Paper - M-5 : Retailing Management - Surana college

PG - 016IiltililililrilltfftililtilDevelop and implement a multi-channel strategy. According to a consultant withKurt Salmon Associates, retailers with store, catalog, and Web operations havesignificant advantages over single channel-basedretailers.To properly implementa multi-channel-based retailers. To properly implement a multi-channel strategy,some retailers are hiring fulfillment specialists to overcome picking and shippingconcerns. Others are using software to reduce downloading time and to facilitatethe overall online buying experience.Questions :1) Discuss the competitive advantages of smaller retail chains as contrastedwith large retail chains.2) What factors could explain the increased popularity of speciality stores inmany sectors of retailing ?3) Describe the pros and cons of a smaller retailer's pursuit of a niche strategy.