in combination with MASTERColour CDM Elite or Philips’ latest LED 

technologies, which have a longer lifetime than conventional solutions. 

Old situation 

SDW-T 50W EM ballast + 

MASTER PL-C 26W EM ballast, 

Luminaires: Downlights for general lighting 

and adjusted spots 




Luminaires: Fugato Oval Mini and 

Performance 

Area (m 2 ) 23 23 


Total installed power (W) 940 516 


Load per m 2 40.9 22.4 




32 


Client 

Greggs Plc 

Project 

Greggs, bakery retailer 

Location 

Bromley, UK 


LuxSpace, Spot LED 




Greggs Plc, 

Bromley, UK 

Greggs Plc, the UKs leading bakery retailer, is currently upgrading its chain 

of 1,400 stores nationwide to light the sales areas entirely with LED light 

sources. A successful trial showed savings in lighting energy consumption 

of 50% compared to stores using conventional lighting. The long life of LED 

will also mean a reduction in maintenance costs; no relamping will be 

required through the life of the store nor will there be any discharge lamps 

to dispose of in compliance with the Waste Electrical and Electronic 

Equipment Directive. 


34 

\\08 . Wine 

Wine is something to enjoy with care, with patience. And choosing the right wine needs to 

be done in the right surroundings. Created for your customers. 


\\ 01 . Spot LED \\ 02 . iColor Cove \\ 03 . Magneos 








Compact, lineair units offering 

flexible colour-changing possibilities 

and versatile enough to fit into most 

spaces for indirect lighting. End-to- 

end mounting offers unbroken 

streams of colour and uniform 

illumination. 

A well-designed, spot for accent 

lighting, with adjustable beam 

versions for exact light direction. 

Includes energy-saving electronic 

gear and MASTERColour CDM 

Elite lamps; also available with 

MASTER SDW.

Edeka, Grenzach, Germany 

Ambience is vital in a wine department. Displays should be attractive and 

the ambience should create the impression of walking in a virtual wine 

cellar. As wine must be stored at correct temperatures, it is important the 

lighting should not adversely affect these conditions. Such heat control can 

be achieved by replacing halogen lamps with MASTERColour CDM 

solutions. MASTERColour CDM Elite lamps provide warm colour 

temperatures that bring out the true colour of the wine. Spot LED or 

Magneos can help create dramatic shadows, thus highlighting the up- 

market ambience of the wine department. And iColor Cove can contribute 

to the right atmosphere in the most energy-efficient way. 

Old situation 

SDW-T 50W EM ballast, 

luminaires projectors on track 


MASTERColour CDM-T Elite 35W, 

luminaire: Magneos, Alternative 

Spot LED 

Area (m 2 ) 36 36 




Load per m 2 28.3 18.3 




36 

\\09 . Freezers 

Frozen pizzas, vegetables, instant meals. Frozen fish and chicken, ice-cream and cakes. A well- 

stocked freezer generates traffic and should be given the attention it deserves. 


Lighting accounts for around 5% of the energy consumed in freezing. 

Traditional fluorescent tubes seem a good solution, but they work 

inefficiently at low temperatures, and 65% of their is energy converted into 

heat, requiring greater effort from the freezing units. Philips 19W Affinium 

LEDFreezer module produces the same light level as a 70W fluorescent 

tube and less than 50% of their energy is converted into heat. Saving up to 

70% of the energy cost in both lighting and freezing. LED lighting can also 

dramatically improve product presentation and visibility: special optics 

ensure that light is evenly distributed throughout the freezer, with no hot 

spots and no warm-up time. 


\\ 01 . LEDFreezer Module 

Highly improved visual impression, 

can be built in existing cabinets, and 

without lamp replacement. The 

unique optic system prevents the 

light source being directly visible, 

reducing disturbing glare.

