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The Christian Middle Ages 61important factor in determining price is complacibilitas, or subjective utility,the subjective desirability of a product to the individual consumers.Furthermore, Olivi squarely confronted the 'paradox of value' which wouldlater confound Adam Smith and the classical economists, and did far betterthan they at solving it. The 'value paradox' is that a good such as water orbread, essential to life and therefore, according to the classical economists,having a high 'use-value', should be very cheap and have a low value on themarket. At the same time, in contrast, gold or diamonds, non-essential luxuriesand therefore of far lower use-value, have far higher exchange value on themarket. The classical economists of the eighteenth and nineteenth centuriessimply threw up their hands at this paradox and unsatisfactorily posed a sharpdichotomy between use- and exchange-value. Olivi, on the other hand, pointedto the solution: water, though necessary to human life, is so highly abundantand easily available that it commands a very low price on the market, whilegold is far more scarce and therefore more valuable. Utility, in the determinationof price, is relative to supply and not absolute. The complete solution tothe value paradox had to wait for the Austrian School of the late nineteenthcentury: the 'marginal utility' - the value ofeach unit of a good - diminishes asits supply increases. Thus a superabundant good such as bread or water willhave a low marginal utility, while a rare good such as gold will have a high one.The value of a good on the market, and therefore its price, is detennined by itsmarginal utility, not the philosophical utility of the good as a whole or in theabstract. But, ofcourse, before the Austrians, the marginal concept was lacking.The marketplace for Olivi, then, was an arena in which prices for goodsare formed out of the interaction of individuals with differing subjectiveutilities and valuations of the good. Just market prices, then, are not determinedby referring to the objective qualities of the good, but by the interactionof subjective preferences on the market.In addition to his monumental achievement in being the first to discoversubjective utility theory, Olivi was the first to bring into economic thought theconcept of capital (capitale) as a fund of money invested in a business venture.The term 'capital' had appeared in numerous business records since the midtwelfthcentury, but this is the first time it was conceptualized. The concept ofcapital was used by Olivi to show that it was possible to use money in a fruitfulway, to gain a profit. Olivi retained the usury ban where capital was investedwithout being altered in some way by the labour and industry of the investor.However, Olivi was one of the minority of scholastics to adopt the Hostiensisallowance of lucrum cessans - pennitting an interest charge on a loan whereverthe profit on an investment was foregone in the process. Unfortunately, Olivicontinued Hostiensis' careful limitation of confining lucrum cessans to loansgranted out of charity, so that the activities of a professional money-lendercould still in no way be justified.

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