Department Of Marketing And - Lingnan University Library

There are salesgirls employed to promote weight loss products in chain stores such asWatson’s. In order to see how do they promote the products, the project researcher went toWatson’s to have a better understanding, the details are as follow:Date : 3 March 2001 Time : 13:50 P.M.Venue: Watson’s, Pacific place, AdmiraltyThe researcher is 21 years old, 168cm tall, 115 ponds and her Body Mass Index is 18.4.Therefore, she is under weight since standard weight should be more than 19.When the researcher entered the shop, she found that there was a salesgirl (she held someleaflets of weight loss products) in the shop. The researcher tried to go near the counter of weightloss products and started to see the products. The salesgirl then contacted the researcher topromote their products.In the mean time, the researcher told the salesgirl that she did not need to lose fat. However,the salesgirl still continued to promote their products. She promoted several kinds of weight lossproducts to the researchers. The researcher then re-emphasized that she did not need to lose fat.However, the salesgirl emphasized that it was better to be slimmer. Finally, the researcher did notbuy the products, but the salesgirl left the leaflets to the researcher and she was willing to help ifthe researcher had any further question of the products.In the observation process, the researcher found that the sales technique of the salesgirl wasquite good. She was very friendly and explained the products in detailed. However, since the98