Corporate eVeNt awards Call for eNtries - Exhibitor Magazine

JudgesMark Erwin,senior manager,IntelDeveloperForum,Intel Corp.,Hillsboro, ORStuartGold,group director,marketingprograms,Omniture Inc.AngelineGrace ClosePhD,professor ofmarketing,Universityof Nevada,Las VegasBradHogan,head of globalevents, ArubaNetworks Inc.,Sunnyvale, CAKirk Hover,director ofproductions,Encore ProductionsInc.,Las VegasAllisonSaget,event marketingconsultant,author of “TheEvent MarketingHandbook,”San FranciscoEligibilityCorporate events launched between Feb.1, 2007, and Feb. 1, 2009, are eligible. Acorporate event is defined as a proprietarymarketing event at which external customers(other businesses, partners, or consumers) ormembers of the media are the target audience.Eligible events include but are not limited to:product launches, user conferences, loyaltyevents, VIP events, road-show events, mediaevents, hospitality events, private tradeshows, and dealer/distributor events. Thefollowing events are ineligible: trade showexhibits, and internal events, such as salesincentiveprograms, company parties, andrecognition programs.CategoriesNote: Projects may be entered in multiplecategories.Entries are judged primarily on their measurableresults; however, judges also consider theprogram’s level of innovation. Entries mustprovide measurable, numeric objectives andcorresponding measurable, numeric resultssuch as leads gathered, sales made as a directresult of the event, media coverage, or returnon investment. Entries without measurableobjectives and results will not be considered.f f C-level/VIP Event. An event that targetsexecutive customers or partners.f f Customer-Appreciation Event. An eventintended to build or foster relationships withcustomers or partners.f f Dealer/Distributor Event. An educational,recognition, or training event for externaldealers, distributors, or franchisees.f f Green Event. An event with both corporateobjectives and Green objectives/directivesto reduce the negative impact on the environment,as realized through sustainability,eco-friendly or recycled materials, and/or areduction of energy consumption. In additionto the summary requirements, list all Greenelements and practices involved in the entry,and explain how they reduce the negativeimpact on the environment.f f International Event. A corporate or mediaevent held outside the United States.f f Media Event. An event at which mediaare the primary guests and the objective is togenerate media coverage for a company and/or its products.f f Nontraditional Event. An event for customers,partners, or the media that doesn’t fitother categories.f f Private Trade Show. An event that includesa trade show floor.f f Product Launch. An event used to launcha product to customers, partners, or membersof the media.f f Road Show/Multi-Venue Event. An eventpresented in multiple locations. The eventmay or may not be based on a vehicle platform,such as a tractor-trailer.f f User Conference. An educational eventhosted by a corporation.Entry RequirementsEntries must provide the following:1. Entry Form. Submit the form at right (ordownload a form at www.ExhibitorOnline.com)in both hard-copy and electronicformats. If necessary, your electronic formatmay be a Word document with the requestedinformation in the same order as it appearson the form. (Include the electronic versionon the “Format 1” CD as described below.)2. Project Summary. Provide a writtensummary in both hard-copy and electronicformat. (Include the electronic version on the“Format 1” CD as described below.) Includethe following information:• Client company name and description— Use 10 words or fewer to describe thecompany hosting the event. NOTE: If enteringwork for clients, be sure to get theirpermission prior to entering.• Location/Date• Audience — Who attended this event andwhat was their relationship to the clientcompany?• Overall Summary — Describe the event inone or two paragraphs.• Strategic, Company-Wide Objective —Describe the company-wide objective orCEO directive that prompted the event. Forexample, was the company trying to growits business or increase revenue? Had thecompany experienced a slump in customerloyalty? Had a new competitor recentlyentered the market?• Measurable Marketing Objectives — Describemeasurable, numeric objectives, suchas leads, sales, attendance, press mentions,or ROI.• Solution — Describe the event from beginningto end. How do attendees learn of theevent, what do they experience at the event,and how does the host company follow upafter the event?• Metrics — Provide numeric, measurableresults, that correspond to the objectives,such as:- leads gathered- ROI- sales made as a direct result of the event- actual vs. projected attendance- face time with customers- media impressions (clearly documentyour measurement techniques)- media mentions- post-event survey results• Budget — Provide numbers for the totalevent cost, including marketing, promotion,design, and production.• Event Producer/Agency and Photographer— List the event producer and other primarysuppliers involved in the event, and includethe following for each: contact name, mailing