Thailand ICT Master Plan (2002-2006). - Nectec

Strategy 5: Development of entrepreneurs capacity for the expansionof international markets“Devise measures and mechanisms to equip entrepreneurs with knowledge and experiences intechnology and management, so as to improve production process and marketing. Use openstandard to link database and system, as well as apply e-Commerce for cost reduction. In thisregard, the government should support export of locally-produced products by improving legalinfrastructure to deal with technological change, and protects local knowledge. Furthermore,priority would be given to the development of ICT human resource with qualification that meetsinternational standards, as well as the enhancement of marketing capability of localentrepreneurs.”Goals1. Increasing ICT related employment in industries which utilize ICT in theirproduction process and services by around 600,000 people (1% of the totalworkforce) by 2006.2. Increasing the value of the e-commerce market by at least 20% per year.3. Raising the value of the economy of ICT-based manufacturing industries by 10%by 2006.Plans and activities5.1 To revise and improve intellectual property related laws -- such as the CopyrightLaw, Patent Law, and Trademark Law -- in order to better protect knowledge,innovation and products, as well as local know-how. Law enforcement must beundertaken seriously to assure producers and developers of ICT goods of the benefits ofthese laws, and also to enhance Thai brand recognition.5.2 To promote industries to apply ICT in manufacturing in order to add value throughproduct differentiation, mass customization, supply chains, clustering, value chains, andThai branding.5.3 To promote the application of e-commerce among Thai entrepreneurs in order tolower operation costs, expand into international markets, and increase market share inregional markets by publicizing information, advertising via websites, e-service offering,and conducting e-business with effective measures to prevent the computer crime.5.4 To promote the use of broadband Internet among business by establishing networksfor raw materials, production, management, transportation, and trade both in domestic16 Thailand ICT Master Plan (2002-2006)