Sainsbury, London, UK 


38 


Client 

Sainsbury's 

Project 

Sainsbury's Freezer Cabinets 

Location 

UK, 350 stores 


Affinium LED Freezer Modules 




Sainsbury’s, UK 

Sainsbury’s, one of UK’s leading supermarket chains, has recently fitted 

15,000 Affinium LEDFreezer lighting modules with Luxeon LEDs to light 

its freezer cabinets throughout its stores. Not only does this solution offer 

a far better light quality – an improvement of more than 150% – it has also 

resulted in a staggering energy-saving per freezer of 75%. Philips' Luxeon 

technology also has a useful lifetime of 10 years in store, compared to just 

6 – 12 months of the fluorescent lamps which used to be used in this 

hostile environment of freezers. 


40 

\\10 . Coolers 

Fresh products such as butter, milk, pre-packed meats, pastries, freshly-made sandwiches, and 

fruit juices need to be displayed attractively and accessibly. 


Cooled food displays make significant demands in operating costs. Now, 

thanks to new LED products specifically designed to address the high 

demands of cooling units, considerable energy-savings up to 62% can be 

achieved. As most of the produce on display is fresh, colour rendering is 

also of considerable importance. 


\\ 01 . LEDCooler Module 

This custom-designed LED solution 

offers considerable environmental 

benefits, provides a highly improved 

visual presentation of fresh 

products, and has excellent Total 

Cost of Ownership.

C1000, Eindhoven, The Netherlands 


42 

\\11 . Check-out/ 

cashier 

Check-outs need to be convenient, with enough light for customers to inspect their bill and 

their change. Efficiency here is the key word. www.philips.com/supermarketlighting 


No maintenance, fit and forget. 



















A well-lit, shadow free area, where the cashier can clearly see product 

pricing information and the customers can check their bills and pay in cash 

or with cards. Two light lines prevent shadows and provide high quality 

task lighting. These lines can be both parallel and perpendicular to the 

check-out desk. The luminaires – whether recessed or pendant – provide 

illumination that complies with working standard norms and guidelines. 

Old situation 



spots 




Luminaires: Fugato Oval, Mini and 

Performance 

Area (m 2 ) 60 60 




Load per m 2 17.7 13.7 




44 

\\12 . Warehouse and 

Coldstore 

The heart of the operation – where everything must be geared to high visibility and 

operational efficiency. And where safety considerations must always be a high priority. 


\\ 01 . MASTER TL-5 Eco 

Saving 10% energy consumption 

just by using this lamp. Uplamping is 

possible without changing the 

control gear. A quick return of 

investment within 1.5 years and 

available in HE and HO. 



Uniform lighting throughout the workplace is essential, since it not only 

allows freedom and safety in storing and moving goods, but also provides 

an optimal working environment for personnel. LEDs are used in the 

coldstore, offering high efficiency in cold environments. They feature instant 

light-up (no start-up time) and have an extremely long lifespan. 

Old situation 

TL-D 2.58W on EM ballast, 

Luminaires: Trunking systems with white reflector 


1xTL5 Eco 45W HF, 

Luminaires: TTX400 

Area (m 2 ) 245 245 




Load per m 2 10.9 4.2 




46 

“Now is the time to make the switch to lighting that saves 


energy and has a positive effect on the environment. Philips 

can help you meet your energy efficient ambitions and 

create flexible, efficient lighting solutions designed to make 

your customer experience more enjoyable while saving 

energy. See how your customers, employees and retail 

environment can benefit from this new generation of lighting 

solutions, make the switch today.” 

Find out more at: www.philips.com/supermarketlighting 

or call me direct at 0845 601 1283 or by email at 

lighting.uk@philips.com


For more information: 

Philips Lighting 

Philips Centre 

Guildford Business Park 

Guildford 

Surrey 

GU2 8XH 

www.philips.com/lighting 

©2009 Koninklijke Philips Electronics N.V. 

All rights reserved. Reproduction in whole or in part is prohibited without the prior written consent of the copyright owner. The 

information presented in this document does not form part of any quotation or contract, is believed to be accurate and reliable and may 

be changed without notice. No liability will be accepted by the publisher for any consequence of its use. Publication thereof does not 

convey nor imply any license under patent- or other industrial or intellectual property rights. 

Date of release: September 2009 / 3222 635 67766 

Printed in The Netherlands

Supermarket brochure - Philips

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