to read Strathmore's FY2010-2011 Annual Report (PDF).

20RISING STARSOPEN TO JAZZThe Strathmore Stars program waslaunched in April 2010 and affectedshows starting in the 2010-2011season—a new way forward forcommunity-minded individuals,people for whom supporting the artsat Strathmore is a two-way street.Strathmore Stars get first priorityfor the best seats in the house, a10 percent discount on tickets andthe opportunity to save moneyon everything at Strathmore,from performances to educationprograms, special events, dining andshopping. They also become partof a community that supports thearts, nurtures artists and brings thelight of music and art to the mostunderserved kids in schools thatneed it most. Stars help supportStrathmore’s Free Summer OutdoorConcerts and the Strathmore StudentConcert Series; they help Strathmorebring in the quality performance andfine art programming upon whichthe entire community depends. Withthis innovative program membershipmore than doubled to nearly 2,200.NEW WAYS TOSUCCEEDLaunched in combination with theStrathmore Stars was a new model ofselling tickets, an entrepreneurial effortto make programming more accessibleto patrons by instating a single-ticketsales model, rather than subscriptionbased.Under this model, all seats inthe Music Center are sold individuallywith no minimum ticket purchaserequired. Strathmore’s 2010–2011season included 52 concerts in theMusic Center, a 20 percent increaseover the previous year.In order to establish Strathmore asa destination for jazz enthusiasts,the Strathmore Jazz Society wasfounded. Sponsored by AlbanInspections, Inc., this is a wholenew way to support the arts: adonor-sponsored affinity groupdirected at one particular genre. TheStrathmore Jazz Society supportsall jazz programming at Strathmore,including local and nationalperformers, and jazz educationthrough residencies, lectures,performance opportunities andmaster classes.With the funding provided by theStrathmore Jazz Society, musiclovers have already heard moreconcerts by jazz greats like DianneReeves, Pat Metheny, Nancy Wilsonand Monterey Jazz Festival, andexperienced more jazz educationprograms, such as our new VocalJazz Intensives, than ever before.Lena Seikaly leads new Vocal Jazz IntensivesJazz greats Joe Lovano and John Scofieldperform thanks to the support of theStrathmore Jazz Society.Margot I. SchulmanJeffrey SochaThe result of these innovations: FY 11marked the first year of $3 million inticket sales for Strathmore-presentedevents. It’s a milestone we markedwith gratitude.