Department Of Marketing And - Lingnan University Library

“Chormium Picolinate”Research studies indicate that chormium picolinate can stabilize blood sugar and may reducecholesterol triglyceride levels. It may also increase the body’s ability to burn extra fat (adiposetissue) and stimulate the formation of lean Muscle”- The sixth European Congress on Obesity, University of TexasThe above example shows that their products are reliable although it may not be true.However, other producers rarely indicate clear the ingredients of their products. However,American Beauty does. It is one of the main reasons why people have confidence with theirproducts.EffectivenessIn their advertisements, some fat losers were asked to tell their real experiences of usingAmerican Beauty. It is wise for American Beauty to do so. By virtue of that the third parties aremore reliable, they can prove the weight loss benefits. At the same time, American Beautyemphasizes that “only ingredients with maximum potency are used in our products to ensure theeffectiveness.” Their wordings are very strong. With the above factors, it can help build theconfidence to the customers.94